Premium Essay

Dive School Case Summary

Submitted By
Words 1397
Pages 6
3.1. Dive Professional Questionnaires
Dive shop owners were very positive about MUSA; all believed that Cancun’s coral reef is in need of protection, from ‘direct human impacts’ as well as water pollution. All dive shop owners think MUSA successfully reduces pressure from the natural reefs as well as providing an alternative habitat for fish and allowing for the colonisation of coral.

• Dive school 1 believes the number of visitors to MUSA has remained fairly constant. The owner thinks that there should only be one artificial reef like MUSA.

• Dive school 2 has noticed an increase of visitors to MUSA and thinks that more artificial reefs like MUSA would be great to see. The owner would like for MUSA to be connected to the nearby natural reef.

• Dive school 3 would like an interactive area so divers can improve their buoyancy an therefore reduce the chances of contact with the reef.

3.2. Diver Attitudes and Demographics …show more content…
Diver’s ages ranged from 18 to 61 years old, the average age was 31, with a median age of 27, 67% of the sample were male and 33% female. Most divers originated from the US (59%). The total amount of dives participants had completed in their lives ranged from 1-2551, however some answered 1000+ so their total amount of dives could be higher. This gave a mean number of dives of 52.9 but the median number of dives was only 3 and 47.5% of divers had only completed 2 dives or less. Table 1 lists the percentage of questionnaires collected from each dive school, the qualifications of the divers, whether or not they were camera users or whether they had preference for natural or artificial reef dive

Similar Documents

Free Essay

Martha

...Martha Rinaldi: Should She Stay or Should She Go? Situation Summary: Martha Rinaldi from Iowa City earned a MBA in May 2008 from a business school in Chicago. After her first year of MBA program, she had the opportunity to do an internship at the Deep Dive Pizza located in Chicago as an assistant to the director of Promotions. She was doing so well in her responsibilities that the CEO himself was interested of having her in the company. He even proposed her to lead a new and special project in the marketing department. Later on, she got another job offer in a different and bigger company, the Potomac Waters. From that time, her main challenge was to choose between these tow companies. Both have their advantages and inconveniences, which we will be talking about more in detail later in our study. Finally, she decided to work for Potomac Waters as the assistant product manager. However, as she stated working, things aren’t going as she expected, and problems got bigger and bigger as time passed by. After few months working there, she started doubting about her decision of working there. Did she take the right decision? This study will help us answer this question throughout the study. The problem started from the beginning when she was still making the decision of choosing either to work for Deep Dive Pizza, where she had her internship or at Potomac Waters, a way bigger company with more potential in the market. Before she decided to work for Potomac Waters, she went to get...

Words: 548 - Pages: 3

Free Essay

Navistar

...Coral Divers Resort Introduction Coral Divers Resort is a small scuba diving resort, which has a comfortable niche in the scuba diving industry. The owner of the coral diving resort, Jonathan Greywell with his promotional strategy had been enhanced by the resort (Beamish & Neupert, 2008). According to the case study “Coral Divers Resort (Revised)” (Beamish & Neupert, 2008), over the years, Greywell had established a solid reputation for the Coral Divers Resort as a safe and knowledgeable scuba diving resort. Coral Diver Resort offered not only a divers wild renege selection of diving activities, but also a beachfront location. As a small well regarded all round dive resort in the Bahamas, however, many divers had come to prefer coral diving resort over the other crowded tourists resort in the Caribbean" (Beamish & Neupert, 2008). However, Greywell was able to found this niche by creating short weekend and mid-week diving ventures, which was a service that attracted the public. Furthermore, Coral Divers Resort has targeted both the aficionado divers and the tyro; as a matter of fact, both of them want maximum diving pleasure at a minimum expense. Jonathan Greywell, the owner of a small scuba diving operation in the Bahamas is reassessing his strategic direction in the light of declining revenues (Beamish & Neupert, 2008). Among the changes being considered are shark diving, family diving, exit, and shifting operations to another Caribbean location. The owner...

