...Cycling is a superb cardiovascular workout that does not need you to be at a particular speed to experience the benefits. Many people are aware that cycling can help in losing weight, lower blood pressure and tone muscle. But, they don't know that cycling improves mental well-being. Here are ways in which cycling can bring peace of mind and boost your mental health. Cycling Produces Endorphins; Stress-reducing hormone. Cycling is an excellent exercise which improves the body's endorphins production. The body chemical which is responsible for relaxation and stress release. Endorphin also controls how the body manages pain by inhibiting pain signal transmission to the brain. The word endorphin means endogenous morphine or morphine which is...
Words: 829 - Pages: 4
...Aerodynamics in Cycling Aerodynamics has become enormously important in bicycle road racing, even more than weight. Bikes are so light these days that it is not unusual to add weights just to get them up to the required minimum weights. Wind tunnel testing is used extensively both in manufacturing and training. Manufacturers test bikes and components in order to reduce drag. One trend in recent years that I find counter intuitive is wider wheels. Newer rims sometimes have a cross section similar to an airfoil, wide in the front and tapering towards the back, or inside of the wheel. They have also added dimples similar to golf ball dimples. In general, most tube cross sections are now being stretched out to an airfoil like shape. Each little thing does not change much, but put together they can make a huge impact on the effort the rider has to put out in the end. A team manager needs to know how to balance many factors such as aerodynamics, weight, cooling, and strength amongst others. As an example for a race with many steep climbs, aerodynamics is less important than weight and cooling for the rider. Maybe a helmet with many vents and high drag is in order so the rider will not over heat. Light but high drag wheels are also ok. On the other hand, it is opposite during a flat time trial, when the rider rides all alone without any drafting behind other riders. In this situation, everything must be low drag, bike, wheels, suit, helmet...
Words: 259 - Pages: 2
...Cycling Dutchman Bike Shop Rotterdam ~ The Netherlands Group Members: Alex Lucero Soi Kang Katie Thompson Jesse Sheets Phase I, Global Business Plan BUS 2900 – Intro to International Business Prof. Paul Dowling Global Business Plan Module 1 - Identifying Global Business Opportunities 1. POTENTIAL MARKETS (a & b): Describe your global business opportunity in terms of: (a) a clear definition of your specific product or service (NOT an existing brand), and (b) a potential market (meaning a foreign country and customer description that would be appropriate for this business opportunity). SUMMARY: (A) Due to the high number of bicycle users in the country of The Netherlands, our business plan will center on the sales, maintenance, and rentals of bicycles and e-bikes, or electric motor assisted bicycles. (B) The company will work in the city of Rotterdam, second largest city in the Netherlands, supplying bicycle services to the local populations and incoming tourists to the city. With “40% of all traffic movements” in the Netherlands centered around bicycle usage, this service will fit nicely with the new ideals of an active and healthier lifestyle. The Netherlands was in the top A model company for our idea, Bike City (www.bikecity.nl/eng/home/), based in Amsterdam does the rental, sales and maintenance. This model would be transferred into the city of Rotterdam. Sales and maintenance departments would be established to cater to local...
Words: 8199 - Pages: 33
...strengthens bones 10. reduces the risk of cancer 11. lowers resting heart rate 12. reduces body fat 13. reduces stress 14. increases mental well being 15. lengthens your life span 16. if done regularly - will get you down to your ideal body weight Other Benefits • A complete leisure activity, cycling gives you the opportunity to spend time with friends. • A chance to meet new people and discover new places cannot be ruled out as well. • Cycling is a complete environmental friendly activity. Unlike other means of transport, it lets out no harmful chemicals in the air. • Cycling can prove to be the best mode to move around your local area without any difficulty The Committee has two sub-committees, The Communications Sub-committee and the Technical and Network Sub-committee, whose members are part of the overall committee. The Committee believes that Mississauga will benefit in many ways from a more extensive cycling system in that it will help promote: • Greater sense of community and personal contact • Less dependence on cars for all residents • Increased tourism and economic benefits by drawing cyclists to cycling destinations • More transportation options • Improved air quality • Increased opportunity for exercise and greater cardiovascular fitness • Greater safety for all • An easy way for family and friends to spend recreational time outdoors Health...
