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Descriptive Statistics

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Business Research Methods
The third homework
(about the descriptive statistics)

Question 1: Explain the difference of Mobile Contents Use by gender

Crosstabs Case Processing Summary | | Cases | | Valid | Missing | Total | | N | Percent | N | Percent | N | Percent | Sex * Music | 300 | 100.0% | 0 | .0% | 300 | 100.0% | Sex * Movie | 300 | 100.0% | 0 | .0% | 300 | 100.0% | Sex * DMB | 300 | 100.0% | 0 | .0% | 300 | 100.0% | Sex * Phone Decorating | 300 | 100.0% | 0 | .0% | 300 | 100.0% | Sex * Sport | 300 | 100.0% | 0 | .0% | 300 | 100.0% | Sex * Game | 300 | 100.0% | 0 | .0% | 300 | 100.0% | Sex * MMS | 300 | 100.0% | 0 | .0% | 300 | 100.0% | Sex * Adult | 300 | 100.0% | 0 | .0% | 300 | 100.0% | Sex * Animation | 300 | 100.0% | 0 | .0% | 300 | 100.0% | Sex * Mobile banking | 300 | 100.0% | 0 | .0% | 300 | 100.0% | Sex * Map | 300 | 100.0% | 0 | .0% | 300 | 100.0% | Sex * Stock Trading | 300 | 100.0% | 0 | .0% | 300 | 100.0% | Sex * Chatting | 300 | 100.0% | 0 | .0% | 300 | 100.0% | Sex * News/Weather | 300 | 100.0% | 0 | .0% | 300 | 100.0% |

Sex * Music Crosstab | | Music | Total | | 0 | 1 | | Sex | 1 | Count | 91 | 97 | 188 | | | % within Sex | 48.4% | 51.6% | 100.0% | | | % within Music | 65.0% | 60.6% | 62.7% | | 2 | Count | 49 | 63 | 112 | | | % within Sex | 43.8% | 56.3% | 100.0% | | | % within Music | 35.0% | 39.4% | 37.3% | Total | Count | 140 | 160 | 300 | | % within Sex | 46.7% | 53.3% | 100.0% | | % within Music | 100.0% | 100.0% | 100.0% |

Chi-Square Tests | | Value | df | Asymp. Sig. (2-sided) | Exact Sig. (2-sided) | Exact Sig. (1-sided) | Pearson Chi-Square | .611a | 1 | .434 | | | Continuity Correctionb | .438 | 1 | .508 | | | Likelihood Ratio | .612 | 1 | .434 | | | Fisher's Exact Test | | | | .474 | .254 | Linear-by-Linear Association | .609 | 1 | .435 | | | N of Valid Cases | 300 | | | | | a. 0 cells (.0%) have expected count less than 5. The minimum expected count is 52.27.b. Computed only for a 2x2 table |
Hypothesis:There is no difference in the use of Mobile Music by gender
Analysis:According to the Asymp.Sig.(Pearson Chi-Square),
1-0.434=0.566=56.6%<90%, there is no difference.

Sex * Movie Crosstab | | Movie | Total | | 0 | 1 | | Sex | 1 | Count | 142 | 46 | 188 | | | % within Sex | 75.5% | 24.5% | 100.0% | | | % within Movie | 61.7% | 65.7% | 62.7% | | 2 | Count | 88 | 24 | 112 | | | % within Sex | 78.6% | 21.4% | 100.0% | | | % within Movie | 38.3% | 34.3% | 37.3% | Total | Count | 230 | 70 | 300 | | % within Sex | 76.7% | 23.3% | 100.0% | | % within Movie | 100.0% | 100.0% | 100.0% |

Chi-Square Tests | | Value | df | Asymp. Sig. (2-sided) | Exact Sig. (2-sided) | Exact Sig. (1-sided) | Pearson Chi-Square | .362a | 1 | .547 | | | Continuity Correctionb | .212 | 1 | .645 | | | Likelihood Ratio | .365 | 1 | .545 | | | Fisher's Exact Test | | | | .575 | .324 | Linear-by-Linear Association | .361 | 1 | .548 | | | N of Valid Cases | 300 | | | | | a. 0 cells (.0%) have expected count less than 5. The minimum expected count is 26.13.b. Computed only for a 2x2 table |
Hypothesis:There is no difference in the use of Mobile Movie by gender
Analysis:According to the Asymp.Sig.(Pearson Chi-Square),
1-0.547=0.453=45.3%<90%, there is no difference.

