...Introduction Ted Jones, a young man of 35 years, takes a reflective review of his 2 years tenure as the Supply Manager heading a team of professional buyers, expediters and support staff at Eagle Manufacturing Company. He reflects on his team’s laudable accomplishments, the different challenges that he has faced from the various departments within the organization, the incessant pressure from top management for seamless operations devoid of supply related problems, and seeks to find a way to solve these problem so as to ensure an efficient and more effective supply management process for his organization. Analysis of the Case Ted Jones has been the Supply Manager at Eagle Manufacturing Company for two years. He heads a team of professional and experienced supply staff, but feels that there is a need for additional training for some of his team members so as to closely align them to the desired performance outcomes of his department. Despite his team’s great performance data, morale is low among his staff and some of them has started resigning due perceived poor remuneration, low visibility of the impact the department’s achievement has had resolving the company’s supply related problems, and high work pressure brought about by a never ending tirade of supply problems emanating from other departments. Some of the most recent supply management problems were: 1. Late submission of a purchase request by the maintenance department that makes it impossible for Ted and...
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...Case Study 1: Eagle Manufacturing Company I. Major Facts a. In the two years Ted has been with the company, he has put together a group of professionals, experts, and support staff whose work is tops. b. The performance of Ted’s department is satisfactory. c. Employee morale in the supply department has declined. d. Communication within the department is scarce. e. There will be a loss of an employee to a competitor for a better salary. II. Major Problem a. How can Ted improve performance within the supply department that will result having a direct impact on the company’s profitability? b. How can interdepartmental communication be improved? c. How can the start of co-operations within different departments be created? III. Possible Solutions/Alternatives d. 1. Ideally, as a supply manager, your role and goal is to find the best deals of high quality products at the lowest cost. In order to do this, Ted would need to research and implement a number of strategies. i. Segmenting the company’s suppliers. – Know the supplier’s role and importance in the supply chain. ii. Establish supply chain metrics. – Use metrics that can be measured internally and externally, such as fulfillment and agility indicators and return on working capital. iii. More involvement of employee. – Inform them on how their role(s) impacts the supplier. iv. Include other departments, such as sales, operations...
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...ing3/24/2014 A Marketing Case Study on Axis Communications A MARKETING CASE STUDY ON AXIS COMMUNICATIONS BY JOHN OLUGBENGA ADEGBOYE 08032004784 TABLE OF CONTENTS 1. INTRODUCTION……………………………………………………………………………………………………….3 2. SITUATION ANALYSIS………………………………………………………………………………………………..4 3.1 External Analysis.....................................................................................................4 3.2 Internal Analysis......................................................................................................8 3.3 SWOT Analysis.........................................................................................................9 3. 3.1 The New Product...................................................................................................12 3.2 Marketing Objectives.............................................................................................12 4. MARKETING PLAN........................................................................................................14 4.1 Market Segmentation.............................................................................................14 4.2 Target Market.........................................................................................................17 4.3 Positioning and Differentiation..............................................................................17 4.4 Marketing Mix...................................................................................................
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...Bangladesh: A Case Study Prepared By MD. Osman Dhali Roll – 51 Session 2009-10 B.B.A. 16th Batch Department of International Business Faculty of Business Studies University of Dhaka Supervised by Abu Hena Reza Hasan Professor Department of International Business Faculty of Business Studies University of Dhaka Date of Submission: 05/08/2014 Letter of Transmittal 05 August, 2014 To Department of International Business Faculty of Business Studies University of Dhaka Subject: Submission of ‘Trade Unions in the RMGs sector of Bangladesh: A Case Study’ Dear Sir/Madam, Here is the paper on ‘Trade Unions in the RMGs sector of Bangladesh: A Case Study’. This has been prepared as a part of B.B.A. program under University of Dhaka. I would be happy if you read the report carefully and I will be trying to answer all the questions that you have about the study. I have tried my level best to complete this study meaningfully and correctly as much as possible. If you need any clarification about any issue of this paper, I will be pleased to assist you. Sincerely, ----------------------------- MD. Osman Dhali Roll – 51 Session 2009-10 (B.B.A. 16th Batch) Department of International Business Faculty of Business Studies University of Dhaka Table of Contents Executive Summary 1 Chapter 1 3 1.0 Introduction 3 1.1 Introduction 4 1.2 Background of the study 4 1.3 Research Aim and Objectives 5 1.4 Scope and Limitation of the Study 6 1...
