...performance on both short and long term basis. I will then discuss business ethics and its relationship to the success of a business. Lastly, I will discuss how a marketing strategy and structure can provide a sustained competitive advantage in the market place. “Market Segmentation and Product Positioning” Identify the marketing segment for the product and explain why this segment was selected. Tekale’s Beauty Salon will be targeting three dissimilar groups of clients. The salon will work hard to particularly appeal to each of these groups. Tekale’s Beauty Salon will target Women, Men, and Children. Men will characteristically create up to 75% of the clientele. Men have shorter hair and require a faster, simpler job. Tekale’s Salon will gear toward women who cannot meet the expense of an upscale salon. There is not often a dissimilarity in quality of an upscale salon comparative to a family hair salon other than a upscale salon will tend to pamper you more, only accepts appointments, and the salon it self is generally a bit plusher. Someone who is financially responsible as opposed to someone who likes lavishness will support a family style salon. Young mothers and children will also be welcome in my salon. Typically, children are disreputably complicated when is comes to getting haircuts. Tekale’s Salon will be a laid-back environment where children can have fun while they are waiting and we will work with parents to compose children while haircuts are perform. Tekale’s Beauty...
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...name recognition by budgeting 25% of net sales profit for salaries and overhead and 75% of net sales profit for direct re-investment into the salon on the floor products, advertising and social networking. COMPANY OVERVIEW “To not only to be the top salon, but for this salon to be a business model for future franchise salons.” (El Paso Times) TAF’s Salon will have five chairs towards the front for cutting hair, perms, and color. Three chairs in a separate room for the men who prefer to have their hair color without being in the center of the room. Six shampoo bowls, so no one is left waiting for over five minutes. The salon will also have three manicure and pedicure tables along with a receptionist, a play area for kids and a display wall of the products used in the salon for customer purchases. TARGET MARKETS The three market segments, which will be targeted for the salon, are children, men and women. At TAF’s Salon: Men: The men will make up about 45% - 65% of the salons clientele. This is due to the men having shorter hair cutting cycles and is an easier and quicker cut. Men will also have our hot towel shave services available to them. Women: The women will make up about 35% - 45% of the salons clientele. They tend to keep up with the newest trendy styles and colors which they tend to see on their favorite television or movie star or in...
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...Discussion Hairdressing has always been a passion for Canadians, and me. Everyday people are getting their hair done, changing their color or style and to do this hairdressers will be there to inform, perform and advise the customer about their hair. Hairdressing is the art of cutting, setting, arranging, and otherwise caring for the hair. Women and men style their hair to improve their appearance and for comfort. A different hairstyle can alter a person's appearance more than almost any other physical change. Hairdressing can accent good features and hide bad ones, or draw attention away from undesirable characteristics. It provides attractive, easy-to-manage hairstyles that meet the needs and desires of the people who wear them. Hair is the most easily changed physical feature of the human body. Since prehistoric times, people have cut, braided, and dyed their hair and changed it in other ways as well. Professional hairdressers first became common during the 1700's. Today, most women and men depend on hairdressers for such services as cutting, coloring, straightening, and permanent waving. Hairdressers are also known as beauticians, beauty operators, cosmetologists, and hair stylists. Some other names that hairdressers use are: hair color technician, barber apprentice, hairdresser apprentice, wig stylist, hair stylist A high school student who wishes to become a hairdresser should study a broad range of subjects, including the arts, biology, and psychology. Courses in the...
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...this particular career hair, different styles get my attention, I like to dye my hair and others that I have done. The history of hairstyling goes way back to the Egyptians. Egypt, the first stop, Egyptian hairstyles depended on wealth, age and in social group the individual was circulated in. woman and men had shoulder length hair, or cut short to the nape or clean shaven heads. “However a shaven head was worn by young adults before they become of age, they would leave a small curl in the side of their head, named ’Lock of Youth’, to symbolize their age.’’(The History of Hair, Ancient Civilizations) they have choice. Girls, young girls, wore plaits, ponytails or braids....
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...Just For Men Alternative While there seems to be an overabundance of women haircare products out there, men products are not nearly as plentiful. It is a general belief, men are less concern about appearance, but this is not always correct, especially when it comes to well maintained hair. Even though, women color their hair for a multitude of cosmetic reasons, men often do it to cover the gray. When choosing the best products, men should look for things, to fit their needs, and without the same harsh chemicals, included in the typical women hair dyes. Just For Men Autostop, is not only one of the leading men's dyes, but its ammonia free formula was designed to eliminate any damage to the hair. This exclusive line of products, were specifically...
