...To achieve control on cost, size and scale of operations and supply of keyraw materials, The synthetic detergent market can be classified into premium (Surf, Ariel), mid-price (Rin, Wheel) and popular segments (Nirma), which account for 15%, 40% and 45% of the total market, respectively. The product category is fairly mature and is dominated by two players, HUL and Nirma. Nirma created a revolution in the market by pioneering the concept of low-cost detergents. Putting the right product in the right place, at the right price, at the right time. India is a one of the largest consumer economy, with burgeoning middle class pie. In such a widespread, diverse marketplace, Nirma aptly concentrated all its efforts towards creating and building a strong consumer preference towards its ‘value-for-money’ products. In a short span, Nirma created an entirely new market segment in domestic marketplace, which is, eventually the largest consumer pocket and quickly emerged as dominating market player – a position it has never since relinquished. Rewriting the marketing rules, Nirma became a one of the widely discussed success stories between the four-walls of the B-school classrooms across the world. What do you think about the positioning of the brand? Amongst the low cost players, Nirma commands a premium positioning PRODUCT Since the launch of Nirma detergent powder in 1969, the Nirma portfolio has grown to include fabric care products, personal care products, food...
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...Comparison of Advertising Strategies of Safeguard vs. Lifebuoy Soap Tahir Ajaib Babar MC070201657 15th May, 2013 Department of Management Sciences, Virtual University of Pakistan TABLE OF CONTENTS Chapter 1 Introduction Introduction …………….…………………………………...………………………. 3 Background …………………………………………..………………………….……4 Objectives ………………………………………………………..……………….…. 4 Significance…………………………………………………….………………….… 4 Chapter 2 Project Proceedings………………………………………………..……………….....5 Chapter 3 Methodology 3.1 Data collection tools/instruments……………………………………….………..7 3.2 Subjects/Participants……………………………………………….………….....7 3.3 Data processing and analysis…………………………………………….…….....7 Bibliography …………………………………………………………………………8 Chapter 1: 1.1 Introduction of the Project: Safeguard, launched in 1995 by Procter & Gamble has set new standards for defining "health & hygiene" in Pakistan. It is an anti- bacterial soap that provides germ protection for twice as long as ordinary soaps making it the doctors' number 1 recommended choice throughout the world. In addition to germ protection, it also caters to various other needs such as beauty care and protection against sweat odor. Safeguard Soap a product of Procter & Gamble is based on clinical testing. Safeguard is targeting the whole family, but it is putting more emphasis on children. Children are more vulnerable to germs and they need more protection, because they spend more outside the home playing around...
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...Background of the Study Soap is now considered as a regular need for almost all of the living human population across the world, mainly as softening agent and as a product for other personal hygiene purposes, wherein some are proven to be expensive and less effective. One of its kinds is dishwashing soap which we use in washing the dishes in removing the tough stains and grease that is all over the common kitchen tools we use in our everyday lives. It is a great help to minimize the time of removing those tough stains and grease on our kitchen tools. Buying and using the wrong dishwashing soap could put your family’s safety to danger. Your food could pick up a part of the residue that the dishwashing soap left and could cause food poisoning especially because most products contain chlorine in a dry form that is highly concentrated. It could also cause you a lot of skin damages such as unexpected whitening, rashes, and dry skin problems. Putting all of these aside, the question in everyone’s mind is, “What can be a lot safer, cheaper, and more effective ingredient in making and producing dishwashing soap for every one’s daily consumption. Jute (Corchoruscapsularis Linn.) is a common plant in the Philippines and is known as the ‘Golden Fibre’ due to its golden brown color and its importance. It is a rain-fed crop that doesn't need much in the way of fertilizer or pesticide. It is high in protein, vitamin C, beta-carotene, calcium, and iron. Objectives of the Study This...
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...with fairly little differentiation. Gain has great passion for the brand. Procter and Gamble works hard to appreciate the Gain consumers and to deliver the great scent experience they find in Gain. In this report, I will identify the laundry detergent industry. There are two major leading companies outside Proctor and Gamble; are Uniler manufactures of Surf and Church & Dwight manufactures of Arm & Hammer Introduction Procter and Gamble will strive to provide recognized products and outstanding quality services to our consumers. By doing so, the consumers will reward the company with profit and leadership sales allowing the company and all channels involved to succeed. While almost all laundry detergents on the market will work well to clean your clothes and get the job done, Gain offers an enticing appealing fragrance across with its array of laundry detergents. Gain delivers a fresh smell along with a great cleaning power. Describe Main Line of Business of the Company Ultimately, all laundry detergents have one, basic function—to get clothes clean. P&G has built solid brand loyalty over its formidable, long history as a company, but no company can rely upon name alone, forever. With detergents and fabric softeners, and more, Gain will fill every room in your home with anything but average scents. To continue to generate revenue and expand sales, the company has attempted to be original in the method, market structure...
