...May 1, 2012 To: The Star plus Manufacturing Inc., Executive Members, Chief Executive Officer and All Others that this may concern: On April 24, 2012 the executive consulting offices of Hanns-G LLC, Have continued their investigation and Data Analyzing of the current business processes that have concurrently been in progress at Star plus Manufacturing Inc. Through our Time Spend at Star plus manufacturing Inc., we have conducted the following Business Analytics including but not limited too; Analyzing Qualitative Data, Analytics, Business Intelligence, Test and Learn, Business Processes, Statistics and Customer Dynamics. While Analyzing Qualitative Data; we have conducted Open-ended Questions, accepted written comments on questionnaires in order to generate Single word opinions, Brief Outlooks on company environment. We have also found some finding though daily business observations. During our Analytics practices, we have been able to develop optimal or realistic decision recommendations based on insights derived through the application of statistical models and analysis against existing and/or simulated future data. Business intelligence used a well-established process in guiding organizational change through using Computer-Based Techniques to identify, extract and analyze business data, such as Sales revenue by individual departments and products by each ones associated Costs and Income. Test and Learn methods in order to define the impact that, current strategies are...
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...MARKETING ENGINEERING FOR EXCEL TUTORIAL VERSION v130522 Tutorial Customer Choice (Logit) Marketing Engineering for Excel is a Microsoft Excel add-in. The software runs from within Microsoft Excel and only with data contained in an Excel spreadsheet. After installing the software, simply open Microsoft Excel. A new menu appears, called “ME XL.” This tutorial refers to the “ME XL/Customer Choice (Logit)” submenu. Overview The customer choice (logit) model is an individual-level response model that helps analyze and explain the choices individual customers make in a market. The customer choice model helps firms understand the extent to which factors such as the price of a brand or its ease of installation influence a customer's choice. A brand's purchase probability at the individual level can be aggregated to determine the brand's market share at the market level. Firms also can use customer choice analysis to develop marketing programs tailored to specific market segments, or even to individual customers. Further, if a company has purchase data about its products versus those of its competitors (product choice data), as well as some observed independent variables (e.g., gender, price, promotion), it can use customer choice modeling to answer such questions as: Does a customer’s gender influence his or her purchase decision regarding our product(s)? Do competitor’s promotions affect the purchase of our product(s)? How do our promotions affect...
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...Business Intelligence Journal The Evolution of Information Management By Don Hatcher, Bill Prentice Customers today are demanding better service, lower prices, and higher quality goods. With such a volatile economy in recent years and with so many businesses competing for the same customers, it is imperative for companies to continually improve their customer service or else risk falling victim to their competitors. This is one reason why many organizations are rethinking how they do business. For years, they have accumulated valuable information as a by-product of production while failing to put it to good use. When a company knows its customers’ buying patterns, interests, and demographics, it provides a distinct competitive advantage. This knowledge has become so critical in recent years that the process of managing information has become an industry of its own. How does a company manage its strategic information assets in today’s rapidly changing business environment? What challenges arise out of that task? Are there any preventive measures that can ease the “growing pains” associated with moving from one information paradigm to the next? No matter how simple or convoluted the current information architecture is, evolving companies’ effective use of information can help them achieve a level of sustainable competitive advantage that can be measured on the bottom line. [pic] Figure 1. The Information Evolution Model and its Five Levels The Information Evolution...
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...Strategic Planning for eServices1 A Short Tutorial for the Beginners2 Amjad Umar, Ph.D. Senior Technical Advisor, United Nations-GAID Executive Summary Strategic planning of ICT (Information and Communication Technologies)-based services, abbreviated as eServices, is a crucial task for the public as well as private sectors. Given a strategic project (or an initiative), a strategic planning process identifies the main alternatives, the key business/technical issues involved in each alternative, and helps in evaluation and selection of the most viable alternatives before initiating the project. To succeed, the strategic planning process must explore a large number of people, process and technology issues and eliminate surprises. This is not easy because the task of eservices planning in the digital age is considerably complicated due to the changing business and technical landscape and an ever-growing body of knowledge. This short tutorial gives a quick overview of the vast body of knowledge that entails a typical strategic ICT planning process and presents a conceptual framework for further exploration of this important area. 1. An Example – eServices for a City Ms Fran Kuye is mayor of a city with one million inhabitants, located in a developing country.She wants to use the knowledge gained from her MPA (Master of Public Administration) to transform her city to a “Digital City” that heavily relies on eservices to support its citizens. Her overall goal is...