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...Most men like to keep short haircuts for two main reasons one being that they are very easy to cut and secondly because they require almost no maintenance at all. Apart from the two reasons these cuts are also very decent and they are perfect for formal and professional looks. Short haircuts are also very versatile because with some creativity you can transform them into a casual look. Of the many short hairdos available the buzz cut is one of the most popular for men of all ages and even for young boys. This cut is also one of the most widespread as you can find it in almost all parts of the world. No one can say with certainty when this cut was discovered or even where because artifacts and paintings from different cultures across the world...
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...is about the same thing as a hairstylist. I knew how dedicated you had to be to pursue this career. What I really wanted to find out was how much the education was to get the training I needed, and I wanted to find out if it is worth all the time and money. By using the choices program and a personal interview, I discovered Interesting facts about being a hair stylist. A hairstylist has many different job descriptions. Hair stylist analyze a client’s hair or other physical features that will determine and recommend beauty treatment or suggest hair styles. They cut, trim, shapes hair based on customer’s instructions, trim facial hairs by using clippers, scissors and razors, shampoo’s, rinses,...
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...and mens rea are vital. for the prosecution to prove the existence of both elements of an offence beyond any reasonable doubt. Actus reus being the guilty act, whereas mens rea is the guilty mind, both of which are required in order to find criminal liability. In order to answer this problem question it must first be considered whether Pablo (P) is liable for any non-fatal offences against the person (OAP). The various offences and their definitions are contained in the Offences Against the Person Act 1861. Pablo and Rose – Pulling hair. The first offence to consider in respect of P is common law battery under section 39 of the Criminal Justice Act 1988. Battery is a summary only offence and carries a maximum penalty of six months or a £5000 fine, or both. P’s motive of jealousy appears to be the significant factor motivating his actions however this is irrelevant to his actions in law. P intentionally: Venna imposed unlawful force: Collins v Wilcock on Rose (R) by pulling her hair. R did not give P permission to assault her, therefore the contact was both physical: Ireland and unlawful. Previous case law has clarified unlawful force to be even the slightest touch R v Brown . The mens rea for this offence is satisfied by either intention or subjective recklessness. With reference to the problem question, the actus reus was the direct physical contact of P with R when he pulls her hair, but it is clear there was no harm done to R’s body. Pablo and Rose – Cutting hair...
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...fundraising initiatives. As part of its efforts, customers can once again participate in the largest event of its kind -- THE SALON at ULTA Beauty's Cut-A-Thon! There is a salon in each of ULTA Beauty's 609 stores across the country and more than 2000 ULTA Salon stylists will participate. This took place on Sunday, October 13 from 11 a.m. – 6 p.m., the Cut-A-Thon offers a cut, shampoo and style or Dermalogica MicroZone Targeted Skin Treatment mini facial by ULTA Beauty's professionally trained stylists for a minimum suggested donation of $10. One hundred percent of the donations benefit BCRF. In 2012, ULTA Beauty stylists performed more than 23,000 haircuts during the Cut-A-Thon and they are aiming to beat that record this year. Men and women were allowed but I saw a majority of women.The patrons were mostly upper and middle vales, the stylists were working class. The stylists were mostly black, the clients were from a variety of races and ethnicities. The socialization and social interaction was taking place between clients and stylists they were making eye contact and approval from their friends of how the new style would look or looks. How these women should think of themselves played a very important role as these women were primarily concerned about style. Their discussion combined with pictures had a significant amount of impact on their visits to salons. Some women while making a contribution to breast cancer and willing to take chances prided themselves...
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...Bob Haircut: During the 1920s the bob haircut was worn by many women and occasionally men. The bob cut was a simple blunt cut until they came out with the castle bob. The bob cut was a simple blunt cut. Bob hairstyles symbolises independent women. They made the forerunner of many fashion statements. In the 1920s “COCO” and Louise began cutting bobs on young women hair. Hairdressers were also forced to accepting the bob. (visforvintage.net) By 1925 the bob was still raging controversy, it also started a hair fashion of the new industry. The bob cut was growing much faster in the beauty industry. The bob cut made its first foray into public by 1923. Most female hairdressers did this style instead of men because they were not most skillful at...
