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Doing Business in Usa

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Group 3 PGPIM

DOING BUSINESS IN USA

Doing business in the United States of America

By Group 3 PGPIM 2011-13 September 22, 2011

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Group 3 PGPIM

DOING BUSINESS IN USA

Doing business in the United States of America

Overview     The United States, a nation founded on the fundamental belief in equality, is today a multicultural mosaic of over 290 million people of varying race and cultural heritage. American culture portrays a strong sense of regional and ethnic identity, which is represented by a number of subcultures and influenced by the country’s vast geographical and regional differences. America’s influence on business culture across the globe is unmistakable. Understanding the cultural assumptions, values and artefacts are paramount to doing sustainable profitable business in the United states.

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Group 3 PGPIM

DOING BUSINESS IN USA

Introduction and starting point problem
“Systemlessness is the ultimate American folly” Peter Lawrence, 1996 It is very often complained that Americans have no culture. This is partially true; seen from a European or an Asian point of view, American culture is a little more than 200 years old. The superficiality of American culture seems to be at stake here, and the implicit assumption of those who formulate this criticism seems to be that depth of culture is what allows the intensity of responsibilities. Thus the criticism about the superficiality of American culture is essentially a complaint about the American hegemony. It is a dead lock out of which this presentation will try to lead. In fact, to understand the present American power hegemony, one has to understand the American culture of management. It is a culture shared by a limited number of people, but which claims to be universal in its application. Of course, this claim is backed up by the present situation of hegemony,

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