...achieve control on cost, size and scale of operations and supply of keyraw materials, The synthetic detergent market can be classified into premium (Surf, Ariel), mid-price (Rin, Wheel) and popular segments (Nirma), which account for 15%, 40% and 45% of the total market, respectively. The product category is fairly mature and is dominated by two players, HUL and Nirma. Nirma created a revolution in the market by pioneering the concept of low-cost detergents. Putting the right product in the right place, at the right price, at the right time. India is a one of the largest consumer economy, with burgeoning middle class pie. In such a widespread, diverse marketplace, Nirma aptly concentrated all its efforts towards creating and building a strong consumer preference towards its ‘value-for-money’ products. In a short span, Nirma created an entirely new market segment in domestic marketplace, which is, eventually the largest consumer pocket and quickly emerged as dominating market player – a position it has never since relinquished. Rewriting the marketing rules, Nirma became a one of the widely discussed success stories between the four-walls of the B-school classrooms across the world. What do you think about the positioning of the brand? Amongst the low cost players, Nirma commands a premium positioning PRODUCT Since the launch of Nirma detergent powder in 1969, the Nirma portfolio has grown to include fabric care products, personal care products, food products...
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...MRS. VILLABROSA ASSIGNMENT: CLEANING AGENT TYPES OF CLEANING DETERGENTS This standard includes general information on the different types of cleaning detergents, their typical uses, and their advantages and limitations. Sample products are listed when known. SOAP Uses: 1. A surfactant (Surface Active Agent). 2. Soaps are produced from naturally occurring fats and oils. Soapless or synthetic detergents are manufactured from organic chemicals usually derived from petroleum. Advantages: 1. Very effective as a bactericide. 2. It will form gels, emulsify oil and lower the surface tension of water. A lower surface tension allows the soap to come in contact with greater surface area than with water alone. Disadvantages: 1. When used in hard water, soap can produce a scum - calcium and magnesium salts present in hard water react with the soap to cause this to happen. Soapless or synthetic detergents do not leave a residual film behind. 2. Considerable rinsing is required to remove soap scum. 3. Soap may produce a greasy build-up on the surface which can be slippery. 4. More expensive than synthetic detergents. Sample Products: 1. "Joy", "Ivory" (Procter & Gamble Co.) ANIONIC DETERGENTS Uses: 1. Commonly known as a "neutral" detergent. 2. The most widely used soapless detergent. 3. Available in both liquid or powder. 4. Manufactured from strong alkalis and weak acids. 5. Effectiveness...
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...Procter & Gamble and Unilever fined for laundry detergent price fixing Unilever and Procter & Gamble (P&G), the consumer goods giants, have been handed a €315.2m (£280m) fine for their involvement in a pan-European price-fixing ring. By Jonathan Sibun The Telegraph, 13 Apr 2011 The European Commission (EC) found that the two companies, together with Germany's Henkel, had colluded to fix the price of washing powder in eight continental European countries between January 2002 and March 2005. Unilever Unilever has agreed to pay €104m and P&G €211m following the investigation which was launched in June 2008. The scale of the fines reflect the size of the groups' businesses in the eight countries. Henkel was spared a fine after it informed the EC of the cartel's existence. P&G's fine was reduced by 50pc after it co-operated with the EC's investigation, with Unilever receiving a 25pc reduction after subsequently also co-operating. "Companies should be under no illusion that the commission will pursue its relentless fight against cartels, which extract higher prices from consumers than if companies compete fairly," said Joaquín Almunia, EC vice-president. A Unilever spokesman said no one had been fired as a consequence of the EC investigation but that a number of the staff involved had left in the interim. The EC said the cartel was formed after the three companies worked together to improve the environmental impact of their products. "The environmental objective, however...
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...INDUSTRY PROFILE Fast Moving Consumer Goods (FMCG) goods are all consumable items (other than groceries/pulses) that one needs to buy at regular intervals. These are items which are used daily, and so have a quick rate of consumption, and a high return. FMCG can broadly be categorized into three segments which are: 1. Household items as soaps, detergents, household accessories, etc, 2. Personal care items as shampoos, toothpaste, shaving products, etc and finally 3. Food and Beverages as snacks, processed foods, tea, coffee, edible oils, soft drinks etc. Global leaders in the FMCG segment are Nestlé, ITC, Hindustan Unilever Limited, Reckitt Benckiser, Unilever, Procter & Gamble, Cadbury India Coca-Cola, Carlsberg, Kleenex, General Mills, Pepsi, Gillette, Nirma etc. Strengths: 1. Low operational costs 2. Presence of established distribution networks in both urban and rural areas 3. Presence of well-known brands in FMCG sector Opportunities: 1. Untapped rural market 2. Rising income levels, i.e. increase in purchasing power of consumers 3. Large domestic market- a population of over one billion 4. Export potential 5. High consumer goods spending Weaknesses: 1. Lowers cope of investing in technology and achieving economies of scale, especially in small sectors 2. Low exports levels 3."Me-too" products, which illegally mimic the labels of the established brands. These products narrow the scope of FMCG products in rural and semi-urban market. Threats: 1. Removal...