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...System Modeling Margaret Francies Strayer University Term Paper System Modeling Theory– CIS 331 Richard Guirguis Due on 12/8/2010 System Modeling Systems modeling or systems modelling is the approach to the study of the use of models to imagine and construct systems in business and IT development. In business and IT development the term "systems modeling" has multiple meaning. System Modeling can refer to analysis and design efforts, simulation and or system dynamics, and a study of the many uses of these models. There are different approaches to modeling: Agent based data and mathematical modeling. Quality management adopts a number of management principles that can be used by top management to guide their organizations towards improved performance. Principles such as: customer focus, leadership, people’s involvement, the process, system approach to management, continual improvement, facts, and a mutual benefit. . Decision making is a reasoning or emotional process which can be rational or irrational. The cognitive perspective is that the decision making process must be regarded as a continuous process integrated in the interaction with the environment. From a normative perspective, the analysis of individual decisions is concerned with the logic of decision making and rationality and the invariant choice it leads to it can be based on explicit assumptions or tacit assumptions. In decision making, objectives must be established and placed in the order of...
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...ABB Electric Segmentation - Group Case Analysis Team Members: Emeka Ejika John Marceaux Brandon McNabb Todd Teepell Brandon Woods Suppose you are the regional sales manager for ABB Electric, and you have been given a budget for a supplementary direct marketing campaign aimed at 20% of the companies in your region 1. At present, you have information on the Descriptor Data Tab of the ABB Electric Data (Customer Choice).xls spreadsheet about the location of customers (districts 1, 2, and 3) and the sales potential of each account of prospect. Based on this information alone, to what companies would you direct the new direct marketing program? Specify the accounts and customer or prospect types. In order to determine which potential customers to target with a direct marketing campaign we first searched the ‘ABB Descriptor Data’ and identified Customers that we are currently serving to quantify ABB’s market penetration in each District. We then sorted the remaining Customers (Competitor’s clients) by Annual Purchase Volume as it is the only quantifiable metric provided. Next we cross-referenced that with our market penetration in each District. While ABB’s penetration is deepest in District 1 relative to number of customers serviced, District 2 provides the largest source of Annual Purchase Volume by a margin of three times the next closest District (D3). This extreme disparity is the result of one customer with a very large Annual Purchase Volume that is over seventeen...
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...The two risks involved with outsourcing a business process (the off-shore ministry of health) 1. Does the outsourced vendor have adequate internal controls in place 2. Is the outsourced vendor able to provide the same or better quality of the product or service that could be achieved by keeping the business process in house. Three recommendations for the two above risks 1. Ensure there are means of monitoring the effectiveness of the outsourced business process 2. Obtain assurance that the internal controls imbedded in the outsourced business process are operating effectively, through internal audits or external reviews of these controls. 3. Periodically Re-evaluate whether the business case for outsourcing the process remains valid. Limitations of Internal control (5 examples) 1. Human judgment is not perfect(subject to bias) 2. Breakdowns can occur because of errors or mistakes 3. Controls can be circumvented by collusion (two or more people) 4. Management can override controls 5. Controls must be cost effective (costs versus benefits)/ 6. External events outside the organizations control. Why is important from a governance prospective to have an outside director on the Board of Directors. 1) Management receives direct compensation for their work and makes decisions that benefit the short run instead of shareholders long term goals. Having independent directors who don’t receive direct compensation but receive...
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...Promissory Estoppel Brian McDonald and Harry Ledman are co-workers at Food mart. They both love model trains and have them as a hobby. While having a casual discussion about the model trains, Brian tells Harry that after he retires he wants to sell his trains and travel. Brian mentions to Harry, “You are the only person I plan to offer my trains to, because I know that you would take care of them.” This statement set the stage for a verbal contract with a pending date of sale, the date of sale being Brian’s retirement. Harry made plans to purchase the train station by saving money, borrowing money and adding on to his home to prepare for the train set. Brian was aware of all the plans that Harry was making. Upon Brian’s retirement he told the train set to his neighbor, James. Harry sued Brian, claiming breach of contract, or in the alternative, for promissory estoppel. Harry’s claims of promissory estoppel are based on the grounds that a promisor (Brian) made a gratuitous promise (to sell his train set) to a promise (Harry). Harry relied on the promise and made purchases to the fact. Brian was aware of all the purchases that Harry was making and he never said anything to Harry to suggest that he had changed his mind. Harry will ask the judge for compensation for all he spent preparing for the train set, the cost of building a 2,000 sq. ft. addition to his home and the loan from aunt Ida the 2,000 square foot room that Harry built for the model train collection and the...