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...EMULSION SURFACTANT FOR DETERGENTS ____________________ A Research Project Presented to the Faculty of the Science Technology and Engineering Batasan Hills National High School IBP Road, Batasan Hills, Quezon City ____________________ In Partial Fulfilment of the Requirements for the Research III ____________________ by Borromeo, Kristine Joy R. March 2016 CHAPTER I THE PROBLEM AND ITS BACKGROUND Background of the Study Almost every human uses detergents everyday, the problem is we had gone too far in using detergents. Detergents are for cleansing that are daily in use. They are becoming more and more expensive and on demand because of their increasing purposes. In this modern age, detergents are not as effective as what like they said in ads and commercials because sometimes too much chemicals re used which can affect its effectivity. The research is done to find out an alternative solution for the problem said in detergents using cassava leaves. Cassava leaves is common inside the community. The solution aims to produce the as an potential emulsion surfactant for detergents using the cassava leaves. The product does the same job as others but is more natural because an organic specimen is added. It contains less harmful chemicals. The said product will perform important functions in detergents cleaning such as loosening emulsifying and holding suspension until it can be rinsed (Healthy Cleaning 101, 2010 ) . Detergents are a surfactant or a mixture...
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...Procter & Gamble and Unilever fined for laundry detergent price fixing Unilever and Procter & Gamble (P&G), the consumer goods giants, have been handed a €315.2m (£280m) fine for their involvement in a pan-European price-fixing ring. By Jonathan Sibun The Telegraph, 13 Apr 2011 The European Commission (EC) found that the two companies, together with Germany's Henkel, had colluded to fix the price of washing powder in eight continental European countries between January 2002 and March 2005. Unilever Unilever has agreed to pay €104m and P&G €211m following the investigation which was launched in June 2008. The scale of the fines reflect the size of the groups' businesses in the eight countries. Henkel was spared a fine after it informed the EC of the cartel's existence. P&G's fine was reduced by 50pc after it co-operated with the EC's investigation, with Unilever receiving a 25pc reduction after subsequently also co-operating. "Companies should be under no illusion that the commission will pursue its relentless fight against cartels, which extract higher prices from consumers than if companies compete fairly," said Joaquín Almunia, EC vice-president. A Unilever spokesman said no one had been fired as a consequence of the EC investigation but that a number of the staff involved had left in the interim. The EC said the cartel was formed after the three companies worked together to improve the environmental impact of their products. "The environmental objective, however...
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...15007152002 Umar Khalid - 15007152006 Zaman Saif - 15007152005 Submitted to: Mr. Ali Mehdi Ass Business Proposal Liqua Dish Wash with 4P’s of Marketing Concept Group Leader Name: Zaman Saif Semester No: 01 Batch No: 07 Assignment No: 01 Table of Contents: Introduction to Market Our Product “Liqua” Where you can use Liqua? Is Liqua Safe for People With Sensitive Skin? Where you can get Liqua? What Price for Liqua? 2015 4/21/2015 Introduction to the Market As we know, now-a-days liquid dish wash has replaced the dish wash bars in Pakistan. Since the advent of liquid soap in Pakistan, the detergent producer has not found it easy pinching with the competition. This is because of the simple fact that liquid soap is fast gaining grounds for laundry and dish washing. Liquid dish wash has several advantages over soaps and detergents hence its preference for laundry and dish washing. Now several skill acquisition centers have integrated liquid soap making into their curricula hence the rise of several small scales liquid soap production companies are growing day by day. Now the big question is, how can one tap into opportunity abound in the liquid soap production industry? The answer is not far-fetched. All you have to do is to acquire the skills, setup your own share of the ever increasing market. Hence we are here with an innovative Dishwashing product in the market. Liqua – Eat with Passion & Clean with Liqua Our Dishwashing liquid “Liqua”...
