...The marketing mix concept is the first thing I learned in Foundations of Marketing and helped me to understand the rest of the concepts in the book. Throughout the class I learned about product, promotion, price and place (the four Ps) strategies that marketers must combine successfully to gain consumers attention, market share and/or to accomplish the desire marketing goal (to satisfy the consumers’ needs). All successes start with a plan and there is no exception when it comes to marketing; therefore, an organization develops a marketing plan to use as a tool during the marketing process, which involve different aspects of the four Ps. The marketing plan describes the marketing environment and market position of a business, outlines marketing objectives and strategies (such as identifying the product and the target customers, reaching customers, and retaining customers), and identifies how the company will implement and control the strategies. I understand now that creating and strategically implementing a marketing plan is crucial to the success of a business (along with a business plan first). Some start-up companies create good products and expect every consumer to buy them, but after the hype of the product is over many of these companies disappear, why? Perhaps creating and executing a well written marketing plan would help these start-ups to focus its marketing efforts on a target market, resulting in long-term consumer loyalty and business growth. Developing marketing...
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...Business Name] Agility Marketing LLC is pleased to provide Client with the following social media proposal. The intent of the proposal is to deliver a complete social media marketing solution designed to address the following business goals: 1) Increasing the number of on-site customers 2) Gaining recognition as a fitness industry expert with an emphasis on the strength and conditioning field Recognizing that the stated business goals require different strategies and different metrics, this proposal is broken down into two distinct, non-concurrent phases. Agility Marketing LLC will provide strategy, development, consulting and execution to bring all aspects of Client’s social media marketing efforts into alignment with unified goals and purpose. Phase I – Increasing the number of on-site customers In support of Phase 1, Agility Marketing LLC will provide social media consulting and execution services in the following areas: 1) General analysis of current customers and local competitors. a. Define target customer(s) with Client either before or in conjunction with the analysis 2) Analysis of Client’s online presence on the following platforms: Platform Twitter Facebook Blog YouTube Email Marketing Website Examples of Analysis Tools (but not limited to) Google Analytics; SocialBro; Bit.ly Facebook’s Insights; EdgeRank Google Analytics YouTube Insights Email Marketing Provider’s reports Google Analytics, Alexa 3) Through consulting, strategy and executing in cooperation with...
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...Business Model and Strategic Plan Mission statements define the organization's primary objectives. Vision statements focus on its goals and aspirations. Value statements define how the work will be done. Vision, mission, and values are all important considerations when developing a strategic plan. These three factors work together to provide the business a well rounded strategic design. My business idea is a firm that manages projects. Strategic planning is a process of decisions made by an organization to set goals and to outline a course of action to achieve those goals, to grow the business and to help the business be profitable ("Dictionary," 2014, p. 1). Long term and short term goals contribute to the strategic plan. Description and Mission The business is a project management company called Properly Managed Projects (PMP) that specializes in knowledge, skills and techniques to execute projects effectively and efficiently ("Project Management," 2014). The target customer can be anyone with a temporary group activity to produce a product or service. Project management has five steps; initiating, planning, executing, monitoring and controlling, and Closing. Mission Statement Our mission is to provide professional planning on all projects. We only provide the best solutions to our customers’ situations. We make great efforts to be the most knowledgeable, skilled, and trusted company in the professional community. We seek to produce financial rewards to investors as...
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...include capacity requirements planning, and to involve other functional areas of the organization such as marketing and finance in the planning process. Production, marketing, and finance personnel work toward developing a master production schedule. Although manufacturing people will have a major input in determining that schedule and a major responsibility for making it work, marketing and finance will also have important inputs and responsibilities. The rationale for having these functional areas work together is the increased likelihood of developing a plan that works and with which everyone can live. Moreover, because each of these functional areas has been involved in formulating the plan, they will have reasonably good knowledge of the plan and more reason to work toward achieving it Closed loop MRP: When MRP was introduced, it did not have the capability to assess the feasibility of a proposed plan (i.e., if sufficient capacity existed at every level to achieve the plan). Thus, there was no way of knowing before executing a proposed plan if it could be achieved, or after executing the plan if it had been achieved. Consequently, a new plan had to be developed each week. When MRP II systems began to include feedback loops, they were referred to as closed-loop MRP. Closed-loop MRP systems evaluate a proposed material plan relative to available capacity. If a proposed plan is not feasible, it must be revised. The evaluation is referred to as capacity requirements planning. ...
