...in-charge in marketing and research which includes the chief innovation and creativity officer. III. Central Problem Limited store operation of the Domino’s Pizza IV. Objectives: Must: * To have necessary changes in the business that would be beneficial to the company and essential for its growth. * To maintain loyal customers and gains more. * To increase sales. Want: * To have all the changes are done and used as an edge against competitors. * To become the leading pizza chain in the industry. V. Areas of Consideration Strengths * Domino’s Pizza Inc. is an international company that operates in over 60 countries worldwide. Domino’s Pizza were operated through 489 own stores and 4,558 franchised stores in the United States, and internationally, it operated through 3,726 franchised stores. * They were considered as the leader pizza delivery. Their expertise and passion for delivering hot and fresh pizza has earned the loyalty and of millions of pizza lovers around the world. * Domino’s master franchise system is very beneficial to the company. It helps establish a significant presence in a short span of time as the master franchisees were well versed with the local markets. Weaknesses * Their limited menu leaving them much less able to compete with other fast food pizza chain that also offers delivery. * They did not have dine-in operations. Opportunity * Engaging into a dine-in operation will attract more potential...
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...DOMINO'S PIZZA I. Time Context Year 2008 II. View Point The persons involved are those who are in-charge in marketing and research which includes the chief innovation and creativity officer. III. Central Problem Limited store operation of the Domino’s Pizza IV. Objectives: Must: * To have necessary changes in the business that would be beneficial to the company and essential for its growth. * To maintain loyal customers and gains more. * To increase sales. Want: * To have all the changes are done and used as an edge against competitors. * To become the leading pizza chain in the industry. V. Areas of Consideration Strengths * Domino’s Pizza Inc. is an international company that operates in over 60 countries worldwide. Domino’s Pizza were operated through 489 own stores and 4,558 franchised stores in the United States, and internationally, it operated through 3,726 franchised stores. * They were considered as the leader pizza delivery. Their expertise and passion for delivering hot and fresh pizza has earned the loyalty and of millions of pizza lovers around the world. * Domino’s master franchise system is very beneficial to the company. It helps establish a significant presence in a short span of time as the master franchisees were well versed with the local markets. Weaknesses * Their limited menu leaving them much less able to compete with other fast food pizza chain that also offers delivery. *...
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...HISTORY Domino’s Pizza was founded in 1960 and since then has grown to become the largest pizza delivery company in the United States. It has grown from a mom-and-pop pizza store to a network of company-owned, franchise-owned stores in the United States and across the globe and was recently ranked number 1 in Forbes magazine’s “Top 20 Franchises for the Money” list (David, R 2013, p. 372). Domino’s Pizza was the brain child of the brothers Tom and James Monaghan who grew up in foster care and had dreams of success. In 1960 the brothers opened their first pizza store in Ypsilanti, Michigan named Domi-Nicks with a nine hundred dollar start up loan. In 1961 Tom acquired full and sole ownership of Domi-Nicks by trading his brother James a car, a Volkswagen Beetle to be specific, for his half of the business. He then changed the name to Domino’s Pizza Inc. During the period from 1965 to 1978 Domino’s experienced steady growth and had increased from the initial mom-and-pop store, to having 200 locations nationwide. The 1980’s saw continued expansion of Domino’s and its brand. They grew to more than 5,000 locations in the United States, Canada, United Kingdom, Japan, Australia and Columbia (David, R. 2013, p.372). In 1986 Domino’s Pizza launched its Pizza Partners Foundation which is 100% funded by team member and franchise contributions and has disbursed nearly $12 million to aid team members facing crisis situations. Company founder Tom Monaghan eventually retired in 1998...
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...* Strategies taken by Domino’s * Service Blueprint of Domino’s * 7P’s of Domino’s * Flower of Services of Domino’s * Service marketing triangle of Domino’s * Methodology of conducting Primary survey * Analysis of the Survey * Suggestions & Conclusion * Appendix: Questionnaire ACKNOWLEDGEMENT The satisfaction and euphoria that accompany the successful completion of any task would be incomplete without mentioning the name of the people whose constant guidance and encouragement has crowned all our efforts with success. As the students of the IILM-GSM, we would like to express our sincere thanks to Mrs. Tripti Ghosh, who helped and guided us to structure the project. EXECUTIVE SUMMARY This report is based on services offered by dominos and also to test the quality of service dimensions of Domino’s. India's quick service restaurant market worth $13 billion is growing 25-30 percent a year on the back of changing and busy lifestyle, fast emerging middle class population and surging disposable income, the industry will continue to grow at a pace in coming years. It now accounts for roughly half of all restaurant revenues in the developed countries and continues to expand there and in many other industrial countries in the coming years. But some of the most rapid growth is occurring in the developing world; where it's radically changing the way people eat. Domino's Pizza India Ltd. has proceeded...