Words: 1490 - Pages: 6

Free Essay

Con Side of Debate Summary

...Con Side of Debate Summary Jorge Vega BCOM/125 March 26, 2015 John Kungis Common Core “Common Core government agencies will gather and store all sorts of private information on every schoolchild into a longitudinal database from birth through all levels of schooling, plus giving government the right to share and exchange this nosy [sic] information with other government and private agencies, thus negating the federal law that now prohibits that. This is what CC is; a type of surveillance and control of individual.” (Schlafly, 2013) Con Side of Debate Summary As a nation, we have trusted our government to make changes to the citizens voting rights. Where is that now how much does our vote really count? In this case Common Core was not introduce to the public schools to vote as a standard curriculum. Meaning of common core is control of the school curriculum, i.e. control by Obama administration bureaucrats. Curriculum decisions will be replaced by the Federal curriculum decisions by state and local school boards, state legislatures, parents and even Congress because Obama bypassed congress by using $4 billion of Stimulus money to promote CC. I believe that this structure is all about the money, not about having the correct tools for teaching, instructing, and guiding the student. Currently, each state sets its own standards. This has led to a nation with 50 sets of inconsistent standards, even though the expectations of colleges and employers in math and English are...

Words: 957 - Pages: 4

Premium Essay

Guide to Wrting a Killer Business Plan

...e- Book Series Guide to Writing a Killer Marketing Plan Written by: Steven Fisher Purpose of this book You are either someone that has been doing marketing as a part of your professional career or you look at as that “thing you do to promote your business and attract customers to buy”. Regardless of where you are along that spectrum, you have arrived here because you have been charged by the CEO of the startup you work for to write a marketing plan for your business or you need to create one for your own business. You need to not just write just any marketing plan. You need to write a Killer Marketing Plan. One that your boss will say “awesome, let’s get started” and which will tell all those people who have been looking for a product or service like yours for a long time. This book is written for you. Marketing plans are sexy mistresses that tempt you to include all of the coolest of campaign ideas without the sanity of budgetary constraints. While marketing is one of the more important functions of a small business, it is one that is limited by the budgets of that business and campaigns must demonstrate a return in order to justify their existence. Since I have written more marketing plans than I care to tell you, I can share with you my knowledge and experience of what has worked almost all the time, some of the time and none of the time. While this is not the single tome on marketing plans, I hope that this helps you balance the unlimited creative...

Words: 8694 - Pages: 35

Premium Essay

Gffg

...quarter. Finally, it guides you through the calculation of NPV and other investment criteria we discuss in class. Although the case is from a privately-owned company in the US, it serves as an illustrative example on how we compute NPV, IRR, payback period, and profitability index in practice. This procedure could be applied (with appropriate adjustments) to other investment decision making by other forms of organizations, including households, publicly-traded companies, not-for-profit organizations, or governments, both in the US and elsewhere. Instruction 1. Read “New Heritage Doll Company: Capital Budgeting” case. The case can be purchased from Harvard Business School Press at https://cb.hbsp.harvard.edu/cbmp/access/19276442 You need to register on the site to create a user name if you do not already have one. After you register, you can get to the coursepack at any time by doing the following: 1. Visit hbsp.harvard.edu and log in. 2. Click “My Coursepacks”, and then click “Finance B”. 2. Excel file consisting of spreadsheets for Exhibits from the case is also available for download. 3. You should try to think about how to get the answer for each question below before diving to the hints provided in the study guide. 4. The study guide is mainly numerical financial analysis and do not contain all of the analysis you need in order to solve the case. In other words, going through...