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...HO Craftsman Rolling-stock Marketing Plan Keller Graduate School of Management – Online MM522 John Superb Student July 2011 Final Draft Executive Summary HO Craftsman Rolling stock is an Internet based company that will develop, manufacture, and distribute kits of model railroad rolling-stock whose prime component is scale wood. The company mission statement is: HO Craftsman Rolling-stock will supply top quality, wooden, craftsman level kits of HO scale rolling-stock that appeals to the existing model railroad craftsman, and which will be uniquely appealing to first time crafters. HO Craftsman Rolling-stock will offer unparalleled support to their customers and will improve and develop their offerings based primarily on customer input. These wooden kits will be considered craftsman level because of the tools, skill-set, and time involved. Significant effort will be expended to reduce the intimidation level of this kind of kit. This will be the only offering of its type, although kits like these were available until 10 years ago. It is believed that poor marketing was the primary reason for the disappearance of those kits. HO Craftsman Rolling-stock believes that leveraging the strength of the Internet, a well targeted advertising campaign, and development of comprehensive customer assistance will allow these types of kits to become popular again. There is considerable market inertia to be overcome. The...
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...CONVERSION TABLES HOBBY CONVERSION CHART SCALE EQUIVALENTS COMPUTED TO THE NEAREST 1/64” 1” = 100’ 1” = 75’ 1” = 60’ 1” = 50’ 1” = 40’ 1” = 30’ 1” = 20’ 1” = 10’ 1/32” = 1’ 1/16” = 1’ 3/32” = 1’ 1/8” = 1’ 3/16” = 1’ 1/4” = 1’ 3/8” = 1’ 1/2” = 1’ 3/4” = 1’ 1” = 1’ 1:1200 1:900 1:700 1:600 1:500 1:400 1:250 1:125 1:400 1:200 1:125 1:100 1:75 1:48 1:32 1:24 1:16 1:12 ACTUAL SIZE 1” = 1’ 1:12 G 1:24 #1 1:32 2” 4” 6” 8” 10” 1’ 2’ 3’ 4’ 5’ 10’ 5/32” 11/32” 1/2” 21/32” 27/32” 1” 2” 3” 4” 5” 10” 5/64” 11/64” 1/4” 21/64” 27/64” 1/2” 1” 1-1/2” 2” 2-1/2” 5” 1/16” 1/8” 3/16” 1/4” 5/16” 3/8” 3/4” 1-1/8” 1-1/2” 1-7/8” 3-3/4” O 1:48 S 1:64 HO 1:87 TT 1:120 N 1:160 Z 1:250 3/64” 5/64” 1/8” 11/64” 13/64” 1/4” 1/2” 3/4” 1” 1-1/4” 2-1/2” 1/32” 1/16” 3/32” 1/8” 5/32” 3/16” 3/8” 9/16” 3/4” 15/16” 1-7/8” 1/64” 3/64” 1/16” 3/32” 7/64” 9/64” 9/32” 13/32” 35/64” 11/16” 1-3/8” 1/64” 1/32” 3/64” 1/16” 5/64” 3/32” 13/64” 19/64” 13/32” 1/2” 1” 1/64” 1/64” 1/32” 3/64” 1/16” 5/64” 5/32” 15/64” 19/64” 3/8” 3/4” 1/64” 1/64” 1/64” 1/32” 3/64” 1/16” 7/64” 5/32” 7/32” 17/64” 35/64” FRACTION TO DECIMAL CONVERSION CHART FRA. DEC. FRA. DEC. FRA. DEC. FRA. DEC. 1/64 1/32 3/64 1/16 5/64 3/32 7/64 1/8 9/64 5/32 11/64 3/16 13/64 7/32 15/64 1/4 .0156 .0312 .0468 .0625 .0781 .0937 .1093 .125 .1406 .1562 .1718 .1875 .2031 .2187 .2343 .2500 17/64 9/32 19/64 5/16 21/64 11/32 23/64 3/8 25/64 13/32 27/64 7/16 29/64 15/32 31/64 1/2 .2656 .2812 .2968 .3125 .3281 .3437 .3593 .3750 .3906 .4062...
