...Report on DTH Services in India Hyderabad Business School Team Members Name : Janardhan Samba Murthy Roll No: 2225112112 Email ID : janardhansambamurthyrock@gmail.com Name : R.Kavya Roll No: 2225112130 Email ID : Introduction: In earlier days there was only one TV channel in India. That is “Doordarshan” which was owned and operated by government of India. At the time of 90’s every home which had a TV set used to have its own antenna to capture the signals. The Cable Television Ordinance Law was passed in January 1995. This enabled cable operators to feed channels and later on private companies were allowed to air their own channels and this led to the explosive growth in number of TV channels and number of cable operators. The growth of TV channels & cable operators created a big industry and market opportunities. There were as many as 1, 00,000 cable operators across India until few years back. However the services provided by cable operators were poor. The strikes, increase in tariff plan, selective broadcast and poor services were major cause of dissatisfaction among the customers. This has created an opportunity for DTH. What is DTH? DTH stands for Direct-To-Home, it’s a system that allows you to have a personal dish antenna how cable operators do, except it’s much smaller in size, this antenna can be fixed on your terrace and receives transmissions directly from a satellite, hence it is called as a direct to home service. Direct to home is different...
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... DTH(DIRECT TO HOME TELIVISION) ABSTRACT DTH is a new technology and it has matured to its full potential in other parts of the world. There are many application has been found everyday for exploitation of benefits of DTH. The word ‘DTH’ is synonymous with transmission of digital video channel to home subscriber’s using a small dish antenna. The DTH utilizes a technology which enables a home to receive high speed internet broadband access data communication, voice over internet protocol (IP) telephony and much more using an open standard Digital Video Broadcasting (DVB) technology. The video channels are received with a suitable set top box. Capable of demodulating Motion Picture Engineering Group (MPEG-2) standard videos. It is for the return channel required for other services such as voice over internet protocol and broadband access data communications, that a return channel is also required for the home terminal. The return channel via the satellite is called RCS and is an open standard. Hardware compatible with DVB-RCS technology are readily available in the market in both Ku-band and C-band. DVB-RCS is an international open standard for multimedia satellite network where the return data rates in access of 2 Mbps are possible using low cost user terminals. The forward ink is usually at 40 Mbps. Today, most satellite TV customers in developed television markets get their programming through a direct broadcast satellite (DBS) provider...
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...BM College Of Management and Research, Indore “Major Research Project” (Submitted towards the Partial Fulfillment of Master of Business Administration Awarded by DAVV, Indore) ON "An analysis of service compatibility of DTH companies with special reference to Videocon D2h & Sun TV” BM College Indore MBA IV Semester 2011-2013 Project Guide Research Student PROF.SONU AGRAWAL Nitin Sahu MBA IV Semester BM College Of Management and Research, Indore (i) CERTIFICATE This is to certify that Nitin Sahu has undergone project entitled "An analysis of service compatibility of DTH companies with special reference to Videocon D2h & Sun TV” towards the partial fulfillment of his/her two years Master Degree of Business Administration (MBA) Successfully. He has carried out this project with full sincerity and dedication and the work is original and genuine. Project Guide Director (BMCMR) External Examiner PROF.SONU AGRAWAL BM COLLEGE OF MANAGEMENT AND RESEARCH, INDORE (ii) DECLARATION I hereby declare that project entitled “An analysis of service compatibility of DTH companies with special reference to Videocon D2h & Sun TV “is authentic and I have put in my efforts meticulously to make this project to come up to the expectations and pragmatically viable. I also ensure that the research work done by me is completely original and analyzed by me and have not been copied from any other source. Research Student Nitin Sahu MBA IV Semester...
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...Chapter 1 (Introduction) INTRODUCTION:- The way DTH reaches a consumer's home is different from the way cable TV does. In DTH, TV channels would be transmitted from the satellite to a small dish antenna mounted on the window or rooftop of the subscriber's home. So the broadcaster directly connects to the user. The middlemen like local cable operators are not there in the picture. DTH can also reach the remotest of areas since it does away with the intermediate step of a cable operator and the wires (cables) that come from the cable operator to your house. As we explained above, in DTH signals directly come from the satellite to your DTH dish. Also, with DTH, a user can scan nearly 700 channels! DTH offers better quality picture than cable TV. This is because cable TV in India is analog. Despite digital transmission and reception, the cable transmission is still analog. DTH offers stereophonic sound effects. It can also reach remote areas where terrestrial transmission and cable TV have failed to... From slums to high rises, interior villages to the swankiest locations, one consumer electronic appliance that you’ll see in Indian homes is the TV. A report from a market research firm pegs TV sales at 1.87 corer units in 2011, with a growth rate of 9 per cent per annum. In the mid 80s, after the Asian Games had kicked off the television revolution in India, the content provider was the state channel Doordarshan. There were no...
