...Analysis and Target Markets 7 6. Marketing Program 7 Price Strategy 7 Promotion Strategy 8 7. Sales Forecast 8 8. Implementation 8 Marketing Organization 8 Marketing Activities 8 9. Evaluation 9 Appendix A – Non Member Revenue Projections 10 Appendix B – Income Statement 11 Appendix C – Golf Courses Available on E6Golf Software 13 Appendix D – Marketing Budget 14 Appendix E – Marketing/Activities Plan 2014 – 2015 15 Bibliography 16 1. Executive Summary The following plan outlines the marketing strategy and tactics for introducing virtual golf to Fox Haven Golf and Country Club (FHGCC), a golf course currently operating in High Level, AB. This is the only golf course in the High Level area, the closest other courses being in La Crete and Fort Vermillion, both over an hour’s drive from High Level. FHGCC will build and open a 10 room Virtual Golf Centre at its current location. FHGCC will target this new venture at its current membership of approximately 120, while opening its doors to new golfers and those wishing to remain active over the long winter months. 2. Current Business Operations FHGCC is an 18-hole, par 72, parkland style golf course and driving range. Although small in length (6648 yards from the back tees, 5492 yards from forward tees), it provides a challenge for golfers of all abilities, with water hazards on ten of the holes, and well placed bunkers around the course. The club runs a Men’s and Ladies’ League (Men’s – Tuesday Evening...
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...Industry: Adjustments and Upgrading Series 2008-08 Oscar Lagman The DLSU-AKI Working Paper Series represents research in progress. This paper is preliminary, unreviewed and subject to further revisions and final editing. The views and opinions in this paper are of the author(s) and do not represent the position or opinions of DLSU-AKI or its Members, nor the official position of any staff members. Limited copies of this paper can be requested from DLSU-Angelo King Institute, Room LS223, De La Salle University, 2401 Taft Avenue, 1004 Manila, Philippines. Please request papers by number and title. Tel. No: (632) 524-5333; (632) 524-5369; Fax No: (632) 524-5347. DLSU-AKI Working Paper Series 2008-08 Table of Contents Abstract Introduction Philippine Tourism Attractions Deterrents to the Growth of Tourism Isolation of Major Destinations Boracay Palawan Camiguin Bohol The DOT’s ational Tourism Strategy Development of Cluster Destinations Packaged Tours The Department of Tourism Marketing Effort Public-Private Sector Partnership in Tourism Development The PCCI BIZTOURS 5 Marketing the Ilocandia Region Conclusion - A Bright Outlook 3 4 6 7 9 9 9 10 10 12 14 17 20 21 22 23 25 RP-US FTA: Philippine Tourism Industry 2 May 2008 DLSU-AKI Working Paper Series 2008-08 Abstract Tourism plays an important role in the socio-economic development of a country. This paper examined the Philippine’s tourism attractions, particularly major destinations like Boracay,...
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...The Florida State University DigiNole Commons Electronic Theses, Treatises and Dissertations The Graduate School 2-5-2009 The Social Impact of Corporate Social Responsibility: A Case Study Brooke Ellen Forester Florida State University Follow this and additional works at: http://diginole.lib.fsu.edu/etd Recommended Citation Forester, Brooke Ellen, "The Social Impact of Corporate Social Responsibility: A Case Study" (2009). Electronic Theses, Treatises and Dissertations. Paper 4418. This Dissertation - Open Access is brought to you for free and open access by the The Graduate School at DigiNole Commons. It has been accepted for inclusion in Electronic Theses, Treatises and Dissertations by an authorized administrator of DigiNole Commons. For more information, please contact lib-ir@fsu.edu. FLORIDA STATE UNIVERSITY COLLEGE OF EDUCATION THE SOCIAL IMPACT OF CORPORATE SOCIAL RESPONSIBILITY: A CASE STUDY By BROOKE E. FORESTER A Dissertation submitted to the Department of Sport Management, Recreation Management, and Physical Education in partial fulfillment of the requirements for the degree of Doctor of Philosophy Degree Awarded: Spring Semester, 2009 i The members of the Committee approved the Dissertation of Brooke Ellen Forester defended on February 5, 2009. ________________________ Michael Mondello Professor Co-Directing Dissertation ________________________ R. Aubrey Kent Professor Co-Directing Dissertation ________________________ Robert Brymer Outside Committee...