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...Animal nutrition focuses on dietary needs of domestic animals in agriculture or food production. In order to properly give the right balance of nutritional needs, one must know what the animal need in order to properly grow and develop. The amount of feed one gives to an animal should include an overall balance of essential nutrients to ensure successful production. An optimal nutritious diet should include intakes of amino acids, fats, carbohydrates, vitamins, and minerals. The importance and our overall objective of this lab was to determine the different nutritional aspects in animal feed. In our case, my group and I analyzed horse feed. We were to determine the amount and percentages of ether extract, protein analysis, NDF, acid detergent fiber, ADF, and ADL in an amount of feed. Materials & Methods Ether Extraction Materials Thimbles Thimble stand and handler Grinded sample Condenser Purpose To purify samples of organic compounds that are solids at room temperature Method Attach the thimbles to the adapters. Weigh the sample (2g) into the thimble. Move the thimbles to the thimble stand. Put a defatted cotton plug on the top of the sample and place the thimbles into thimble supports attached to the holder. Insert the thimbles into the condensers. Raise the holder into the condensers. Move each knob to the boiling position. Insert the six extraction cups, tarred with boiling chips and loaded with 25-50mL of the solvent. Move the extraction mode knobs...
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...Research on Consumer Preference towards Detergent Sector. Author Details – Name: Arnab Roy Chowdhury. Affiliation: Student, UnitedWorld School of Business. E-mail Address: arnabroychowdhury2010@gmail.com ACKNOWLEDGEMENT: I express my sincere gratitude to Ms. Sapna Choraria for giving me the opportunity to undergo this project. I, further, thank her for lending me a helping hand in solving my problems related to the project. This project would not have been possible without her valuable time, constant support and inspiration. I also thank UnitedWorld School of Business for providing me an opportunity to undertake a skill basis project at this crucial stage of my life, while pursuing MBA, which helped me to understand the topic, that was untouched before, deeply. Any suggestions for improvement are always welcome. ABSTRACT: Due to rapid urbanization, emergence of small pack size and sachets, the demand for the household products is flourishing. With the increase in per capita income and wide range of choices being available, the consumers are mainly focusing on these products. The companies are finding it difficult to survive or to retain their market share due to changing trends in demand and high peak competition. In order to lure the consumers, companies study the quantity being purchased by the customers...
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...once affordable to the consumers. We will manufacture the soap bar as a cuboid in OMO’s symbolic colors- Red and Blue. As mentioned in section one, this will make our product ‘standout’ when consumers are washing with OMOSOAP in a group, and hence strengthen the effect of OMO’s brand identity. PACKAGING: We package the soap using our brand name OMO so that the core benefits of our product (stain removal) can be conveyed explicitly. In addition, for packaging we use the same colors (red and blue) and logo as used for OMO detergent. This we believe would encourage emotional response and better customer recall (Kotler, 1997, p. 38). The advantages of our product are: ·Core product: The soap removes the toughest of stains and makes the clothes stain-free and shining. ·Actual product: According to the evaluations by the NE consumers towards detergents, they attach great importance to the quantity of foam produced in the detergent, by which they judge the ability to clean and whiten clothes. Our product produces a large quantity of lather when used. The two color bar will be engineered to be distinctive, good to smell, easy to hold and to last longer than any other soap bar. ·Augmented product: The soap bar with its 2-in-1 action of stain removal and addition of fragrance would leave the customers with a ‘happy feeling’ once they have done their...
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...September 9, 2015 MRS. VILLABROSA ASSIGNMENT: CLEANING AGENT TYPES OF CLEANING DETERGENTS This standard includes general information on the different types of cleaning detergents, their typical uses, and their advantages and limitations. Sample products are listed when known. SOAP Uses: 1. A surfactant (Surface Active Agent). 2. Soaps are produced from naturally occurring fats and oils. Soapless or synthetic detergents are manufactured from organic chemicals usually derived from petroleum. Advantages: 1. Very effective as a bactericide. 2. It will form gels, emulsify oil and lower the surface tension of water. A lower surface tension allows the soap to come in contact with greater surface area than with water alone. Disadvantages: 1. When used in hard water, soap can produce a scum - calcium and magnesium salts present in hard water react with the soap to cause this to happen. Soapless or synthetic detergents do not leave a residual film behind. 2. Considerable rinsing is required to remove soap scum. 3. Soap may produce a greasy build-up on the surface which can be slippery. 4. More expensive than synthetic detergents. Sample Products: 1. "Joy", "Ivory" (Procter & Gamble Co.) ANIONIC DETERGENTS Uses: 1. Commonly known as a "neutral" detergent. 2. The most widely used soapless detergent. 3. Available in both liquid or powder. 4. Manufactured from strong alkalis and...