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...PRE-ISSUED CASE STUDY & GUIDELINES Important notes for candidates regarding the pre-prepared case study The case study is designed to assess knowledge and understanding of the International Marketing Strategy syllabus in the context of the relevant case study. The examiners will be marking candidates’ scripts on the basis of the questions set. Candidates are advised to pay particular attention to the mark allocation on the examination paper and to plan their time accordingly. Candidates should acquaint themselves thoroughly with the case study and be prepared to follow closely the instructions given to them on the examination day. Candidates are advised not to waste valuable time collecting unnecessary data. The cases are based upon real-life situations and all the information about the chosen organisation is contained within the case study. As the case represents a real-life situation, anomalies may be found in the information you have before you. Therefore, please state any assumptions you make that are reasonable when answering the questions. Remember, you are going to be tested on your overall understanding of the case issues and your ability to answer the questions that are set in the examination. In order to prepare for the examination, candidates will need to carry out a detailed analysis of the case material ahead of the examination. Candidates will have sufficient time during the examination to answer all the questions, but this means that detailed analysis should have...
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...Domino’s Pizza Goes Natural Nicole Phillips MKG310 – Introduction to Marketing Colorado State University – Global Campus Professor Michael Aubry October 25, 2015 Executive Summary The pizza industry is a mature and highly competitive market, while the organic/natural and vegetarian market is one that is seldom addressed, yet consumers are increasingly showing their interests in such foods. Domino’s Pizza has the opportunity to be an innovator in this groundbreaking field, and by only seeing a slight increase in costs of sales and advertisement, creating and releasing menu items that are organic/natural based or vegetarian will help Domino’s dominate the competition, while gaining three new market segments and positive PR. The following market plan will show in detail the opportunities Domino’s has on the horizon that they can utilize their competitively low prices for, and the steps and tactics they will need to implement in order to achieve success in this new field. Company Overview In 1960, brothers Tom and James Monaghan borrowed nine hundred dollars to purchase “DomiNick’s”, a pizzeria in Ypsilanti, Michigan (History, n.d). After growing bored of the pizza business, James traded Tom his half of the company for a Volkswagen Beetle, making Tom the sole owner of the company (History, n.d). Monaghan changed the company name to the one we know and love today, Domino’s, in 1965 with a mission to sell more pizza, and have more fun (Domino's Vision, Mission and Value...
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...purposes in doing this report are to learn about the aspects of Domino’s Pizza delivery service and the ways Domino’s Pizza deal with the provider gaps to meet the customers’ expectations, also creating the perceptions of its service along the way. By using the Internet and other related sources as tools to dig deep into one of the most famous foreign pizza delivery brands in Vietnam, we have collected and totalize a great amount of useful and precise information about both Domino’s Pizza Company itself and the delivery service that it provides. Thanks to that, the result is the broad, both general and detailed view about Domino’s Pizza Company with its market segment, target customers, positioning and the ways it executes its service process through closing the provider gaps to better serve its customers. From that, we have drawn some conclusions and given out some proposals for Domino’s Pizza to further modify its service to match the unique features of Vietnamese customers and market. CONTENT SYNOPSIS i CONTENT ii ACKNOWLEDGEMENTS iii INTRODUCTION 1 COMPANY INTRODUCTION 3 LITERATURE REVIEW 5 MARKETING ENVIRONMENT AND SWOT ANALYSIS 7 I/ Marketing environment: 7 1. Microenvironment: 7 2. Macroenvironment: 8 II/ SWOT analysis: 9 CUSTOMER-DRIVEN MARKETING STRATEGY 11 I/ Market Segment: 11 II/ Target market: 11 III/ Differentiation: 11 IV/ Positioning: 12 PROVIDER GAPS ANALYSIS 13 I/ Gap 1 - The Listening Gap: 13 1/ Marketing Research: 13 ...