Sex * DMB Crosstab | | DMB | Total | | 0 | 1 | | Sex | 1 | Count | 159 | 29 | 188 | | | % within Sex | 84.6% | 15.4% | 100.0% | | | % within DMB | 62.1% | 65.9% | 62.7% | | 2 | Count | 97 | 15 | 112 | | | % within Sex | 86.6% | 13.4% | 100.0% | | | % within DMB | 37.9% | 34.1% | 37.3% | Total | Count | 256 | 44 | 300 | | % within Sex | 85.3% | 14.7% | 100.0% | | % within DMB | 100.0% | 100.0% | 100.0% |

Chi-Square Tests | | Value | df | Asymp. Sig. (2-sided) | Exact Sig. (2-sided) | Exact Sig. (1-sided) | Pearson Chi-Square | .232a | 1 | .630 | | | Continuity Correctionb | .098 | 1 | .755 | | | Likelihood Ratio | .234 | 1 | .628 | | | Fisher's Exact Test | | | | .736 | .381 | Linear-by-Linear Association | .231 | 1 | .631 | | | N of Valid Cases | 300 | | | | | a. 0 cells (.0%) have expected count less than 5. The minimum expected count is 16.43.b. Computed only for a 2x2 table |
Hypothesis:There is no difference in the use of Mobile DMB by gender
Analysis:According to the Asymp.Sig.(Pearson Chi-Square),
1-0.630=0.370=37%<90%, there is no difference.

Sex * Phone Decorating

Crosstab | | Phone Decorating | Total | | 0 | 1 | | Sex | 1 | Count | 127 | 61 | 188 | | | % within Sex | 67.6% | 32.4% | 100.0% | | | % within Phone Decorating | 75.6% | 46.2% | 62.7% | | 2 | Count | 41 | 71 | 112 | | | % within Sex | 36.6% | 63.4% | 100.0% | | | % within Phone Decorating | 24.4% | 53.8% | 37.3% | Total | Count | 168 | 132 | 300 | | % within Sex | 56.0% | 44.0% | 100.0% | | % within Phone Decorating | 100.0% | 100.0% | 100.0% |

Chi-Square Tests | | Value | df | Asymp. Sig. (2-sided) | Exact Sig. (2-sided) | Exact Sig. (1-sided) | Pearson Chi-Square | 27.279a | 1 | .000 | | | Continuity Correctionb | 26.037 | 1 | .000 | | | Likelihood Ratio | 27.476 | 1 | .000 | | | Fisher's Exact Test | | | | .000 | .000 | Linear-by-Linear Association | 27.188 | 1 | .000 | | | N of Valid Cases | 300 | | | | | a. 0 cells (.0%) have expected count less than 5. The minimum expected count is 49.28.b. Computed only for a 2x2 table |
Hypothesis:There is no difference in the use of Mobile Phone Decorating by gender
Analysis:According to the Asymp.Sig.(Pearson Chi-Square),
1-0.000=1=100%≈99%, different at the level of 99%.

Sex * Sport

Crosstab | | Sport | Total | | 0 | 1 | | Sex | 1 | Count | 166 | 22 | 188 | | | % within Sex | 88.3% | 11.7% | 100.0% | | | % within Sport | 60.1% | 91.7% | 62.7% | | 2 | Count | 110 | 2 | 112 | | | % within Sex | 98.2% | 1.8% | 100.0% | | | % within Sport | 39.9% | 8.3% | 37.3% | Total | Count | 276 | 24 | 300 | | % within Sex | 92.0% | 8.0% | 100.0% | | % within Sport | 100.0% | 100.0% | 100.0% |

Chi-Square Tests | | Value | df | Asymp. Sig. (2-sided) | Exact Sig. (2-sided) | Exact Sig. (1-sided) | Pearson Chi-Square | 9.377a | 1 | .002 | | | Continuity Correctionb | 8.079 | 1 | .004 | | | Likelihood Ratio | 11.480 | 1 | .001 | | | Fisher's Exact Test | | | | .002 | .001 | Linear-by-Linear Association | 9.346 | 1 | .002 | | | N of Valid Cases | 300 | | | | | a. 0 cells (.0%) have expected count less than 5. The minimum expected count is 8.96.b. Computed only for a 2x2 table |
Hypothesis:There is no difference in the use of Mobile Sport by gender
Analysis:According to the Asymp.Sig.(Pearson Chi-Square),
1-0.002=0.998=99.8%≈99%, different at the level of 99%.

