...Joan Didion: What is Home? In Joan Didion’s essay “On Going Home” she writes about leading a double life. She feels like one person when she’s with her husband and daughter in Los Angeles, and a completely different person when back “home” surrounded by her childhood family in the Central Valley of California. During this particular trip, she begins to reflect on her life in Los Angeles. Didion contemplates the fact that she often feels uneasy around her husband, just like he feels uneasy being around her family. At a crossroad, she must decide not only who she is, and the life she wants, but also the kind of life she wants for her daughter. Her life in Los Angeles has cleansed her from her youth—one that was dusty and full of useless trinkets. She ponders the time her husband wrote the word “D-U-S-T” on those useless trinkets and she remembers her feelings of sadness and indignation. She says, “We live in dusty houses…filled with mementos quite without value to him” (139-40). The dust-covered trinkets signify what is important to her, or what needs to be addressed in her marriage. Yet, these objects just lay there waiting for someone to see them—for someone to dust them off and care for them—not unlike how Didion wishes her husband would see her and nurture her in their marriage. Didion wonders which of her two homes is normal or if they are both flawed. When she and her husband are with her family, he becomes apprehensive about her behavior, “…because once there I fall...
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...Defining Public Relations MKT438 May 2012 Gary Solomon Defining Public Relations Public Relations (PR) is defined in many ways. PR is the management of perception. It involves managing publics perception about someone or an entity like a company. However, it may also focus on a particular product or service of a company. The First World Assembly of Public Relations Associates, held in Mexico City in 1978 defines PR as “the art and social science of analyzing trends, predicting their consequences, counseling organizational leaders, and implementing planned programs of action which will serve both the organization and the publics interest” (Gary Solomon/University of Phoenix, 2012). However, the British define PR as “Reputational Management.” The Britain’s definition of PR focuses on reputation and the result of what you do and what you say and what others say about you. They also say that PR is about managing reputation in a way that it warrants understanding and support, and also influences opinion and behavior” (Gary Solomon/University of Phoenix, 2012). According to "PRSA Public Relations Society Of America" (2012), “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics” (What is Public Relations? PRSA's Widely Accepted Definition). Through the paragraph above, one can learn that there are different ways to define PR and although each is different to a degree, they are not independent...
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...Evaluation of the Methodology… Pg 5 Explanation on how the researcher used this method… Pg 6 Comments on the contribution of the research… Pg 7 Conclusion… Pg 7 References… Pg 8 Introduction “Friction between Public Relations( PR) and advertising( marketing) comes from bad organizational alignment,” says Scott( Anonymous 66:3). This quote shows us there are many discrepancies between both fields. This quantitative study was conducted by Miss Margalit Toledano, from the “Management Communication Department” of The University of Waikato, New Zealand. By using questions compiled in the form of a survey, 39 New Zealand practitioners were tested. The research problem, questioned the influence of inter-profession challenges, by examining the differences between the PR and advertising industries (Toledano 230). This research problem is significant, because the results of the study showed that PR practitioners were not able to take advantage of the technology, such as social media, in an effort to leverage their professional status or improve their position within the company. This problem is made worse, through the reality that both PR and advertising are still looking for ways to benefit from social media, and both industries are still in the infancy stage of using social media. This research is important because “Social media promises to deliver big changes in getting feedback from the public and attaining public input...
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...trust of customers and restore its image as a quality automaker. As part of its crisis management process, Toyota placed ads in print and television media, involved executives and used social media platforms to address its customers. However, some analysts felt that the crisis communication team of Toyota was weak which led to a delay in identifying and addressing the situation. Crisis management experts were of the view that the image of Toyota would depend on how quickly it can fix the problems and how well it communicates with its customers. ISSUES: 1. Understand the importance of crisis management and various issues and challenges related to it. 2. Analyze whether Toyota's response to the crisis was adequate. 3. Explore the PR and crisis management strategies that Toyota should adopt to contain the impact of the crisis and retain its brand reputation. INTRODUCTION: The case is about the poor crisis management of Japan based Toyota motor corporation. It took Toyota around 77 years to build an enviable reputation for producing high quality...
