...of the Case Incident “The Persuasion Imperative.” It discusses information about IBM’s training program, as well as other keys to persuasion and influence that were not mentioned in IBM’s program. These topics are compared with the topics discussed in Chapter 13 of the textbook. Finally, we discuss whether or not generational values can explain the changing nature of the employer-employee relationship. Persuasion is necessary in the field of management. In review of the case study, there are several key points to contemplate: * Are the precepts of IBM’s training program consistent with the concepts in the chapter? Why or why not? * Based on the chapter, are there other keys to persuasion and influence that might be added to the IBM program? * If you had a manager who wanted you to do something against your inclination, which of IBM’s elements would work best on you? Why? * From Chapter 5, do you think generational values explain the changing nature of the employer-employee relationship? Why or why not? Are the precepts of IBM’s training program consistent with the concepts in the chapter? Why or why not? IBM’s precepts are stated as: build shared vision; negotiate collaboratively; make trade-offs; and build and maintain your network. These precepts do line up with the concepts from the chapter. In review of Robins & Judge information, there are distinct influence tactics: Legitimacy (relying on authority); rational persuasion (presenting logical arguments...
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...Attitude and its role in consumer behavior Consumer Behavior – MKTG578 DeVry University, Keller Graduate School of Management October 19, 2014 Abstract This paper will address the role of attitude in consumer behavior that is related to belief, which has a significant influence on consumer’s decision making. The paper will also discuss the major factors of attitude and belief that consumer’s tendency respond to certain brand, product, and service. The finding contains in this paper will also present what can attitudes tell marketers about consumer, and what type of information consumer use in making a decision. Moreover, marketer would learn that it is easier to indirectly influence consumer behavior and belief by providing any type of knowledge, such as information and music, to create a good feeling about the product. Most importantly, the basic components that are an effective approach to changing attitude will be found in this paper, which will be very helpful to marketers in term of marketing and repositioning their brand, product, or service. This approach will alter the cognitive structure of a consumer’s attitude that leads them to changes in behavior. Finally, this paper contains an explanation of the link between attitude towards a brand, product, or service and consumer purchasing behavior. Table...
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...A MARXIST READING OF JANE AUSTEN’S PERSUASION Abstract This essay analyzes how issues related to money and social class are presented in Jane Austen’s Persuasion . The method used will be a close reading as well as aspects of Marxist literary criticism, a theory that will be presented in the second chapter. Background information about the author and her time will then be given in the third chapter. In chapter four, the character of Sir Walter Elliot will be analyzed, in chapter five Elizabeth Elliot, and in chapter six William Elliot. Some of the other characters will be analyzed, more briefly, in the seventh chapter. Conclusions will then be drawn in the eighth and final chapter. 1. Introduction ......................................................................................... 2. Theory and method .............................................................................. 2.1 Close reading ............................................................................................ 2.2 Marxist literary criticism ................................................................................ 3. Background .......................................................................................... 3.1 Jane Austen and her time ......................................................................... 3.1.1 Titles and ranks .......................................................................................... 3.2 Class in Jane Austen’s novels .....................
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...Högskolan i Halmstad Sektionen för Humaniora Engelska 61-90 The Importance of Class and Money A Marxist Analysis of Jane Austen’s Persuasion Therese Andersson C-essay Tutor Kristina Hildebrand Abstract This essay analyzes how issues related to money and social class are presented in Jane Austen’s Persuasion. The method used will be a close reading as well as aspects of Marxist literary criticism, a theory that will be presented in the second chapter. Background information about the author and her time will then be given in the third chapter. In chapter four, the character of Sir Walter Elliot will be analyzed, in chapter five Elizabeth Elliot, and in chapter six William Elliot. Some of the other characters will be analyzed, more briefly, in the seventh chapter. Conclusions will then be drawn in the eighth and final chapter. 2 Table of contents Abstract.....................................................................................................2 Table of contents.......................................................................................3 1. Introduction.........................................................................................4 2. Theory and method..............................................................................5 2.1 Close reading............................................................................................5 2.2 Marxist literary criticism................................................
