...| The Walt Disney Company | | Business Research Project | | The Walt Disney Company | | Business Research Project | Contemporary Business 2012 Authored by: **** Contemporary Business 2012 Authored by: ***** "The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world." The Walt Disney Company started on October 16, 1923 as the Disney Brothers Cartoon Studio, a joint venture of brothers Walt and Roy Disney. Three years later the company had produced two movies and purchased a studio in Hollywood, California where the company nearly sank due to pitfalls in distribution rights, but was saved by the creation of Mickey Mouse. The company released their first full-length feature film, Snow White and The Seven Dwarfs, in 1932 which became the highest grossing film of its time. But afterwards, the expenses of production caused difficulties with the next few animated films; then the advent of World War II halted the production of films as the Walt Disney Company contributed its skills to the war effort. After the war it was difficult for the company to pick up where it had left off, but the 1950s proved a turning point with the production of movies such as Treasure...
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...Christa Hamby ! College Fair The first college I talked to was Point Park University. Point Park University is a liberal arts university in downtown Pittsburg, Pennsylvania. Applicants to the Conservatory's Department of Dance must be artistically admitted into the program and academically admitted into the University. Its required of dancers who audition that should currently be training at least 10 hours per week for a minimum of three years and must have a working knowledge and understanding of proper placement, weight shifting, adaptability, musicality, coordination and epaulement. As far as the admission process goes you have to apply to both the school and the program. Upon auditioning you have to bring multiple full body photos. Before talking to they're college rep I didn't really know a lot about the school besides a lot of dance alum have gone there. They're program seems a bit big for what I would like but I am still keeping it on my radar. The next school I talked to was NYU. New York University is one of the largest private non-profit institutions of American higher education. NYU’s dance program is through Tisch School of the Arts. Admission to the Tisch School of the Arts is a highly selective process. The Tisch application involves two major components: You’ll first file the Common Application with the NYU Supplement, then you’ll complete an artistic review. The artistic review is required for admission to all Tisch programs, and each department has its own...
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...REPRESENTATIONS OF FEMININITY IN DISNEY CARTOON PRODUCTION: An Analysis of Selected Examples The purpose of this essay is to explore how media, especially Disney cartoons, affect gender, particularly young girls and how the representations of females within the media affect the viewers through stereotypes or ideals to live up too. THE INTRODUCTION (the explanation of media influences and basic notions of women representations in Disney Production) A good deal of feminist writing in the field of culture has been concerned with the representations of gender and of women in particular, and it is claimed that these representations of females reflected male attitudes and constituted misrepresentations of “real women”. Meehan (1983) analyzed the stereotypes into which women are commonly cast on television and the analysis showed that “good women” are, or are expected to be submissive, domesticated and home-centered while “bad women” are rebellious and independent. She concludes that “American viewers have spent more than three decades watching male heroes and their adventures, muddied visions of boyhood adolescence repete with illusions of women as witches, bitches, mothers and imps “. All researches about the media influence give the same conclusion that the mass media is a powerful resource through which viewers develop their identity and come to understand the role that gender plays in the real world. Disney is one of the largest...
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...2015 TALENT DEVELOPMENT SELECTION: CHOOSING THE RIGHT PEOPLE - The Walt Disney Company Contents 1. Introduction (Company Background) -------------------------------------------- 3 2. Selection Process ----------------------------------------------------------------------- 4 3.1 The Application -------------------------------------------------------------- 4 3.2 Screening Interview ----------------------------------------------------- 4 - 5 3.3 Selection Tests -------------------------------------------------------------- 5 3.4 Employment Interview ----------------------------------------------------- 5 3.5 Pre-Employment Screening -------------------------------------------- 6 3.6 Selection Decision ----------------------------------------------------- 6 3.7 Evaluating Selection Process -------------------------------------------- 6 - 7 3. Recommendation ----------------------------------------------------------------------- 7 4. Conclusion -------------------------------------------------------------------------------- 7 5. Reference List -------------------------------------------------------------------------------- 8 - 9 6. Appendix List -------------------------------------------------------------------------------- 10 – 15 1. INTRODUCTION 1.1. Company Background The Walt Disney Company, a multinational mass media corporation which has its corporate headquarters...