Sex * Game

Crosstab | | Game | Total | | 0 | 1 | | Sex | 1 | Count | 106 | 82 | 188 | | | % within Sex | 56.4% | 43.6% | 100.0% | | | % within Game | 57.0% | 71.9% | 62.7% | | 2 | Count | 80 | 32 | 112 | | | % within Sex | 71.4% | 28.6% | 100.0% | | | % within Game | 43.0% | 28.1% | 37.3% | Total | Count | 186 | 114 | 300 | | % within Sex | 62.0% | 38.0% | 100.0% | | % within Game | 100.0% | 100.0% | 100.0% |

Chi-Square Tests | | Value | df | Asymp. Sig. (2-sided) | Exact Sig. (2-sided) | Exact Sig. (1-sided) | Pearson Chi-Square | 6.744a | 1 | .009 | | | Continuity Correctionb | 6.120 | 1 | .013 | | | Likelihood Ratio | 6.875 | 1 | .009 | | | Fisher's Exact Test | | | | .010 | .006 | Linear-by-Linear Association | 6.721 | 1 | .010 | | | N of Valid Cases | 300 | | | | | a. 0 cells (.0%) have expected count less than 5. The minimum expected count is 42.56.b. Computed only for a 2x2 table |
Hypothesis:There is no difference in the use of Mobile Game by gender
Analysis:According to the Asymp.Sig.(Pearson Chi-Square),
1-0.009=0.991=99.1%≈99%, different at the level of 99%.

Sex * MMS

Crosstab | | MMS | Total | | 0 | 1 | | Sex | 1 | Count | 91 | 97 | 188 | | | % within Sex | 48.4% | 51.6% | 100.0% | | | % within MMS | 62.3% | 63.0% | 62.7% | | 2 | Count | 55 | 57 | 112 | | | % within Sex | 49.1% | 50.9% | 100.0% | | | % within MMS | 37.7% | 37.0% | 37.3% | Total | Count | 146 | 154 | 300 | | % within Sex | 48.7% | 51.3% | 100.0% | | % within MMS | 100.0% | 100.0% | 100.0% |

Chi-Square Tests | | Value | df | Asymp. Sig. (2-sided) | Exact Sig. (2-sided) | Exact Sig. (1-sided) | Pearson Chi-Square | .014a | 1 | .906 | | | Continuity Correctionb | .000 | 1 | 1.000 | | | Likelihood Ratio | .014 | 1 | .906 | | | Fisher's Exact Test | | | | 1.000 | .501 | Linear-by-Linear Association | .014 | 1 | .906 | | | N of Valid Cases | 300 | | | | | a. 0 cells (.0%) have expected count less than 5. The minimum expected count is 54.51.b. Computed only for a 2x2 table |
Hypothesis:There is no difference in the use of Mobile MMS by gender
Analysis:According to the Asymp.Sig.(Pearson Chi-Square),
1-0.906=0.094=9.4%<90%, there is no difference.

Sex * Adult

Crosstab | | Adult | Total | | 0 | 1 | | Sex | 1 | Count | 177 | 11 | 188 | | | % within Sex | 94.1% | 5.9% | 100.0% | | | % within Adult | 61.2% | 100.0% | 62.7% | | 2 | Count | 112 | 0 | 112 | | | % within Sex | 100.0% | .0% | 100.0% | | | % within Adult | 38.8% | .0% | 37.3% | Total | Count | 289 | 11 | 300 | | % within Sex | 96.3% | 3.7% | 100.0% | | % within Adult | 100.0% | 100.0% | 100.0% |