Words: 993 - Pages: 4
...Executive Summary My Bike is in a unique position to capitalize on gains from advertising campaign. Starting business in step with a downturn in the economy My Bike has shown to have the products and services customers’ desire. Specialty bike shops make up a small portion of all bike retailers but contribute 55% of the sales revenue in the biking industry. With demands for bikes and their services fairly consistent getting the message out about who My Bike is and what it can do for customer is critical to success in this market. Service, repairs and rentals differentiates its self from mass merchants while the extend adjustment period and used bike selection lets My Bike stand out among other specialty shops. Connecting and communicating with My Bikes identified target market will create awareness and draw traffic to allow for growth. Advertising each segment of products and services around a central theme generates synergy on the My Bike brand but communicates the specific value it will bring to the consumer. The synergy would be centered on the web and feed through advertising media like facebook, tweeter and shop envy sites. Targeting the right message to the right audience at the right time will allow My Bike to be successful in its goals. I. Situation Analysis The Bicycle Industry In 2011 there were approximately 15.7 million bicycles sold within the US in all wheel sizes these sales, combined with the sale of related parts and accessories, represents a...
Words: 6569 - Pages: 27
..."by absorbing the energy from the impact, buying extra time for the brain to slow down" (Macyko1). Bicycle riders need to wear helmets to protect their brains from injury, yet unfortunately the public is simply not aware of this need and many people will continue to die or be seriously injured unless something is done. Bicycle helmets save lives and should be required by Arizona State law for riders of all ages. Opponents feel that bicycle helmet laws are too strict and are misdirected. Principally, they feel that helmet laws do not prevent accidents and point out the fact that "motor vehicles are involved in 90-92% of bicyclist deaths" (BHSI/Compendium 4). Creating awareness among drivers by lowering their speeds would create a safer cycling environment. Furthermore, opponents of helmet laws believe that "requiring motorists to wear helmets will save more lives" (Convissor 1) since statistics show the likelihood of fatality while riding in passenger cars is nearly double that of bicycling (Bicycle 15). They are also concerned for the overall popularity of their sport when helmet laws go into effect. After helmet laws went into effect in Australia, "surveys in Sydney found the helmet law reduced...
Words: 336 - Pages: 2
...4/17/14 English 214 Lines, Vines and Bicycling Times The invention of the bicycle dates back all the way to 1817 when Baron von Drais invented a walking machine that would help him get around the royal gardens faster. Since then it was used as a means of transportation for many years, up until the use of cars started becoming more frequent. However, although cars are a good and refreshing invention that makes it quicker for us to move around, the use of a bicycle is much more convenient for the environment, for your wallet since you are saving money and for your health. An important component that affects our life is the environment which is why bike riding is beneficial to keeping the environment a good place for all of those who live in it. Riding your bicycle can help out with the environment since it doesn’t run on anything but your own physical power, while a car releases CO2 because it needs to run on gas. A car uses “[… ] fossil fuels such as gasoline and diesel to transport people [it] is the second largest source of CO2 emissions, accounting for about 32% of total U.S. CO2 emissions” Since a bicycle doesn’t occupy gas like a car does, it doesn’t release any other toxins, like a car which, in addition to CO2 also release “…carbon dioxide (CO2 ), automobiles produce methane (CH4) and nitrous oxide (N2O)” The result of releases of methane to the environment makes it “more efficient at trapping radiation” which ultimately is deleterious to the environment, but can...
Words: 1047 - Pages: 5
...Lafayette Bike Lane Dangers and Restrictions Home to the University of Louisiana, Lafayette is one of the biggest college towns in Louisiana. Everyone knows that a majority of college students are poor. Having to pay for food, gas, bills, rent, and school all for the first time it is hard for students to keep up. Many students choose to ride their bike to school or even to run everyday errands. Lafayette has a big problem with biking accidents due to a lack of bike lanes around town. Being a college town we are very far behind on being bicycle friendly. We need to add more bicycle lanes around town, add barriers between the cars and bicycles, and spread bicycle awareness. Biking around Lafayette can unfortunately be very dangerous. As of right now there are only two main roads in Lafayette that have a bike lane. Saint Marry Street and Johnston Street and on those two roads the bike lane does not even span the whole road and instead just little parts of the road. When there are not bike lanes on roads, bikers are forced to ride in the motor vehicle lane obeying the same laws as a large car or truck. This can cause many problems to both cars and bicycle riders. Even the fanciest race bicycles cannot keep up with the 45-mile per hour speed limit on most Lafayette roads. When there are no bike lanes, bikes are expected to ride in the regular lane and obey regular traffic laws. This causes a problem due to the amount of vehicles that pile up behind the slow moving bicycle....