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...Public Relations William Saul Introduction Defining the Public Relation becomes broad and argumentative because of how it is being used. The extent of using the concept has touched many activities that makes the real meaning of it so complicated to refer to. The concept is being interpreted in many ways as to how an individual or an organization uses it in its own benefit. Businesses uses Public Relations to communicate with their market, it is used as part of their marketing strategy where good image is created from the perspective and point of view of their market or consumers. In other sector such as Government or Politicians, public relation is used as to build image and gives impression and definition of their jobs, position and responsibilities. While to any individuals, it is used as a form to communicate, interact and build relationship with others. Technology plays an important role of the changes of the perspective of how Public Relation should be actually used. Technology changes the ways as to how public relations is supposed to be put into application and practice where the old and formal ways in doing it is being innovated due to what internet can offer. It becomes more less engaged, less interacting yet becomes more easy and fast as to what social media can offer. With Internet and Technology the activities associated to be doing as a form of public relations evolved along with how technology has bring changes to every individual perspective. It evolve...
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...Entry 1 Week 1 Understanding the definition of ‘Public Relations’ was daunting me from the minute I pressed send on my UCAS application. I had studied Fashion PR at The Fashion Retail Academy so I had a vague idea of what it was all about but began panicking when the thought occurred to me that I might be asked to go for an interview before being offered a place at University. What would I say if someone asked me in an interview what ‘Public Relations’ is? I began my research straight away into finding the perfect definition by purchasing Public Relations for Dummies from Amazon. This gave me a better understanding of what it was all about but it was still very difficult to grasp a short punctual definition of what Public Relations stands for. ‘What is PR?’ was the title for my first lecture which filled me with ease as I then became aware that I probably wasn’t meant to start university knowing exactly what public relations stood for. As the lecture went on it became apparent that actually defining Public Relations is a very difficult task and that there are many definitions, however a main word that comes up again and again when describing public relations is ‘communicating’. Entry 2 Week 2 I have had my first lecture on the module ‘Media and Cultural Landscapes’ finding it challenging and difficult to get my head around but on the other hand extremely interesting. Marxism was a critical theory that we talked about very briefly and as I don’t know a lot about Marxism...
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...CHAPTER 2: LITERATURE REVIEW 2.1Social media 2.1.1 Defining Social media The brand-new way of interactions that allows networking communication with instant feedback has been brought up via the social media, or online social networking sites (Lariscy, Avery, Sweetser & Howes 2009). We as the users are now capable in sharing content, opinions, experiences, and many more and it have been online practices with the use of technology of social media (Lariscy, et al 2009). A two-way proportioned communication between the partakers is encouraged by the social media sites (Lariscy, et al 2009). Social media enable two-ways communication rather than one-way. The term social media has a wide range of platform and it does not only include social networking sites as it consist of also forums, blogs, picture sharing, video sharing, message boards, RSS, podcasts, search engine marketing, other networking sites and microblogging sites (Wright and Hinson 2009). However people usually think of Facebook and Twitter when it comes to social media but there are many types of social media such as LinkedIn, Blogs, microblogging and online news. (Wright and Hinson 2009) 2.1.2 Social media impacts in PR practices Those who practice public relations have believed to have grown in terms of its precision and trustworthiness by using social media and other developing media (Gordon 2010). Furthermore, they agreed to a certain extend that these new media will turn to be an overseer for traditional...
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...PR notes Ch1 PR is a leadership and management function that helps achieve organizational objectives, define philosophy, and facilitate organizational change. Public relation is a two way communication between organization and publics; PR practitioners communicate with all internal and external public to create positive relationship between the firm’s goals and societal expectations. Moreover, PR tries to affect public opinion through its persuasive communication. The question is who are the publics? A public is a group of people who have a common interest in a specific situation. When the interests and values of particular publics meet with the interests and values of particular organizations, relationships are born; including 1- Media 2- Employees 3- Governmental officials 4- Community leaders 5- Financial analysts Publics are important to the organization because those publics have resources that those organizations need to fulfil their values-driven goals. They become a public once they recognize an issue, understand its relevance to them, and then talk about it or even organize to do something about it. What PR practitioners do? PR practitioners bring such a diversity of skills and programmatic capabilities to their jobs, PR do a lot of activities such as writing press releases, speeches, news letters, and announcements. They also do 1- Research 2- Counceling/ advising 3- Government affairs 4- Investor relations 5- Development or fund...