Chi-Square Tests | | Value | df | Asymp. Sig. (2-sided) | Exact Sig. (2-sided) | Exact Sig. (1-sided) | Pearson Chi-Square | 6.803a | 1 | .009 | | | Continuity Correctionb | 5.247 | 1 | .022 | | | Likelihood Ratio | 10.530 | 1 | .001 | | | Fisher's Exact Test | | | | .008 | .005 | Linear-by-Linear Association | 6.780 | 1 | .009 | | | N of Valid Cases | 300 | | | | | a. 1 cells (25.0%) have expected count less than 5. The minimum expected count is 4.11.b. Computed only for a 2x2 table |
Hypothesis:There is no difference in the use of Mobile Adult by gender
Analysis:According to the Asymp.Sig.(Pearson Chi-Square),
1-0.009=0.991=99.1%≈99%, different at the level of 99%.

Sex * Animation

Crosstab | | Animation | Total | | 0 | 1 | | Sex | 1 | Count | 174 | 14 | 188 | | | % within Sex | 92.6% | 7.4% | 100.0% | | | % within Animation | 61.1% | 93.3% | 62.7% | | 2 | Count | 111 | 1 | 112 | | | % within Sex | 99.1% | .9% | 100.0% | | | % within Animation | 38.9% | 6.7% | 37.3% | Total | Count | 285 | 15 | 300 | | % within Sex | 95.0% | 5.0% | 100.0% | | % within Animation | 100.0% | 100.0% | 100.0% |

Chi-Square Tests | | Value | df | Asymp. Sig. (2-sided) | Exact Sig. (2-sided) | Exact Sig. (1-sided) | Pearson Chi-Square | 6.347a | 1 | .012 | | | Continuity Correctionb | 5.042 | 1 | .025 | | | Likelihood Ratio | 8.024 | 1 | .005 | | | Fisher's Exact Test | | | | .012 | .008 | Linear-by-Linear Association | 6.326 | 1 | .012 | | | N of Valid Cases | 300 | | | | | a. 0 cells (.0%) have expected count less than 5. The minimum expected count is 5.60.b. Computed only for a 2x2 table |
Hypothesis:There is no difference in the use of Mobile Animation by gender
Analysis:According to the Asymp.Sig.(Pearson Chi-Square),
1-0.012=0.988=98.8%, different at the level of 98.8%.

Sex * Mobile banking

Crosstab | | Mobile banking | Total | | 0 | 1 | | Sex | 1 | Count | 170 | 18 | 188 | | | % within Sex | 90.4% | 9.6% | 100.0% | | | % within Mobile banking | 62.3% | 66.7% | 62.7% | | 2 | Count | 103 | 9 | 112 | | | % within Sex | 92.0% | 8.0% | 100.0% | | | % within Mobile banking | 37.7% | 33.3% | 37.3% | Total | Count | 273 | 27 | 300 | | % within Sex | 91.0% | 9.0% | 100.0% | | % within Mobile banking | 100.0% | 100.0% | 100.0% |

Chi-Square Tests | | Value | df | Asymp. Sig. (2-sided) | Exact Sig. (2-sided) | Exact Sig. (1-sided) | Pearson Chi-Square | .203a | 1 | .652 | | | Continuity Correctionb | .059 | 1 | .809 | | | Likelihood Ratio | .206 | 1 | .650 | | | Fisher's Exact Test | | | | .835 | .410 | Linear-by-Linear Association | .202 | 1 | .653 | | | N of Valid Cases | 300 | | | | | a. 0 cells (.0%) have expected count less than 5. The minimum expected count is 10.08.b. Computed only for a 2x2 table |
Hypothesis:There is no difference in the use of Mobile Banking by gender
Analysis:According to the Asymp.Sig.(Pearson Chi-Square),
1-0.652=0.348=34.8%<90%, there is no difference.