Words: 1181 - Pages: 5
...REI Marketing Environment WorksheetList the current characteristics of each environmental factor as they relate to REI. U.S. EconomyHow does the current U.S. economy affect REI retail operations? 1.The American jobless rate is currently at an all time low. The economy is enjoying an upsurge that is fueling the housing market and the stock market and resulting in the U.S public having more disposable income than in recent years. This turns into an up rise for most retail and recreational markets. 2. While the current economic outlook may be boosting the spending activity of most Americans, the demands of balancing work schedules and family life have resulted in a consumer that is extremely careful of how they spend their disposable income. They are demanding high quality, superb customer service and immediate attention. Those recreational retailers who can meet these demands will be the ones who will benefit most from the current economic climate. Global EconomyHow does the current global economy affect REI retail operations? 1. REI, like many U.S. firms are expanding their operations into overseas markets. As this is done, the economic climates of these markets benefit from the influx of cash resulting from the employment of their populations. Multinational corporations (MNCs) are moving operations to wherever they can find the least expensive labor pool that is able to do the work well. This action has the combined effect of increasing available markets for...
Words: 800 - Pages: 4
...Ever heard of free cycling? Freecycling is when a person passes on, for free, an unwanted item to another person who needs that item. From silverware to mobile homes, people worldwide are choosing to freecycle rather than discard.This idea was devised in May 2003 by Deron Beal in Tuscon, Arizona in the form of the freecycle network. The Freecycle Network is made up of 5,069 groups with 9,152,735 members around the world. It's a grassroots and entirely non-profit movement of people who are giving (and getting) stuff for free in their own towns. Its mission is “to build a worldwide gifting movement that reduces waste, saves precious resources & eases the burden on our landfills while enabling our members to benefit from the strength of a larger community.” It's all about reuse and keeping good stuff out of landfills. Each local group is moderated by local volunteers (them's good people). Membership is free. The annual budget is running at about $140,000 in income. The funding comes from corporate underwriting, on-site advertising (in the form of a Google sponsor bar), grants and individual donations. Approximately 90% of these funds are used directly for program expenses. The remaining 10% is split evenly between membership, fundraising and other administrative expenses. Major benefits include freeing up space in landfills and cutting down on the need to manufacture new goods. Thousands of such groups dedicated to connecting people who want to give away...
Words: 292 - Pages: 2
...Mimi Lee March 25, 2013 3pm Final Exam for writing for Business Professionals YAS Fitness is a hybrid fitness movement combining Yoga and indoor cycling. YAS is for people who value their health, fitness and time. A smart combination of cardio, strength training, stretching and alignment, YAS is succinct and balanced solution to all your fitness needs. The studio offers expert instructors, great music and challenge routines. YAS is home to great community of like-minded, people looking to take their fitness to the next leave. This is the first fitness program dedicated to the combination of Yoga and Spinning. YAS Fitness Studios were created and founded in 2001 by Kimberly Fowler. Kimberly Fowler is an avid athlete and actively involved in the day-to-day operation of her company, including teaching and a regular in class. YAS Fitness Studio downtown Los Angeles is located on 8th and Hope Street. The studio opened in 2010. The studio offers 3 types of fitness classes: indoor cycling, YOGA for Athletes all level, and Yoga for Athletes Ripped. Indoor cycling is a high-energy 40 minutes class taught in intervals by inspiring trained instructors known for great music mixes that keep people moving. Yoga for athletes is a class for all level. This is a cardio training gained from intense indoor cycling paired with the strength and flexibility work of yoga for athletes. Yoga for athletes ripped is a “Total body workout” designed to tone and sculpt every major muscles...