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...Ingroups, Outgroups, and Their Affect on Behaviors We as humans tend to relate to those that are similar to us, and tend to alienate those that we deem as different than us. Whether it is by race, gender, culture, or religion, it is something that is almost always present in human interactions, and often times can be completely subconscious. In our textbook Interpersonal Communication by Kory Floyd, an ingroup is defined as “A group of people with whom one identifies.” An outgroup is conversely defined as “A group of people whom one does not identify.” Henri Tajfel first coined this terminology while he was working to devise his social identity theory. These ideas of classifying people into ingroups and outgroups can lead to many different social behaviors in society. Three major phenomena that are most commonly linked with ingroups and outgroups are, ingroup bias, social influence, and group homogeneity. Better understanding of these four ideas, and how they work with and against each other will allow for a clearer appreciation of why many different interpersonal interactions take place in the manner that they do. Henri Tajfel pioneered these concepts in 1970 when he was investigating his concept of social identity theory. In his study, titled Experiments in Intergroup Discrimination, the aim of his experiments was to, “Demonstrate that merely putting people into groups (categorization) is sufficient for people to discriminate in favor of their own group and against members...
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...trying to persuade you of something in some way? Most rhetoricians—that's people who think about argument and language—agree that there are three basic ways to appeal to an audience. You can appeal to logic. That is, you can lay out your argument in clear, coherent steps, so your reader or listener can see how you get from one conclusion to the next. Or you can appeal to authority. Here you may want to find experts or facts to support your argument—think about Tiger Woods endorsing golf clubs. (Of course, do we also trust Tiger to advise us on buying watches? Not so clear.) Or you can appeal to emotion. Emotional appeals can be extremely powerful, especially when you are able to relate your argument to your readers' values or needs. Most good arguments make use of all three appeals in some way. But how do you actually construct an argument? First things first: the thesis. The thesis is probably the single most important sentence in the entire paper, because it's what every other element of the paper is working to support. It's the anchor, providing a point for both the reader and you, the writer, to come back to. This puts a lot of pressure on you to choose a good thesis statement, but...
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...Lotus Rental Going Green Richard Huerta, Mona Miles, Timothy Likens COM/215 April 27, 2014 Whitney Bell Alternate-Fueled Vehicles Going green is becoming more and more popular with advances in technology. One way is to own a vehicle that uses other than fossil fuels. Automobiles in the last 10 years have evolved from using gasoline and diesel as a primary power source, and now include features once only seen in luxury cars. Introducing them to a rental car company may give it more of a variety to offer its customers. Introduction This paper is to introduce the idea of the integration of alternate-fueled vehicles into the Lotus Rental Car Company and the feasibility to do so to the Chief Financial Officer. There are numerous factors to consider. A large purchase, especially for vehicles, requires in-depth research and weighing of advantages and disadvantages that need to be evaluated. Alternate Fuel Sources There are a few power source options when looking to buy or lease alternate fueled vehicles; ethanol; flex-fuel; hybrid; electric; and natural gas. Alternate fuel source seem to be attractive for consumers as the high prices for fossil fuels continue to climb. With the purchase of new fuel-saving vehicles in mind, each fuel source will be examined. Each type of fuel does have its own great benefit as well as drawback. Ethanol Ethanol is a fuel that is usually comprised of 10% gasoline and 90% ethanol. The more commonly known mixture is 15% and...
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...This paper is submitted only as an example of a mental health survey and may not be plagiarized in part or whole. This paper is property of the respective authors and may not be copied or quoted in any form. Mental Health Windshield Survey 2010 Census Data Summary:Prior to starting, research 2010 census data for the county you select http://quickfacts.census.gov/qfd/states/12000.html Include age, race, household types, growth patterns, unemployment rate, etc. Include a summary paragraph here: | The population estimate for the city of Venice for 2011 is 20897. This is an increase by .7% from 2010 which was estimated at 20748. Persons over 65 represented a whopping 57% while younger than 18 stood at 7.5% Caucasians accounted for 97.3% of the population with 93% being a high school graduate or higher. The home ownership rate is 73% with the median income being 48K. Venice city covers a mere 15.27 square miles but abounds with things do, places to eat and people to meet, most of who are retired of course. | Boundaries: Select an urban area with walking traffic/business storefronts. Attach a Google map with at least an 8 x 8 block boundary highlighted. Does the neighborhood have an identity or name? Do you see it displayed? Are there unofficial names for the area? Is the area primarily commercial, industrial or residential or a mix? | From quaint boutiques to modern department stores, the area of Venice we explored had almost everything within bike riding distance...
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...the supplies of coal, oil, and natural gas, but we processed them negligently, so our waters, atmosphere, and land are polluted as a result of it. Earth has no rights, unlike us, humans, that are protected by the constitution of the country we reside in. How will Earth defend itself from the species that has the most judgment on the planet and it still ignores the signs that the planet is sending us: ozone layer is thinning, global warming, ice caps are melting, fish dying in the rivers and oceans due to contamination, extinction rates skyrocketing due to deforestation and urbanization. The impact of hundreds of species being extinct and hundreds other considered endangered is also mentioned in Reading Literature and Writing Argument “research shows that preserving species of plants and animals is intrinsically related to the preservation of our own viability as a species” (James and Merickel 279). The planet will not fight back, we are to make a change in our ways and fix the wrong we have done. Deforestation harms the planet, because trees absorb carbon dioxide and other dangerous gases and emit Oxygen. Cutting more trees, for development or urban...
