...Nokia Introduction Nokia is the world leader in mobility. They make a wide range of mobile devices, services and software that enable people to go beyond communications to navigation, music, video and more. Nokia is not only the world leader in mobile phones. They are also the world’s largest camera manufacturer and a leader in digital music. Mobility has the power to help economies grow and societies develop. It is changing the world, in developed and developing countries alike. Their vision is to release this potential by extending mobile access and allowing people to do more on their mobile devices. Nokia is a truly global company, headquartered in Finland. They have sales in more than 150 countries. Nokia has worked in partnership with WWF since 2003 to raise environmental awareness among our employees and on other environmental activities. Nokia joined several other major mobile manufacturers in 2007 to sign a voluntary agreement based on the results of the European Commission’s Integrated Product Policy pilot project on mobile phones. The project focused on finding how the mobile phone industry can reduce the environmental impact of its products throughout their lifecycle. The agreement includes three key commitments: • Produce an index of environmental facts for each mobile product to enable consumers to compare products easily. • Increase consumer communications about unplugging the chargers and safe disposal of phones. • Include a default on-screen message...
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...6 * Time horizon …………..6 VII. Sampling technique …………..6 VIII. Data collection method …………..6 IX. RESULTS …………..7-9 X. CONCLUSION …………..10 XI. REFERENCES ……………10 EXECUTIVE SUMMARY: This study was conducted to study the behaviour of customers while buying a new mobile handset. Because mobile phone markets are one of the biggest market environments today due to increased competition and change, it is of growing concern to look at consumer buying decision process and cast light on the factors that finally determine consumer choices between different mobile phone brands. On this basis, this article deals with consumers' choice criteria in mobile phone markets by studying factors that influence intention to acquire new mobile phones on one hand and factors that influence on mobile phone change on the other .This study includes responses from the people who are currently...
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...Nokia Introduction Nokia is the world leader in mobility. They make a wide range of mobile devices, services and software that enable people to go beyond communications to navigation, music, video and more. Nokia is not only the world leader in mobile phones. They are also the world’s largest camera manufacturer and a leader in digital music. Mobility has the power to help economies grow and societies develop. It is changing the world, in developed and developing countries alike. Their vision is to release this potential by extending mobile access and allowing people to do more on their mobile devices. Nokia is a truly global company, headquartered in Finland. They have sales in more than 150 countries. Nokia has worked in partnership with WWF since 2003 to raise environmental awareness among our employees and on other environmental activities. Nokia joined several other major mobile manufacturers in 2007 to sign a voluntary agreement based on the results of the European Commission’s Integrated Product Policy pilot project on mobile phones. The project focused on finding how the mobile phone industry can reduce the environmental impact of its products throughout their lifecycle. The agreement includes three key commitments: • Produce an index of environmental facts for each mobile product to enable consumers to compare products easily. • Increase consumer communications about unplugging the chargers and safe disposal of phones. • Include a default on-screen message...
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...MARKETING I GROUP ASSINGNMENT [1] UnderstandingConsumer Buying Behaviour through Observation Report Submitted to: Instructor: Prof. Saral Mukherjee Academic Associate: By: Group 12, Section C RishabhBhansali Srishti Shaw Darla Sravan Rahul Dalia Ravish Vasan PrashantYadav On 13 August 2012 OBSERVATION OF CONSUMER BUYING BEHAVIOUR CATEGORY #1: Multi Brand Store SHOP: Croma, Himalaya Mall, Ahmedabad The retail shop had a wide range of products including electronic items, mobile phones and home appliances. The section dedicated to mobile phones featured handsets of major brands like Apple, Samsung, Nokia, HTC, Sony and Motorola. Customers had a wide range of models to choose from in each of these brands. Individual brands were segregated from each other and within most brands the price of handsets varied considerably ranging from a few thousands for the low end phones to nearly half a lakh for the latest models of the premium brands. We observed the buying behaviour of some customers in the showroom, summary of which is given below: * Some college students had arrived in groups. They dabbled with the latest models of different brands. They appeared to be cognizant of most of the newer features in the brands they were looking at. However, it was quite clear that they had no intention of buying anything. They did not enquire about the prices, spent not more than 5 minutes on a particular brand and mostly seemed interested in the cursory features of the handsets...