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...DTH IN INDIA y www.trai.gov.in y Dish TV India limited result quarter ended June 30, 2010 y y y y y y y y y y y y y y y y y y y y y y y http://en.wikipedia.org http://economictimes.indiatimes.com www.dddirectplus.in www.indiandth.com www.airtel.in www.rapidtvnews.com http://b4tea.com http://trak.in www.tatasky.com http://googleads.g.doubleclick.net www.indiadth.in http://www.indiantelevision.com/headline aug108.php http://dthnews.mediadir.in http://dataxisnews.com http://news.outlookindia.com http://www.pitchonnet.com www.bigtv.co.in http://www.sundirect.in http://www.sundirect.in http://www.d2h.com http://www.ddinews.gov.in http://www.bigtv.co.in http://www.dishtv.in WHAT IS DTH? INDIAN DTH INDUSTRY OVERVIEW: DIFFERENT PLAYERS IN INDIAN DTH SPACE PROFILE OF DIFFERENT PLAYERS: DD DIRECT+: DISH TV: SUN DIRECT: TATA Sky: AIRTEL DIGITAL TV: BIG TV: VIDEOCON D2H: MARKET SHARE OF DIFFERENT PLAYERS: MARKETING STRATEGIES OF DIFFERENT PLAYERS: SWOT ANALYSIS: STRENGTH: WEAKNESS: OPPORTUNITIES: THREATS: CABLE TV VS DTH: INNOVATION IN DTH: CONSUMER CHOICE: REVENUE FACTOR: SUBSTITUTES: GOVERMENT POLICIES: LATEST RECOMMENDATIONS BY TRAI: DTH FORECAST: REFERENCES: y Economic growth of the country in general and rising disposable income levels. y Gradually liberalizing attitude of the government. y Greater interface with international companies . y Privatization and growth of the radio industry . y Advancement in Technology . y Favourable regulatory...
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...Study & Analyzing Customer Buying Behavior in the changing DTH Environment Dish TV India Pvt. Ltd. Submitted by Tamal Kundu Academic year 2012-14 2012163 NIILM CMS Mentored by Prof. Ritu Srivastava NIILM CMS Greater Noida Certificate of Completion from Faculty Guide This is to certify that Summer Project Report on “Study and Analyze the consumer buying behavior in the fast changing DTH environment” prepared by Tamal Kundu Roll No. 2012163 of PGDM 2012-14 Batch is his genuine effort under my guidance and supervision. Signatures of mentor Signature of Student Mentor: Prof. Ritu Srivastava Name of Student: Tamal Kundu 2 DECLARATION I Tamal Kundu, a student of NIILM-CMS hereby declare that I completed my Summer Project titled, “Studying & analyzing the customer buying behavior in the fastest changing DTH environment” in the duration of six weeks i.e., from 20th April 2013 to 31st May 2013 under the able guidance of Mr. Mukesh Chaudhury & Mr.Gautam Sinha. The information presented here is correct and true to the best of my knowledge. Name: TAMAL KUNDU 3 ACKNOWLEDGEMENT I would like to express my heartiest thanks and appreciation to all those who were associated with my summer project which enhanced my knowledge and understanding of the corporate world greatly. First of all I would like to thank our president Dr. S. Neelamegham (NIILM-CMS) for giving us an opportunity of having this corporate exposure for 6 weeks. I would also like to...
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...What is DTH service? The Direct-To-Home (DTH) service is a digital satellite service that provides television services direct to subscribers anywhere in the country. Since it makes use of wireless technology, programs are sent to the subscriber's television direct from the satellite, eliminating the need for cables and any cable infrastructure. This is particularly valuable in remote and difficult to reach areas where cable and in many cases, terrestrial television services are poor or non existent. DTH services also provide the finest of picture and sound quality which is considered to be second to none worldwide. Now surround sound, home theaters, live concerts and daily television programming are all delivered to your home with the same quality as any modern movie theater What are the advantages of DTH over cable? Dynamic Program Packages to choose from. You only pay for what you want to watch. It is not an all or nothing proposition like most cable are Premium Channels, your choice, selectable anytime by a simple call to our Customer Service Center Advanced Viewing Control Features like the Electronic Program Guide (EPG) which provides you with the current and next program on all channels, Parental Lock which safeguards your children’s viewing options, and Pre-booked Pay-Per-View and Impulse Pay-Per-View - Watch that boxing or golf match, horse racing or Olympic events you have been waiting to see - in the comfort of your own home. Who does the installation? Our dealers...