Sex * Map

Crosstab | | Map | Total | | 0 | 1 | | Sex | 1 | Count | 176 | 12 | 188 | | | % within Sex | 93.6% | 6.4% | 100.0% | | | % within Map | 61.3% | 92.3% | 62.7% | | 2 | Count | 111 | 1 | 112 | | | % within Sex | 99.1% | .9% | 100.0% | | | % within Map | 38.7% | 7.7% | 37.3% | Total | Count | 287 | 13 | 300 | | % within Sex | 95.7% | 4.3% | 100.0% | | % within Map | 100.0% | 100.0% | 100.0% |

Chi-Square Tests | | Value | df | Asymp. Sig. (2-sided) | Exact Sig. (2-sided) | Exact Sig. (1-sided) | Pearson Chi-Square | 5.103a | 1 | .024 | | | Continuity Correctionb | 3.865 | 1 | .049 | | | Likelihood Ratio | 6.356 | 1 | .012 | | | Fisher's Exact Test | | | | .036 | .018 | Linear-by-Linear Association | 5.086 | 1 | .024 | | | N of Valid Cases | 300 | | | | | a. 1 cells (25.0%) have expected count less than 5. The minimum expected count is 4.85.b. Computed only for a 2x2 table |
Hypothesis:There is no difference in the use of Mobile Map by gender
Analysis:According to the Asymp.Sig.(Pearson Chi-Square),
1-0.024=0.976=97.6%, different at the level of 97.6%.

Sex * Stock Trading

Crosstab | | Stock Trading | Total | | 0 | 1 | | Sex | 1 | Count | 183 | 5 | 188 | | | % within Sex | 97.3% | 2.7% | 100.0% | | | % within Stock Trading | 62.2% | 83.3% | 62.7% | | 2 | Count | 111 | 1 | 112 | | | % within Sex | 99.1% | .9% | 100.0% | | | % within Stock Trading | 37.8% | 16.7% | 37.3% | Total | Count | 294 | 6 | 300 | | % within Sex | 98.0% | 2.0% | 100.0% | | % within Stock Trading | 100.0% | 100.0% | 100.0% |

Chi-Square Tests | | Value | df | Asymp. Sig. (2-sided) | Exact Sig. (2-sided) | Exact Sig. (1-sided) | Pearson Chi-Square | 1.118a | 1 | .290 | | | Continuity Correctionb | .398 | 1 | .528 | | | Likelihood Ratio | 1.260 | 1 | .262 | | | Fisher's Exact Test | | | | .417 | .275 | Linear-by-Linear Association | 1.114 | 1 | .291 | | | N of Valid Cases | 300 | | | | | a. 2 cells (50.0%) have expected count less than 5. The minimum expected count is 2.24.b. Computed only for a 2x2 table |
Hypothesis:There is no difference in the use of Mobile Stock Trading by gender
Analysis:According to the Asymp.Sig.(Pearson Chi-Square),
1-0.290=0.710=71%<90%, there is no difference.

Sex * Chatting

Crosstab | | Chatting | Total | | 0 | 1 | | Sex | 1 | Count | 179 | 9 | 188 | | | % within Sex | 95.2% | 4.8% | 100.0% | | | % within Chatting | 61.5% | 100.0% | 62.7% | | 2 | Count | 112 | 0 | 112 | | | % within Sex | 100.0% | .0% | 100.0% | | | % within Chatting | 38.5% | .0% | 37.3% | Total | Count | 291 | 9 | 300 | | % within Sex | 97.0% | 3.0% | 100.0% | | % within Chatting | 100.0% | 100.0% | 100.0% |

Chi-Square Tests | | Value | df | Asymp. Sig. (2-sided) | Exact Sig. (2-sided) | Exact Sig. (1-sided) | Pearson Chi-Square | 5.528a | 1 | .019 | | | Continuity Correctionb | 4.005 | 1 | .045 | | | Likelihood Ratio | 8.577 | 1 | .003 | | | Fisher's Exact Test | | | | .029 | .014 | Linear-by-Linear Association | 5.509 | 1 | .019 | | | N of Valid Cases | 300 | | | | | a. 1 cells (25.0%) have expected count less than 5. The minimum expected count is 3.36.b. Computed only for a 2x2 table |
Hypothesis:There is no difference in the use of Mobile Chatting by gender
Analysis:According to the Asymp.Sig.(Pearson Chi-Square),
1-0.019=0.981=98.1%, different at the level of 98.1%.