Words: 1522 - Pages: 7

Free Essay

The Reading

...providing the mind with nourishment. Knowledge is the food for the mind and soul. Apart from giving us the basic information about the world around us, it also provides us with the food for thought. It encourages us to think. It increases our hunger for knowledge and our thirst to learn more. During the archaic, reading was limited to books. But for nowadays, encompasses reading on the web. We have some very good sites providing their readers with reliable information. . Reading from the Internet is an easy option for one and all. Reading from the web does not undermine the cheerful one can get from reading books. We are introductory to the thought of reading at a very early age. It remains with us in different forms throughout our life. School-life starts with books. Books are our close companions in the youth. Reading continues to remain the favorite pastime of a large number of people even during their old age. For greed readers, books are their lifelong companions. It is very important to educate the habit of reading right from childhood. They say that the right time to inculcate good habits and values in a person is his childhood. You can put in children the habit of reading bedtime stories....

Words: 2089 - Pages: 9

Premium Essay

Using John Dewey's Philosophical Approach to Improve Declining Educational Results in Botswana Since 2004

...quality education for all (World Education Forum, 2000). The implication that can be drawn from the afore stated words is that, although countries are in pursuit of Education for All goals, they experience problems like low quality of teachers and high teacher pupil ratio which impede upon the quality and standards of their education systems especially at the level of primary, junior and secondary schools. It is thus the intent of this essay to focus specifically on the public concern about the declining quality of Primary School Leaving Examinations in Botswana with distinctive attention on the use of John Dewey’s philosophical trends to transform and improve the quality and standard of our education. This will be done in a pragmatic manner as maybe espoused by the head of department responsible for quality and standards in the ministry of education. Although the transformative philosophical approach discussed herein, focuses on primary education for purposes of avoiding generosity, it would also be applicable at secondary levels. State of the results over the years Primary School Leaving Examinations: Year 2012 2011 2010 2009 2008 2007 % Pass 65% 64% 69.4% 68.2% 69.8% 72.9% Adopted from: allafrica.com From the above tabulation it is evident that the Botswana examinations results are on the decline as far back as...

Words: 2658 - Pages: 11

Free Essay

Feasibility Study

...THE FEASIBILITY OF A NEW SIT-DOWN RESTAURANT IN VENTURA Presented to the Faculty of the Agribusiness Department California Polytechnic State University In Partial Fulfillment Of the Requirements for the Degree Bachelor of Science by John Wassil Winter 2011 Chapter 1 INTRODUCTION Fast food chains have grown at an incredible rate over the past couple of decades. There seems to be a McDonald's or Burger King on every street corner. Fast food offers people in a rush an inexpensive way to grab food whenever they want. In the United States, fast food restaurants accounts for 46.7% of the total food service industry while sit-down restaurants have 39.3% (Bureau of Labor Statistics, 2009). This forces sit-down restaurants to target a different market, people that are looking for pleasure and a relaxing experience. The food services industry is considered to be the most known industry in the world. Sitdown restaurants typically offer full menus, which include appetizers, entrees, sides, desserts, and all types of beverages including alcohol. Most restaurants will have a host or hostess that will greet a person as they walk in and show them to the table that they will be sitting at for the duration of their meal. Sit-down restaurants typically will have trained chefs to cook and prepare the meals and servers that will completely take care of any needs that there will be while eating at the restaurant (Bureau of Labor Statistics, 2009). It is important to have honest and...

Words: 6748 - Pages: 27

Premium Essay

Literary Review: Sherlock Holmes, a Master Detective's Mind at Work

...period. Berg cites criminologists of the era who were either inspired by Doyle’s fictional character, leading them to their own discoveries in forensic science, or who were driven to start implementing Holmesian methods within professional police forces (448). A review of Sherlock stories reveals that almost every one of the forensic techniques utilized by police forces today is touched upon in one form or another. In E.J. Wagner’s book The Science of Sherlock Holmes, such methods included the examination of dirt, cigar ashes, blood stains, fingerprints and a dabbling in ballistics among others. Part of the lure of Sherlock Holmes is that readers are captivated by the iconic nineteenth century detective’s innate abilities in solving his cases so seamlessly. In essence, he is the perfect intellectual model for analytical ability and razor edge wit. How then, is Holmes able to utilize the powers of his mind so well? One path to understand this is to investigate the cognitive strengths that he brings to a crime scene. These comprise of his observation and deduction skills, memory, specialized knowledge, emotional control and incubation periods (Kellogg 42-44). A natural starting point would be Sherlock’s observation and perceptive qualities. Hogan and Schwartz lay the groundwork in their article “The...