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...Ten Persuasion Techniques The objective of negotiating is to inspire another person to do something they may not want to do. Some of the tactics of negotiation include persuasion techniques. Persuading others is the art of the process. A little friendly persuasion by Guido, the godfather's henchman, is one way of being persuasive. Encouraging the parties to talk and work things out using persuasion techniques is another. It is all in the approach. Persuasion is often used just to get reluctant participants to talk; to get reluctant adversaries to open up, consider options and discuss the situation. This dialogue is an essential step forward in any negotiation. There are many ways to be persuasive. To improve your negotiation technique, learn to use these 10 persuasion techniques, or recognize when they are being used on you. In most negotiations we assume that the prime motivators are avarice and greed. While almost always present, these motivators are not always the most persuasive techniques available to a negotiator. It is the ability to use more subtle tactics that marks the difference between negotiators. Positive Persuasion Techiques 1. Positive Reinforcement The desire to be liked is very strong in all of us. An effective persuasion technique is the use of classical reinforcement conditioning. The Pavlovian cause and effect relationship model relies on the consistent response, positive or negative, to condition the other person to react in a specific...
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...also known as communication skills, are the skills we use to communicate and deal with others through speaking, writing, and body language. An effective and successful leader has to master and refine their interpersonal abilities in order to thrive, motivate others, and build solid working relationships. These abilities are sometimes intrinsic and often directly coincide with the leaders personality and character. Although it is difficult to change a person’s personality and character, this section will explain how a person can maximize their interpersonal skillset to achieve success as a leader. High impact interpersonal skills such as, persuasion, cross-cultural communication and non-verbal communication will be addressed in this section of the handbook. The lack of interpersonal skills is the number one reason that executives in new positions don’t meet performance expectations, according to research from the Institute for Executive Development. “Underperformance is about the lack of interpersonal and leadership skills, such as the ability to build relationships, collaborate, and influence,” states the report. Persuasion * Credibility is an important aspect of persuasion through interpersonal communication. Being knowledgeable and intelligent in the subject matter being delivered will make you be perceived as credible and will contribute vastly to your ability to effectively lead. * Gear your message to the listeners’ interest and motivations. The...
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...Bias Defensive Attribution Self-Serving Bias Social Roles 16.2 Person Perception Social Categorization Physical Appearance Stereotypes Subjectivity Culture and Person Perception CONCEPT LEARNING CHECK 16.3 Explaining Attributional Biases 16.4 Attitudes and Social Judgments Components of Attitudes Relieving Cognitive Dissonance Influencing Attitudes: Persuasion The Foot-in-the-Door Technique Role Playing Affects Attitudes CONCEPT LEARNING CHECK 16.2 Person Perception and Musical Tastes Culture and Attitudes CONCEPT LEARNING CHECK 16.4 Explaining Persuasion 16 Learning Objectives Social Psychology 16.1 16.2 16.3 16.4 16.5 16.6 16.7 Define social psychology. Compare and contrast social cognition, social influence, and social norms. Describe the core social motives. Illustrate social categorization. Discuss how stereotypes and subjectivity impact personal perception. Explain the various types of attribution. Describe the components of attitudes. Illustrate the different ways to influence attitudes. Differentiate between conformity, obedience, and compliance. Describe the biological, psychological, and sociocultural aspects of prejudice, aggression, and attraction. Discuss the pros and cons of group influence on an individual. 16.5 Conformity and Obedience Conformity The Power of the Situation: The Stanford Prison Experiment Obedience Milgram’s Experiment Media Impact: The Impact of TV, Movies, Music, and Videogames Group...
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...Communication (LAC 701) A paper prepared by Group Four John Fasisi (91817) Kalim Gazal (136615) Moyofade Ipadeola (95580) Nwachukwu Egbunike (147181) Oluwaseun Oti (168137) Seyi Bodunde (168139) Victor Eze (167521) And submitted to: Professor F. A. Adesanoye Department of Communication and Language Arts Faculty of Arts University of Ibadan November 27, 2012 ABSTRACT This literature-driven study examined mass media effects. The work peered into the history of the ‘powerful media’. An in-depth review of relevant theories of mass media effects was analyzed. Findings pointed towards both positive and negative impacts of mass media. However, there was no empirical evidence to substantiate a direct cause and effect relationship of mass media messages with the actions of the consumer of the information. Consequently we can only assert that the mass media impacts on society but does not necessarily have an effect since other factors also influence people other than information consumed from the media. As such, this study asserts that the mass media influences public opinion but does not necessarily cause it. Key words: powerful media, mass media effects, theories of mass media effects, impact of media messages INTRODUCTION The mass media involve organisations that are responsible for the dissemination of information to a large number of people. Basically, the mass media are categorised into print and electronic media. The print media include magazine...
