...source for free research papers, essays, and term paper examples. Hair fall therapy shampoos target a specific group of consumers with hair fall problem. For example Dove, Garnier , Pantene. Multi-segment Approach: A shampoo brand with considerable resources may use a multi segment approach, directing its marketing efforts at two or more groups by developing a marketing mix for each. Thus it can reach more consumers and increase sales in the total market. But it can push up its costs, since the brand must use more production process, materials, and labor, as well as several different promotion, pricing or distribution methods. For example, Sun silk multi-segments consumers based on their requirement of anti dandruff, anti hair fall, soft and shiny hair, increasing hair volume, straight hair, curly hair etc. Pantene multi-segments consumers based on their requirement of silky hair, colored hair, well nourishment of hair, anti hair fall, long and strong hair. Segmentation Base Shampoo markets can segment consumer markets according to geographic, demographic, psychographic or product related bases. 1. Geographic Segmentation: Segmenting the shampoo market or consumer groups based on city, district, region as well as climate, terrain and population density. For example in Africa most of the people have curly hair so they have to use shampoo that is made for curly hair. In America and Canada people use shampoos that nourish their hair well. Because there...
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...Professor Gordon ENC 1102 TTH 830 am 19 November 2009 Research Paper Of Mice and Men John Steinbeck the author of the novel, Of Mice and Men, wrote a story about two migrant workers and their dream of one day owning their own piece of land (Bloom). George Milton and Lennie Small are the two main characters that travel together in search for work. The story took place in California, during the Great Depression, a time in history where everyone suffered from the economical problems and hardship. It was a hard era to live in, there was an extremely high unemployment rate, no one had a steady job and people had to adapt to a new living style. John Steinbeck was present at this time and had a firsthand experience working on a ranch (Leaf). He wrote about the American dream every human being wanted; through the characters of George and Lennie, who both dreamt for the same future, in owning their own land and working for no one else. These two characters are both similar in the sense of wanting the same thing, yet are completely different. Also, Steinbeck included a character, Curly, who lives every American dream and displays how he is. I am going to characterization these three major characters and show their part in the novel. The story begins with two different, thus alike men who are each other’s companion. George and Lennie are both men who work on ranches for money and do not have family, thus they both have a common future. They are both hard workers and optimistic for...
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...right for the long-term. Our purpose is to provide branded products and services of superior quality and value that improve the lives of the world's consumers, now and for generations to come. As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders and the communities in which we live and work to prosper. Launching a new product by Cadburys requires extensive research into the background of the chocolate market, market research to ensure customers get what they want, product development, designing process, launching of the product, and the overall conclusion of successfulness of the product. All of this is put into detail to ensure that the results required are produced from all this, at the same time a lot of investment is put into all this to ensure that Cadburys can expect a successful product. The need in the market is for a product that will be a substitute for the traditional on-the-go junk food, which everybody has to contend with for lack of healthy alternatives. A research has been conducted in order to gather information about the preferences of the consumers regarding the various types of chocolates available in the market. The company has touched a turnover of over 5000 million INR in 2006-2007. The Company has employee strength of 2500, an all India network of 1300 Stockiest catering to about 25 lakh outlets nationally. Company’s astute professionalism,...
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...- I tend to accept that it is I who am the copy and my sister who is the original. But then, when you've spent your childhood being given a dead arm for daring to corral Sindy's pony for exclusive personal use, you tend to acquiesce easily to sibling bullying. When you are part of a multiple birth - I have another non-identical triplet sister to confuse 15 matters further - you are used to being a curiosity. As a child, people stared, teachers got confused and my identical sister and I were asked to be bridesmaids a lot. During the mid-70s, when big old-fashioned cinemas had a habit of converting to three smaller screens, my two sisters and I had a lucrative sideline touring north London posing on a three-wheeled bicycle for local papers. As an adult, twindom elicits more peculiar reactions. I have lost count of the number of 20 men who have asked, nudge, nudge, wink, wink, whether we ever go out with the same bloke. The answer, by the way, is no. Then there are those who enquire if my sister and I are telepathic. Again, no. Still, up to now, I may have been a freak, but I was regarded as a benevolent one. Now, thanks to a mad doctor...