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...Domino’s Pizza 1 Running head: DOMINO’S PIZZA Domino’s Pizza Marketing Plan the Past Years Andrea R Watson DeVry University Keller Graduate School of Management Marketing Management 522, Section F Domino’s Pizza 2 DOMINO’S PIZZA MARKETING PLAN THE PAST YEARS Domino’s Pizza Marketing Plan the Past Years 1.0 Executive Summary Domino’s Pizza strong financial performance during 2005 has given the company a significant amount of flexibility and freedom given the increased revenues and earnings in defining its strategies for the future. For continued growth, however, Domino’s has to reduce customer churn, drive up same-store sales, continually reinforce and strengthen their brand, capitalize on socio-cultural shifts occurring in the United States and elsewhere, and finally continually redefine its in store dining strategies relative to the growing rise of online sales. Lesser competitors have higher in store and same store sales than Domino’s, and also have broader mix of lunch and dinner alternatives. In addition, according to Roper (2005) 58% of American households are willing to try a new dinner alternative relative to cooking or ordering out. Compounding this is the fact that 73% or 3 out of every four households by 4:30pm are clueless as to what will be served for dinner. These two insightful figures provide a glimpse into how volatile the quick service restaurants (QSR) marketplace is. Clearly the use of up sell, cross sell ad incentives to drive up...
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......................................................6 Part 3: Internal Business Perspective ..........................................................................................6 Part 4: Growth and Learning…………………………………………………………………...6 Competitor analysis…………………………………………………………………………….7 Domino’s Pizza new product…………………………………….……………………………..8 Figure 1: Organizational Structure……………………………………………………………..4 Figure 2: Domino’s Pizza Balance Scorecard………………………………………………......5 Figure 3: Objectives Satisfied by the project……………………………………………………7 Figure 4: Regression analysis…………………………………………………………………...10 Conclusions .................................................................................................................................12 Bibliography ................................................................................................................................13 Abstract Domino’s Pizza, is an international Pizza delivery corporation headquartered in Washington Dc, United States Found in 1960, Domino’s is the second largest Pizza Chain in the United States and has nearly 9,000 corporate and franchised stores in 60 international markets and all 50 U.S. States. The menu features Pizza, Pasta, oven...
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...Supply Chain Management Final Report On Dominos: Supply Chain Network Contents 1. Food Service Industry in India 3 2. About Dominos 4 3. Dominos India 5 3.1 Competitors 6 3.2 SWOT Analysis 8 3.3 Porter five Forces Analysis 9 4. Methodology 10 5. A Typical Domino’s Store 10 5.1 Work Force 10 5.2 Organization Structure 11 6. Domino’s Supply chain: Providing a Strategic Competitive Advantage 13 6.1 Evolution of Dominos back-end supply chain 13 6.1.1 Old Supply chain 13 6.1.2 Revamped Supply Chain Model-2000 13 6.1.3 Current Commissary Operations 15 6.1.4 Vendor Management: 16 6.1.5 Insights on Demand Estimation from retail visit: 17 6.1.6 Inventory Management @ Dominos 18 7. Domino’s as a food service organization 20 8. Service Process Flow 22 8.1 Domino’s 30-minute delivery promise 23 8.2 Service Process flow 24 8.3 Pizza Order tracking 25 8.4 Standard Layout of the make-line 26 8.4 Service Blueprint 27 8. Issues & Recommendations 29 9. References 30 1. Food Service Industry in India The Indian food industry has been witnessing strong growth over past few years. Right now India is the world's second largest producer of food next to China, and certainly has the potential of becoming the biggest producer in the years to come. The total food production in India is expected to grow by leaps and bounds in the next decade primarily because of the growing segment of young professionals and...
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...Domino’s Pizza Case: Geographical integration facing local specificities The U.S. Pizza Industry is not really attractive due to a lack of concentration¹ in the domestic market according to Porter’s five forces analysis. Despite this obvious lack of attractiveness, Domino’s Pizza (later referred to as «Domino’s») were able to make a 8% profit² relying on an inimitable competitive advantage: the 30-minute delivery guarantee made possible by a very specific computer system developed by the company. Facing few growth opportunities in the domestic market, the company decided to adopt a geographical integration strategy in order to increase market shares. Since market entry is riskier when there are cultural differences between the company and the new market, Domino’s adopted a master franchise model of operations that allowed the company to minimize its risks in foreign markets while earning higher returns through the royalties system. This memo addresses the question why Domino’s Pizza have been so successful in some countries and failed miserably in others whereas it was using the same franchising agreement system in every foreign country. To this end, we will highlight key success factors of geographical expansion through the franchise system: the company’s ability to transfer their resources to franchisees and to adapt to local tastes. We will then suggest Domino’s to improve their appraisal of the local environment and ensure better respect of their procedures to achieve higher...