Words: 2133 - Pages: 9

Free Essay

Triology by Martin Wickramasinghe

...The conflict between commercialization and socio-cultural deterioration : “Gamperaliya”, “Kaliyugaya” and “Yuganthaya” by Martin Wickramasinghe The noble trilogy of the Sinhalese literature “Gamperaliya”, “Kaliyugaya” and “Yuganthaya” by Martin Wickramasinghe, is an eminent manifestation of a real time conflict, which divulges socio-economic transformations from 18th to 19th century, during contemporary Sri Lanka. Therefore it’s needless to say that these three legendary fictions, prima facie, visualize the sequential impacts of alienation of commercialization in to the conservative social system of Sri Lanka. I would say the trilogy is, much more of commercial substance rather than for its literal importance. Nevertheless for ages, there has been a question whether the writer in his books is, merely insisting commercialisation as a big disaster, which utterly destructed the spectacular socio cultural system inherited to Sri Lankans. Through, reading between the lines one could clearly say that, he was not at all assaulting commercialization, but the snobbish affectation of the society, sculptured through westernization, who took wrong the purpose of commercialization. (Sarathchandra,E. 1997) Therefore my discussion intend to stress, commercialization is not the key of destruction but the key of success for a nation’s development. My theory is built upon two facts that question the validity of the arguments of ancient critics like Piyadasa Sirisena, who plainly renege economic...

Words: 1675 - Pages: 7

Premium Essay

Employment Discrimination

...Fordham Law School FLASH: The Fordham Law Archive of Scholarship and History Faculty Scholarship 2010 Employment Discrimination in the Ethnically Diverse Workplace Tanya Kateri Hernandez Fordham University School of Law, THERNANDEZ@law.fordham.edu Follow this and additional works at: http://ir.lawnet.fordham.edu/faculty_scholarship Part of the Civil Rights and Discrimination Commons, and the Labor and Employment Law Commons Recommended Citation Tanya Kateri Hernandez, Employment Discrimination in the Ethnically Diverse Workplace , 49 Judges' J. 33 (2010) Available at: http://ir.lawnet.fordham.edu/faculty_scholarship/14 This Article is brought to you for free and open access by FLASH: The Fordham Law Archive of Scholarship and History. It has been accepted for inclusion in Faculty Scholarship by an authorized administrator of FLASH: The Fordham Law Archive of Scholarship and History. For more information, please contact tmelnick@law.fordham.edu. .. . .......... By Tanya Kateri Hernandez a1cial integrto has long been the touchstone of racial progress in the 0 workplace. But integration is only the beginning of the struggle to end racial discrimination. As workplaces become more diverse, they do nor necessarily becomie less racially discriminatory. Diverse workplaces may be characterized by antagonism between people ofdifferent races. Interethnic discrimination may exist along side the discrimination that has traditionally occurred between blacks...

Words: 3823 - Pages: 16

Free Essay

Business Operations

...What you do not know about the beliefs of Jehovah’s Witnesses? Abstract Jehovah’s Witness (JW); who are they, what do Jehovah Witnesses represent, why do JW’s not celebrate birthdays, why do JW’s refuse blood transfusions? Many questions arise surrounding the Jehovah Witness beliefs and views on life which bring many misconceptions to people whom are not affiliated to Jehovah Witnesses. This report explores the beliefs, views, misconceptions and relationship of Jehovah Witness practices which I identified during the attendance of a Jehovah’s Witness meeting (which is commonly known in Baptist religious as Sunday service) as well as thorough research around JW’s practices which was conducted before the attendance of the JW meeting. Jehovah‘s Witnesses are followers of a Christian based religious movement. The denomination was founded in the USA towards the end of the 19th century, under the leadership of Charles Taze Russell. The headquarters of the movement is in New York. There are about 6.9 million active witnesses in 235 countries, including 1 million in the USA and 130,000 in the UK (bbc.com). Members of the JW practice are probably best known for their door to door evangelical work; witnessing from house to house, offering bible literature and recruiting and converting people to the truth. Jehovah Witnesses are highly motivated people and known for proselytizing the religion to people of other religions. Although the religion is Christian based, JW’s believe traditional...