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...and coordination among people to accomplish their goals. * Organizations are social inventions for accomplishing common goals through group efforts. 2. Explain the concept of organizational behaviour and describe the goals of the field. Organizational Behaviour – the attitudes and behaviours of individuals and groups in organizations. * The field of organizational behaviour is about understanding people and managing them to work effectively. * The field of organizational behaviour is concerned with how organizations can survive and adapt to change. i. Certain behaviours are necessary for survival and adaptation: 1. they have to be motivated to join and remain in the organization; 2. carry out their basic work reliably, in terms of productivity, quality, and service; 3. be flexible to continuously learn and upgrade their knowledge and skills; and 4. be flexible and innovative. * The field of organizational behaviour is concerned with how to get people to practice effective teamwork. * The field of organizational behaviour is concerned with explaining differences between successful and unsuccessful companies and using these explanations to improve organizational effectiveness and efficiency. * Organizational behaviour is important to managers, employees, and consumers; and understanding it can make us more effective managers, employees,...
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...Chapter 9 Strategic Organization – Organizing speech to achieve particular result with particular audience Main Points – Major points developed in body of speech; most speeches have 2-5 Chronological order – Main points follow time pattern Spatial order – Main points follow directional pattern Causal order – Main points show cause-effect relationship Problem-Solution order – First main point (The problem); second main point (The solution) Topical order – Main points divide topic into logical, consistent subtopics Tips for main points – Keep points separate; try for same pattern of wording; balance time devoted to each Supporting materials – Materials used to support speaker’s ideas Connective – Word or phrase connecting ideas Types of connectives – Transition; internal preview; internal summary; signpost Transition – Indicates speaker has finished one thought & is moving to another Internal preview – Statement in body indicating what speaker will discuss next Internal summary – Statement in body summarizing preceding points Signposts – Brief statement showing where speaker is or focusing attention on key ideas Chapter 10 Introduction – Gain attention/interest; reveal topic; establish credibility/goodwill; preview body Gaining attention – Relate topic to audience; state importance of topic; startle audience; arouse curiosity; question audience; begin with quotation; tell story Credibility – Perception of speaker’s qualifications Goodwill – Perception...
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...MKT2CBE Consumer Behaviour Week 2 Chapter 2, Value and the Consumer Behaviour Value Framework Learning Outcome 1: Describe the consumer value framework, including its basic components CVF: Identifies variables that influence the consumer both internal and external whilst also looking at the process of turning a need into a want into the acquisition of a product; then having the product do something for them (creating value) be it hedonic or utilitarian. Internal Influences: Learning, Perception, Memory, Attitude, Categorisation (cool, uncool) Personality of Consumer: Motivation, Personal Values, Lifestyle, Emotional Expressiveness (Assignment) Consumption Process: Needs, Wants, Exchange, Costs/Benefits, Reactions Value: Utilitarian/Hedonic Relationship Quality External Influences Situational Influencers Affect: feelings Consumer research: defining, establishing and testing individual differences in order to divide market External Influences: interpersonal, social environment (workmates/housemates/family) Situational Influences: time of day Learning Outcome 2: Define consumer value and compare and contrast two key types of value Value: What you get – What you give up eg. 7/11 convenience of opening 24/7 allows the company to introduce a higher premium Utilitarian: utility aspect (product, functionally, does something for you) Hedonic: facebook updates on your phone Learning Outcome 3: Apply the concepts of marketing strategy and...
