Digimarketing is the future evolution of marketing. It happens when the majority or totally of a company's marketing uses digital channels. Digital channels are adressable enabling marketers to have a continuous gwo way personalised dialoguewith each customer. This dialogue leverages data from every customer interaction to inform the next , much like aneutral network. Additionally marketers uses real time behavioral information and direct customer feedback contiously to improve and optimise interactions.

Consumers and customers must be actively engageged as particupants- creators, contributors, and commenters- not treated as passive viewers or targets.

In digimarketing, content will increasingly be freed from specific delivery mechanisms, the limitations of media units, and physical boundaries. All digimarketers will need to make relevent, quality content their focus in order to generate sustained participant interest.

It is impossible to manage news in a digital world where consumers are faster than companies. Instead, digimarketers will have to adapt their appraoch to be meaningful part of the public conversation, using all the digital tools available to them to influence- the debate.

The current approaches to integration of marketing communications generally aren't suffient. Marketers will need to use more sophisticated approaches to connect digital and physical touchpoints. Plus, they will shift their focus from the integration of brand image to the unification of each customer's experience. The use of individual customer data will enable a continuous customsr dialogue.
Data is recognised as the lifeblood of marketing. Data is the key to using addressable channels effectively. A good data plan will be the centerpiece of digimarketing. Marketers will use this data for more detailed psychographic and behavioral profiling of