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...Business Strategy Case 3 The O-Fold Kyle Huffman Olds College Submission Date: February 14 2013 O-Fold Business Opportunity Introduction Alex Richards was a 4.0 GPA student, double majoring in finance and accounting. Before taking a trip to Colorado, Alex was faced with a problem: whether or not to take a suit on the plane, he did not want to wear it on the plane nor pack a suit case due to having the clothing wrinkle. He came up with the idea of the O-Fold, a cylindrical tube that clothes could be wrapped around, secured with straps, packed into tight spaces, and arrive wrinkle free. After completing a preliminary patent search online and finding nothing similar to his idea, Alex had to make a choice whether or not to start a company. He came up with four options, sell the idea, license the idea, outsource production, or use a crawl-walk-run strategy. External analysis With more then $5 billion in sales the luggage industry strengthened, as the baby boomer generation reached its peak travel ages (45-54). With profit margins growing from 28.9 percent in 1990 to 45.9 percent in 2000 the industry is looking profitable. As well having around 75 percent of the merchandise imported, this lowers the cost of production and materials. An important trend to look at is the use of handbags or carry on items. With the rising cost of fuel airlines started charging for check baggage, resulting in an increase of people buying carry on/handbags. Handbags sales increased from 3...
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...Frito- Lay Case Frito-Lay, Inc is a worldwide leader in the manufacturing and marketing of snack chips. In 1960, the Frito Company and the H.W. Lay Company merged to become Frito-Lay, Inc. The company is the leading manufacturer of snack chips in the United States, capturing about 50% of the retail sales in this category. Frito-Lay, Inc has been developing multigrain chips since the early 1970s after marketing research found that consumers wanted nutritious snacks, consequently in 1974 the company launched to the market Prontos, a multigrain chip that was not really a great success, hence withdrawn from the national market in 1978. People concluded the product was not introduced in the right time. The Sun Chips was introduced in the early 1970s, and the name was assigned to a line of corn chips, potato chips, and puffed corn snacks. Six years later, the name was given to a line of corn chips, but unfortunately in 1985, this line was also withdrawn from distribution due to poor sales performance. However, in the early 1980 Frito-Lay executives started worrying about the health of the baby boomers. They were getting older and healthier conscious, so snack companies had to develop newer, healthier snacks for people trying to stay away from the salty, fried chips. Product research and development continued during the 1980s with The Harvest but in the early 1980s several market tests failed. Nevertheless, in 1988 with the idea still of multigrain products, marketing research studies...
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...Case Study: Goodyear Tire Coree Cox MKTG 4354 4/9/15 The Problem Due to the growth of warehouse membership clubs and discount tire retail chains, the Goodyear brand has recorded a 3.2% decline in their market share for passenger car replacement tires in the U.S., as well as, a significant drop in their repurchased tire sales. The Answer Goodyear needs to rethink and restructure their distribution policy by creating a joint venture with the mass merchandiser, Sears. Goodyear should only consider including their Eagle brand in the new distribution arrangement with Sears; this also means that Goodyear should continue offering a wide variety of exclusive Goodyear brands in their own dealerships. Lastly, Goodyear should continue widening its promotional base into the European marketplace. The Rationale An estimated 2 million worn out Goodyear tires were replaced annually at 850 Sears Auto Centers across the United States; by creating a joint venture with Sears, Goodyear could address this issue. Because Goodyear market share is shrinking, having your brand in a mass merchandiser like Sears would help reverse this effect. By only stocking one of their brands in Sears, Goodyear could mitigate the risk of cannibalization with their own franchises. Goodyear is third in European market share, so by expanding their promotional base into popular European sporting events, they could compete more effectively with Michelin Group and Pirelli. Situational Analysis Goodyear...