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...Domino’s Pizza Executive summary: Domino’s Pizza is a most important pizza shop in UK and in the world serving one of the best quality pizzas while establishing and maintaining the health standards by using freshly made dough and other products. The plan was to make Domino’s Pizza a well-known brand and to be the first choice for pizza lovers. Domino’s Pizza aim is to produce different multiplicity of pizza and allow customers to customise their own choice of pizzas by offering them variety of toppings. While making their own selection of pizzas with a reasonable price and making important offers attracting in new customers. Domino’s quickly became the premium pizza takeaway, serving locals and focusing on all categories of people (student, family, alone person ...). An exciting menu of 14 different pizzas with an option of having four diverse range of dough. The main aim of Domino’s pizza is to make best quality pizzas and offer best value for the customer, so their values are summed up: “Sell more pizza, have more fun!” Mission: The mission of Domino’s Pizza is to be the best pizza delivery company in the world. Domino’s offers the finest customer services. So, Domino’s pizza has a passion to serve delicious pizzas. Vision: Domino’s Pizza wants to be the pizza first choice in the world that is says to detain half of pizza’s market. They aim to open 50 new stores each year. So today, they are working towards their goal of opening 1,000 stores by 2017. Objectives:...
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... Describe the nature of the organization, its size, and any specific human resource challenges it faces. Domino’s Pizza is a multi-billion dollar a year enterprise. The company operates through a network of roughly 9,000 stores scattered throughout the 50 states and located in over 60 countries (DATAMONITOR: Domnino's Pizza, Inc., 2010). Since the first Domino’s franchise opened in Ypsilanti, Michigan in 1967, the pioneering giant of pizza delivery has established itself as a household name (Lief, 2008). However, maintaining a position of leadership in this extremely competitive business has required the organization to adopt several unique methods of oversight. Domino’s maintains a direct influence in the manufacturing and delivery of many of their ingredients. The company “operates 16 dough manufacturing and supply chain centers” and even processes many of its own vegetables. (DATAMONITOR: Domnino's Pizza, Inc., 2010). Additionally, franchisees in the US are prohibited from having any commercial interest other than pizza as a means of ensuring that they stay focused and committed to the corporate goal (Lief, 2008). Domino’s rather unique human resource challenge of hiring and training entry level employees to spend most of their time away from an office is no easy task. Domino’s drivers cover 10 million miles each week in the U.S. alone (About Domino's Pizza, 2010). Most of these drivers display the distinctive company logo affixed to the roof of their automobile...
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...Domino’s Pizza: Marketing Research Report Submitted By: Dagar Katyal (FT12318) Mohammad Khurram Mirza (FT12335) Prachi Sawant Shuchita Vivek Joseph Domino’s Pizza: June 1, 2011 Contents 1. INTRODUCTION ............................................................................................................................... 2 1.1 History ..................................................................................................................................... 2 1.2 Domino’s in Indian Market ..................................................................................................... 3 1.3 Organizational Structure Jubilant Food works ........................................................................ 3 2. Food Industry in India ..................................................................................................................... 4 2.1 Growth of the Quick Service Restaurant (“QSR”) industry ..................................................... 4 3. Financial Analysis ............................................................................................................................ 5 3.1 Year on Year Analysis .............................................................................................................. 5 3.2 Profitability Ratio - Profit Margins .......................................................................................... 5 3.3 Profitability Ratio - Return on Long Term Funds ...............
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... 1. History and Major Activities As popular brand offering pizza and franchise opportunities, Domino’s Pizza Enterprises Limited (Domino’s) has evolved into the largest pizza chain in Australia in both network store numbers and network sales, boasting more than 800 stores and over 16500 staff across five countries (The Facts, 2013). The first Australian Domino’s store opened in 1983 and immediately became the first pizza maker in Australia to offer home delivery service (The Facts, 2013). In 2003, Domino’s chose New Zealand as its first overseas market to expand, and two years later, it successfully listed on the Australian Stock Exchange thus becoming the first and only publicly-listed pizza maker (The Facts, 2013). 2006 became another significant year for Domino’s because the first foothold was made in Europe for its expansion (The Facts, 2013). More recently, digital and online development and product innovation became Domino’s core operations so that the business has been growing from a pizza business to an online digital business (Domino’s Pizza Enterprises Limited, 2013). For example, Domino’s became the first pizza maker in the world to offer Facebook ordering, and launched a Real-time Feedback App to get information to improve services and operations (The Facts, 2013). More importantly, to comply with the social contract, Domino’s never forgets to give back to the communities by food donations, offering disaster relief and volunteer...
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