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Dunhill

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Submitted By Rafamesquita
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MARCA DUNHILL. Alfred Dunhill is the British luxury brand for men, defined by elegance, integrity and creativity. Quintessential English luxury for men

Today Dunhill has transformed the inherent qualities of masculinity, ingenuity and Englishness into a contemporary attitude which is relevant to an international consumer.

Dunhill provides a distinctive point of view with products that are sharp, urban and knowing and always with a twist of 'more than meets the eye'.

O perfil psicográfico do consumidor alvo
O perfil psicográfico do consumidor alvo da marca Dunhill, são homens seguros de si mesmos, que sabem do que gostam e o que querem. É um homem inconformista, símbolo do cavalheiro inglês, atraente e sedutor, que gosta de aventuras, de explorar e fazer descobertas. Possui o desejo de ser único, de exclusividade e diferenciação, busca uma melhor qualidade e um desempenho superior.

A declaração de posicionamento
A Dunhill é uma empresa que oferece produtos masculinos modernos com alta qualidade, exclusividade, luxuosos e inovadores. São produtos verdadeiros e relevantes ao estilo de vida dos seus clientes, homens que tem como hobby ou profissão atividades ligadas a aventura, mas sem fugir da sua tradição. É uma marca que faz seu cliente sorrir.

A personalidade da marca
A marca Dunhill, possui uma herança de mais de 100 anos a oferecer produtos de luxo masculino. É uma marca que exalta a qualidade, a autenticidade e a tradição como valores. Por mais que possam surgir e ressurgir tendências, na marca Dunhill há uma beleza clássica que nunca está fora de moda.
A Dunhill é uma das marcas que melhor representa o ideal de beleza masculino, um ‘classic british look’, de estilo moderno. As peças da marca Dunhill, possuem um classicismo formal que é desenhado de forma inerentemente moderna, adequado à funcionalidade e a tecnologia, cada peça possui uma história, um propósito.
A marca Dunhill possui uma posição de ser uma das marcas para o homem de topo do mundo, uma marca onde o homem pode encontrar as peças essenciais para o seu guarda roupa. Cliente da Dunhill é sinônimo de se ser chique, rico e famoso, a grife continua a criar a expressão do estilo contemporâneo inglês e sua qualidade é reconhecida no mundo inteiro. Também é reconhecida mundialmente por expertise em tabacos. A marca Dunhill oferece produtos de alta qualidade para os consumidores mais exigentes.
Raridade, exclusividade, história, pedigree e grau de dificuldade na confecção são alguns dos quesitos que estipulam a personalidade da marca. Na verdade eles tentam passar a imagem que a marca é um estilo de vida.

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