Starting a business in a foreign country requires the understanding of the country’s culture and etiquette. For instance, Spain has its procedures and regulations that businesses and organizations need to respect and follow to achieve success. First, companies need to learn the predominant language to communicate effectively on the foreign market. It is highly recommended to hire an interpreter. Building a solid business relationship is extremely important for any Spanish entrepreneur. Spaniards do not tend to have face-to-face meetings, but this is a new trend in the country because of the new international relations. Investors from the United States have an advantage dealing with Spaniards because their individualistic culture allows them to be straightforward when communicating the business’ interests and needs. Also, Spaniards tend to speak at once and interruptions are very common; however, this shouldn’t be interpret as rude, but as an indication that what’s being said is substantial. As a result, there might be meeting scheduled in agenda, but it will only serve as a guideline since in most cases it is not strictly followed. The business culture in Spain does not usually allow reaching a decision after a meeting. The members in a conference tend to only discuss and exchange ideas. To begin negotiation, an oral understanding must be reached, and then a formal contract should be written. Spaniards are very thorough. They will review every detail to make certain it is understood. Both sides are expected to strictly adhere to the terms of a contract. The provided information is not meant to stereotype all Spaniards, but it serve as guidelines to consider when working with them.
Reaching the Consumers
The Spanish consumer market is very demanding and price is an important factor in the purchasing behavior of Spanish consumers. Spaniards are conservative and