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...EMULSION SURFACTANT FOR DETERGENTS ____________________ A Research Project Presented to the Faculty of the Science Technology and Engineering Batasan Hills National High School IBP Road, Batasan Hills, Quezon City ____________________ In Partial Fulfilment of the Requirements for the Research III ____________________ by Borromeo, Kristine Joy R. March 2016 CHAPTER I THE PROBLEM AND ITS BACKGROUND Background of the Study Almost every human uses detergents everyday, the problem is we had gone too far in using detergents. Detergents are for cleansing that are daily in use. They are becoming more and more expensive and on demand because of their increasing purposes. In this modern age, detergents are not as effective as what like they said in ads and commercials because sometimes too much chemicals re used which can affect its effectivity. The research is done to find out an alternative solution for the problem said in detergents using cassava leaves. Cassava leaves is common inside the community. The solution aims to produce the as an potential emulsion surfactant for detergents using the cassava leaves. The product does the same job as others but is more natural because an organic specimen is added. It contains less harmful chemicals. The said product will perform important functions in detergents cleaning such as loosening emulsifying and holding suspension until it can be rinsed (Healthy Cleaning 101, 2010 ) . Detergents are a surfactant or a mixture...
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...There are many manufacturing processes which can help us fulfill our objective. There are two types of methods, spraying as well as Powder coating. All these processes are usually used to coat Teflon pans and can be used to achieve very good results. Powder coating is the usage of free flowing powders that are applied with conventional electrostatic powder equipment. Both spray guns and fluidized beds can be used. The powder can be applied by using different application voltages and techniques depending on particular equipment. When this technique is used, only one or two coats can be down. After this, the product becomes too insulated for any more coats. If more coats are required, the part must be sprayed hot as it is coming out of the oven from curing the previous coat. Ventilation is required as even if a small amount of PTFE decomposes during the baking processes, the people in the area will ecperience discomfort due to the fumes. The automatic spray guns are a better option when a large area has to be coated. Since they are automatic, they require great precision and experience. They can be used in a conveyorized system, which will reduce the work and allow the production of more overpacks. Not only that, but the films can be coated more uniformly. The finishing can be fed to the guns through pressure pots which have fluid pressure in the range of about 5 to 8 psi. Electrostatic spray gun or disc can also be used as well. In this application, the film will be...
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...flea eggs and larvae from developing to maturity so they cannot lay eggs. 3. Larva - Worms that avoid light and go into crevices. Baseboards. Under furniture. 4. Pulpae - Spin into protective cocoon. Need to get rid of protective cocoon. Borax-like powders dry out the cocoon so that pesticides can penetrate. If I were to do it all over again. Step 1: Use super strong vacuum to suck up all stages of the flea. Step 2: Use powders that dryout the cocoon, and let sit as long as possible. 24 hours. I did 12 hours. Step 3: Bag up clothing, bedding. The first time I sprayed with flea pesticide before putting in car. This time I think I will bag it garbage bags and just put them in a dryer. Step 4: While clothing are being washed and or put into dryer -- heat definitely kills, water may also kill - use fogger to kill adult fleas. Step 4.1 Bring back "clean" clothing and detachable/washable items into home, but keep them in the bags. (Just in case need to do the cycle over again. Atleast adult fleas can't jump onto the clothing. Step 5: Vacuum to suck up eggs that adults laid before they died. Step 6: Powder to dry out cocoon for eggs that turned from larva, to cocoon/pulpa stage somehow between the dry powder and fogging Step 7: Precore 2000 hand fogger for crevices, don't vac let it...
