...Dessert is the most wonderful part of a meal. (most general sentence) I have never met anyone, from any part of the world, who did not like dessert best. (Use of “I”= more specific sentence) The best dessert is ice cream because it tastes delicious, is liked by almost everyone, and it can link us to happy childhood memories. (thesis statement with 3 points named) First, ice cream tastes better than any other food. (1st thesis point in general topic sentence) What food can rival its creamy smoothness, or the delicious feeling of this soft, cold dessert as it slips down your throat? (specific descriptive sent., support) I don’t know of any other food that feels as good and clean in your mouth or of any food that comes in so many mouth-watering flavours. (specific description) At La Casa Gelato, for example, you can choose from over 218 flavours! (see June 20/10 Tazim’s Weekly) (specific example) In fact, today you can even get ice cream with protein in it, as the soy ice creams have. (specific information sentence) Ice cream is really good. (concluding sentence) Who knows? (question to reader) Ice cream may soon be a complete meal on its own! (Link to Body Paragraph 2) Second, while it might not yet be a complete meal on its own, it can be served after almost every meal for everyone likes it. (2nd thesis point in topic sentence) It can be a common thread between strangers. (declarative, information, support) Whether you have important out-of-town guests, or are just entertaining...
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...solve? 4 What is its name? 7 Reaching your audience 8 Who is your target audience? 9 What drivers will they respond to? 10 Delivering the message 11 What Integrated Marketing Communications mix will you select? 11 What specific media will you use? 14 Regulatory issues 15 What regulatory or trade association issues or restrictions do you operate under? 15 Final Campaign 16 Present a completed example of an advertising/commercial/alternate media campaign. 16 As we saw with the pre-assignment, the desserts are very diversified and can be eaten in different way: eat-in or take away, drink or eat, fruity or nature, for adults or children… This is a large subject and many actors are already implanted. Thus, in such a competitive environment, it is important for a new brand to be different: to offer a new concept in order to position the brand as the new favorite dessert in the consumer’s mind. Define your product According to a study managed by MedecineNet.com, United States’ children and teenagers do not eat enough fruits[1]. Moreover the obesity rate in the United States grew up last decades: ““Over the last three decades, obesity rates among children and adolescents have nearly tripled,” said CDC Director Thomas R. Frieden, MD. “Obese children are more likely to have asthma, depression, diabetes, and other serious and costly health problems.”[2] The concept of my product is to create and sell pure fruits with...
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...Chefs and Mixologists, I had no idea what I was in store for. We ordered several small plates to share, beers, and a few desserts. Amongst the desserts was a small plate with 3 cream-filled cookies called “Phatty Cakes”, that to me, resembled little debbie's oatmeal pies. Skeptical, I picked one up and took a bite. Contrary to my preconceived notions, this little delicious treat turned out to be a marscarpone filled gingerbread whoopie pie. Soft gingerbread cookies with a sweet yet savory marscarpone filling, that almost melts in your mouth. After my initial visit, I would visit Cakes&Ale solely for the infamous “Phatty Cakes”. At 3 cakes for $6, I would stock up buying over a dozen little treats. And no, I never bothered to share, nor did I bother to tell anyone where I got them; they were truly my little secret. After years of consuming Phatty Cakes, I had to know who was behind the tiny delicious treat. Pastry Chef, Cynthia Wong was the mastermind behind this decadent little treat. “The 36-year-old Southerner has held a lot of jobs in the Atlanta food industry. She was the production manager for Via Elisa Fresh Pasta, a food stylist for the TBS program “Dinner & a Movie” and even a food reviewer for Creative Loafing. But she has found her metier at Billy Allin’s Cakes & Ale restaurant.”( Kessler 2010) In 2011, the Pastry Chef behind my favorite dessert, took her recipe to a restaurant by the name of Empire State South. After only one year of enjoying her infamous “Phatty...
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...Strawberry Shortcake: My favorite dessert What better way to conjure up the simplicity of youth than by memories of my favorite dessert-- strawberry shortcake. The first thought that comes to mind when I think of my favorite dessert is, my grandmother Essie Tolen many of happiest childhood memories come from the kitchen. When I became sad or depressed due to the abandonment of my mother. My grandma knew exactly what dessert to bake to put a smile on my face and comfort my heart. It is a dessert of both meager origins and uncomplicated design. In fact, the basic recipe is so perfect in its original form that few variations have been made and sustained overtime. Very much like the best memories of my childhood, strawberry shortcake is delicious in its pure, unassuming simplicity. The origin of this delicious dessert dates back at least as far as the 1500s, but the evolution of strawberry shortcake is somewhat uncertain. However, records do reveal strawberry shortcake is a European invention. The "short" of the shortcake name derives from the process of adding of shortening or butter to dough to make it tender. Strawberry shortcake parties became popular in the United States around 1850, as a celebration of the coming of summer. The strawberry fever caught up with people as the timing of introducing the dessert clicked and the demand kept increasing every year. Made of fresh ingredients in a few simple steps, it is no wonder strawberry shortcake is so popular...