Sex * News/Weather

Crosstab | | News/Weather | Total | | 0 | 1 | | Sex | 1 | Count | 161 | 27 | 188 | | | % within Sex | 85.6% | 14.4% | 100.0% | | | % within News/Weather | 61.2% | 73.0% | 62.7% | | 2 | Count | 102 | 10 | 112 | | | % within Sex | 91.1% | 8.9% | 100.0% | | | % within News/Weather | 38.8% | 27.0% | 37.3% | Total | Count | 263 | 37 | 300 | | % within Sex | 87.7% | 12.3% | 100.0% | | % within News/Weather | 100.0% | 100.0% | 100.0% |

Chi-Square Tests | | Value | df | Asymp. Sig. (2-sided) | Exact Sig. (2-sided) | Exact Sig. (1-sided) | Pearson Chi-Square | 1.916a | 1 | .166 | | | Continuity Correctionb | 1.447 | 1 | .229 | | | Likelihood Ratio | 1.996 | 1 | .158 | | | Fisher's Exact Test | | | | .205 | .113 | Linear-by-Linear Association | 1.910 | 1 | .167 | | | N of Valid Cases | 300 | | | | | a. 0 cells (.0%) have expected count less than 5. The minimum expected count is 13.81.b. Computed only for a 2x2 table |
Hypothesis:There is no difference in the use of Mobile News/Weather by gender
Analysis:According to the Asymp.Sig.(Pearson Chi-Square),
1-0.166=0.834<90%, there is no difference.

Question 10: Compare the difference of intention to repurchase between people who are under 30 and over 30.

Crosstabs Case Processing Summary | | Cases | | Valid | Missing | Total | | N | Percent | N | Percent | N | Percent | age * MRI_1Useful | 300 | 100.0% | 0 | .0% | 300 | 100.0% | age * MRI_2Easy | 300 | 100.0% | 0 | .0% | 300 | 100.0% | age * MRI_3Cost | 300 | 100.0% | 0 | .0% | 300 | 100.0% | age * MRI_4Recommendation | 300 | 100.0% | 0 | .0% | 300 | 100.0% |

age * MRI_1Useful

Crosstab | | MRI_1Useful | Total | | 1 | 2 | 3 | 4 | 5 | | age | 1.00 | Count | 28 | 32 | 105 | 71 | 21 | 257 | | | % within age | 10.9% | 12.5% | 40.9% | 27.6% | 8.2% | 100.0% | | | % within MRI_1Useful | 84.8% | 69.6% | 92.9% | 89.9% | 72.4% | 85.7% | | 2.00 | Count | 5 | 14 | 8 | 8 | 8 | 43 | | | % within age | 11.6% | 32.6% | 18.6% | 18.6% | 18.6% | 100.0% | | | % within MRI_1Useful | 15.2% | 30.4% | 7.1% | 10.1% | 27.6% | 14.3% | Total | Count | 33 | 46 | 113 | 79 | 29 | 300 | | % within age | 11.0% | 15.3% | 37.7% | 26.3% | 9.7% | 100.0% | | % within MRI_1Useful | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% |

Chi-Square Tests | | Value | df | Asymp. Sig. (2-sided) | Pearson Chi-Square | 19.859a | 4 | .001 | Likelihood Ratio | 18.225 | 4 | .001 | Linear-by-Linear Association | .281 | 1 | .596 | N of Valid Cases | 300 | | | a. 2 cells (20.0%) have expected count less than 5. The minimum expected count is 4.16. |
Hypothesis:There is no difference in the intention of Useful to repurchase by age
Analysis:According to the Asymp.Sig.(Pearson Chi-Square),
1-0.001=0.999=99.9%, different at the level of 99%.

age * MRI_2Easy

Crosstab | | MRI_2Easy | Total | | 1 | 2 | 3 | 4 | 5 | | age | 1.00 | Count | 21 | 32 | 103 | 81 | 20 | 257 | | | % within age | 8.2% | 12.5% | 40.1% | 31.5% | 7.8% | 100.0% | | | % within MRI_2Easy | 91.3% | 71.1% | 90.4% | 91.0% | 69.0% | 85.7% | | 2.00 | Count | 2 | 13 | 11 | 8 | 9 | 43 | | | % within age | 4.7% | 30.2% | 25.6% | 18.6% | 20.9% | 100.0% | | | % within MRI_2Easy | 8.7% | 28.9% | 9.6% | 9.0% | 31.0% | 14.3% | Total | Count | 23 | 45 | 114 | 89 | 29 | 300 | | % within age | 7.7% | 15.0% | 38.0% | 29.7% | 9.7% | 100.0% | | % within MRI_2Easy | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% |