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...PREL 2338 - “Intro to PR” - Sec. 001 Instructor: Dr. Shelley Wigley Class Hours: M/W/F - 11 – 11:50 a.m. Class Location: UH 121 Office Hours: T & TH, 9:30-11 a.m.; & by appointment Office Location: FAB 416 Phone: (817) 272-2163 E-mail: shelley.wigley@uta.edu Faculty Profile: https://www.uta.edu/mentis/profile/?2559 Required Text: Wilcox & Cameron (2011). Public Relations: Strategies and Tactics (10th ed.). Boston: Allyn & Bacon — available at the campus bookstore. Supplementary readings posted on Blackboard will be assigned at the discretion of the instructor. Required Supplies: You will need access to a computer with Internet access in order to be successful in this course. You also will need to familiarize yourself with the tips for taking quizzes via Blackboard (see attached tip sheet). To ensure success: before taking each quiz make sure to clear your Internet browsing history, and DO NOT close your browser for any reason once you have started your quiz. Course Description: Introduction to Public Relations is the foundation course for all other departmental work in public relations. The course provides a broad overview of public relations including the history of the field, theories of persuasion and communication, legal and ethical considerations, and the current state of affairs as well as the future of the practice. The goal of this course is to provide students with a broad understanding of PR concepts and principles...
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...Contents Preface .................................................................................................................................. 2 2. MEDOC VERSION 1.0 .................................................................................................... 4 2.1 Introduction ................................................................................................................. 4 2.2 Outline......................................................................................................................... 5 3. Composing the Project Group............................................................................................ 6 4. What: Specifying the Collection ........................................................................................ 7 4.1 Introduction ................................................................................................................. 7 4.2 Subject ........................................................................................................................ 7 4.3 Character and extent .................................................................................................... 7 4.4. Information about the collection ................................................................................. 8 4.5 Results......................................................................................................................... 8 5. Why: Reasons for Digitising and Disclosing the Collection...
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...Strategic Communication Ethics Ethics is the subjects that define the difference between the right and wrong, in terms of business it is refereed as the ethical literature of doing business. Ethics has always been a part of our lives, defining our boundaries for deciding whether which side would favor us and which side is the right one. Many ethical philosophers believe that the act of doing right or wrong is totally depended on the situation. Philosophers also believe that ethics is science of conduct that motivates each individual to live under the defined conducts of life. Ethics is not a new subjects, it is from the times of Socrates and Plato around 2500 years back when the theory of ethics came as the “state of art”. Ethics has played a very important role in translating legal laws and regulations; ethical guideline is required for the assessment of new laws. Ethics focus on creating and sustaining more moral values such as honesty, responsibility, respect etc. These values are termed as the moral or ethical principles. Business Ethics When we say Business Ethics, it is subjected to the behavior of working in an office atmosphere. It is important to work right and do what is right at workplace. There is a very special relation that the company has with its customers and stakeholders; the company is always working hard to please them. Business Ethics also involve the ethical behavior of one employee with the other, the healthy conversation between the manager and...
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... 220). Swales also defines discourse community as a group that have goals or purposes, and use communication to achieve these goals. A discourse community consist of a genre, intercommunication, and lexis. In a discourse community Members of a discourse community generally communicate to provide information and feedback to one another and discourse communities need at least one genre of communication intended to further their goals. The discourse community I feel I belong to is the track community. In the track community, I belong to we show every aspect of being a discourse community. Throughout the rest of my essay I will show how I belong to this community. Body In the article John swales stated “I would now like to propose six defining characteristics that will be necessary and sufficient for identifying a group of individuals as a discourse community”. (Swales, 220). In the article the six characteristics is “ A discourse community has a broadly agreed set of common public goals, A discourse community has mechanisms of intercommunication among the members, A discourse community uses its participatory mechanisms, primarily to provide information and feedback, A discourse community utilizes and hences possess one or more genres in the communicative furtherance of its aims, In addition to owning genres, a discourse community has acquired some specific lexis, and A discourse has a threshold level of members with a suitable degree of relevant content and discoursal expertise”...