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...Many thoughts dashed through my mind when I found out that we must attend a live production and write a response paper about it. I have never been to any plays in the past, so I ensured to do some research before I make my decision; I wanted it to be something unique. Surely, I came across just the right one: Thoroughly Modern Millie, a musical production directed by Mark Madama right here at Wichita’s very own Centery II. It amazed me to find out that this is its the 46th summer of Broadway productions. After watching the play, I have unquestionably grew to be a fan of threatre. Back to Thoroughly Modern Millie, it was originally produced as a movie by Richard Morris in 1967 and later it was adapted into a Broadway production in 2002. The...
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...Influence and Political Communication Commons, and the Sociology of Culture Commons Recommended Citation Gelles, Rebecca, "Fair and Lovely: Standards of Beauty, Globalization, and the Modern Indian Woman" (2011). Independent Study Project (ISP) Collection. Paper 1145. http://digitalcollections.sit.edu/isp_collection/1145 This Unpublished Paper is brought to you for free and open access by the SIT Study Abroad at DigitalCollections@SIT. It has been accepted for inclusion in Independent Study Project (ISP) Collection by an authorized administrator of DigitalCollections@SIT. For more information, please contact digitalcollections@sit.edu. FAIR AND LOVELY: STANDARDS OF BEAUTY, GLOBALIZATION, AND THE MODERN INDIAN WOMAN Rebecca Gelles Academic Director: Tara Dhakal ISP Advisor: Pramada Menon, independent lecturer School for International Training India Sustainable Development and Social Change Program Fall 2011 Gelles 1 Table of Contents Acknowledgements………………………………………………………………………………..2 Abstract……………………………………………………………………………………………2 Introduction………………………………………………………………………………………..2 Traditional Indian Beauty…………………………………………………………………………7 The Modern Indian Woman……………………………………………………………………...11 Skin………………………………………………………………………………………………12 Hair………………………………………………………………………………………………15 Figure…………………………………………………………………………………………….18 Clothing………………………………………………………………………………………….21 Societal...
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...Saint Ann Catholic Church, as the only emergency assistance provider within miles, serves heavily for a tri-cities area in central Virginia. This area contains Chesterfield, Petersburg, and Colonial Heights. Petersburg, a modest city just over four miles away, previously flowed with restaurants, stores, and luxurious estates. Now, it may be the ¨most financially challenged city in Virginia. ¨ Research speculates multiple reasons for the decline, but the most defended theory points to Brown & Williamson Tobacco Company. As the former largest employer in Petersburg, employing over a thousand locals, they fled Petersburg suddenly for tax purposes. Never-ending turmoil flooded the city thereafter with thousands unemployed, lack of currency circulation,...
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...The Batek of Malaysia The Batek are Semang or Malaysian negritios, numbering 700- 800 in 1995. During the 1970’s the general period of the following description, they lived mainly in the watershed of the Lebir River in the peninsular Malaysian state of Kelantan and doing the northern tributaries of the Tambling river in Pohang state (Malaysia(2006). Batek, like other Semang, are typically shorter than most Southeast Asians, with dark brown skin and curly to woolly hair. They lived in the rain forest of Malaysia. The Batek is known to be one of the oldest groups in Malaysia the name Batek means, the original people of Malaysia(cite). They were kind of their own small world. They developed their own language, they had their own style, and they never really change the tradition. Their families consist of a typical family with a mother, father, and children. They are also a foraging society that hunt and gather food. Culture shapes the meaning people make of their life as well as how people experience movement throughout life course through beliefs and values , economic organization, religion, and social change. The Batek have a complex economic organization that revolves around hunting and gathering and trading. They were known for having a conjugal family. Where they would live with up to 15 people in one camp. And sometimes different sets of couples change daily. They explored with while foods like while you damn and certain fruit. The Batek were very family oriented and...
