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Delano Grape Boycott

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The Delano grape strike and boycott was a successful for a couple main reasons. To address Diermier's theory first key factor of a successful boycott, the strike was driven by passionate people. The Filipino and other minority farm workers felt strongly about their rights to have an equal wage compared to other workers who were paid at the federal minimum. The participants of the union and American consumers were extremely emotional about the issue, which meets Diermier's first key factor. Logically, the reason to protest and boycott in this situation makes sense. At the time, the public reacted to the situation because it was a simple case that was easy to understand. The solution was also easy to grasp, all they had to do was pressure the

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