Chi-Square Tests | | Value | df | Asymp. Sig. (2-sided) | Pearson Chi-Square | 19.055a | 4 | .001 | Likelihood Ratio | 16.812 | 4 | .002 | Linear-by-Linear Association | .023 | 1 | .879 | N of Valid Cases | 300 | | | a. 2 cells (20.0%) have expected count less than 5. The minimum expected count is 3.30. |
Hypothesis:There is no difference in the intention of Easy to use to repurchase by age
Analysis:According to the Asymp.Sig.(Pearson Chi-Square),
1-0.001=0.999=99.9%, different at the level of 99%.

age * MRI_3Cost

Crosstab | | MRI_3Cost | Total | | 1 | 2 | 3 | 4 | 5 | | age | 1.00 | Count | 14 | 20 | 77 | 94 | 52 | 257 | | | % within age | 5.4% | 7.8% | 30.0% | 36.6% | 20.2% | 100.0% | | | % within MRI_3Cost | 82.4% | 76.9% | 88.5% | 91.3% | 77.6% | 85.7% | | 2.00 | Count | 3 | 6 | 10 | 9 | 15 | 43 | | | % within age | 7.0% | 14.0% | 23.3% | 20.9% | 34.9% | 100.0% | | | % within MRI_3Cost | 17.6% | 23.1% | 11.5% | 8.7% | 22.4% | 14.3% | Total | Count | 17 | 26 | 87 | 103 | 67 | 300 | | % within age | 5.7% | 8.7% | 29.0% | 34.3% | 22.3% | 100.0% | | % within MRI_3Cost | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% |

Chi-Square Tests | | Value | df | Asymp. Sig. (2-sided) | Pearson Chi-Square | 8.508a | 4 | .075 | Likelihood Ratio | 8.254 | 4 | .083 | Linear-by-Linear Association | .060 | 1 | .807 | N of Valid Cases | 300 | | | a. 2 cells (20.0%) have expected count less than 5. The minimum expected count is 2.44. |
Hypothesis:There is no difference in the intention of Charge to repurchase by age
Analysis:According to the Asymp.Sig.(Pearson Chi-Square),
1-0.075=0.925=92.5%, different at the level of 95%.

age * MRI_4Recommendation

Crosstab | | MRI_4Recommendation | Total | | 1 | 2 | 3 | 4 | 5 | | age | 1.00 | Count | 25 | 56 | 112 | 48 | 16 | 257 | | | % within age | 9.7% | 21.8% | 43.6% | 18.7% | 6.2% | 100.0% | | | % within MRI_4Recommendation | 89.3% | 82.4% | 87.5% | 87.3% | 76.2% | 85.7% | | 2.00 | Count | 3 | 12 | 16 | 7 | 5 | 43 | | | % within age | 7.0% | 27.9% | 37.2% | 16.3% | 11.6% | 100.0% | | | % within MRI_4Recommendation | 10.7% | 17.6% | 12.5% | 12.7% | 23.8% | 14.3% | Total | Count | 28 | 68 | 128 | 55 | 21 | 300 | | % within age | 9.3% | 22.7% | 42.7% | 18.3% | 7.0% | 100.0% | | % within MRI_4Recommendation | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% |

Chi-Square Tests | | Value | df | Asymp. Sig. (2-sided) | Pearson Chi-Square | 2.908a | 4 | .573 | Likelihood Ratio | 2.703 | 4 | .609 | Linear-by-Linear Association | .211 | 1 | .646 | N of Valid Cases | 300 | | | a. 2 cells (20.0%) have expected count less than 5. The minimum expected count is 3.01. |
Hypothesis:There is no difference in the intention of recommendation to repurchase by age
Analysis:According to the Asymp.Sig.(Pearson Chi-Square),
1-0.573=0.427=42.7%, there is no difference.

Question 11: What kind of contents is the most frequent use by each age?