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...using the principles of consumer behaviour. I have chosen to analyze the making process of consumers while they purchase a mobile device. The brand under study is Karbonn mobiles. In order to better analyze a consumers buying behaviour I will be working under two assumptions through the assignment. One – the consumer is an under-graduation student with low disposable income from India (cost conscious consumer). Two – he is interested in purchasing a touch phone which has a lot of “fun” features like apps for social networking, games, media centre etc., II. Karbonn Mobiles: The Karbonn mobile company was started in the year 2009 in Bangalore as a joint-venture between two Indian telecom powerhouses – the UTL group (United Telelinks Limited, Bangalore based) and Jaina Marketing and Associates (Delhi based). The UTL group is one of the leading suppliers of landline telephones, telecom equipment to cellular operators and in building and operating state wide area networks for governments (erstwhile supplier for the governments of Karnataka, Andhra Pradesh and Punjab). The company has also represented international mobile manufactures like Alcatel, Nokia, Samsung and Virgin in India either as regional or national distribution partners. The Jaina Group is a reputed distribution house with interests in telecom and consumer durables. The company is currently the national distribution partner for Motorola and HTC (for the whole of south asia) mobiles. This partnership has combined...
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...report has not been submitted to any university and institute for award of any professional degree/diploma. Date : Place: Signature of candidate Bhupinder Narang Roll No: 104142461752 Table of Contents 1. | Declaration | | 2. | Preface | | 3. | Acknowledgement | | 4. | Introduction to the Organization A brief history of Nokia | Nokia Introduction | SCOPE | PAKISTAN DRIVEN STRATEGY | S.W.O.T | Accessories and Features | | | 5. | Maketing Objectives | | 6. | Organization’s Network: | | 7. | List Of Nokia Products | | 8. | | | 9. | Consumer Buying Behaviour | | 10. | Customer Driven Market Stratety Market Segmentation | Market Targeting | Market Positioning | Market Mix 4P’s | Positioning Strategy (slogan, logo….) | | | 11. | Product life cycle- Mobile phones | | 12. | Competition in the Market | | 13. | Nokia Brand Personality | | 14. | Nokia Product Design | | 15. | Need Chart | | 16. |...
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...: The Brand in the Hand: Mobile Marketing at Adidas Course Code : MAN702 Lecturer Name : Prof Linda De Vries Compulsory Plagiarism Declaration I Shauna Windvogel, declare that the work attached is my own work. I acknowledge that copying someone else’s assignment or essay, or part thereof is wrong. All sources used in this work have been correctly referenced, using the Harvard system of in-text referencing. The work does not contain any sections that can be regarded as cut-or-paste technique, as a mere translation, or as “mono-phrasing” (work taken from a single source). I realise that a research argument has to be constructed, and declare that my text is a reflection of the integration of relevant sources. Further, I know that plagiarism is wrong. Plagiarism is to use another’s work and pretend that it is your own. Additionally, I have not allowed and will not allow anyone copy my work with the intention of passing it off as his/her own work. Signed: [pic] Date: 12 March 2012 Table of Contents Topic question: Given the reading of 2 marketing classics articles (13+17) and your understanding of marketing strategy processes consider recommending a specific market strategy for Adidas. Contents 1. Introduction 3 2. Market Objectives of Adidas 4 2.1. Branding 4 2.2. Positioning Strategy 5 3. Segmenting Adidas 5 4. Considering the Family Life Cycle 8 5. Conclusion 9 THE BRAND IN THE HAND: MOBILE MARKETING AT ADIDAS Introduction...
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...sector in 1994 has led to the increase in the number of telecom firms in the country which render identical services. The ever increasing competition in the industry has prompted telecom firms to be determined and ensure satisfaction of customer needs and wants more effectively than their competitors. In other for these telecom firms to succeed in this ever increasing competitive market, they employ a lot of different promotional tools to attract and retain their customers. One of the most commonly used promotional tools is sales promotion which provides incentives to customers or to the distributor channel to stimulate demand for a product. This study is aimed at assessing the role sales promotion play in influencing the consumer buying behavior of telecom consumers. A non-probability sampling technique was used for the study and the sample was selected from a population of telecom service users resident in the Accra Central. A five point Likert scale Questionnaire will be used in acquiring the respondent’s information. The questionnaires Will be analyzed with the help of Statistical Package for Social Sciences (SPSS) and Microsoft Excel. INTRODUCTION The business environment has become very competitive in the 21st century due to the growth in technology, infrastructure and access to information around the globe. This has made the environment very complex and consumer preferences keep changing because of the low switching cost in the market. Due to this increasing...
