P2

Describe the different stakeholders who influence the purpose of two contrasting organisations.

Introduction

In this section I will be describing different type of stakeholders internal and external. Also explaining who they are and what they are, then contrasting them with two different companies NHS and Ford Motor describing what the stakeholders want from the chosen businesses and why the stockholders are useful.

Stakeholder is a person who is in an organisation and is affected by the organisation in terms of strategy and project. Stakeholders can be internal or external at different levels e.g. Internal stakeholders are groups within a business such as owners and workers and external stakeholders are groups the outside a business such as suppliers and community.

List of internal and external stakeholders and explanation of what they are and who they are:

Customers: Customers want valuable and high quality products at an acceptable and average price.

Employees: Their stake is that the company provides them good rates of reward and promotional opportunities. They also want a very good security of employments. Also they are concerned about their salary.

Suppliers: Suppliers want to feel valued by the business and get regular orders and also get paid quick and on time.

Owners: Owners mostly spend a lot of time and money on a business. Therefore shareholders or the owners like to see that their business is at a high rate of profit and increasing the profit and also they would like to see the values of the their business is rising.

Local and National Communities: Employers of local people often have a stake in the businesses within the community. Financial activities and events significantly effect the local environment. In one instance, it had been noticed that the pungent smell of toxic factories or the mechanical sounds of lorries would be unpopular with local residents, especially during nighttime.

Government: The government wants the businesses to be successful to create jobs for people in the city and to pay tax to the government. Also they want to see the good businesses that take a full responsibility on looking after the welfare. M1 M1 Different type of stakeholders who influence NHS

Patients:

Their interest is that NHS be able to provide them service free of charge, to have clinic available at different areas for patients when they need to speak to a GP for medical need.

The influence of patients is that NHS hire staff because if a lot of people are using the NHS then they will need to hire or recruit more nurses, GP’s, doctors, specialists, etc. to make sure that the patients have someone who is able to see them and visit them for medical need.

Patients can also have effects on redundancy for example if any of the clients is not happy with the level of the service or she/he is not satisfied with the service being provided to them then they might go to a private clinics which lead to getting the staff dismiss from the job.

Taxpayers:

Making sure of that the money they are spending on or the tax they are paying is being well spent on good services of NHS.

The influences that taxpayers have on NHS are that they fund the NHS through their taxes, they can also fund new hospitals and clinics at different areas for their clients through their taxes.

Employees

Interests of having good employees leads in getting as many clients as possible to provide an amazing service to them. They also want to help the community to get reward for good services.

Influences that employees have on NHS is that they attract customers, demand better working condition in the work place, pay rise and providing services to the clients or patients.

Government

The interests of government are that the NHS is being run safely and properly and this is what they need to make sure. Also they will have to provide good services and keep the patients satisfied by providing free health care to the people.

Their influences are that they can close down the hospitals, they can decrease the finding and invest more on the NHS and make more GPs in every area for people to when they need medical care, and they have someone to go to.

Shareholders

Interests of shareholders at Ford Motor increasing the price of their products, this is because it leads to have a higher profit each year and it shows how well the business is doing and this also will be a good thing for their reputation.

Being in a good long-term return on their investment, which has some influences for example one of the most important influences is that, they could invest more into the company. The negative influence they could have is that they might take their money out of the company and take it to somewhere else.

Suppliers

Suppliers are working hard and they are there for Ford Motor to sell as many as vehicles as it is possible, sell parts to the company and expand the vehicles and the parts for Ford Motor.

Influence that suppliers may have is price, because if the supplier sells the parts or the material to the company at a high and expensive rate then the company which is Ford Motor will also have to increase the price of their products because if they supply a low level of stock then the products prices will increase due to the fact that many people might want to the products of Ford Motor but the only problem they may have is that the company will not have enough stock to match the customer’s needs and expectation so they will increase the value but if the supplier sells a lot of stock to the company then it become easier for the company to buy, this leads to decrease the price and influence satisfaction of the customers by selling bad quality products.

Customers The interests of having customers are to buy good quality vehicles and to make sure that the products are safe and to buy attractive and good-looking products such as cars.

Influence is when a customer is satisfied with the level of the product such as vehicle, which Ford Motor produce, then the customer will recommend it to their friends about the vehicle and this can be vice versa.

Employees

Good sales, good customers service, get bones or reward and to get promotion are the interest where employees can have on the company.

Employees influences customer satisfaction, whether a customer returns because if the service is good enough then the customers return back to the organisation but if it is not good enough then customers will nit come back to the organisation and might tell their friend about the weakness of the services and goods which Ford Motor provide and this will lead to losing money and making less profit.