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...FRACTION/DECIMAL/METRIC CONVERSION CHART 4th 8th 16th 32nd 64th 1/64 1/32 3/64 1/16 5/64 3/32 7/64 1/8 9/64 5/32 11/64 3/16 13/64 7/32 15/64 1/4 17/64 9/32 19/64 5/16 21/64 11/32 23/64 3/8 25/64 13/32 27/64 7/16 29/64 15/32 31/64 1/2 Inch .016 .031 .047 .063 .078 .094 .109 .125 .141 .156 .172 .188 .203 .219 .234 .250 .266 .281 .297 .313 .328 .344 ..359 .375 .391 .406 .422 .439 .453 .469 .484 .500 MM .397 .794 1.191 1.588 1.984 2.381 2.788 3.175 3.572 3.969 4.366 4.762 5.159 5.556 5.953 6.350 6.747 7.144 7.541 7.938 8.334 8.731 9.128 9.525 9.922 10.319 10.716 11.112 11.509 11.906 12.303 12.700 1 15/16 61/64 31/32 63/64 7/8 57/64 29/32 59/64 13/16 53/64 27/32 55/64 3/4 49/64 25/32 51/64 11/16 45/64 23/32 47/64 5/8 41/64 21/32 43/64 9/16 37/64 19/32 39/64 4th 8th 16th 32nd 64th 33/64 17/32 35/64 Inch .516 .531 .547 .563 .578 .594 .609 .625 .641 .656 .672 .688 .703 .719 .734 .750 .766 .781 .797 .812 .828 .844 .859 .875 .891 .906 .922 .938 .953 .969 .984 1.000 MM 13.097 13.494 13.891 14.288 14.684 15.081 15.478 15.875 16.272 16.669 17.066 17.462 17.859 18.256 18.653 19.050 19.447 19.844 20.241 20.638 21.034 21.431 21.828 22.225 22.622 23.019 23.416 23.812 24.209 24.606 25.003 25.400 Kellogg Community College ■ Department of Computer-Aided Drafting and Design STAND5.doc...
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...DATABASE A database is an organized collection of data. The data are typically organized to model aspects of reality in a way that supports processes requiring information. For example, modelling the availability of rooms in hotels in a way that supports finding a hotel with vacancies. Database management systems (DBMSs) are computer software applications that interact with the user, other applications, and the database itself to capture and analyze data. A general-purpose DBMS is designed to allow the definition, creation, querying, update, and administration of databases. Well-known DBMSs include MySQL, PostgreSQL,Microsoft SQL Server, Oracle, SAP and IBM DB2. A database is not generally portable across different DBMSs, but different DBMSs can interoperate by using standards such asSQL and ODBC or JDBC to allow a single application to work with more than one DBMS. Database management systems are often classified according to the database modelthat they support; the most popular database systems since the 1980s have all supported the relational model as represented by the SQL language. Sometims a DBMS is loosely referred to as a "database". database is a collection of information that is organized so that it can easily be accessed, managed, and updated. In one view, databases can be classified according to types of content: bibliographic, full-text, numeric, and images. In computing, databases are sometimes classified according to their organizational approach. The most...
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...Decision Support Systems The material has been prepared by considering the prescribed textbook, internet and assignments given by the students (BBM 2011-2014 Batch). The material can be further improved by adding more insightful examples and explanation. The material may not be exhaustive and should be taken as a guide to help in better learning of the subject. ALL THE BEST Unit – I: 1. What is DSS? Explain the Characteristics, Benefits and Limitations of DSS. Definition: A decision support systems is a system under the control of one or more decision makers that assist in the activity of decision making by providing set of tools intended to impose structure to the decision making situation and improve the effectiveness of the decision outcome. Characteristics of DSS: * Employed in semistructured or unstructured decision contexts * Intended to support decision makers rather than replace them * Supports all phases of the decision-making process * Focuses on effectiveness of the process rather than efficiency * Is under control of the DSS user * Uses underlying data and models * Facilitates learning on the part of the decision maker * Is interactive and user-friendly * Is generally developed using an evolutionary, iterative process * Can support multiple independent or interdependent decisions * Supports individual, group or team-based decision-making Situation of Certainty Structured Unstructured Situation...
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