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...its influence on consumer buying behavior Zain-Ul-Abideen (Corresponding Author) Department of Management Sciences, Abbasia Campus, The Islamia University of Bahawalpur, Punjab, Pakistan. E-mail: zuabideen@gmail.com Salman Saleem Department of Business Administration, Federal Urdu University of Arts, Science & Technology, Islamabad, Pakistan. E-mail: salmankhan302@gmail.com Abstract Advertising is a form of communication intended to convince an audience (viewers, readers or listeners) to purchase or take some action upon products, information, or services etc. This paper investigates the relationship between independent variables which are environmental response and emotional response with attitudinal and behavioral aspect of consumer buying behavior, by tapping the responses of 200 respondents using telecommunication services from Rawalpindi, Islamabad, and Lahore (cities of Pakistan). The major findings of the study demonstrate an overall normal association between the variables but in-depth analysis found that emotional response of consumer purchase behavior is the variable that results into strong association with the consumer buying behavior. It is true that people purchase those brands with which they are emotionally attached. This study reports new evidences in the field of consumer buying behavior of consumers pertaining to the local markets of these cities of Pakistan. Keywords: Environmental response, Emotional response, Consumer buying behavior. 1. Introduction...
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...Consumer Behaviour in the UK tablet computer market Introduction Consumer behaviour is a complicated and diverse area of study. Since marketing is based on identifying, anticipating and providing customer needs it is important to understand them. There are two predominant types of buying: consumer buying, which consists of buying products for personal use, and organisational buying, which involves buying for organisational purposes. Consumer buying behaviour is defined as the buying behaviour of final consumers, individuals and households who purchase goods and services for personal consumption (Kotler, 2001: 858). It overviews external market environment as well as socio-cultural factors and how the combination of these may affect consumer behaviour. Brief industry and company overview Research in Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. Founded in 1984 Headquarters in Ontario, Canada Offices in North America, Asia-Pacific and Europe. Led by President and CEO Torsten Heins According to Digitimes Research, with a global economic situation that does not seem too pessimistic for 2012, demand for mobile computing will rise steadily and the price-performance ratio of tablet devices will improve. In the fourth quarter of 2011, worldwide sales of branded tablet devices saw zero growth amid a global economic downturn. Many started wondering whether the tablet...
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...[pic] Buying Process Consumer Behavior [pic] CONTENTS Title Page No. Introduction 2 1. Need Recognition 3 1.2 Identify the Problems 2. Search Information 4 2.2 External Search 3. Evaluation of Alternative 5 3.1Desire Cell Phone 5 Samsung Galaxy S5 Features 5 IPhone 5 Features 5 HTC One M8 5 3.2 Information from friends and family 6 IPhone 5 Review 6 Samsung Galaxy S5 Review 6 HTC One M8 6 Price 6 4. Purchase Decision 7 Comparing Decision based on the Evaluation Alternatives 7 Reason for my decision 7 Place to buy My Phone 7 5. Post Purchase 8 Decision 8 My Review 8 6. References 9 Introduction [pic] Samsung galaxy S5 was innovating by the Samsung Electronic as upgrading from their previous cell phone S4. The upgrading of their cell phone let them become more popular and compete in the market. Nowadays S5 become popular in youth and it’s absolutely valuable in price but also value the person that have it. In 11 April 2014 Samsung Electronic released their latest mobile phone (Samsung Galaxy S5) with a variety of additional features that differentiate them from their competitors such as Apple (Iphone). Their additional features include dust and water resistance...