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...The history of various hair techniques came from many places. Some of those places are, Egypt, Greece, Rome, China, Japan, Africa, and America. Egyptian hairstyles depend on wealth. Greece hairstyles were pulled back into a Chignon style and was longer than Egyptian hair . Rome had simple hairstyles, such as women wearing there hair down. In the Vedic period (1700-1100 BCE), Indians shave whole entire head. Chinese hairstyles depended on age. Japanese hairstyles were different than Chinese hair styles.They wore hair tight to head in a Sickle shape. In Africa, there were many tribes and most of the time there hair depended on their tribe. America was divided in hairstyles, like many African tribes, in the early 1700’s. Hair techniques varied from century to century. There sixteen centuries of hair history. The tenth century, regular people (all ages, men and women) used hair “gel” made from a fatty substance, to style hair. Curly, slicked down, short, long, and with hair extensions. The 1st century, Ancient Roman, and Greek women of popularity wore there long hair in ornate braids close to their heads, and powdered gold to add highlights to hair. The 1000 century, Lady Godiva made hair legendary. The 2000...
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...primarily concentrated on the study of hair and its many forms. Barbering is gaining the ability to understand the difference in hair types and its relevance to ethnicity. Most seasoned barbers or stylist will be able to identify the variations of hair and its infinite needs. What is taught in Barber School? While attending Barber school the student will be taught the fundamentals needed in order to provide total hair and skin care services to men in need of this service. Even though barbering is most often taught within a cosmetology or beauty school, there are also private barber schools which are solely designed to specifically provide education within this historic profession. The student's curriculum will consist of services such as steam facials face massage, foam shapes, modern razor styling, hair cutting, cutting, permanent waving and blow drying techniques. The courses provided are to train and prepare the student for their state board exam in order to acquire their state issued barber license. Barber school can also provide complete knowledge and courses in barber shop ownership and business management. The...
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...Undercut hairstyle The undercut, also known as curtained hair, is a unique style that involves short hair on the side of the head and the top is longer. The styling will vary from one to another, but the main idea is to have shorter sides and a longer top section. Here is a look at the different undercut men hairstyles; Short on sides long on top This is supposedly the most common style, whereby, the sides will be short enough. There will be a section that divides the sides and the top. The hair fades from the top of the head, down to the ears. On the other hand, the top section is longer, and it will not necessarily need styling. Medium top With this style, the sides are trimmed off, and the top has a medium-sized hair length. It will also...
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...PROCUTS BARBERSHOP The product life cycle of PROCUTS BARBERSHOP is a valuable tool used by the marketing officer to illustrate the four stage process which influences the sales and profitability of the business. Shaving is a popular service offered by barbershops, PROCUTS target men living around the suburban location of the building. Men go in to get a professional look of an expansive array of services; cuts, grooming, styling and shaving. Women also visit the barbershop to get their eyebrows trimmed and shaped. These services are created to exceed the customers’ expectations and stand out from other firms in the market in close proximity. The Barbershop’s mission is to become the number one recognized leader in its targeted market for barbering and hair cutting services. They intend to reflect class, excellence and professionalism in all that they do and maintain quality standards and make customer satisfaction a priority. PROCUTS has three or four licensed hair stylist on staff to provide the mentioned cosmetology services; this will preliminary be the main source of revenue for the firm. At the introduction stage PROCUTS is launched, potential customers are unknown and very few, making revenue minimal and expenses incurred; building renovation, promotion and equipment costs high. A lot is spent on advertising, The marketing officer decides to put An A-Frame in the front of the building displaying services offered and prices, Advertisements are place in all possible...
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...Book Report on Little Women The masterpiece, Little Women, is one of the most agreeable juvenile novels in America history and has been popular for over 100 years. There are dozens of versions of this book in different languages all around the world. It has been filmized into movies, TV series, and cartoons in many countries. The book is highly praised as a counterpart of the famous English novel Pride and Prejudice, and the author herself was regarded as the counterpart of Jane Austen, the author of Pride and Prejudice. The book mainly talks about lives of four girls in the March family during the Civil War. The four girls are: Meg who takes care of her three little sisters maternally and chooses to live a poor life with her beloved one; boyish Jo who is brave and decisive and has her own dream; Beth who is angelic and sweet but unfortunately dies of scarlet fever; Amy who is delicate and tender and later becomes a true lady. Their lives are not so easy as they face crisis and roughness. But they manage to make life meaningful and beautiful. And through all the difficulties they build themselves up as perfect, elegant ladies. As stated above, Little Women had made an inspiring and directive effort on the development of feminism. The characters in this book presented the feminist spirit and thinking of the author. All the four girls in the book were more optimistic and independent than other characters appearing in the book. But among the four girls, the second daughter...
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