Words: 2188 - Pages: 9

Free Essay

Interview Sample

...What is the most interesting/appealing aspect of this program to you? I find the most appealing aspect of being a part of the BMW 2-year program is the opportunity to be able to dive into all three major components of the business: manufacturing, process and product engineering, and procurement and logistics. It is crucial to understand more than just your own field of knowledge, knowing how the product is being made, the details in the designing of it, and how to ensure its quality and safe delivery makes, in my opinion, a truly successful employee, and thus, a truly successful company. What have you learned in your academic and work experience that you think will benefit you most in an accelerated development program? Combined, my academic and work experience have provided me with the skills to understand the importance of promptness, organization, hard work, and the ability to interact with customers and the desire to fulfill THEIR needs. Beyond those crucial traits, both school and work have planted in me a fire to be successful, and I believe this accelerated development program will be the perfect fuel to the flame. Leadership Competencies * a. Give us an example of your ability to be a self-starter. In my internship program at a technology company, it was very difficult for me to understand the “tech lingo” that was passed around during important development meetings. Knowing that in order to be of any asset to this company I HAD to be able to understand...

Words: 2566 - Pages: 11

Premium Essay

Mastering the Management System

...Ian Whadcock 1808 Kaplan.indd 62 12/5/07 5:31:55 PM Successful strategy execution has two basic rules: understand the management cycle that links strategy and operations, and know what tools to apply at each stage of the cycle. the Management System by Robert S. Kaplan and David P. Norton NOT LONG AFTER ITS SUCCESSFUL IPO, the Conner Corporation (not its real name) began to lose its way. The company’s senior executives continued their practice of holding monthly one-day management meetings, but their focus drifted. The meetings’ agenda called for a discussion of operational issues in the morning and strategic issues in the afternoon. But with the company under pressure to meet quarterly targets, operational items had started to crowd strategy out of the agenda. Inevitably, the review of actual monthly and forecast quarterly financial performance revealed revenues to be lower, and expenses to be higher, than targeted. The worried managers spent hours discussing how to close the gap through pricing initiatives, capacity downsizing, SG&A staff cuts, and sales hbr.org 1808 Kaplan.indd 63 | January 2008 | Harvard Business Review 6 3 12/5/07 5:32:05 PM | Mastering the Management System campaigns. One executive noted, “We have no time for strategy. If we miss our quarterly numbers, we might cease to exist. For us, the long term is the short term.” Like Conner, all too many companies – including some well-established public corporations...

Words: 9164 - Pages: 37

Premium Essay

Final Paper

...Illegal Downloading of Copyrighted Material Jacob McGuire DeVry University 04/16/2015 Professor: Arthur Basler Illegal Downloading of Copyrighted Material I want to paint you a picture. The picture has two sides. One side is a group of copyright owners that live in a system and a mindset that has not been updated in over 100 years. This group has not adapted to the changing times. On the other side of this picture you have individual people that what to experience what artist of music, movie and software present to the world. What I am presenting to you is world around illegal downloading of copyrighted material. The question I present to you is this, how can we bring both sides of this picture together with both sides being able to get what they want? To begin lets go back a few years to around 1998. I am sure most of you have heard of Napster. For those that didn’t think was a new file sharing program that was able to download copyright material digitally. The processed worked by taking small parts of the overall file from multiple sources and piecing them back together on your end as a whole file. This was a huge problem to the recording industry and as such saw their record sales fall. Instead of the recording industry trying to work with the leaders of Napster and other programs to come up with a solution, the recording industry along with some artist sued Napster for lost revenue. In the end Napster lost their court battle, but this was not the end of illegal...

Words: 2563 - Pages: 11