Words: 582 - Pages: 3
...The setting, September 18th 1971 Plano, Texas, Linda Gayle and then husband Eddie Charles Gunderson gave birth to Lance Edward Gunderson. Linda Gayle divorced Eddie Gunderson when Lance was two years old and she later remarried to a man by the name of Keith Armstrong who decided to adopt Lance and take him on as one of his own. Due to this life event Lance changed his name from Gunderson to Armstrong and thus a star was born. Lance took up competitive cycling at the age of thirteen but by the time he hit the age of sixteen he became a triathlete. In 1989 and 1990 Lance was the national sprint-course triathlon champion. During his senior year of high school Lance was invited to Colorado Springs to train with the U.S Olympic development team...
Words: 1075 - Pages: 5
...Your Travel A survey of attitudes and behaviours towards travel and the environment Exeter Survey Introduction Thank you for agreeing to complete this survey. It is designed to gauge your attitudes and opinions over a wide range of travel and transport issues that concern Exeter, Devon and the UK. It is funded by the Government’s Economic and Social Research Council (ESRC) and is part of a large research project into travel and transport in Devon by the University of Exeter. It is important to the research team that you answer ALL sections relevant to you and your household. This will help us achieve a more accurate account of everyone’s views. We would ask that one adult individual in your household completes the survey, in the main about themselves only. Once completed, a representative of our team will collect it at an agreed time. The research seeks to examine the links between people’s attitudes and their behaviour for a range of travel and lifestyles activities. You can be sure that the responses you give will not be written in vain. The final results of the research will be sent to the City and County Councils for inspection before being used by both central and local government to shape provision of better services for local residents. Prize Draw: We are offering the opportunity to win one of five prizes for participants who complete this survey. Winners will be selected at random in a prize draw once all responses have been received in March 2009. The first two...
Words: 3890 - Pages: 16
...Office of the Mayor Toronto City Hall, 2nd Floor, 100 Queen St. West, Toronto ON M5H 2N2 Dear Mayor Ford, We here at the Cycling Committee are working very hard to try and promote cycling within our school as well as making the people of Toronto more aware of the benefits of cycling. We feel that cycling is a great way to promote healthy active living, and it is a great way for citizens of Toronto to get together and be involved in their community. Studies have shown that pedestrian and cycling traffic are beneficial for a local economy. Customers who arrive at by foot or bike are more likely to spend more money in a neighbourhood’s shops than those who drive (torontoist.com, 2013). Cycling also brings mental and physical benefits to the community members because it is an easy and fun way to exercise. There are weekly events in Bogotá, Colombia called ciclovías and in these events, approximately 2 million people ride their bikes over 130 km of car-free streets. These ciclovías have been going on for over 10 years, and their success has incorporated other activities in the surrounding areas such as yoga lessons, aerobics and other types of entertainment (nytimes.com, 2008). Similar events have been held in Canada and have showed great success. These events were located in Winnipeg, Ottawa, Hamilton, Halifax and Vancouver. Ottawa has been holding their Sunday BikeDay Program since 1970. Their program closes 50 kilometers of roads every Sunday morning in the summer...
Words: 397 - Pages: 2
...Marketing Strategies “Peloton Cycling” Anthony Pastore 6.9.12 Executive Summary- Marketing Plan Peloton Cycling The market- The target market for Peloton Cycling will be towards the cycling community. Since I have been an avid cyclist for twenty years, I am familiar with the network of cyclist including events, shops and organizations. The plan and focus of Peloton Cycling will be to attend, participate and host cycling events in order to advertise our product and inform the community of our mission. In addition to targeting the cycling community, the target will also include to the community who are interested in a healthy lifestyle, including the triathlete. The potential audience for the marketing plan will include a full range of the cycling community including the avid cyclist, the professional looking for an extra edge, the intermediate cyclist riding in order to maintain a healthy life style and a family who enjoys biking. In addition, the target will include the mountain bike trail rider. The plan for Peloton Cycling to reach its target audience will include the participation and hosting of cycling events. In addition, during the cycling events, Peloton Cycling will distribute shirts, stickers and fliers, in addition Peloton Cycling will build relationships with local cycling clubs who normally host cycling events and guide group rides. Peloton Cycling will also have merchandise stations set up during events not only for cycling gear and equipment, but to...
Words: 4605 - Pages: 19