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...INTRODUCTION OF COMPANY Disney land is an American theme park in California owned and operated by the Walt Disney Parks and Resorts division of The Walt Disney Company. It opened on July 17, 1955 in ceremonies led by Walt Disney. The company was initially a jointly owned venture by Walt Disney Productions, Western Publishing, Walt Disney and the American Broadcasting Company to manage and built the Disneyland theme park. As a provision for the joint ownership, Walt Disney Productions had the option to repurchase the share within 7 years. In 1960, Walt Disney Productions completed the repurchase of all the share of the company and the theme park became a fully owned part of Walt Disney Productions. Currently the park has been visited by more than 515 million guests since it opened, including presidents, royalty and other heads of state. In 1998, the theme park was re-branded Disneyland Park to distinguish it from the larger Disneyland Resort complex. It’s a great Theme Park for all families. They can meet all their favorite characters there including all the princesses, villains, dwarfs, Mickey Mouse, other Disney characters and can enjoy lots of rides. How Disneyland differentiated from other places was that it had 'Walt Disney', the brain that totally changed the lives of people by adding magic to their lives. Walt Disney summarized his creativity in one word: Imagineering. The term “Imagineering” combines the words imagination and engineering. Imagineering enabled him...
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...e-Recruiting? E-Recruiting systems have several advantages to them, that employers and job hunters feel help them in their search for candidates or jobs respectively. The traditional methods of recruiting have been newspaper/magazine advertisements, private or public employment agencies, referrals from employees, partners or friends, schools and colleges. Job hunters have used these as well as networking, solicitation and yellow pages. E-recruiting offers some advantages that these methods do not offer at all or do so inadequately. Large applicant database: Employers literally have millions of prospective candidate profiles that they can search on to find the ideal employee who fits the requirements of the job. In other methods of job posting, typically, the employer may receive a few hundred replies for their jobs posting. Hence the chances of finding someone suitable becomes much less. The employers can search on different skills and attributes to the right candidate. From the candidate’s prospective, they have an enormous number of jobs that they can apply to. In the other methods, the employer has to spend significant amount of time to review and filter through applications and resumes, most of which do not meet the needs of the job post. This manual process is very cumbersome. More than the productivity loss is the danger of hiring a wrong candidate because of lack of attention in reviewing the candidate details due to fatigue. The e-recruiting application avoids this to a significant...
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...Survey on Impact of Television Advertisements on Youth Buying Behaviour Submitted by: M.A.P.Arun kumar (10AD05) D.Mohan (10AD26) K.M.Saravana Prabu (10AD27) M.Prabu (10AD39) M.Guruprasath (10AD44) Introduction: Rapid technological development and the immersion of technology into the lives of today’s consumers have created a digital divide between generations. Most students entering our colleges and universities today are younger than the microcomputer, are more comfortable working on a keyboard than writing in a spiral notebook, and are happier reading from a computer screen than from paper in hand. It is important to note that these technologies such as cable television, the Internet, laptop computers, and mobile devices were not always readily available for previous generations. Due to these technological advancements being ever-present in our lives one may assume differences exist between those whom have grown up immersed in the technologies and those whom have not been born into this technological immersion. Today’s average college graduates have spent less than 5,000 hours of their lives reading, over 10,000 hours playing video games, and an incredible 20,000 hours viewing television within the first 20 years of their lives. These readily available technological advancements from a young age create different experiences, which lead to different brain structures than previous generations that did not have these technological advancements. Different groups of consumers...
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...Executive Summary The Walt Disney Company was started in 1923 when brothers Walt and Roy Disney joined together to start what would become known as one of the most successful entertainment companies of all time. Through years of carefully calculated risks, taking advantage of opportunities in the market, and diversifying the company Disney has achieved worldwide recognition and market share in the majority of their business segments. Throughout this analysis of The Walt Disney Company, we will review the major decisions and reasons why Disney is so successful. We review the Corporate Level Strategy – which is on the outside a diversified approach, with a breakdown of all business segments, then go further in depth with their major Business Segment, Media Networks. The Media Networks segment is a highly diversified segment that includes domestic and international elements, with both internal productions as well as many subsidiaries that expand their offerings beyond traditional Disney productions. We will analyze Disney with the Porters 5 forces model, as well as a SWOT analysis. Within these two analysis models, we find Disney is well positioned for the current moment as well as the future. Disney is well positioned against new entrants to the industry as well as current rivals. Disney’s history of family friendly, safe, and “magical” entertainment that is neither offensive or vulgar has paid off, with 87% of parents who watched Disney productions as a child introducing...
