1.0 Two factors contributed to EuroDisney’s poor performance

2.1 Failure in realizing the local culture.

There are a few factors that contribute on the failure to perform for EuroDisney on its first year operation. The first reason is because they fail to realize the local culture there is in France and instead of adapting to the foreign culture, the American company tries to adopt their American culture towards the business; which in this case lead them to disastrous results. One of the contradicting examples is that French people have their own adored cartoon characters. These cartoon characters also have their own theme park that is near to where EuroDisney is located. Thus, it is a challenge for EuroDisney to compete with what have been French’s favorite casts.

Other than that, the operation of EuroDisney that does not allow the selling of wine which counters the culture of French whereby they are the world’s biggest wine consumers also lead them to poor performance. The culture of having “the clean-shaven, neat and tidy look” from the American culture is also being adapted to the park employees where the value may not be shared with the European’s. Besides that, the flexibility of the company to fire any of the employees who don’t follow the rules is also limited as the worker’s rights are very strictly protected by the French law. 2.2 Events that took place during the same year.

Other than the failure of realizing the local culture in France, the management of EuroDisney also fails to do a scanning of any important or big events that are being held on the same year of its first year of operation. In 1992, the World’s Fair is being commenced in Seville, Spain where they attract more than 18 million visitors or European tourists (Riding, 1992). Besides the World’s Fair, Olympic game that is being held once every four years was also