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...MARKETING RESEARCH METHODS ASSIGNMENT 1 (RESEARCH PROPOSAL) Factors influencing the consumer buying decision of mobile phone in Malaysia Group Members: Word count-2579 1.1 Introduction 1.1 Background With recent advancements in technology, the term mobile phones become obsolete and is replaced with the word ‘smart phones’, which has adjusted its position as the ‘new information medium’ (May and Hearn, 2005), due to the ever increasing convenience and features, such as, MMS, GPS, video call services and many more, allowing society itself to shift towards smartphone purchases (Min, et al., 2012). AC Neilsen (2012) reported that Malaysia is ranked highly in its region for smartphone usage, a total of 27%, while the closest contenders have only a slight difference in percentage (Thailand, 28% and Philippines, 29%). Furthermore, the perception of smartphones being a luxury item or a status symbol shifts to it being viewed as a necessity to daily life (Walsh and White, 2006) may have added the increase in usage rates, this can be supported by a study conducted by Syed Yahya Kamal, Syed Ardi and Tasir, Zaidatun (2008), which reported that mobile phones were viewed as a necessity by university students as it changed the methods of learning in universities. For example, info graphic research showed that out of the 57% mobile phone users, 40% use their phones to study before exams (Alexander, 2011). Furthermore, an increasing...
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...Survey on Impact of Television Advertisements on Youth Buying Behaviour Submitted by: M.A.P.Arun kumar (10AD05) D.Mohan (10AD26) K.M.Saravana Prabu (10AD27) M.Prabu (10AD39) M.Guruprasath (10AD44) Introduction: Rapid technological development and the immersion of technology into the lives of today’s consumers have created a digital divide between generations. Most students entering our colleges and universities today are younger than the microcomputer, are more comfortable working on a keyboard than writing in a spiral notebook, and are happier reading from a computer screen than from paper in hand. It is important to note that these technologies such as cable television, the Internet, laptop computers, and mobile devices were not always readily available for previous generations. Due to these technological advancements being ever-present in our lives one may assume differences exist between those whom have grown up immersed in the technologies and those whom have not been born into this technological immersion. Today’s average college graduates have spent less than 5,000 hours of their lives reading, over 10,000 hours playing video games, and an incredible 20,000 hours viewing television within the first 20 years of their lives. These readily available technological advancements from a young age create different experiences, which lead to different brain structures than previous generations that did not have these technological advancements. Different groups of consumers...
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...selling the same commodity. Broadly, the composition of sellers were 2-3 food joints, 3-4 florist shop, 1 toy store, 1 salon, 3 kirana stores, 2-3 mobile retailers, 2 cyber cafes, 3-4 fruit and vegetable vendors, 1 property dealer, 2-3 stationary stores and some street hawkers. The different observations regarding the buyers and sellers are Buyer’s behaviour: They usually when entered the shop, inquired for the product or services which he/she wanted and then asked for the prices. Compared different options available and chose the best fit for them. Buyers were seen bargaining where the shop was not fixed price shop like vegetable vendors, mobile retailer showrooms. The stores like stationary shops, food joints, salon, toy stores were the fixed price stores. The requirements and expectations of buyers were different in different categories. The kirana shops were crowded mostly with people of middle and senior aged people. Toy shop had parents buying toys for children. The youth was mostly seen in the florist shops, food joints and salon. When we talked to different customers, their responses were different. For example the customer coming out from a mobile store was happy as he had been given discount of 10%. The other couple coming out of florist shop was frustrated as they were given some stale flower bouquet. Seller’s behaviour: According to my observation, there was a tough competition among the similar selling product shops. Some stores were over crowded with customers...
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...Attrition rates at different sectors 7. Effectiveness and scope of employee referrals in the process of talent sourcing 8. Study of training needs across different industries 9. Study on creation of luxury brand 10. Strategies used to build successful Internet based customer services 11. Measuring the effectiveness of retail banking of a nationalised bank compared to a MNC 12. Conspicuous consumption 13. Study of awareness and acceptibility of UPVC windows and door systems 14. Opportunities of Financing the NANO’s in Bangalore 15. Changing trends in FMCG industry in India 16. A study of best HR practices in service industry 17. Fundamental analysis of Indian telecom companies 18. Study of consumer behaviour in automobile industry 19. customer buying behaviour towards insurance products 20. Promotion strategies followed in Insurance sector 21. Study on changing consumer preference towards organised retailing from un-organised retailing 22. study on “impact of advertising in B2B marketing” 23. Distribution network & general insurance industry 24. A study on distribution channels in aluminium industry 25. Study on strategies for promoting retailers’ brands 26. Study of operations & marketing of chemical goods in SSI 27. The impact of tax on electronic goods & products (industrial marketing) 28. Merchandising key account management in apparel exports 29. Effect of marketing in mobilization in BPO segment 30. Marketing in FMCG sector 31. E-marketing...
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