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...using green cleaning products in their homes, from health to environmental impacts. Regular household chemicals used in cleaning supplies can be harmful to your health. Consider these statistics: A 15 year study in Oregon, comparing women who didn't work outside the home with women who did, found a 54% higher death rate from cancer in the women who stayed at home. The study suggested that chronic exposure to cleaning products played a role. (The Seventh Generation Guide to a Toxin Free Home) EPA studies of human exposure to air pollutants indicate that indoor air levels of many pollutants may be 2-5 times, and occasionally, more than 100 times higher than outdoor levels. Cleaning products and other household products are among the culprits (Environmental Protection Agency-EPA). Approximately 85,000 chemicals are in use today. According to the Breast Cancer Fund, complete toxicological screening data is available for only 7% of these chemicals, and more than 90% have never been tested for their effects on human health. (Breast Cancer Fund) Household cleaning products rank among the most toxic everyday substances to which people are exposed. Most chemical brands are not safe. Some especially toxic household cleaners include ammonia, chlorine bleach, aerosol propellants, detergents, petroleum distillates and toluene. Many of these substances not only harm the skin; they also give off toxic fumes that affect the person using the product and everyone else. Symptoms from 'the flu' to headaches...
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...My Speech on Laundry Detergent By Stephanie Brown Have you ever walked down the laundry detergent isle and noticed on your favorite detergent it reads “NEW AND IMPROVED”? How new is soap? How can you improve it? With current economic situations, this should bring up a financial question, as well as a common sense issue to ask yourselves. According to the EPA an average American family does about 400 loads of laundry a year. Laundry detergent cost about .20 to .30 cents per loads and most people use 2 to 3 times more than the recommended amount. This habit will cost the average consumer between 75.00 – 150.00 dollars more per year on the cost of soap. Let me explain how you can avoid these high cost. For about 10-15 dollars you will be able to make enough laundry detergent to last you a few years. That’s a large amount of savings. Now let me tell you how easy it is… Here is everything you will need.. -a 5 gallon bucket with lid -a large pot -spoon for stirring -a measuring cup -water -3/4 cup of borax -3/4 cup washing powder 1 bar of fels naphtha soap All these ingredients can be found at Wal-Mart in the laundry isle. After gather everything u need, the first thing u need to do is heat up 2.5 gallons of water to boiling, while your water is coming to a boil take your hand held grater and grate your soap. For this particular recipe you will need to use the whole bar of soap....
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...Name: Harsh Vardhan Nathany Roll No: Room No: 6th Semester, 3rd Year Department of Management Bachelor of Commerce (Morning) Elucidate the pricing & promotional strategies adopted by companies to position their detergent products in rural markets. Indian Rural Market: Brief Overview Rural markets have emerged as an important growth engine in the Indian consumption story. With about 70 per cent of the Indian population residing in the hinterlands, rural markets seem to be a significant opportunity for business conglomerates. Rural spending was significantly higher at Rs 3, 75, 000 crore (US$ 69.44 billion) than urban consumption at Rs 2, 99, 400 crore (US$ 55.44 billion) between 2009-10 and 2011-12; wherein rural consumption per person outpaced its urban counterpart by 2 per cent, according to a study by CRISIL and preliminary data released for 2011-12 by the National Sample Survey Organisation (NSSO). Rural penetration of major durables has seen a significant up-surge. For instance, TV penetration has moved from around 31 per cent in 2007 to 39.8 per cent in 2010 while motorcycles/scooter penetration increased from 9.5 per cent to 13.9 per cent in the same period. Around 75 per cent of the sales in fast moving consumer goods (FMCG) and consumer durables sectors are accounted by Indian rural markets. Industry experts are already saying that rural India is not only shining, but...
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...INDUSTRY PROFILE Fast Moving Consumer Goods (FMCG) goods are all consumable items (other than groceries/pulses) that one needs to buy at regular intervals. These are items which are used daily, and so have a quick rate of consumption, and a high return. FMCG can broadly be categorized into three segments which are: 1. Household items as soaps, detergents, household accessories, etc, 2. Personal care items as shampoos, toothpaste, shaving products, etc and finally 3. Food and Beverages as snacks, processed foods, tea, coffee, edible oils, soft drinks etc. Global leaders in the FMCG segment are Nestlé, ITC, Hindustan Unilever Limited, Reckitt Benckiser, Unilever, Procter & Gamble, Cadbury India Coca-Cola, Carlsberg, Kleenex, General Mills, Pepsi, Gillette, Nirma etc. Strengths: 1. Low operational costs 2. Presence of established distribution networks in both urban and rural areas 3. Presence of well-known brands in FMCG sector Opportunities: 1. Untapped rural market 2. Rising income levels, i.e. increase in purchasing power of consumers 3. Large domestic market- a population of over one billion 4. Export potential 5. High consumer goods spending Weaknesses: 1. Lowers cope of investing in technology and achieving economies of scale, especially in small sectors 2. Low exports levels 3."Me-too" products, which illegally mimic the labels of the established brands. These products narrow the scope of FMCG products in rural and semi-urban market. Threats: 1. Removal...
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