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...Reason of choosing BENEFIT cosmetic brand the product that I commonly purchase is benefit cosmetic from san Francisco. I usually buy a compact powder, primer, foundation, eyeliner and mascara. I bought brand cosmetic benefits because the benefit has many advantages compared to other cosmetic brand. such as for example powder and foundition benefits when durable and stay flawless on the face and does not cause irritation . the price is not too expensive at around Rp. 500 000 per products able to show quality of cosmetics compared to other more expensive brands. I usually buy the cosmetics directly to the store that sold the product. As we all know that the actually the uses of cosmetics cannot be used every day. I usually just buy the cosmetics every six months because I only buy when I finished the product. The stores that sell cosmetic benefits are in some malls in Jakarta such as plaza Indonesia and plaza senayan. they also sell their products at Sephora cosmetics store in Indonesia that located in plaza Indonesia and kota kasablanka mall. They also do the online shopping and giving free delivery for their consumer. Company background Benefit is founded by two twin sister jean and jane ford in the middle of 1970, Benefit enjoys a resolutely unique status in the realm of cosmetics brands .The relevance and effectiveness of its products with bold and girly names, its creative packaging and bespoke services have enabled the House to win over a community of women...
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...Industry Profile For many centuries, soap was primarily used for laundering. However,laundry detergents have essentially replaced soap because they perform overa broad range of water hardness levels.Laundry Detergent and washing powders have become an important part of every consumer’s life. The market offers a variety of washing powders, eachbrand claiming to wash the cleanest at unbeatable prices to consumers. Laundry detergents, however, exert a hidden but taxing cost on theenvironment and consumer health due to their environment-damagingproperties. Phosphates are one of the main ingredients in most present-daylaundry detergents and are also the primary culprits in polluting waterbodies. Laundry detergent is also widely used in the Pakistan market, theaverage per annum consumption of laundry detergent is approximately33,000 tons - One tone detergent costs around 138,000 Rs.Since the last two years, the market trend (Pakistan) in the laundrydetergents has taken a good pace, and many consumers are switching fromthe bar soaps to laundry detergents. In terms of percentage, the increaseratio is about to 20-25% per annum Overview Unilever’s Surf Exel Unilever was created in 1930 when the British soap-maker Lever Brothersmerged with the Dutch margarine producer, Margarine Unie.At that time, an international merger was an unusual move. But the ownersof the two companies could see that bringing together complimentarybusinesses with strong global networks would create...
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...ashes and silicates to soften water. Soaps were the first detergents.[2] The detergent effects of certain synthetic surfactants were noted in Germany in 1917, in response to shortages of soap during World War I. In the 1930s, commercially viable routes to fatty alcohols were developed, and these new materials were converted to their sulfate esters, key ingredients in the commercially important German brand FEWA, produced by BASF, and Dreft, the US brand produced by Procter and Gamble. Such detergents were mainly used in industry until after World War II. By then, new developments and the later conversion of aviation fuel plants to produce tetrapropylene, used inhousehold detergents, caused a fast growth of domestic use in the late 1940s.[3] The use of enzymes for laundry was introduced in the early part of the 1900s by Otto Rohm. Only in the latter part of the century with the availability of thermally robust bacterial enzymes did this technology become mainstream.[4] Soap is, by weight, relatively ineffective, and it is highly sensitive to deactivation by hard water. By the 1950s, soap had almost been completely replaced by branched alkylbenzenesulfonates, but these detergents were found to be poorly biodegradable. Linear alkylbenzenesulfonates (LABs), however, proved to be both highly effective in cleaning and more biodegradable than the branched relatives. LABs remain the main detergents used domestically. Other detergents that have been developed include the linearalkylsulfonates...
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...known as: Hibiscus, China Rose and Shoeflower. In the Philippines, gumamela is cultivated as an ornamental plant. The gumamela flower comes in many colors: red, yellow, orange, white, purple, pink and other color combinations. Dishwashing liquid (BrE: washing-up liquid), known as dishwashing soap and dish soap, is a detergent used to assist in dishwashing. It is usually a highly-foaming mixture of surfactants with low skin irritation, and is primarily used for hand washing of glasses, plates, cutlery, and cooking utensils in a sink or bowl. In addition to its primary use, dishwashing liquid also has various informal applications, such as for creating bubbles, clothes washing and cleaning oil-affected birds. Laundry detergent, or washing powder, is a type of detergent (cleaning agent) that is added for cleaning laundry. In common usage, "detergent" refers to mixtures of chemical compounds including alkylbenzenesulfonates, which are similar to soap but are less affected by hard water. In most household contexts, the term detergent refers to laundry detergent vs hand soap or other types of cleaning agents. While detergent is still sold in powdered form, liquid detergents have been taking major market shares in many countries since their introduction in the 1960s. Purpose of Gumamela Dishwashing Liquid A. Ability to remove grease in kitchen utensils B. Ability to remove foul odor in kitchen utensils C. Ability to reduce fumes in kitchen sink Conclusion Comparison:...