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...A MARKETING CASE STUDY ON AXIS COMMUNICATIONS BY JOHN OLUGBENGA ADEGBOYE 08032004784 TABLE OF CONTENTS 1. INTRODUCTION……………………………………………………………………………………………………….3 2. SITUATION ANALYSIS………………………………………………………………………………………………..4 3.1 External Analysis.....................................................................................................4 3.2 Internal Analysis......................................................................................................8 3.3 SWOT Analysis.........................................................................................................9 3. 3.1 The New Product...................................................................................................12 3.2 Marketing Objectives.............................................................................................12 4. MARKETING PLAN........................................................................................................14 4.1 Market Segmentation.............................................................................................14 4.2 Target Market.........................................................................................................17 4.3 Positioning and Differentiation..............................................................................17 4.4 Marketing Mix........................................
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...solve problems or develop new processes, products and technologies. The development is a process of economic and social transformation that depends on the cultural and environmental factors and complex interactions. When we compare these two, and this means that we will get on research and development, and it means new knowledge about products, processes and services to discover, and then apply this knowledge to create products, processes and services that fill the needs of new and improved market. Assignment Task : In the last 10 years, the face of innovation and its management has changed. The main driver for this development is the changing role of Asian countries like India and China (e.g., Agarwal and Brem, 2012). Multinational companies (MNCs) used to rank emerging market economies primarily as low-cost locations for routine operations, while most of their research and new product and service development was carried out in the home country, as the creation of new technology was geographically sticky to a company’s headquarters (Patel and Pavitt, 1991). However, research and development (R&D) activities began to shift to developed countries outside of the home countries, producing a...
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...{draw:frame} Abercrombie and Fitch Case Study 4/21/2010 Executive Summary: Abercrombieand Fitch was Founded as a High Quality sporting goods store in 1982 by David Abercrombie. Abercrombie Co opened its first store in Manhattan, New York with the intention of providing high quality equipment to an elite segment of the market. Throughout the years, Abercrombie and Fitch Co has proven itself to be able to adapt to the constant changing retail market and has slowly evolved in the retail giant we are familiar with today. Abercrombie and Fitch currently employ a focused differentiation strategy where they target customers ages 12-25. Instead of using conventional methods of strengthening their brand through advertising and a squeaky clean image, A&F instead takes full advantage of controversy and word of mouth advertizing in order to gain their customer base. It is through A&F’s unorthodox methods that they have been able to establish themselves as a highly desirable, high quality apparel retailer and due to these factors they are able to charge a premium price for their products. A&F’s current strategies have helped them to not only establish themselves in the United States, but they are now poised to expand into the global market. With the recent opening of flagship locations in Tokyo, London, Milan, A&F now has a solid foothold to tap into the Western European and Asian Markets. With the potential in these foreign markets, A&F should realize high levels of growth...
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...terms of retail sales. The snack chips retail market was worth $9.8 billion in 1990. Since 1986 to 1990, the US bought 3.5 billion pounds of snack chips which is nearly 14 pounds per person. In 1986, snack chips per capita consumption was slightly less than 12 pounds. The snack chip industry contains mainly three types of competitors: national brands, regional brands, and private brands. National brands are those that distribute products nationwide, include Frito-Lay, Borden, Procter and Gamble, RJR Nabisco and Eagle Snacks. Regional competitors consist of regional brand firm which distribute products in certain parties of the United States. Private brands are produced by regional or local manufacturers on a contractual basis for major supermarket chains. The competition in the snack food industry is very intense. As many as 650 different types of snack chip products are introduced into the market each year by both national and regional brand companies. Most of the products are new flavors for existing snack chips. It is reported that the new product failure for snack chips is very high. Pricing is also very competitive and snack chip manufacturers often resort to price deals to attract customers. Frito-Lay is a major powerhouse in the snack chips industry. It accounted for 50% of all snack chips retail sales in 1990. Of the top ten best selling snack chips in the US, 8 of them are Frito-Lay brands and the top 5 selling chips are all Frito-Lay brands. Frito-Lay...
