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Curves Case Study

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The Curves Complete program initially suggests a dietary intake of 1,400 calories per day consisting of lean proteins, healthy fats, high fiber foods, and healthy carbohydrates from fruits and vegetables (I’m assuming-moria). This program consists mainly of the consumption of high amounts of protein (is there a % of protein? Dietary Guidelines are 10-20% protein, 30% or less from fat, and 45-64% from carbs- moria), a low-carb, low-calorie, low-fat diet, in addition to the consumption of Curves supplements and meal replacers. The number of calories are determined by eating the recommended meals and snacks that the program suggests. The calorie deficit for 19-30 year old females that are sedentary would be 400-600 fewer calories per day when being compared to the Dietary Guidelines of …show more content…
and 3 inches over 13 weeks. The Curves Complete meal plan is broken into three phases designed for the individual.
Phase 1 is the “Jump Start” phrase where consumers begin to learn portion control, and how to choose healthy alternatives, and how to limit their calories to 1,400 per day for 7 days. Members will lose weight initially, but it will mostly be from lost water weight than from body fat loss. Phase 2, the “Take it Off” phase is less restrictive with the consumption of 1,500 calories per day (to ensure burning fat instead of muscle) and provides additional resources such as recipes, approved restaurant food items, and alcohol and dessert allowed. Members are instructed to stay in phase two until their goal weight is reached. Phase 3, the “Keep it Off” phase encourages consumers to maintain the Curves Complete principles, but no longer follows the calorie and food restriction behaviors. Calorie consumption is increased to 2,000 calories per day for the member’s new active lifestyle. This part of the program will be maintained for long-term. If there is a plateau at any point in time, Curves suggests going back to Phase 1 of the

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