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...Cheat's Feijoa Ice Cream A super-simple dessert made with good quality store-bought ice cream and fresh, ripe feijoas. Annabel Langbein Media printemailsharepin tweetshopping listadd recipe Cheat's Feijoa Ice Cream 6 large feijoas, peeled and sliced ½ cup sugar 1 litre premium vanilla ice cream Prep time: 10 mins + freezing Cook time: 5 mins Serves: 6 * 6 large feijoas, peeled and sliced * ½ cup sugar * 1 litre premium vanilla ice cream Purée feijoas and sugar in a food processor. Place purée in a bowl and microwave for 5 minutes, or place in a pot and bring to a simmer. Cool then chill for at least 1 hour. Soften ice cream for 15 minutes or microwave for a minute. Mix with a wooden spoon, or blitz in food processor until creamy (do not let it melt). Swirl chilled feijoa purée through ice cream, return to container and refreeze for at least 4 hours before serving. Velvet Chocolate Mousse To make great chocolate desserts you need to start with great chocolate. The higher the percentage of cocoa solids the better. Check the packet - anything over 55% and you are onto a good thing. Velvet Chocolate Mousse 250g dark bittersweet or good-quality eating chocolate, chopped 2 cups chilled cream 4 egg whites ¼ cup sugar 1 tsp vanilla extract 250g dark bittersweet or good-quality eating chocolate,...
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...Small time baker, as well as business man Dieter Bachembesser was a successful baker for fine hotels amongst the Toronto area. He later went on to create Dieters Delicacies, small bakery with everything produced through Browne’s bakery to his standard, although this was a part time job for dieter. In nineteen-ninety-nine, Dieter decided to start his own business calling it Dieters Delectables Ltd. Naming himself president and gm. Extremely profitable the business’ were, he decided to make a proposal for expansion to Mr. Smith (owner of Browne’s bakery), but Smith is adamant on investing, so he looked in other communities he planned to expand into for financial aids. Dieter knows that there is tremendous wealth to be made by opening up his own plant. Gaining a potential 10.1% of the market by 2010, Dieter knows by building his own plant he can succeed. Right now Dieter is currently purchasing his baked goods from Browne’s bakery, he sees more potential for his business if he sets out on his own and builds his own plant. This business is extremely attractive, as shown by his history as a baker from inception of his part time Dieters Delicacies, all the way up to Dieters Delicatbles Ltd. SWOT analysis for this company: Strengths: * potential 10.1% of market within next 5 years * cuts out the middle man Brownes, maximize profits * Expands into new communities, building new relationships * Releasing new products in the years to come. Weaknesses * Ruining...
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...a new partner, or to walk away from the deal altogether. After re-evaluating the partnership proposal, Smith realized the real question was not whether the deal was good enough but whether the proposal will help him reach his goals. II. External environment o This Ice Cream Shoppe would be located in the southern region of the country in Gainesville, Florida with a population of 91,000 excluding students of the local university which enrolls about 38,000 students. Economically, marketing research shows that Gainesville can potentially surpass the average sales of some areas since it will be located in a college town. With many competitors in the frozen dessert industry in the area, Beano’s have received several competitive advantages in the industry because there are no national competitors of superpremium desserts, no local competitors have a place for customers to sit outside, and no local competitor has a policy of “giving back to the community”. With $40,000 invested in equipment for a Beano’s franchise shop, current use of technology seems to be of importance. o 5ForceM: New entrants: Increased competitive pressures from new entrants such as Starbucks, Colombo, TCBY, and Swensen’s; and new product development for novelty items like Haagen-Dazs’s frozen yogurt bars made the industry fiercely competitive. Power of buyers: Beano’s have used the finest, high-quality, and all natural ingredients to differentiate them from the...