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...Elizabeth Meushaw English 101 Prof. Wert 3-29-2012 A Simple Ouch Will Suffice Tattoos and piercings are simply very silly. People who have known me for a long time know that I would never ever get any tattoos or piercings other than on my ears. I just saw very little point in ruining one’s body for a “look.” So why, you may ask, am I sitting here with my tongue the size of a golf ball? Well, I have a story to tell I just hope any questions you have will be answered, after I inform you of my experience with my piercing. It all started when I was 8 my sister decided to get her seventh tattoo and brought me along so my parents wouldn’t suspect anything, and instead they simply assumed we were taking a stroll on the boardwalk. As I watched my older sister get some stupid spider forever imbedded into her hip for no apparent reason I questioned her sanity. Everyone was so excited about this and I couldn’t see why it was cool, and I couldn’t see why my parents were so furious about it either. This gave me a terrible brilliant idea. Being the snack lover everyone knows and loves today I always tried to scam my classmates’ lunch money from them; this silly tattoo thing seemed perfect. As soon as I got back to school I started “Elizabeth’s tattoo station” 25 cents a tat! Business was booming I had my sharpie all ready and I was getting everyone, yet I still couldn’t wrap my head around why these stupid kids would pay me to scribble sharpie on their arm, but hey don’t question a working...
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...1) Ted Devine, CEO Insureon Inside the LaSalle Atrium Building in downtown Chicago, a short walk from Lake Michigan, Insureon CEO Ted Devine has his desk arranged in one corner of the company's open-plan office space. The CFO is adjacent. The head of marketing sits just 15 feet away, and the head of sales is nearby. There are no offices--not even cubicle dividers. In fact, from where Devine sits, he can look out on all 20 of his employees at company headquarters. Devine came to Insureon in 2011 from Aon Risk Services, where, as president, he worked in a more traditional setting, one befitting the guy in charge of an operation with 28,000 employees and $5 billion in annual revenue. But it drove him crazy, Devine says, to sit in his resplendent office and see people lining up in the hallway outside, as if waiting to be granted an audience with the pope. So for Devine, the open floor plan he instituted at Insureon conveys a message that extends far beyond any interior design aesthetic. It goes to the heart of the company's management style and workplace culture. It symbolizes an openness of spirit and Devine's availability to everyone in the company, no matter their station--and no waiting required. "For me it says a couple things about leadership," he says. "One is: No walls, no barriers, no hierarchy. Everybody can talk to everybody. Everybody can participate in a decision. We work together, and that's very important in leadership." In his eagerness to tear down the...
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...Alfred J Haines Eng 215 Dr. Melissa Olt Research Paper Dec. 18, 2011 Abstract The Man Machine Love-Hate relationship is examined and the eventual blending of the two to create an augmented form of reality. The problems with such a task are not only with the hardware but with the Human sense of spiritual bonding to the past. A past imbued with fear, pain and hardship, a meta-ethnic past that some long for and believe to have been a simpler time. The Personal Computer will someday become an invisible extension of our minds with no peripherals nor external hardware to obstruct the users from achieving their creative goals. From its beginning mechanical computers have frightened Humans who believed that they would be replaced by these thinking machines. The human beings mechanical mobility has evolved out of our spirits need to interact with the universe and the next step, the one that frees mankind from physical limitations will be the use of machines that will be ubiquitous, in effect, working as natural extensions of the body. The continuous innovations in electronics are making more and more components ubiquitous. The convergence of man and machine requires that computers become an integral part of the human body. The hurdles are many and those in opposition of such a world are afraid that these changes can only come about with the sacrifice of the soul. The last huddle that will stand in mans way of a true Man-Machine interface may well be one of posed by the...