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...ntroduction to DTH Services DTH stands for Direct-To-Home television. DTH is defined as the reception of satellite programmes with a personal dish in an individual home. How does DTH work? A DTH network consists of a broadcasting centre, satellites, encoders, multiplexers, modulators and DTH receivers. A DTH service provider has to lease Ku-band transponders from the satellite. The encoder converts the audio, video and data signals into the digital format and the multiplexer mixes these signals. At the user end, there will be a small dish antenna and set-top boxes to decode and view numerous channels. On the user's end, receiving dishes can be as small as 45 cm in diameter. DTH is an encrypted transmission that travels to the consumer directly through a satellite. DTH transmission is received directly by the consumer at his end through the small dish antenna. A set-top box, unlike the regular cable connection, decodes the encrypted transmission. Difference Is this essay helpful? Join OPPapers to read more and access more than 470,000 just like it! get better grades between DTH & Cable TV :- The way DTH reaches a consumer's home is different from the way cable TV does. In DTH, TV channels would be transmitted from the satellite to a small dish antenna mounted on the window or rooftop of the subscriber's home. So the broadcaster directly connects to the user. The middlemen like local cable operators are not there in the picture. DTH can also reach the remotest...
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...CASE STUDY 2 1) Do you think Amazon Fire Home Hub as described in Nidhi’s proposal is the right strategy for Amazon to pursue and why? After carefully analyzing Nidhi’s proposal we came to conclusion that Nidhi’s proposal have certain limitations: 1. According to Nidhi’s proposal, Amazon will allow the users to choose from a list of ISPs and DTH providers. But as we know in existing model, DTH provider use their own set top box (hardware). So it is very less likely that they will allow their services to be used using Amazon fire hub.(What will they do with their hardware in case they decide to go with Amazon fire hub) 2. Major players who have the capability to provide both DTH and Internet services have potential to provide a product like Amazon fire hub by investing in R&D. So it is very less likely that there will be any alliance with them either in short term or long term. 3. In fact, concept of providing a list seems to be unfeasible. For example: say I am company A providing DTH services to customer X using Amazon fire hub. Now customer X wants to move to company B who also provide DTH service. Now in this case company A is losing its customer to company B. Same thing can happen to company B as well. So in this model as there is more flexibility for the customer to move, higher is the risk for company to lose its customer. This is something which is undesirable by any company. Business Plan for Amazon Fire Home Hub 1 COMPANY SUMMARY Amazon.com which is the largest...
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...Table of Contents I. Introduction 2 II. DTH Industry in India 3 Industry Snapshot 3 Major Geographical Regions 3 Key market trends 3 Typical price points 3 Market share of key players 3 Growth Drivers 3 Future Outlook 3 Porter 5 forces model for DTH Industry 4 Supplier Power 4 Buyer Power 4 Competitive Rivalry: 4 Threat of Substitution: 4 Threat of New Entry: 4 Tata Sky: The Subject of Market Research 4 Segmentation 5 Targeting 5 Positioning 5 SWOT Analysis 6 Field Study and Survey 6 Online Survey and Results: 7 Marketing Mix 8 Product: 8 Price: 8 Promotion: 8 Place: 8 Conclusion 8 References 8 I. Introduction What is the very first thing or imagery that comes to our mind when we say the acronym DTH? Maybe we visualize Shahrukh Khan in his signature lover-boy arms-wide-spread pose urging us to wish for more (Dish Karo, Wish Karo). Maybe we think about a certain Bunty’s mummy, who is a housewife, speaking fluent English she has learnt from Tata Sky Active English Speaking course; or Reliance urging us to go BIG (TV ho toh BIG ho). Depending on the customer base and loyalty, different people will have different imagery of DTH. During the last decade of the twentieth century, introduction of the cable TV operators in India took the TV industry by a storm. With channels like SONY, Star Plus entering the Indian TV industry through cable, the evergreen Doordarshan faced stiff competition to thrive in their otherwise monopolized...
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...Development Center, IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad 501 504, Andhra Pradesh, India or email: info@ibscdc.org www.ibscdc.org | QM0006Customer Satisfaction with DTH Services in IndiaSince Cable TV entered India in 1992, entertainment on television has grown rapidly. Out of the 71 million TV households in 1999, 32 million had access to Cable TV. However, along with the soaring viewership, complaints on quality also increased. Digitalisation of Cable TV took a new form when Direct-To-Home (DTH) was launched in India in 2003.The DTH service is an encrypted transmission. It is a digital satellite service that provides television services direct to subscribers anywhere within the country. Unlike the regular cable connection, the Set- Top-Box (STB) decodes the encrypted transmission. Since it makes use of wireless technology, programmes are sent to the subscriber’s television direct from the satellite. This eliminates the need for cables and cable infrastructure. DTH service is particularly effective in remote areas, where cables and even normal television services are poor or nonexistent. These services provide the finest picture and sound quality. Like the quality of any modern movie theatre, DTH also provides the best quality surround sound.Although DTH services were proposed in India way back in 1996, it was not permitted until 2003....