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...is, show that there exists a probabilistic scheme that is secure by Definition 4.2 but not by your definition.) Consideration The message authentication experiment Mac-forge, Π(n): 1. A random key k ← {0, 1}n is chosen. 2. The adversary is given oracle access to Mack (·) and Vrfyk (·, ·) and outputs a pair (m , t ). Formally, (m , t ) ← Mack (·), Vrfyk (·,·) (1n ). Let Q denote the queries asked by during the execution. 3. The output of the experiment is defined to be 1 iff m ∈ Q and Vrfyk (m , t ) = 1. A message authentication code Π = (Gen, Mac, Vrfy) is existentially unforgeable under an adaptive chosen-message attack, or just secure, if for all probablistic polynomial-time adversaries , there exists a negligible function negl such that: Pr Mac-forge ,Π (n) = 1 ≤ negl (n) Access to Vrfyk (·, ·) may not be beneficial to the adversary . Let’s say the adversary somehow manages to generate a pair (m , t ) and attempts to query its Vrfy oracle to check its validity. This seems completely plausible but the adversary has to take wild guesses in exponentially many tag candidates, of which the probability of success is negligible. Also, the Vrfy oracle returns merely a single bit, so the adversary is unable to obtain any practical information on the scheme by querying its Vrfy oracle. Say, the Mac scheme is deterministic. There exists one unique tag corresponding to any specific message. Once the adversary obtains sufficient...
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...Human Resources Plan Name Class Teacher Date The human resource department has a direct impact on the success of the company and its culture. In addition to being responsible for recruiting and retaining employees, talent management, compensation and benefits, training and development, and compliance, HR should be able to assist employees and managers resolve issues. Before starting an HR Department of one person, it is important to develop a long-term strategic plan in order to formulate the steps used to build a functioning unit and one that has credibility within the organization as a strategic partner. In order to streamline our department of one, HR will focus on specific functions and re-assign or outsource others. Recruitment, training and development, compensation, legal issues, and performance reviews will remain with HR. We will outsource or make use of web-based services certain activities such as payroll and benefit management. Other functions of HR will be carried out by utilizing the expertise of other departments and collaborating with them on important issues. For example, I will collaborate with the marketing manager to aid the company’s recruitment, orientation and onboarding so that we are promoting the company brand and attracting the right talent. According to Chimhanzi (2004), significant achievements for both departments will be achieved through social networking and written communications that help promote the perception of connectedness...
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...Business Writing Portfolio Business Writing Portfolio Jacky Baker COM/285 January 04, 2011 Kenneth Mack Part I: Business Writing Steps Planning Analyzing the problem, defining your purposes, and analyzing the audience. Brainstorming information, benefits, and objections to include in the document. Gathering the information you need—from the message you’re answering, a person, a book, or the Web. Choosing a pattern of organization, making an outline, creating a list, writing headings. Writing Putting words on paper or on a screen. Writing can be lists, fragmentary notes, stream-of-consciousness writing, incomplete drafts, and ultimately a formal draft. Revising Evaluating your work and measuring it against your goals and the requirements of the situation and audience. The best evaluation results from re-seeing your draft as if someone else had written it. Will your audience understand it? Is it complete? Convincing? Friendly? Getting feedback from someone else. Is your pattern of organization appropriate? Does a revision solve an earlier problem? Are there any typos in the final copy? Adding, deleting, substituting, or rearranging. Revision can be changes in single words or in large sections of a document. Editing Checking the draft to see that it satisfies the requirements of Standard English. Here you’d correct spelling and mechanical errors and check word choice and format. Unlike revision, which can produce major changes...
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