Multiple Response

Case Summary | | Cases | | Valid | Missing | Total | | N | Percent | N | Percent | N | Percent | $Mobilea | 300 | 100.0% | 0 | .0% | 300 | 100.0% | a. Dichotomy group tabulated at value 1. |

$Mobile Frequencies | | Responses | Percent of Cases | | N | Percent | | questionairea | 澜厩 | 160 | 19.6% | 53.3% | | 康拳 | 70 | 8.6% | 23.3% | | DMB | 44 | 5.4% | 14.7% | | 迄 操固扁 | 132 | 16.2% | 44.0% | | 胶器明 | 24 | 2.9% | 8.0% | | 霸烙 | 114 | 14.0% | 38.0% | | MMS | 154 | 18.9% | 51.3% | | 己牢 | 11 | 1.3% | 3.7% | | 局聪皋捞记 | 15 | 1.8% | 5.0% | | 葛官老 桂欧 | 27 | 3.3% | 9.0% | | 背烹/瘤档 | 13 | 1.6% | 4.3% | | 林侥芭贰 | 6 | .7% | 2.0% | | 盲泼 | 9 | 1.1% | 3.0% | | 春胶/朝揪 | 37 | 4.5% | 12.3% | Total | 816 | 100.0% | 272.0% | a. Dichotomy group tabulated at value 1. |
Percent = N/total = 160/816 = 19.6%
Percent of Cases = N/Valid person =160/300=53.3%

Multiple Response

Case Summary | | Cases | | Valid | Missing | Total | | N | Percent | N | Percent | N | Percent | $Mobile*AGE | 300 | 100.0% | 0 | .0% | 300 | 100.0% |

$Mobile*AGE Crosstabulation | | 唱捞 | Total | | 1 | 2 | 3 | 4 | | questionairea | 澜厩 | Count | 56 | 100 | 2 | 2 | 160 | | | % within AGE | 67.5% | 57.5% | 12.5% | 7.4% | | | 康拳 | Count | 23 | 45 | 1 | 1 | 70 | | | % within AGE | 27.7% | 25.9% | 6.3% | 3.7% | | | DMB | Count | 13 | 27 | 2 | 2 | 44 | | | % within AGE | 15.7% | 15.5% | 12.5% | 7.4% | | | 迄 操固扁 | Count | 24 | 91 | 5 | 12 | 132 | | | % within AGE | 28.9% | 52.3% | 31.3% | 44.4% | | | 胶器明 | Count | 10 | 12 | 1 | 1 | 24 | | | % within AGE | 12.0% | 6.9% | 6.3% | 3.7% | | | 霸烙 | Count | 49 | 64 | 1 | 0 | 114 | | | % within AGE | 59.0% | 36.8% | 6.3% | .0% | | | MMS | Count | 49 | 80 | 8 | 17 | 154 | | | % within AGE | 59.0% | 46.0% | 50.0% | 63.0% | | | 己牢 | Count | 6 | 5 | 0 | 0 | 11 | | | % within AGE | 7.2% | 2.9% | .0% | .0% | | | 局聪皋捞记 | Count | 7 | 7 | 0 | 1 | 15 | | | % within AGE | 8.4% | 4.0% | .0% | 3.7% | | | 葛官老 桂欧 | Count | 0 | 18 | 3 | 6 | 27 | | | % within AGE | .0% | 10.3% | 18.8% | 22.2% | | | 背烹/瘤档 | Count | 2 | 6 | 0 | 5 | 13 | | | % within AGE | 2.4% | 3.4% | .0% | 18.5% | | | 林侥芭贰 | Count | 1 | 4 | 0 | 1 | 6 | | | % within AGE | 1.2% | 2.3% | .0% | 3.7% | | | 盲泼 | Count | 5 | 4 | 0 | 0 | 9 | | | % within AGE | 6.0% | 2.3% | .0% | .0% | | | 春胶/朝揪 | Count | 11 | 16 | 2 | 8 | 37 | | | % within AGE | 13.3% | 9.2% | 12.5% | 29.6% | | Total | Count | 83 | 174 | 16 | 27 | 300 | Percentages and totals are based on respondents. | a. Dichotomy group tabulated at value 1. |
From the table above we can figure out easily that at the age of 10-19, Music is the content that most frequent use, the same with people at the age of 20-29. MMS is the content that most frequent use by the people at the age of 30-39. For people over 40 years ago ,they prefer to use MMS content the moset frequently.

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