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Dollar General Market Analysis

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Dollar General Analysis
Ricky Rich
MGT/521
10 Nov 2014
Dr. Bridges

Dollar General Analysis
Dollar General Corporation is a premier low-cost retailer organization in the United States. It is amongst the biggest retailers with over 11,500 stores that provide quality commodities made by American manufacturers. One of the Dollar General’s main objectives is to create an atmosphere that enables access to everyday items worry-free, rather it is a simple bar of soap or a box of detergent. This objective is achieved by offering a detailed variety of recognized labels at affordable prices in well-located and accessible locations (Dollar General Corporation, 2014). Multiple strategic and operational company goals were identified in the SWOT analysis. For this assignment, the discussion will be focused on providing customers a better life as a strategic goal and operating in an environmentally safe working atmosphereas an operational goal.
Providing a better life for customers and excellent opportunities for employees
A typical Dollar Generaloccupies close to 7,000 square feet of retail space and mainly provides service for patrons within a five mile radius of the store. The majority of the locations serve local areas with small residential populations below 20,000 (Hotstocked.com, 2014). Management knows that its preferred shoppers enjoy the luxury of a small, community store. The belief is also that Dollar General’s accessible money-saving store model will remain popular in attracting patrons in this category and provide a continued competitive advantage (Dollar General Corporation Analysis, 2014). Dollar General’s goal is to deliver high-end consumable commodities at affordable prices. Its approach of a low-cost operating model and a detailed variety of merchandise allow them to offer exclusive commodities at economical prices. A key importance in this strategy is

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