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...DTH (Direct To Home) is the transmission mode by which satellite TV programming can be received at home. Currently there are six main DTH providers in India, namely Dish TV, TataSky, Big TV, Airtel Digital, Sun Direct and Videocon D2H. Direct To Home (DTH) is the primary alternative if you don’t want to depend on local cable operators. We frequently face Cable TV outages and breakdowns and in most cases the service is not dependable. Since DTH signals come directly from the broadcast satellite to the consumer’s dish, it can even reach remote places without any cable running through the streets and highways. With the widespread implementation of Conditional Access System (CAS) throughout India, DTH is a good alternative. Having many service providers makes it difficult to choose from. To select a DTH provider, we have to consider various factors such as picture quality, transmission during rough weather, suitability of the plans / packages, package pricing, and other value added services. The DTH service quality depends on the signal strength, so it is always better to check for excellent reception in your area. DTH services offer MPEG4 quality or DVD quality or MPEG4 with DVB-S2 digital transmission. MPEG4 with DVB-S2 (Digital Video Broadcasting) has provision for HD quality, but not implemented yet. It also allows for enhanced interactive services with access to the Internet. Airtel and Videocon offer MPEG4 with DVB-S2. Almost each DTH provider has special packs for the southern...
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...sound music to the ears of all the DTH service providers planning to increase their market share many fold. The potential of DTH in Indian market is seemingly substantial. This has motivated us to undertake a market research project to analyze and assess the future prospects of its acceptability and growth in India. To make our project comprehensive and to make our results conclusive, we have done a thorough analysis in terms of in-depth primary and secondary research. Scanning through articles pertaining to DTH in newspapers, magazines and internet; interviewing dealers and marketers, sales executives; getting questionnaires filled by 250 respondents; we are confident that our findings present the facts as they are. The whole project has been so designed that it not only meets the requirements of our course curriculum, it also will be useful to existing and coming DTH service providers. Research Methodology Our report is an integral part of my Market Research paper, 3rd Semester of my Bachelor of Business Studies (BBS) course at Shaheed Sukhdev College of Business Studies, D.U. this project has been prepared under the guidance of our subject teacher, Mrs. Preeti Rajpal Singh. The project aims to understand the consumers’ perception about cable service providers and the attributes they would like to associate with television entertainment. We also aim to understand the perception of users of the DTH technology about the various DTH service providers. India, with its...
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...DTH INDUSTRY | | Submitted by:Bishwajeet Jha Tushar ChhapadwalPavani GeethaKrishna Prasad | | | | | | HISTORY OF DTH SERVICE INDUSTRY The history of Indian Television dates back to the launch of Doordarshan, the country’s national television network in 1959. Television was then seen as a luxury item that could be afforded only by a chosen few. The transmission was in Black & White. The 9th Asian games which were held in 1982 in the country’s capital New Delhi heralded the mark of color television broadcast in India. In 1991, Indian economy was liberalized from the License Raj and major initiatives like inviting foreign direct investment, deregulation of domestic businesses emerged. This lead to the influx of foreign channels like Star TV and creation of domestic satellite channels like Sun TV and Zee TV. This virtually destroyed the monopoly held by Doordarshan. In 1992, the Cable TV industry started. If one could list down the revolutions that happened in Indian entertainment industry, Cable TV would top the list. It has literally changed the way the average Indian watches the Television. The number of channels increased suddenly from 2 and the real entertainment started. Every city in India had a complex web of co-axial cables running through the streets with a new breed of entrepreneurs called as cablewallahs or Local Cable Operator (LCO) taking in charge of distribution. The film industry was shocked by this sudden growth and there were even...
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...Customer Satisfaction with DTH Services in India Ref.No.: QM0006 Customer Satisfaction with DTH Services in India Since Cable TV entered India in 1992, entertainment on television has grown rapidly. Out of the 71 million TV households in 1999, 32 million had access to Cable TV. However, along with the soaring viewership, complaints on quality also increased. Digitalisation of Cable TV took a new form when Direct-To-Home (DTH) was launched in India in 2003. The DTH service is an encrypted transmission. It is a digital satellite service that provides television services direct to subscribers anywhere within the country. Unlike the regular cable connection, the SetTop-Box (STB) decodes the encrypted transmission. Since it makes use of wireless technology, programmes are sent to the subscriber’s television direct from the satellite. This eliminates the need for cables and cable infrastructure. DTH service is particularly effective in remote areas, where cables and even normal television services are poor or nonexistent. These services provide the finest picture and sound quality. Like the quality of any modern movie theatre, DTH also provides the best quality surround sound. Although DTH services were proposed in India way back in 1996, it was not permitted until 2003. The government rejected approval to DTH due to concerns over national security and cultural invasion. To prevent the implementation of DTH service, even the cable operators had heavily lobbied the ...
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