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...MATT EPSTEIN PRODUCT MARKETER & DIGITAL STRATEGIST EmplOymENT 2011 Infoition Product Marketing Manager Developed and led the product launch of a new federal social media service that resulted in a 7% increase in revenue four months after launch. I was directly responsible for the go-to-market planning, strategy and execution which required constant internal presentations to c-suite leadership. planning and development included market research, competitor analysis, pricing strategies, messaging, product positioning and more. Founded on months of market research and intelligence, I developed the marketing collateral necessary to bring the product to market; brochures, sales presentations, channel partner material, e-mail campaigns and more. GET IN TOUCH WITH Website www.flavors.me/meonline Mobile (561) 302-4385 Email me@matthew-epstein.com prOFESSIONAl SKIllS average good skilled 2010 - 2011 Definition 6 Account Manager Client satisfaction and portfolio growth led to promotion from AC to Am. As Am, played larger role in developing and presenting online marketing strategies to D6 leadership and client executives. In senior role I directly managed creative and development teams to execute client work that generated over $900,000 in new revenue within a 1 ½ year period via key account growth and project success. Digital Marketing Traditional Marketing Branding & Messaging Research & Analytics Written & Verbal Com Technology Photoshop & Design Web Design/SEO...
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...The Plan to Success American InterContinental University Dr. Miedzianowski Doris Miller May 18, 2014 The Plan to Success Management for an organization is a key factor when it comes to business flowing smoothly. Employees are hired with the organizations standards taking into consideration, and the vision, mission, and service strategy are applied through direction and motivation. Management performance is a major step towards success. Management performance is the backbone of Miller’s Women Health Care Center when it comes to executing the action plan of providing motivation, empowerment, training, and co production with patients and families through the skills of the employees. The two characteristics motivation and empowerment are displayed through planning work, setting expectation, continually monitoring performance, developing the capacity to perform, periodically rating performance in a summary fashion, and rewarding good performance (performance management, 2014). Training and co production are both provided for employees on a monthly bases on how to provide good customer service, on how to interact with patients and families giving them some sense of choice in their health, and on how to remain professional at all times. Miller’s Women Health Care Center realize that health care needs the community just as much as the community needs health care. When it comes to the hiring process for the Miller’s health center the objective is to hire employees that are passionate...
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...prospects for long-term success. | LO 2. | Develop an awareness of the four most dependable strategic approaches for setting a company apart from rivals and winning a sustainable competitive advantage. | LO 3. | Understand that a company's strategy tends to evolve over time because of changing circumstances and ongoing management efforts to improve the company's strategy. | LO 4. | Learn why it is important for a company to have a viable business model that outlines the company's customer value proposition and its profit formula. | LO 5. | Learn the three tests of a winning strategy. | Key Points: The tasks of crafting and executing company strategies are the heart and soul of managing a business enterprise and winning in the marketplace. The key points to take away from this chapter include the following: 1. A company's strategy is the game plan management is using to stake out a market position, conduct its operations, attract and please customers, compete successfully, and achieve the desired performance targets. 2. The central thrust of a company's strategy is undertaking moves to build and strengthen the company's long-term competitive position and financial performance by competing differently from rivals and gaining a sustainable competitive advantage over them. 3. A company achieves a sustainable competitive advantage when it can meet customer needs more effectively or efficiently than rivals and when the basis for this is durable, despite the best efforts...