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...| Walt Disney Company in Shanghai & Tokyo | Operation in Asia II Region | | | Joanne JohnsonEnes TastanLucia ValadezStanley WoodardKeller Graduate School of ManagementHR584 Managing International Human Resources Instructor: Jack HuddlestonJune 17, 2012 | Contents EXECUTIVE SUMMARY 2 LAWS AND REGULATIONS 3 DEMOGRAPHICS 5 CULTURE AND LANGUAGE 8 ECONOMIC, POLITICAL, AND CURRENCY FACTORS 13 LABOR RELATIONS 15 HRM POLICIES, PRACTICES, AND TRENDS 17 CONCLUSION 24 REFERENCES 26 EXECUTIVE SUMMARY Walt Disney Company has had a strong presence in the Far East since the 1930’s when Snow White and the Seven Dwarfs was shown in Shanghai theaters and with the founding of a local subsidiary in Tokyo in 1959. Today, Disney is a market leader in home based and theme park entertainment in the Asian market. The firm is currently exploring a production facility in either two of the hub cities of Tokyo and Shanghai. In this paper will review the demographics, culture, political, economic, and applied HR practices in China and Japan. China and Japan are both economic powerhouses with homogenous cultures, with distinct political and economic structures. The Chinese culture has more Confucian ideals that are more collectivist in nature, while the Japanese culture emphasis harmony and saving face communication. The Chinese manipulation of its currency and increasing dissent among workers puts the nation in higher political risk; moreover the Chinese...
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...Brand Management Assessment 1 Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. Professor Keller has degrees from Cornell, Carnegie-Mellon, and Duke universities. At Dartmouth, he teaches MBA courses on marketing management and strategic brand management and lectures in executive programs on that topic. Previously, Professor Keller was on the faculty of the Graduate School of Business at Stanford University, where he also served as the head of the marketing group. Additionally, he has been on the marketing faculty at the University of California at Berkeley and the University of North Carolina at Chapel Hill, been a visiting professor at Duke University and the Australian Graduate School of Management, and has two years of industry experience as Marketing Consultant for Bank of America. Professor Keller's general area of expertise lies in marketing strategy and planning. His specific research interest is in how understanding theories and concepts related to consumer behavior can improve marketing strategies. His research has been published in three of the major marketing journals -- the Journal of Marketing, the Journal of Marketing Research, and the Journal of Consumer Research. He also has served on the Editorial Review Boards of those journals. With over sixty published papers, his research has been widely cited and has received numerous awards. Professor Keller is acknowledged as one of the international...
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...Management Problems, Activities, and Discussions 1) Explain how operations management activities affect the customer experiences described in the anecdote at the beginning of this chapter. What “moments of truth” would a customer at Disney World encounter? Think about the total experience including lodging, food service, shopping, and transportation, as well as theme park attractions and operations. The anecdote of a Disney experience focuses on the role of goods, services, and processes in creating customer satisfaction. Students will have many great examples of their Disney or theme park experiences. Moments of truth might include (a) booking a Disney vacation and the associated service encounters with a call center and/or travel agency (b) parking at the Disney site and taking the shuttle, (c) asking Disney employees for directions, (d) waiting for a ride or attraction, (e) where to throw away trash (trash cans located at key points and about every 25 to 50 feet, (f) watching a Disney parade, and so on. Whatever the student describes make sure you lead them into a discussion of key lessons that focus on the role of OM such as (1) process design and customer flows, (2) service encounter design and Disney employee training, (3) integrating goods and services into a CBP, (4) the importance of service management skills, (5) how services differ from goods, (6) biztainment, and (7) a continuous improvement orientation. Get the students participating...
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...particular, MOR 465 focuses on four main substantive areas of interest: Module 1: Basics of Corporate Strategy Module 2: Competitive Rivalries Module 3: Managing Strategic Change Module 4: Academic Research on Strategy Module 1: Basics of Corporate Strategy extends the frameworks and cases taught in BUAD 497 on “Corporate Strategy”, meaning issues that companies with multiple strategic business units face. We focus on the following issues in this module: 1. 2. 3. 4. The basic tenets of corporate strategy; Diversification and the notion of core competences; Vertical integration, Transaction Cost Economics (TCE) & the “make or buy decision”; and Corporate governance and “managing” the managers We examine these issues through both Harvard Business Review readings and Harvard and Stanford Business School cases. Module 2: Competitive Rivalries examines in more detail how firms compete with each-other in fast-moving markets. We read several chapters from the Hitt, Ireland & Hoskisson (2005) book Strategic Management: Competitiveness and Globalization (Concepts and Cases). By this stage of the course, we will also be immersed in the corporate simulation (see below for more information), and we will use the materials in Hitt, et al. book to help formulate corporate strategy for the simulation....
