Disney Case Analysis
Lakeesha Logan
BUSS450JJ1- Strategic Management
R. Laukhuf
February 16, 2013

Annual Objectives and Policies
For the annual objective and policies that Disney should propose, is the possibility of finding new sub-locations for their parks. Disney is currently located in Orlando Florida and Anaheim California. If Disney can market their business into other heavy tourist areas this can become a very profitable business for them. Also by expanding the business the company will be expanding the employment markets to possibly worldwide versus to the central locations in the United Stated they are presently in. Disney is always marketing their products to cater to small children's and family but because the cost of food, gas, electrical and employees is on a rise Disney price has change to reflect these increases. I think one of the best ways for Disney to move in and take over the family industry is to offer special packages 4 months out of the year that only reflected the school schedule so parents can plan accordingly. Walt Disney had an innovated ideal when he choose to come up with the theme parks that currently see more than 17 million people a year(WDW, 2008). One of Disney's themes to their part is "It's a Small World After All", which is mainly the reason for their success. So with all the success that Disney has had they have been able meets the needs of their customers, their expectations and their perceptions while allowing the company to grow in the right direction(Disney, nd, pg 2).

Strategy Review and Evaluation
With the proposed focus on creating the company in a new market with new clients this must be a top priority for the company. All economic terms must be proposed in order for a success and a simple evaluation must be conducted on a large amount of data to have accurate numbers. With all new acquisition they company will have to look at the net benefit that this project will bring to the company total success.
References
Disney. (nd). Disney’s approach to quality service. Retrieved from http://disneyinstitute.com/topics/quality_service.aspx
Walt Disney World. (2008). Investor Relations. Retrieved from http://corporate.disney.go.com/investors/index.html