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...Market Plan [Name of Writer] [Name of Institution] Marketing Marketing is the process of planning and executing the conceptions, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. (AMA). Marketing is meeting needs profitably. Marketing Philosophy The Marketing Philosophy comprises of Production Concept, Product Concept, Selling Concept , Marketing Concept, Customer Concept and Societal Marketing Concept The Production Concept The production concept says that the Consumers will prefer products that are widely available and inexpensive. To focus on achieving high production efficiency, low costs, and mass distribution. It is useful when (1) the demand for a product exceeds the supply; (2) the product’s cost is too high. Its examples are: Standard Raw Materials and Components, CD, LCD. The Product Concept The product concept says that Consumers will favor those products that offer the most quality, performance, or innovative features. It focus in making superior products and improving them over time. it common examples are Digital Camera, CPU. The Selling Concept The selling concept says that Consumers and businesses, if left alone, will ordinarily not buy enough of organization’s products. It focus on undertaking an aggressive selling and promotion effort. Its...
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...INTERNATIONAL BUSINESS PLAN Please type your plan single-spaced. The first stage in developing an international business plan is to undertake a preliminary country analysis. Presented below are four separate sections to be completed for collection and analysis of market data and preparation of the plan: (1) Analysis: Cultural Environment; (2) Analysis: Economic; (3) Analysis: Market and Competitors; and (4) International Business Plan. The headings in each section are general and intended to provide direction to areas to explore for relevant data. Heading topic area may be emphasize or de-emphasized, depending on the nature of the firm’s product and the country being targeted. Some topic headings are unimportant for some countries and can be ignored. In the material that follows, “product” can refer to products or services. CULTURAL ANALYSIS The data obtained for this section provides vital information to guide development of the business plan and to support managers in understanding specific cultural dimensions of the country. Such information is useful to ensure the firm is effective in both developing the plan and interacting with the target market. Hence the information developed for this section serves a dual purpose both in the early stages of developing the plan and in executing the plan through interactions with country nationals. The information in this section constitute more than simple facts. Managers responsible for developing and executing the plan should attempt to interpret...
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...The 5 steps in the strategic process: “A strategic planning process is a systematic or emerged way of performing the strategic planning in the organisation through initial assessment, thorough analysis, strategy formulation, its implementation and evaluation.” In this essay I will discuss the strategic planning process which involves the development of a strategic vision, mission and values, setting objectives, crafting a strategy to achieve the objectives, executing the strategy and evaluating the outcomes. I will look at how each section is inter-related and why it is important for a company to manage this process. Developing a strategy to gain sustainable competitive advantage and ultimately grow profits is fundamental to achieving success for a company. Without it, a company has no road map to follow when pursuing opportunities and running daily operations, the consequences of which can be severe. The first step in developing a strategic plan is to outline the company’s vision (why we exist), mission (what we want to be) and goals (what we must achieve for success). The mission provides a road map showing the route a company intends to take to develop and strengthen in business. It paints a picture and describes the company’s rationale for going there. While the vision statement will outline an image of what success looks like and the mission statement will identify the firm’s product or service. It also clarifies the firms business to stakeholders as well as...
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...Chapter 1 The correct answer for each question is indicated by a . | ------------------------------------------------- Top of Form | 1 CORRECT | | Which of the following statements about a company's strategy is true? | | | A) | Crafting an excellent strategy is more important than executing it well. | | | B) | Managers at all companies face three central questions in thinking strategically about their company's present circumstances and prospects: What's the company's present situation? Where does the company need to go from here? How should it get there? | | | C) | A company's strategy deals with whether the revenue-cost-profit economics of its business model demonstrate the viability of the business enterprise as a whole. | | | D) | Masterful strategies come partly (maybe mostly) by doing things in much the same way as the industry leader but then being better than the leader in one particular area that counts heavily with buyers. | | | E) | Whether a company's strategy is ethical or not does not matter a lot because most customers and most suppliers are relatively unconcerned whether a company they do business with engages in sleazy practices or turns a blind eye to below-board behavior on the part of its employees. | | | | | | | | 2 CORRECT | | The competitive moves and business approaches a company's management are using grow the business, attract and please customers, compete successfully, conduct operations, and achieve the...
