In Spain the family is the basis of the social structure and includes both the nuclear and the extended family, which sometimes provides both a social and a financial support network (kwintessential). Now days is less common than in the past for family members to work in a family own business, as personal preferences are important and university education is general. Exploring Spanish culture trough the Hofstede 5-D model we can deduct that Span consist of a hierarchical society, with no equal distribution of power within the members of the society.
In contrast with the United States Spain culture is considered collectivist rather than individualist. People look out for each other, something that in the U.S you maybe only see within family members. In Spanish society the dominant values are caring for others and quality of life, while in the U.S is more driven by competition, achievement and success (Hofstede). Uncertainty avoidance is a dimension that can best describe Spain. Spain is considered the second noisiest country in the world.
In order for the American business to better expand to Spain, I believe we should learn more of their customs and culture. One thing that helps us is that the Spanish culture is embedded in the U.S history, as is a big influence on South Florida due to Spanish colonists. Learning the Spanish culture, like their famous “siesta” (usually their lunch time of two to three hours), can helps us better do business with them. Spain and the United States belong to a number of the same international organizations, including the United Nations, North Atlantic Treaty Organization, Euro-Atlantic Partnership Council, International Monetary Fund, World Bank, and World Trade Organization, making a better relation for U.S-Spain business (US Department of State). Also the United States is working to create new opportunities for greater U.S