Discuss how the culture of the container store is “made” by the HR activities and practices used.
HR of the container store had spent significant of their time to outline the kind of potential employee that would "fit" the company's culture and values. By paying high wages than the standard of many other retailers, the Container Store has more keen applicants to choose from which results in less compromise on that "fit" they are seeking.
Moreover, the company goal is to satisfy customer but their employees must be satisfied first. Employees are less expected to leave for money which also helps reduce the turnover rate. Extensive use of internal promotion and training in providing career opportunities for employees are not wasted. The HR ensures that employees are well taken care and expects to maintain a sense of what the employees face daily as well as understanding job satisfaction of their employees significantly. The training will result to boost improves customer service and hence, creates customer values. Lower turnover also results in a more stable workforce which is good morale for employees and for customers.

Explain what do you understand by competitive advantage? Identify whether container store has competitive advantage or not?
Competitive advantage means company gained an advantage over competitors by offering consumers greater value compared with its rival companies. It enables a company to operate in a more efficient and thus, results in benefiting the company itself.
From our point of view, container store has a competitive advantage over its competitors. Their HR has plans and solutions to solve problems related to their employees in their organization. They connect corporate strategy and human resource management and its internal and external environment effectively and improved company’s performance and contributing a great success in the