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Distribution Strategy for Production

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Distribution Strategy for Production & Sales
In order to effectively market and sell a new product, a distribution strategy must be defined. Distribution for production and sales can occur in many different ways and it is important that many avenues be explored. This is because it is always beneficial to produce through multiple channels in order to maximize your efficiency. One way that the product can be distributed for sale is through a sales team. There could be a dedicated sales force that visits different businesses and attempts to sell the product directly to them. Another way that the product could be distributed is through a wholesaler or a distributor. This would be an efficient way to quickly move product on the market and allows for a higher volume to be produced and moved than other methods of distribution. A third possible way to distribute the product would be through the company’s own e-commerce site. The consumer can come directly to their site and be able to order the product straight from the manufacturer. This way could lead to less expensive products as there is no middle man in this particular process, lessening the cost to the consumer in the process.
A very obvious choice in the distribution and sales of the product is Amazon. This should be one of the first places that a new product should be marketed as Amazon has one of the most popular e-commerce sites and is constantly expanding. This provides an excellent opportunity for the distribution strategy to be tied to the consumers. As more and more items are bought online and many through Amazon, using Amazon as a distribution channel is an easier method to help promote the product to your end users.

Elements of Cost
The cost of a product in development must be analyzed carefully in order to ensure that the product will be produced with quality goods and still be within reasonable range

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