At the beginning we asked two simple questions before the initiation of the project. First, we asked if people use wireless charging or not, majority of the participants said NO since they were not familiar with wireless charging technology. Then we asked if they would use a lighter portable battery different than PowerBank. This time, majority of the participants said YES. We all want to stay online; it’s a big want-rather than a want nowadays staying online is a need. It’s always preferred to a dead battery. So, we decided to come up with Dispobatt.
What is Dispobatt? It’s a disposable battery for smartphones. It will look like an RFID Tag more or less, a transparent circuit that charges smartphones for the given amount of percentage. You’ll stick it to the rear panel of your device and it will start working, charging your phone immediately. This immediate connection will happen due to the combined use of NFA technology Qi technology together. Now you’ll probably ask what NFA and Qi technologies are.
Well, in the simplest term Near Field Audio™ (NearFA™) is a new wireless audio technology that allows mobile devices to transmit sound to an amplifying speaker within a short distance. Most existing mobile devices such as iPhone, iPod, iPad and Android devices are supported by NearFA™. For instance, it only allows transmitting sounds and needs physical connection.
Qi is an interface standard developed for inductive electrical power transfer over distances of up to 4 cm. The Qi system comprises a power transmission pad and a compatible receiver in a portable device. To use the system, the mobile device is placed on top of the power transmission pad, which charges it via resonant inductive coupling.
Product Features: Those two technologies are open for development. So what we want to do is to combine these two technologies and create a new product, which transmits energy, power to a smartphone battery via a simple physical connection. No Internet connectivity, no wires, no additional apps or devices to carry at hand. It is extremely thin, light and comparatively small. Just buy it, tear it apart from the package and stick it. So simple, so fast and ready to use. Comes out with two options; one refill and two refills. Dispobatt is not rechargeable; it’s for one use only. The name stands for the words “disposable” and “battery” so the name of the product comes from the fusion of these words.
Who will be our competitors? Firstly, PowerBanks of course, since they offer a similar type of a solution towards dead battery problem. Secondly, during our research we found out that there’s another concept design for disposable batteries, which by the way won the 2014 Red Dot Design Award for being the most innovative design. So if they decide to manufacture it, they automatically become our biggest competitor, our rival. To be honest, their design looks prettier. But compared to our design, their product is cost ineffective. Apart from the battery capsule, their product has a usb bulge. If they’re aiming a narrow target market this won’t be a problem but if they’re aiming a significantly larger market just like we do, that design won’t work as cost effective as ours, since our product is composed of one part.
Advantages: Dispobatt is easy to use, you just stick it to the rear panel of your device. Also technology, there’s a rapidly enlarging wireless charging behavior and developing NFA, Qi technologies. Most existing mobile devices are supported by these technologies and the number is increasing day by day. Dispobatt enhances your mobility, doesn’t tie you to sit near-by a power outlet. It’s extremely light; you won’t notice the existence of it. Since we aim mass production, it has to be cheap so it will be cheap. For 1.99 Liras or Dollars you’ll be able to buy the little one and for 2.99 the larger one.
Disadvantages: It’s not durable. When it contacts with water or a liquid it simply won’t work. Since it’s thin, one false move may tear it apart. It’s also flammable when near to fire or high heat. As we discussed in the advantages, current use of the NFA and Qi technologies are limited so it may be a burden for a while. Since we’re aiming mass production, a good operation management, successful retailing is needed so if we fail to choose right places to sell our product or poorly provide logistics, we may face a free fall. Looks and cosmetic issues, some may not want to stick a tag (even though it’s thin) because of cosmetic issues but this has many solutions such as buying a cover etc.
Values: Our core value is convenience. Dispobatt eases the way we deal with dead battery problem, especially when we’re outside. Diğer valuelar doğaçlama anlatılır.
Positioning: We position ourselves at a point between quick and easy and innovative. Yine doğaçlama akar.
Advertising and Promotion Models: Social Media of course, it’s free and interaction there, sharing speed is so fast and tense. Also television advertising, printed media and word of mouth. Since we’re targeting a market that is sufficiently large, the more people see the product or are aware of the product, the more they’ll tend to buy it.
Where to sell: Slide’dan oku. Basically places where human traffic is intense. Crowded areas. Accessibility (one of our values) stands for that.
Budget Allocation: Most of our money will be spent on manufacturing because we’re not selling a service; we’re selling a product. Rest of the budget will be allocated between advertisement and retailing.
Product Concept: And finally, here you see the product concept. A successful innovation, as it is expected, should stand at the intersection of need form and technology. Normally, our product would stay between need and form since none of us have an engineering background or enough experience to produce this kind of a product. But, we had the idea and we loved it and we wanted to stand behind it. And since Dispobatt is an electronic product it also pleases the technology concept. As a result, Dispobatt fits to the intersection area of need, form and technology.