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...Going to Dinner Executive Summary Le Petit Bojangles, it’s a new restaurant in the neighborhood, which on the recommendation of a friend are planning to go dine a group of friends and me. I have great interest in this restaurant because after reading an article in the Daily Disappointment I was fascinated. After analyzing all options menu, the choices of drinks, desserts options and options for the tip. I concluded that I have a wide variety of options for choosing many of which are very similar in cost. Background Because we do not know the total amount of budget you have to spend that night, but what if I am sure it is a night where the costs are not so high. What I have done is a graph which is detailed each of the options for dinner that night; I have detailed each option for each meal, for each drink, for each dessert and for each tip. I need to figure out your costs depending on the decisions that I make. For instance: 1. Do I have a drink before dinner – accost; or do I not – a savings? 2. Do I have a drink at dinner – a cost or a savings? 3. Which entrée do I select – each with a cost? 4. Which dessert do I select – each with a cost? 5. How much do I tip the wait staff? These are the points I have to take into account to make the best decision and the best option, I know what I’ll pick the best because with the recommendations and what I read in this restaurant the food is very good, now what needed is to choose the menu and have a good cost. Decision In...
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...keep everything as natural as possible. I am an all organic cook, thanks to my loving husband. I enjoy volunteering and helping my community. I also enjoy having cook outs and sleep overs…yes still at my age. A little about the things I like to cook. I like to cook fresh home made from scratch dinners, breakfasts, lunches, and desserts. I prefer to bake over anything but I love to cook for my husband. I usually bake at least one dessert a day. When I bake these delicacies I always have an overabundance of it so I simply just give it away to my neighbors and locals. Besides better they eat it than me, I always say. My favorite thing to bake is cobbler. I can use this recipe to bake with any kind of fruit from apple cinnamon to pineapple. It always turns out wonderful! Lets chat about my volunteer work. My husband and I volunteer at our local animal shelter every Thursday. We are there from 1-5 pm. We enjoy spending time with the fur babies and giving them the love that they need. Once a month I will cook the shelter staff a lunch. I usually bring in something freshly cooked that morning and still hot; a veggie, meat, and a side dish, along with a dessert. Volunteering is a big part of our lives. We enjoy doing offsite adoptions and attending events helping out when ever and where ever we are needed. We are very sociable people…for the most part. We love...
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...INTRODUCTION Grema is a food dessert product made up of crashed graham cookies and marshmallows dipped with Hershey chocolate added by a sprinkles on top of it. It provides a soothing and calming taste inside brought by the creamy milk blended with the marshmallows and the chocolatey flavor that looks perfect for sweet cravings. It is one of the product created by the Gingerbread Company (GC) this year of 2015. It is their latest innovation when it comes to world-class desserts. Grema comes from the word graham and marshmallows. “Gra” from Graham and “Ma” from Mallows when you combined them it will results to “Grama” but in relation to the features of the product’s creaminess it is suitable to sounds like “Crema” and the outcome fitted by the word “Grema.” This product is designed and created to provide a world-class taste for sweet desserts perfect for ones craving. It is seasonable for it can be craved anytime and anywhere at any season. It is perfect for those who find a sweet and chocolatey taste that would be perfect to soothe up their feelings. One of the goal of the Gingerbread Company is not just to increase their market sales but to leave a mark in the market the true meaning and essence of having a dessert that would perfectly fit one’s own sweets craving. PRODUCT STUDY History Gingerbread Company (GC) is one of the rising branded food and dessert product companies in the Philippines and continuously growing. It has been working for over 5 years after Ms...
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...Treats is selected as the direct competitor as it provides the exact same service as Down Sweet Lane. On the other hand, local buffet catering companies, Elsie’s Kitchen and Angeli have been identified as the indirect competitors. In this case, (beside providing main course dishes) both companies provide an array of desserts that are more westernized, as opposed to the traditional desserts such as Bubur Cha Cha. 2.1 Direct Competitor – SanFo Treats Located in Manila, Philippines, SanFo Treats offers theme-dessert buffet catering services that has been in operation for the past five years. SanFo Treats takes pride in providing customized designs and concepts for parties that suit all occasions. Themes (of dessert buffet) provided by SanFo Treats include ‘Winter wonderland’, ‘Circles’ etc (Appendix 5). * Strengths of SanFo Treats SanFo Treats’ website provides adequate information for customers and business partners. For example, the range of services provided, such as wedding dessert buffets, event coordination etc is clearly stated on its website. Furthermore, the website is visually captivating with aplenty of pictures depicting the various theme dessert buffets it provides. A concise framework of the type of service that SanFo Treats specializes in is provided. Lastly, SanFo Treats engages the use of PayPal as an avenue for online payment. This efficient and effective method eliminates any hassle such as cash handling. * Weaknesses of SanFo Treats 2. ...