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...OUR GROUP 02 GRO UP M A N A GE ME N T R E P OR T 02.1 02.2 02.3 02.4 02.5 02.6 02.7 02.8 02.9 02.10 adidas Group Worldwide 66 Major Sporting Events 2014 67 Group Strategy 68 Global Sales Strategy 72 Global Brands Strategy 77 Other Businesses Strategy 86 Global Operations 94 Research and Development 99 Employees105 Sustainability111 G R O U P M A N A G E M E N T R E P O R T: This report contains the Group Management Report of the adidas Group, comprising adidas AG and its consolidated subsidiaries, and the Management Report of adidas AG. 1 Group Management Report – Our Group adidas Group Worldwide / 02.1 / adidas Group Worldwide Percentage of Group sales 26 23 Western Europe North America 8 3 1 4 2 13 6 12 Greater China 7 10 European Emerging Markets 5 9 20 13 66 11 15 Latin America Other Asian Markets 1 adidas North America, Portland/Oregon, USA 6 adidas International Trading, Amsterdam, Netherlands 2 TaylorMade-adidas Golf Headquarters, Carlsbad/California, USA 7 adidas Group Headquarters, Herzogenaurach, Germany 3 Reebok-CCM Hockey Headquarters, Montreal/Quebec, Canada 8 adidas Group Russia, Moscow, Russia 9 4 Reebok International Headquarters, The Rockport Company Headquarters, Canton/Massachusetts, USA adidas Global Sourcing, Hong Kong, China ...
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...TextRESORT HOTEL AND GOLF COURSE MARKET ANALYSIS AND PRELIMINARY VALUE ESTIMATE COUGAR CANYON TRINIDAD, COLORADO PREPARED FOR: COLARELLI INTERNATIONAL RESORTS AND LIVING, LLC Economic & Market Research / Land & Development Planning Landscape Architecture / Community Planning & Design Golf Feasibility Analysis FINE RESORT HOTEL AND GOLF COURSE MARKET ANALYSIS AND PRELIMINARY VALUE ESTIMATE COUGAR CANYON TRINIDAD, COLORADO PREPARED FOR: COLARELLI INTERNATIONAL RESORTS AND FINE LIVING, LLC January 16, 2012 PREPARED BY: Economic & Market Research / Land & Development Planning Landscape Architecture / Community Planning & Design Golf Feasibility Analysis TABLE OF CONTENTS Page Executive Summary ............................................................................................................. i I. Introduction ............................................................................................................ 1 II. Cougar Canyon Site Description ................................................................................ 4 III. Hotel Market Analysis A. B. C. D. IV. National and Regional Trends ....................................................................... 26 Tourism and Visitation 1. General Visitation Trends. ........................................................................ 28 2. Visitor Expenditures. .......................................................................
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...RO D U CT S W H I C H A R E B A S E D O N A S I M P L E P R I N C I P L E T H AT I S T H E F O U N DAT I O N O F O U R E N T I R E C R E AT IV E P RO C E S S – A PA S S I O N F O R CA R S . A PA S S I O N W E WO U L D L I K E TO S H A R E W I T H YO U . > > > E AC H B R A N D I S A WO R L D O F I T S OW N . 4 06 10 12 14 Board of Management/Supervisory Board Report of the Supervisory Board The Board of Management Letter to our Shareholders Group values Financial Communication 18 Volkswagen share 24 Value-based management 26 Corporate Governance 30 40 46 50 53 58 60 66 Management Report Business development Net assets, financial position and earnings performance Volkswagen AG (condensed, according to German Commercial Code) Research and development Business processes Legal matters Risk report Outlook contents 40 ▼ net assets, financial position and earnings performance Sales revenue at prior year level Despite the negative effect of exchange rate movements, the Volkswagen Group generated sales revenue at the level of the previous year. However, earnings reflected unfavourable underlying conditions and special items. 12 ▼ letter to our shareholders Change and progress Our efforts are targeted at the goal of continuously enhancing the value of the Company as you, our shareholders, perceive it. 12 ▼ 14 ▼ 18 ▼ volkswagen share An attractive investment Despite difficult market conditions, the Volkswagen share has been attractive for analysts...
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...that represent certain racial affiliations. We do not have the daily fights that some neighborhoods go through on a regular basis, striving for equality. Why? My community is overwhelmingly white. A person would have to struggle to find the minorities in my town. Is that a blessing for our community or a setback? While others are learning how to get along with each other, we need to learn how to open the doors and our minds to welcoming others into our community. If you were to drive into the community in which I live, you would think you are driving into a fairytale. The entrance to our town is just like arriving in Mayberry. The streets are lined with old oak trees and the generation old homes are a picture of perfection with their manicured lawns and porch swings. In my hometown people really do sit outside and wave at you as you drive by. Women sit together sipping sweet tea while the men gather in the garage chatting about golf or the tools they have accumulated. People stroll along the sidewalks around town square shopping and chatting at the local coffee shops. Neighborhoods throw block parties, kids play outside with each other and it is true as with any small community, they know everything about everyone. Sounds like a fairytale, I know. Growing up here was a dream. It was the best childhood anyone could ask for. Considering I was adopted and had a quite difficult life prior to coming to my adopted family, Crown Point felt like it was too good to be true. I played...
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