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...Jean-Paul Sartre claims that man is completely free. To understand what this statement means, this essay will look at Existentialist philosophy and evaluate the central concepts namely freedom, anguish, abandonment and despair. Through analysing Sartre’s lecture entitled ‘Existentialism and Humanism’ and his book, ‘Being and Nothingness’ this essay will explain what he meant by this statement and will argue that while man is free to a certain extent, he is not completely free. Sartre delivered his lecture in a time of guarded optimism and unrest. The truth about the Nazi power and Auschwitz had just become known and the first atomic bomb had been dropped. People were becoming aware of how evil others could be and were looking for answers. There was a need to re-examine life as they knew it and Sartre, through Existentialism, offered a new approach to life. While Sartre himself later repudiated parts of his lecture it still remains his most widely read writing. (Philosophynow.org, 2016) Sartre used the word, ‘freedom’ which would have appealed to the people of that epoch having just been freed from Nazi occupation, however he says man is condemned to be free as he believed freedom came with great responsibility. The main reason for Sartre’s lecture was to defend Existentialism against its critics who thought it would lead to ‘quietism of despair’. They thought it was contemplative and would discourage people from taking action. Due to the words he used, namely anguish, abandonment...
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...Disposables Ciudad Juárez March 13, 2015 Femicide and Structural Violence against Women in By: Craig Serpa LAS DISPOSABLES PAGE 1 ! Introduction Much research has been produced attempting to describe and subvert femicide in Ciudad Juárez, but perhaps the most accurate description of the gendered violence can be found in an American political cartoon. A maquiladora, or Mexican border assembly/ processing plant, stands alone among rolling hills littered with gravestones in the shape of the symbol of Venus. The graves extend to the horizon line in all directions, seemingly endless. From the viewer’s position in the lower right corner of the cartoon they can discern details on the nearest grave: the top arch of the hand mirror reads “femicide”; it’s handle, “over 370 killed and counting”; a small altar of flowers, bread, and a prayer candle rest at its base. Caricatures of a police officer, politician, Uncle Sam, and cartel boss shift nervously in front of a mugshot height chart. They look at the viewer and the sky but never at the graves, symbolically refusing to acknowledge their role in the women’s murders. The intricate detail given to the usual suspects and graves overshadows the women themselves. The factory workers are only suggested by a female skeleton, her gender marked with long curly hair, hangs out of the window of a bus driving to the factory. She glances over her shoulder and makes uncomfortable eye contact with the viewer, her gaze asking how even in...
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...in terms of genre, narration, resolution, aim and in terms of giving agency and power to the reader/ author. The novella can be seen as a parody, a suspense thriller and a detective novel of journalistic trend. The death is the central event but there’s no mystery regarding it rather completely different questions are raised. The aim of this paper is to show that the narrator is distinct from the author but sometimes they intersect. Thus Ronald Barthes statement that the author is dead is not completely true. The authors’ present but it’s not an omnipotent presence, controlling the universal subject (the reader). But this does make the reader all powerful. Barthes implies in his essay Death of the Author. The reader follows the patterns presented by the author but the final impression, overall opinion of the text and the reader’s reaction are not prefigured or controlled by the author. Thus the author and the reader together form the overall value of the text. Raymond Williams explains the formation of the category of Literature, its ever expanding and changing parameters\paradigms are explained in his essay Marxism and Literature. This paper will show the growing value of Latin American Literature, becoming a part of the literary canon, valued as a skillful piece of art. This novella is one of the hallmarks of the Latin American Literature, yet not falling into any one particular generic category, fulfilling all generic expectations simultaneously breaking\contradicting its rules...
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...The tomato is the edible, often red fruit/berry of the nightshade Solanum lycopersicum, History Etymology The word "tomato" comes from the Spanish tomate, which in turn comes from the Nahuatl word tomatotl,. It first appeared in print in 1595. A member of the deadly nightshade family, tomatoes were erroneously thought to be poisonous by Europeans who were suspicious of their bright, shiny fruit. Native versions were small, like cherry tomatoes, and most likely yellow rather than red. The tomato is native to western South America and Central America. Mesoamerica Aztecs and other peoples in Mesoamerica used the fruit in their cooking. The exact date of domestication is unknown: by 500 BC, it was already being cultivated in southern Mexico and probably other areas. The Pueblo people are thought to have believed that those who witnessed the ingestion of tomato seeds were blessed with powers of divination. The large, lumpy tomato, a mutation from a smoother, smaller fruit, originated in Mesoamerica, and may be the direct ancestor of some modern cultivated tomatoes. Unique varieties were developed over the next several hundred years for uses such as dried tomatoes, sauce tomatoes, pizza tomatoes, and tomatoes for long term storage. These varieties are usually known for their place of origin as much as by a variety name. For example, Pomodorino del Piennolo del Vesuvio is the "hanging tomato of Vesuvius". Five different varieties have traditionally been used to make these "hanging"...
