One of the main arguments for advertising is that it generates wealth for a country. That is to say, taxes paid on goods sold, help governments to pay for essential services such as education and health care. Moreover, the number of jobs created for pro¬ducing, marketing and servicing these goods helps to reduce the unemployment problem, which is also a great advantage for a country's economy.
What is more, advertising raises money for a huge number of sporting events and artistic perfor¬mances which would otherwise not be held. Without sponsorship from companies who advertise their products, these events would disappear due to lack of funding. In other words, although consumerism is promoted through advertising, it is beneficial to both the consumer and society.
On the other hand, advertisements can cause people to be dissatisfied with what they already have, and make them want more. Being exposed again and again to products which one cannot afford produces frustration and dissatisfaction. Further more, not all parents are in a position to afford the goods which their children see advertised and want to possess. This often leads to feelings of inadequacy, especially among the less well-off.
In addition to this, advertising creates materialism and causes people to place too much importance or material goods. The fact that people are prepared to work long hours, or even turn to crime in order to gain the goods on offer, shows that advertising persuade; people to go to great lengths to keep the same standard of living as those they see around them. It is a fact, though, that neither crime nor the stress caused by overwork can benefit society.
To conclude, it must be said that, while advertising may create jealousy and inequality in society, without it v would lose a valuable source of revenue which is used for the benefit of the majority. What would our lives be