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... On Compensation System in an Industrial Enterprise in Bangladesh A Case Study of ‘Ha-Meem Group’ (Clothing Manufacturer) Introduction Compensation is the most important fuctions of human resource management. The present study aimed at exploring differences between the public and private sector industrial enterprises of Bangladesh with respect to overall status of compensation practices. Employee compensation is defined as the all forms of pay or rewards going to employees and arising from their employment. It is important both for employees and employers. Sound compensation can attract, motivate and retain competent employees of an organization. Compensation once determined should not remain same for years. It should be reviewed and changed after certain period through proper pay survey. Ha-Meem Group, a Bangladeshi clothing manufacturer, is leading supplier of readymade garments and denim fabric in the world. They are one of the top clothing companies in Bangladesh. The company produces some of the most fashionable denim fabrics and garment products and owns one of the most comprehensive and resourceful manufacturing facilities in Bangladesh. Moreover as a Bangladeshi clothing manufacturer they have been contributing immensely in the financial growth of the nation. It all started with a garment company in 1984 and two enterprising men Mr. A. K. Azad and Mr. Delwar’s vision to break through in the textile industry...
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...marketers in a challenging and competitive environment, trying to fulfil customers wants and needs while also developing long-term relationships with them. IMC can help in creating coordinated and consistent messages across various channels of communication. Furthermore, the concept is especially valuable in that it places great emphasis on the importance of all stakeholder groups and, in particular, on customer loyalty, which can only be created through strategic relationship building (Jin, 2003/2004; Cornelissen, 2000; Eagle and Kitchen, 2000; Pickton and Hartley, 1998; Miller and Rose, 1994). To date, academic research on IMC has been limited. The majority of empirical research has been conducted with advertising and PR agencies or companies located in the United States with a clear tendency toward quantitative methodologies (Jin, 2003/2004; Peltier, Schibrowsky, and Schultz, 2003; Kitchen and Schultz, 1999; Beard, 1996; Miller and Rose, 1994). Very few studies have concentrated on the...
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...Accounting for Decision Making American Apparel: Drowning in Debt? Case Study Analysis Prepared by Group 7-section A: Ambika Ravi Shankar - 14009 Ashish Sopori -14018 Ashvita Ganesh - 14020 Tamilarasi Rajappa – 14066 Pragadeeshwaran Selvaraju - 14075 Introduction American Apparel, is an American multi-national clothing manufacturer, distributor and retailer since 1988based in Los Angeles, California. Dov Charney, a Canadian business man was a founder and former CEO of the company. He was involved in nearly every part of the business process from design and manufacturing to marketing. The Ernst & Young named Charney Entrepreneur of the Year in 2004. He was also termed "Man of the Year" by various fashion magazines. American Apparel is about vision, passion, intensity, brand-free, sustainable, fair wages, solar power, recycling, creativity and the can-do spirit”, according to CEO Dov Charney. American Apparel is known for their creative campaigns, print advertisements and own designs. The company promotes provocative and controversial advertising campaigns, which is largely the inspiration of the former company CEO, Dov Charney. The company was ranked 308th in the Inc. 2005 list of the 500 fastest growing companies in the United States, with a 440% three-year growth and revenues in 2005 of over US$211 Million. General facts on the global clothing industry The world clothing and textile industry (clothing, textiles, footwear and luxury goods)...
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...faults were Exxon’s inadequate equipments on the ship and the insufficient number of trained members. Another thing is that a crew was unable to maneuver the ship properly due to exhaustion with work aboard. It was also traced that Captain Joseph Hazelwood was under the influence of alcohol which was the reason why he cannot give proper instructions to the staff. Hazelwood's activities in town and on the ship are the main focuses of the investigation. This also became the basis of widespread media sensation. Indeed, Exxon’s reputation suffered severely. Some Public Relation Practitioners said that Exxon seriously worsened the damage to the public due to its slow and insufficient responses. Exxon also failed to establish itself as a company concerned about the problems it had caused. As a matter of fact Lawrence Rawl, Exxon’s chairman waited about a week before commenting on the crisis and almost three weeks before visiting the location of the spill. B. Johnson and Johnson: Tylenol In 1982, Tylenol, the top selling pain-killer medicine in the United States and Johnson and Johnson’s bestselling product faced a big dilemma when seven people in Chicago were...
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