...Ebony Enman Week 4 Assignment October 20, 2014 To: Delta Press Release and Marketing Team From: Ebony Enman Subject: Skymiles program change Greetings Everyone: I would like to offer my gratitude to everyone on the Delta marketing team. Everyone who had a say in the implementation of the one-way skymiles awards chart. This past February, your company released the revenue based frequent flyer program that will begin the beginning of 2015. Considering the input of this program it was determined based off meeting customer needs and would be beneficial to the customer based off data analyst. Understanding that customers will not earn miles based on miles flown, but you’ll earn them based on ticket cost. I also see that you have included other great customer incentives such as, adding more award tiers, allowing one-way awards for half the cost of a roundtrip, excellent marketing! However, I might have only found one down fall to this program and it is for the people who travel often and are good at trying to outsmart the system. Bottom Line to your new changes is that when the economy is doing poorly or well, it is still a great way to get people on planes and a great way to generate additional revenue through partnerships. I for one certainly don’t see these changes as being hurtful for everyone. This press release was very informational and promotional. The information that was released was detailed and at the same time promoting for those who haven’t considered...
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...Martini Drive 1990 Hull S90 LM0 England 13 March 2013 PRESS RELEASE FOR IMMEDIATE RELEASE Contact: Syed Muhammad Abbas Ali Press officer of Acme (0044) 25676949 syed_acme@press.com Acme brewery is the hope of Hull The city Hull is known for its many social problems and the town brewery is known for its lack of order fulfilments. That’s why the new owners of Acme are going to improve the city. HULL, MARCH 2013 --- The people of Hull are celebrating, because of the rapid expansion of the Acme brewery. The city has gotten a new voice since the American company US Beverages bought Acme. It is the new owners hope, that the company’s products will go overseas to other markets. The company has moved its premises, from a docks area to a greenfield site. This makes it possible for the company to expand its limits. There are also more job opportunities than before, which will benefit the people of Hull. There used to be a lot of social problems in the city and people had no control over their lives. Therefore the Mayor decided to sell the brewery in hope of it becoming Hull’s rescue. The Mayor of Hull says: “ If the city had continued like this, people would have moved to other places. But because of US Beverages, who made Acme a bigger name than it was a year ago, we have a future. The people will have more opportunities and these will help our city in the long run. This is all possible because of the new Acme brewery.” ---------------------------------------------...
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...Michael McNair NT1310 Pleace Unit 2 Activity 2 Press Release 9/30/15 FOR IMMEDIATE RELEASE: Awesomegafuntime Announces Lowest Deals Ever. Nashville, TN Awesomegafuntime is coming to Nashville with the cheapest triple play to date. This out of know where startup company founded by what the completion is calling the strong arm thugs of the communications world. Some believe that this reputation is inspired more by the business practices of the company than the ties to the mafia that it openly professes. Awesomegafuntime is pretty much making you an offer that you can’t refuse. Three services all for one price. That’s right Television, Phone, and Internet all for just 50 dollars a month. This company is coming to an area near you. They pretty much are kicking in your door with this deal. Before you know it they will have you locked down ‘on their 2 GB fiber speeds. As we all know fiber can be fragile, but the Awesomegafuntime support staff have no problem responding to check on the lines, sometimes you may even wake in the middle of the night to find one of their representatives out back digging a hole down to check the lines. When talking security Awesomegafuntime is your friend. Promising tap free service on your phone. If at any time your phone line becomes compromised they promise to take care of it… And when it comes down to entertainment Awesomegafuntime has you backed with a channel line that you would expect from a provider based out of Vegas. But hurry...
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...Chilean Copper Mine Collapse: news release to family 1 Andrey Maas BCOM/275 January 30, 2013 Toya Belgin Chilean Copper Mine Collapse: news release to family 2 We come before you today humbled by tragedy, as we reluctantly must inform you that our San Jose mine has collapsed trapping your loved ones inside. It happened on August 5, 2011 around 3 o’clock. At this time it is unsure of what actually caused the mine collapse, we do not know the physical condition of those trapped inside, nor do we know of any fatalities at this time. We were able to identify the personnel who were missing after the collapse, and it is unfortunately and with regret that I have to inform you that these men are your loved ones. I come to you face to face because, I and this company has always treated and thought of everyone in this company as one family. At this time we have numerous rescue specialists, and organizations working on determining different strategies and approaches that we will use to get to the men that are trapped down below. I would like to inform you that we have also informed the Regional Governor, Ximena and Governor Nicolas Noman and a Minister of Mining, Laurence Goldborne...
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...Read: Sections 2:6 and 2:7 Assignment: Through internet research, identify at least one press release and one PSA and email me either the links to them, or, send them as email attachments by 6:00 pm 2/22/2016. Key Terms: Publics: sections of the community with particular interests or connections (e.g. Southern University is a community; students, faculty, staff, and administrators are all different publics, as are on-campus students v. commuters; tenured/tenure track faculty v. adjuncts; executive administrators v. middle managers). There are two means that public sector organizations use to communicate with various publics: 1) Press release—addressed to both media and public(s), a highly stylized message with frontloaded information and details meant to inform the public of upcoming events and important announcements AND grab attention of readers. Uses “inverted pyramid” with most important details first and most general information last (for media purposes). Commonly seen in: Newspapers, magazines, social media, flyers. 2) PSA – addressed to media and public(s), a specific kind of release aimed toward ensuring general welfare, i.e. public health, safety, community services. Are often less stylized than press releases, in the form of announcements (or scripts, if aimed to be read on television). Commonly seen in: Newspapers (as ads/in-kind ad space/advertorials), television, social media, flyers. The aim of each is to persuade—either...
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