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...Marketing Research Paper Denise Guerrero MKT/421 Monday, October 5, 2012 Sheryl Joyner Marketing Research Paper To establish a successful business in a competitive market, a company must have an effective marketing team. The marketing segment of an organization is responsible for development and execution of a strategic business plan for future business opportunities. A constant essential in the appropriate development of a marketing strategy is marketing research. Kudler Fine Foods is an organization successful in the gourmet grocery industry in California however there are some marketing research needs that can enhance the success of the business. To fully understand the needs of Kudler Fine Foods marketing needs, it is essential to understand the importance of marketing research and competitive intelligence analysis in developing Kudler Fine Foods marketing strategy and tactics as well as identifying areas where additional market research is needed that may aid in the development of strategic planning for the organization. Understanding each element is crucial to provide a concise evaluation of the marketing needs for Kudler Fine Foods. Marketing research is the ability to identify customer needs and evaluate a company's success in satisfying those needs (Perreault, Cannon, & McCarthy, 2011). The business study incorporated in marketing research allows companies to build a strategic business plan, implement a new product or service as well as improve...
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...Marketing Process Essay: This page essay provides information about the Marketing Process. To begin is important to understand the meaning of Marketing. The American Marketing Association defines marketing as “The Process of planning and executing the conception, pricing, promotion, and distribution of ideas, good, and services to create exchanges that satisfy individual and organizational objective”. The Marketing process is the method of evaluating openings, choosing the proposed customer, addressing the consumer needs and wants, describing the price, product, place and promotion and addressing the marketing campaign. Marketing process takes major responsibility to control overall marketing strategy. In marketing process, you need to decide which customers you will serve in your target audience by segmenting the market and then you have to position your products to that targeted customers. Nevertheless, for ascertaining the most effective and most advantageous marketing process you should slot in marketing study, designing, ways of carrying out and assuring. The marketing process has 4 key steps that lead to a successful advertising campaign. These steps are: Analyzing marketing opportunities: The first step on the marketing process is analyze the market opportunities and availing these opportunities to satisfy the customer’s requirements to have competitive advantage. The Marketing research is an indispensable marketing tool. Researching the market allows the...
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...Proposal for Telework Conference Spring 2014 Research Triangle Park Area, North Carolina The Research Triangle Park (RTP) of Raleigh, North Carolina is one of the most prominent high-tech research and development centers in the United States. Recent estimates indicate that RTP is home to over 170 companies employing 42,000 workers and 10,000 contractors in Durham County and stretching into parts of Wake County. In November 2012, an update to the Park’s Master Plan was released which includes additional growth expectations for workers and infrastructure. A 2009 article in Bizjournals predicts Raleigh will be the fastest-growing metro area through 2025. Continued growth requires continued concerns for the infrastructure to handle the growth. A key concern in any major metropolitan area is transportation. Transportation infrastructure will be stressed and increased workers will require more updates to grow transportation support in conjunction with the increasing population. Ensuring strong business continuity, strong business environment and a viable environment for new business attraction will be critical in the future. In order to bolster the trend of continued and attractive business environment in RTP, a telework model should be explored. Telework is a solution that has been embraced by businesses and government over last several years. Numerous studies have been done that address the advantages of telework for business, government, workers and the surrounding...
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...procedures, best practices, reporting and metrics. In this new role you will have an opportunity to multi-task – using your strong foundation in HR and your recruiting expertise. You’ll join an quickly expanding family orientated Marketing team and will have the opportunity to have a big impact on our team and outstanding culture. Position Responsibilities • Coach and advise Managers on complex and diverse employee relations matters (e.g. performance management, attendance management, disability management, conflict management, progressive discipline, workplace investigation, termination), including compiling and preparing evidence to support appropriate recommendations. • Provide overall employee relations support to staff inquiries regarding policies and procedures. • Develop performance improvement plans and mentor the supervisor through the process. • Recruitment and selection of employees including executing strategy, Developing job descriptions, postings, attending career fairs, short listing, interviewing and hiring. • Providing guidance and direction to subordinates, including setting performance standards and monitoring performance. Experience/Knowledge required • Human Resource Management certificate, Sales/design, Marketing and/or related discipline required. • Broad knowledge and experience in effective human resources practices, methods and processes in all areas including recruiting and selection, compensation and benefits, employment law and employee...
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