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Differentiating Between Different Market Structures

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Differentiating Between Market Structures
Cody White
ECO/365
March 16th, 2013
Douglas Holbrook

Differentiating Between Market Structures
Market Structures Determining which market structure best fits here at Kudler Fine Foods will be determined by closely examining the differences between market structures and comparing them to the structure and needs of Kudler Fine Food. The first market structure to be examined is perfect competition. Perfect competition is a theoretical perfect market structure, one which all other market structures are compared to. Under this structure all firms sell an identical product, are price takers, have relatively small market shares, have products and prices that are known by the buyers, are free to enter and exit the industry. This market structure is characterized by large numbers of organizations. Street vendors are a prime example for perfect competition, with the price elasticity of demand of this industries being so closely effective by the demand. The next market structure is a monopoly or a situation where a single company or corporation owns all or nearly all of the market for a given product or service. This means there is virtually no competition in the marketplace. Entry into a monopolistic market is fairly difficult due to highly protective regulations often enforces by these type of companies. Since there is typically only one company in this structure, the company is free to charge whatever they please for their products due to the fact that there is no competition to keep them honest. Companies operating in this structure, such as Microsoft, have a possibility of long-run economic profit, unlike that of perfect competition. In a monopolistic competition structure, there are relatively few barriers to entry. All companies within this structure produce similar products, however they are not perfectly

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