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...Product and service: Sweety Dessert House provides a lot of delicious, healthy and high quality desserts for the customers to enjoy them. The desserts that are available at Sweety Dessert House are cakes, cookies, donuts, puddings, snowflakes and chocolate fountain. Cakes: There are many different flavors of cake are sold in Sweety Dessert House such as apple cake, squash cake, chocolate cake, butter cake, cheese cake, fruit cake, ice-cream cake and others. All the cakes that are sold in Sweety Dessert House are low in sugar, free of artificial coloring, flavoring and preservatives. Over consume of artificial coloring, flavoring and preservatives will actually affect the health of human being badly. Therefore, we are using the pure and healthy ingredients and materials to produce our cakes in order to provide the most original tastes of the cakes and provide a healthy recipe for our customers. We always make sure that our cakes are healthy to be served for our customers. For example, apple cake, we are using the fresh sliced, sunflower oil, whole wheat flour, cinnamon and other pure ingredient to produce it. Chocolate cake Ice cream cake Fruit cake Apple cake Furthermore, we have two types of serving size of cakes provided for the customers. The different serving sizes of cakes are 500 gram and 1 kilogram. We provide the different weight of cakes for the customers so that they can purchase an appropriate and desired cake since the size of the cake that purchased is...
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...must-try items here at Maxwell Road Hawker Market include the famous Tian Tian Chicken Rice, the traditional congee with pork and century egg from Zhen Zhen Porridge stall and the popular char kway teow from the Marina South Delicious Food stall. 2am Dessert Bar Sitting in one of Singapore’s most popular hang-out spots, Holland Village, 2am Dessert Bar is the perfect setting for a romantic late-night dessert or intimate conversations with best friends. If you appreciate aesthetics, you’ll definitely enjoy your experience here. Creatively-styled concoctions like the Amedei Chilli Chocolate and the English Sticky Toffee Pudding are two of the more appreciated items on the menu, while anyone who’s visited would recommend the Araguani H2O, a 72 percent Valrhona chocolate cake infused with Evian mineral water and with a surprising caramel mousse centre. Sink back into the plush daybeds, or sit by the contoured bar to watch your dessert as it’s prepared. Wherever you choose to seat, 2am Dessert Bar’s cosy ambience ensures that you’ll have a great time. And if you’re curious about what’s behind the different desserts, speak to the wait staff about the processes that go into making them, and request for a wine recommendation to match your dessert. OPENING HOURS Opening Hours; Mon - Sat 6pm - 2am WEBSITE www.2amdessertbar.com CUISINE Cuisine: Western BUDGET Budget: $40 - $100 STYLES Stle: Casual AMBIENCE Ambiance: Romantic, Big Group FEATURES Features: Dinner,...
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...new flavor that they can bring back to the states. (Ben jerry .com (2010)) Increasing U.S. demand for frozen yogurt and other low-fat desserts, if Ben & Jerry make their flavor in low-fat to it will open the door for a lot of money to be made. Ben & Jerry team up with Subway and that way you will be able to get low-fat food and dessert in the same place. You will have the sub line on one side and the other will be the great low-fat dessert of Ben & Jerry ice cream. This way Ben & Jerry will be known for caring about the environment as well as the people in it with the low-fat dessert team up with Subway. (Mariotti, S. (1996-2000)) Success of many U.S. firms in extending successful brand in one product category to other, Ben & Jerry have made the way in the business world with their famous ice cream and numbs flavors. Now can branch off into food or a weight loss dessert which will open up other market for them and customer base because of the things Ben & Jerry have done in the future. So look forward to Ben & Jerry to expand their business to other item in the near future. They also have the blueprint on how to be successful with one product that is something that can sale to organization that are looking to start making a product and make it work for them. (About.com (2010)) Ben & Jerry Threats Consumer concern with fatty desserts Ben & Jerry customers are the type, who...
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...a new partner, or to walk away from the deal altogether. After re-evaluating the partnership proposal, Smith realized the real question was not whether the deal was good enough but whether the proposal will help him reach his goals. II. External environment o This Ice Cream Shoppe would be located in the southern region of the country in Gainesville, Florida with a population of 91,000 excluding students of the local university which enrolls about 38,000 students. Economically, marketing research shows that Gainesville can potentially surpass the average sales of some areas since it will be located in a college town. With many competitors in the frozen dessert industry in the area, Beano’s have received several competitive advantages in the industry because there are no national competitors of superpremium desserts, no local competitors have a place for customers to sit outside, and no local competitor has a policy of “giving back to the community”. With $40,000 invested in equipment for a Beano’s franchise shop, current use of technology seems to be of importance. o 5ForceM: New entrants: Increased competitive pressures from new entrants such as Starbucks, Colombo, TCBY, and Swensen’s; and new product development for novelty items like Haagen-Dazs’s frozen yogurt bars made the industry fiercely competitive. Power of buyers: Beano’s have used the finest, high-quality, and all natural ingredients to differentiate them from the competition. Substitute products: the...
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