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...Disney Theme Park Guest Services: MyMagic+ By Christine J. McDaniel-Fankhauser Chadron State College Disney Theme Park Guest Services: MyMagic+ Discussion The Disney theme parks have utilized a method of customizing guest experiences utilizing a state-of-the art technology called MyMagic+. For guests, it allows them to purchase a Magic Band to enhance their experience at Walt Disney World, and also provides convenience for those guests by enabling them to link their room key, payment methods and other needs or desires to their band, reducing the amount of items that the guest would need to carry with them during their time in the park. It also cuts back on the time needed to enjoy those experiences by streamlining the guests’ visit. For the park, it enables staff to monitor the activities of the guests, as well as accessing those specific desires stated by the guest so that the staff can cater to those needs more fully and efficiently. Other things stored by the bands include personal information, so that a guests’ visit can be further enhanced. For example, staff can be notified of a guests’ birthday so they can have characters at the park approach the birthday boy or girl to wish them a joyous day. Business and Industry The Walt Disney Company is known around the world for entertainment and magic. The company began with Walter Elias Disney and his brother, Roy, as simple animators who took a mouse called Mortimer and turned him into an icon named Mickey. The...
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...| Hospitality and Restaurant Management As an In-Demand Course: | A Survey Study | | Peter Jay Obillo | 10/1/2013 | | CHAPTER I THE PROBLEM Background of the Study In the annual rate of enrollees at Panpacific University North Philippines, The College of Hotel and Restaurant Management takes the place of one of the courses that has a high percentage of enrollments every year in the other courses offered. This result shows that many students are giving interest of taking up Hotel and Restaurant Management course. Hospitality Management is one of the courses that is in-demand in the Philippines and all around the world. The program has a very broad scope of subject and skills to be learned, it may come in many names; these are food and beverage, hospitality management, and travel and tourism business, cruise line and maritime. Here are some factors why Hotel and Restaurant Management course is in-Demand: 1.)Wide Range of Opportunities- Hospitality Industry is very huge. You can find different Hospitality companies anywhere in the globe. Because of this you will Have Unlimited opportunities for your career. You can choose to work in your local or find jobs abroad. 2.)Different Career Path- Graduates who study Hotel and Restaurant Management choose a career based on their expertise or shift to another field related to Hospitality Management. You can be a Restaurant Manager, Hotel Manager or any career that is related in hospitality industry. 3.)High...
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...Steve Jobs From Wikipedia, the free encyclopedia Jump to: navigation, search Steve Jobs | Jobs holding a white iPhone 4 at Worldwide Developers Conference 2010 | Born | Steven Paul Jobs February 24, 1955 (1955-02-24) (age 56)[1] San Francisco, California, U.S.[1] | Residence | Palo Alto, California, U.S.[2] | Nationality | American | Alma mater | Reed College (dropped out in 1972) | Occupation | Chairman, Apple Inc. | Salary | US$1[3][4][5][6] | Net worth | $8.3 billion (2011)[7] | Board member of | The Walt Disney Company,[8] Apple, Inc. | Religion | Buddhism[9] | Spouse | Laurene Powell (1991–present) | Children | 4 | Relatives | Mona Simpson | Signature | | Website | Steve Jobs | Steven Paul "Steve" Jobs (born February 24, 1955) is an American business magnate and inventor. He is co-founder,[10] chairman, and former chief executive officer of Apple Inc.[11][12] Jobs also previously served as chief executive of Pixar Animation Studios; he became a member of the board of directors of The Walt Disney Company in 2006, following the acquisition of Pixar by Disney. He was credited in the 1995 film Toy Story as an executive producer.[13] In the late 1970s, Jobs, with Apple co-founder Steve Wozniak, Mike Markkula,[10] and others, designed, developed, and marketed one of the first commercially successful lines of personal computers, the Apple II series. In the early 1980s, Jobs was among the first to see the commercial potential of Xerox...
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