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...thing whole (do the) right real (do the) wrong child only expecting government coalition interim elected part take (N) play (the/a) integral large major essential small 9 4 10 11 5 12 6 List of frequent collocations María Moreno Jaén vital form significant full 13 parts spare component constituent played separate life real family everyday whole private normal live saved personal public early spent daily lead made put take clear strong extreme 17 cases severe court extreme serious criminal injury woman beautiful attractive pretty tall (good) looking work hard do started voluntary charity carried (out) find paid major community system welfare group small ethnic (minority N) largest formed minority leading single research number large small increasing 14 18 19 15 lives save past live lost private claimed (a number of) risk lead cost daily spend everyday separate ordinary normal case court present particular (a N) adjourned prosecution 20 21 16 22 2 List of frequent collocations María Moreno Jaén growing limited total increased significant greater reduce considerable substantial high 23 world real whole modern developing area particular play surrounding residential wide central major course (in) due training main designed first take completed ordinary followed full start company owned problem solve real major serious big...
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...Commute to Nowhere By Jonathan Mahler Published: April 13, 2003 In the forest of khaki, heather gray and chambray that is the Gap's store on Fifth Avenue and 54th Street, the 6-foot-4-inch Jeff Einstein is a walking, talking redwood. The instant a potential customer breaches the invisible border of his department, he approaches to offer assistance. ''Too bad I'm not selling cars,'' he jokes with one pear-shaped man after setting him up with a pair of khakis -- 40-inch waist, cuffs, pleats -- in less than 15 seconds. There's something self-conscious about Jeff's act, as if he's trying to prove to himself that he's comfortable with his job. Or maybe it's that he's overcompensating for having been a bit slow to tell me about it a few weeks earlier. (''I'm working in retail now,'' he had said cryptically.) Either explanation makes sense. Jeff is not your typical Gap salesman. When his shift ends, we relocate to a nearby bar, and Jeff tells me the story of landing the job. The Gap was gearing up for the Christmas onslaught near the end of last year, and he was summoned for a group interview. ''There were about 20 people in the room,'' Jeff recalls, ''and each one of us had to introduce ourselves and talk about our most recent position. There was a cashier from McDonald's, a woman who had worked at Baby Gap, a ticket collector from Loews, a gift wrapper from Barnes & Noble. Then it came to me. I said I used to be an executive vice president and a director of interactive marketing...
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...ONE NIGHT @ THE CALL CENTER —CHETAN BHAGAT [Typeset by: Arun K Gupta] This is someway my story. A great fun, inspirational One! Before you begin this book, I have a small request. Right here, note down three things. Write down something that i) you fear, ii) makes you angry and iii) you don’t like about yourself. Be honest, and write something that is meaningful to you. Do not think too much about why I am asking you to do this. Just do it. One thing I fear: __________________________________ One thing that makes me angry: __________________________________ One thing I do not like about myself: __________________________________ Okay, now forget about this exercise and enjoy the story. Have you done it? If not, please do. It will enrich your experience of reading this book. If yes, thanks Sorry for doubting you. Please forget about the exercise, my doubting you and enjoy the story. _____________ The night train ride from Kanpur to Delhi was the most memorable journey of my life. For one, it gave me my second book. And two, it is not every day you sit in an empty compartment and a young, pretty girl walks in. Yes, you see it in the movies, you hear about it from friend’s friend but it never happens to you. When I was younger, I used to look at the reservation chart stuck outside my train bogie to check out all the female passengers near my seat (F-17 to F-25)is what I’d look for most). Yet, it never happened. In most cases I shard my compartment with talkative aunties,...
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