In conclusion

So in conclusion NHS and Ford Motor Company have different type of stockholders and this is because NHS and Ford Motor are running the business in a different way of each other. But the stockholders, who are the same in both businesses, have also the same objectives.

However using these information I would be able to conclude that there are many different stockholders in every business and some of them do not even have to put any money into the business.

D1

Introduction

In this assignment I will be explaining that every business has stockholders who are affected by the business Ford Motor. Also ranking the importance of each stakeholder it has on my company Ford Motor. The five stakeholders I have chosen are owner, supplier, employees, customers and shareholders. I will be explaining the interest and influences to Ford Motor in which stakeholders might have on the company.

Owners & shareholders

The owner is the biggest stakeholder in Ford Motor therefore without the owner the business will not happen. At Ford Motor and any other businesses the owner involves in everything every day. The owner is involved and is responsible to contact the suppliers, pricing the store, recruit employees and ensure that they are getting their profit from the products sold.

The owner is interested in every part of the business, which is Ford
Motor, mostly they are interested in the amount of the customers and the incoming profit. Because the more customers they attract the more profit and income will business make. Anyhow after paying all the expenses the amount of profit, which is left, will go the owner so therefore they have to ensure that they are making a good amount of money. The owner should ensure that she/he recruit or employ the right staff who have good skills in terms of being a hard worker, being able to work well as a group with other, have knowledge of what he has to do, etc.

Owner should also ensure that the goods they order form them suppliers are at a highest level of the quality and at an acceptable price and that their suppliers are reliable.

The owner influence the price of goods they get from their suppliers but this would rely on the price they get their goods from the supplier. Some suppliers may offer cheap price but Ford Motor have to ensure and check the quality of the goods they get from the suppliers. The amount of the goods which have been bought form the supplier also effects the price of the products.

Employer

Employees are very significant stakeholders of Ford Motor and they are one of the most important stakeholders at the business for running of the organization. Ford Motor has around 2,470 workers at the main manufacturing building who are constantly working every day. Human resource department at the company is very important because it influence the employees in terms of performance and the satisfaction.

Ford Motor must consider about the factors when they are employing new staff. Employees can have effects on the company in many ways for example skills and qualification, employee performance and training.

Employees are one of the main stakeholders and human resource of the company in which their performance have a highly effect on Ford Motor, anyhow if employees are not satisfied with working environment or the wages, the products and services will not be satisfactory quality either.

It is important for employees to have the right skills because they when they want perform a specific task for production at Ford Motor then it might cause to slow down the production and this leads to decreasing the quality of the products which results in making less profit, there for employee qualifications and skills are very important.

If employees are not satisfied this also cause the same problem where business will provide bad quality products. For example employee wages have to be fair according to their qualifications because this have some affects on the performances of the employees. Anyhow in conclusion if employees are not satisfied with the wages then the employee might leave the company which cause the Ford Motor to spend money on finding new staff and training them.

Suppliers

Suppliers are the connected and external stakeholders of Ford Motor who play a big role and influence the Ford Motor. Ford Motor suppliers are interested and would like to have long-term contracts and on time payments.

Suppliers have affects on the price, quality and products manufacturing availability because if the supplier arrives late then the company will not be able to continue their production, which leads to making less profit. If suppliers increase the price of their materials then the business will have to increase the price of their products, but it is always best for Ford Motor to find a cheap supplier who provide a good quality materials, so finding cheap supplier helps to make profit but it is a big disadvantage if the supplier increases the price of the materials because it cause Ford Motor to lose revenue.

Ford Motor suppliers can affect the business in two ways, either Ford Motor increases the price of their products too or change the supplier, if they change their supplier then they need make sure that the new supplier is reliable, on time on providing goods, cheap and the provide good quality materials.

Customers

The forth stakeholder I am going to evaluate is customers which the external stakeholders of Ford Motor. The amount of the profit Ford Motor makes is depended on their customers through buying products and services. Customers do not want to spend a huge amount of money to purchase a product from Ford Motor such as car, for example if Ford Motor products such as their cars where more expensive than other cars but the quality was the same or even less good as others, then customers will buy the cheaper one which then attracts more customers.

Ford Motor and all the other companies survive through their customer’s loyalty for example having regular customers.

Ford Motor always ensures that they get customers regularly by providing good quality products at a cheap price compare to other companies. Also by promotions such as 5 years guaranties on the products, which attract more customers, which bring in more profit, then Ford Motor can use that amount of profit to expand the business.

Ford Motor always try to have the cheapest products but good quality for customers in which it encourages competition between other companies that which company have cheapest price for their product, then they would attract all the customers.