Culture & Business in the usa
Deliverable 2
Culture & Business in the usa
Deliverable 2
Lotte Daniels – 0880763
Kinsley Nji – 0886397
Baris Yazici – 0882833
Jordi Ruijs – 0882261

IBMS203 - 24-09-2014
Lotte Daniels – 0880763
Kinsley Nji – 0886397
Baris Yazici – 0882833
Jordi Ruijs – 0882261

IBMS203 - 24-09-2014

Index Introduction 2 Hofstede’s dimensions in the United States of America 3 Power Distance 3 Individualism versus Collectivism 3 Masculinity versus Femininity 3 Uncertainty avoidance 4 Long Term Orientation versus Short Term Normative Orientation 4 Implications for doing business in the USA 5 Hard work 5 Action 5 Competitiveness 5 Conclusion 7 Bibliography 8

Introduction
In this report we are going to investigate the USA in terms of their culture. We are going to explain the (business) culture of the USA by using the theory of Geert Hofstede. This theory includes 6 dimensions, but for this particular report we will only need 5. The 5 dimensions are: * Power distance * Individualism * Masculinity * Uncertainty avoidance * Pragmatism

This theory will help us understand what the most important aspects of America’s culture are, what the differences are between America and European countries based on their business culture (even though they seem so similar) and how to handle those differences when you’re an foreign company/entrepreneur with a desire of doing business in the USA.

Hofstede’s dimensions in the United States of America
Cultural differences can occur within a country, especially a country as big as the United States, but the differences are not very big. For example: when somebody is moving from one state to another state, that person is not experiencing huge cultural differences and does not need to go to a cultural briefing before moving.
The culture of the