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...Title: Market Research on Consumer Preference towards Detergent Sector. Author Details – Name: Arnab Roy Chowdhury. Affiliation: Student, UnitedWorld School of Business. E-mail Address: arnabroychowdhury2010@gmail.com ACKNOWLEDGEMENT: I express my sincere gratitude to Ms. Sapna Choraria for giving me the opportunity to undergo this project. I, further, thank her for lending me a helping hand in solving my problems related to the project. This project would not have been possible without her valuable time, constant support and inspiration. I also thank UnitedWorld School of Business for providing me an opportunity to undertake a skill basis project at this crucial stage of my life, while pursuing MBA, which helped me to understand the topic, that was untouched before, deeply. Any suggestions for improvement are always welcome. ABSTRACT: Due to rapid urbanization, emergence of small pack size and sachets, the demand for the household products is flourishing. With the increase in per capita income and wide range of choices being available, the consumers are mainly focusing on these products. The companies are finding it difficult to survive or to retain their market share due to changing trends in demand and high peak competition. In order to lure the consumers, companies study the quantity being purchased...
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...Name: Harsh Vardhan Nathany Roll No: Room No: 6th Semester, 3rd Year Department of Management Bachelor of Commerce (Morning) Elucidate the pricing & promotional strategies adopted by companies to position their detergent products in rural markets. Indian Rural Market: Brief Overview Rural markets have emerged as an important growth engine in the Indian consumption story. With about 70 per cent of the Indian population residing in the hinterlands, rural markets seem to be a significant opportunity for business conglomerates. Rural spending was significantly higher at Rs 3, 75, 000 crore (US$ 69.44 billion) than urban consumption at Rs 2, 99, 400 crore (US$ 55.44 billion) between 2009-10 and 2011-12; wherein rural consumption per person outpaced its urban counterpart by 2 per cent, according to a study by CRISIL and preliminary data released for 2011-12 by the National Sample Survey Organisation (NSSO). Rural penetration of major durables has seen a significant up-surge. For instance, TV penetration has moved from around 31 per cent in 2007 to 39.8 per cent in 2010 while motorcycles/scooter penetration increased from 9.5 per cent to 13.9 per cent in the same period. Around 75 per cent of the sales in fast moving consumer goods (FMCG) and consumer durables sectors are accounted by Indian rural markets. Industry experts are already saying that rural India is not only shining, but...
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...My Speech on Laundry Detergent By Stephanie Brown Have you ever walked down the laundry detergent isle and noticed on your favorite detergent it reads “NEW AND IMPROVED”? How new is soap? How can you improve it? With current economic situations, this should bring up a financial question, as well as a common sense issue to ask yourselves. According to the EPA an average American family does about 400 loads of laundry a year. Laundry detergent cost about .20 to .30 cents per loads and most people use 2 to 3 times more than the recommended amount. This habit will cost the average consumer between 75.00 – 150.00 dollars more per year on the cost of soap. Let me explain how you can avoid these high cost. For about 10-15 dollars you will be able to make enough laundry detergent to last you a few years. That’s a large amount of savings. Now let me tell you how easy it is… Here is everything you will need.. -a 5 gallon bucket with lid -a large pot -spoon for stirring -a measuring cup -water -3/4 cup of borax -3/4 cup washing powder 1 bar of fels naphtha soap All these ingredients can be found at Wal-Mart in the laundry isle. After gather everything u need, the first thing u need to do is heat up 2.5 gallons of water to boiling, while your water is coming to a boil take your hand held grater and grate your soap. For this particular recipe you will need to use the whole bar of soap....
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... * Main target is housewives with kids. That refers to a age between 25 to above. Surf excel have targeted this age group of women because group with this characteristics are mostly the decision makers of detergent powder or clothing washing materials for the home. Specifically in our sub-continent, most of the women over 25 of age are housewives. They are the responsible person for the cleanliness in home. Economic * Price of a 500gm pack of surf excel is Tk. 99 in Bangladesh. Which is a whole month of detergent supply for an idol family. But there are lot of other brands in the market with different price tags in the market. For an instance, one can purchase 500gm pack of Wheel or Chaka washing powder at Tk. 37 or 900gm pack of Rin washing powder at tk. 110, which is lot cheaper than Surf Excel. On the contrary, the same person can purchase 2.5kg of Breeze detergent powder pack for Tk. 836, which is comparatively expensive. Which means, surf excel has targeted families with higher middle class or above status, who can afford the price of their product. Geographic * Mostly urban consumers. Because, first of all, most of the rural area people in Bangladesh are not above the middle class status. Secondly, cheaper and local products, such as Chaka washing powder has already occupied a great position in rural market by being presence and price leader. Psychographic * Surf Excel is known for the famous tag-line...
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