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...Introduction Consumers’ memory can be influenced by product placement in advertisement, and the placement are able to change consumers’ attitudes toward the products even toward the brands. It is important to understand the consumer’s memory that can use in how to improve the placement. This literature review is to discuss the processes of information transfers to memory, what type of memory can be developed, how consumers use these memory, the relationship between those memory and product placement. This literature review will focus on the study area of consumer behavior, consumer research, marketing and advertising research. In this research, the memory processes will be discussed, including encoding, and retrieval. Then, the factors of influence retrieval will be outlined. At the same time, the applications of product placement will be examined throughout. Memory have ability to encode, store and retrieval information. Encoding can categorize the information which is perceived from advertisements or experiences and converted it into a construct that can be stored in the brain. Retrieval is calling back the stored information with some cues. Encoding Friestad and Thorson (1993) who base on several theories to propose that there are two types of encoding. The first one is called experimental processing. People do not have any particular goals or task when they are watching advertising. Their cognitive resources are distributed...
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...Threat Persuasion in Advertising: The Effects of Humor, Threat Intensity, and Issue Involvement Hye Jin Yoon Southern Methodist University, Dallas, Texas, USA Spencer F. Tinkham University of Georgia, Athens, Georgia, USA 2010) or ads that ridicule nonusers of the brand (Voss 2009), but these studies researched “humor types” and should be distinguished from humor effects studies in threat persuasion ads. By looking into both the humor and threat persuasion literature, we set out to understand how humorous threat persuasion works in advertising and for whom it may be most effective. Threat persuasion, otherwise known as fear appeal in advertising, deals with critical issues that might have negative consequences for the consumer or the public (e.g., health and environmental issues) (Freimuth et al. 1990). In the ad, threatening information presents the problem, and attitudinal or behavioral suggestions are given as solutions. Threat information is valuable in that it can help protect us from harm but is negative in valence and out of the ordinary in our daily lives. Such substantive yet negative and out-of-the-ordinary information is known to be unpleasant and cognitively arduous to process (e.g., Rozin and Royzman 2001; Schimmack 2005). When humor accompanies threat information, it can function as a buffer. By providing a positive surface cue that attenuates the negative thoughts and emotions and facilitates processing, humor can make a threat persuasion ad more...
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... Outline the actions you would take to address major communication issues in a situation. Explain how these actions would improve the effectiveness of communications during the negotiation. Three of the most common types of communication problems are parties refusing to talk to each other, parties are not listening to each other, and when parties misunderstand or misinterpret each other. The actions that I would take to address major communication issues in a situation are (1) separate the people from the problem, (2) focus on interests, not positions, (3) invent options for mutual gain, (4) insist on objective criteria and (5) know what your alternatives are. First separating the people from the problem can help to separate relationship issues from what is important and allow parties to deal with them separately. Fisher, Ury, and Patton (1991) state “People problems, tend to involve problems of perception, emotion, and communication. Effective negotiation can be difficult to achieve when the parties involved have a different perception of the dispute. Second when negotiators are able to focus on their true interests and needs they can negotiate about the things that they really want and need and not what they say they want or need because they aren’t always the same. Parties often take positions that are created to oppose the other party’s position and when further investigation is done it is often found out that the party’s interests and needs are similar. Thirdly focusing...
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...l l l l l l l l l ~l l l l l l l l l l l l l l l l l l l l 0 1135 0297253 3 Emerson College library Richard lvey School of Business The University of Western Ontario 907A11 HOW ADVERTISING WORKS Peter Voyer wrote this note solely to provide material for class discussion. The author does not intend to provide legal, tax, accounting or other professional advice. Such advice should be obtained from a qualified professional. lvey Management SeNices prohibits any form of reproduction, storage or transmittal without its written permission. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact lvey Publishing, lvey Management SeNices, clo Richard lvey School of Business, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2007, lvey Management Services Version: (A) 2007-08-08 In order to design and implement effective marketing communications, managers must develop a solid understanding of consumer behavior in general, and consumers' interpretation of and response to advertising in particular. Consequently, this note presents a useful perspective on understanding how advertising works from a consumer point of view. The note takes the perspective of the elaborationlikelihood model (ELM) developed by Petty and Cacioppo. 1 Understanding how advertising...
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