...and proper education, independent agents across the globe (also referred to as distributors) can leverage the power of networking to dramatically change their financial circumstances. Network marketing companies are responsible for providing its distributors with marketable products and compensation plans that rewards and motivates the sales force. Ideally, the rewards are designed to be commensurate with the work performed. With a good product and a fair compensation plan, !! the average person is given an opportunity to completely redefine their finances while operating a home based business. Distributors earn income primarily in two ways. First, they can purchase products at wholesale and mark them up for retail sales, thus earning an immediate profit. Secondly, they can form a “downline” by recruiting additional distributors and earn commissions on their sales to customers and purchases for personal use. Since distributors are paid commissions on sales made at “multiple levels” down a fixed sales organization, network marketing is commonly referred to as multilevel marketing. In his book titled The New Professionals, authors Charles King and James Robinson highlight the historical roots of direct sales. The roots of direct selling can be traced back to the colonial peddlers selling various goods door to door. 1 Until...
Words: 8420 - Pages: 34
...for or creating a new brand for a new company or a new brand for an existing company. Perhaps you would want to select a product extension of an existing product. You might consider a different approach to marketing an existing service—you may select a product or a service. You can target consumers or businesses. You may choose a product or service offered by your employer or your own business, or one from another organization. Ultimately, to maximize your learning experience, choose a product or service brand that you have an interest in. Make sure there is information available about the industry and target market of the brand that you have selected. Think about why this brand needs an IMC Campaign—or why the existing campaign needs to be changed—what problem are you solving? Your name: BACHU LAXMI KIRTI Identify and describe the selected brand: Well,I have identified the most popular network marketing gaint,’AMWAY’. Which is an American company using multi-level marketing techniques to sell a variety of products, primarily in the health, beauty, and home care markets. Amway was founded in 1959 by JAY VAN ANDEL and RICHARD DEVOS.Based in Ada,Michigan, the company and family of companies under Alticor reported sales of USD$11.3 billion for the year ending on December 31, 2012—the seventh consecutive year of growth for the company. Its product lines include home care products,personal care...
Words: 2360 - Pages: 10
...merchandise only through exclusive retailors such as Nordstrom’s. With these types of businesses there is always a middle man between the manufacturer and the final customer. In a direct marketing organization the middle man (the retailor) is shut out. In the direct marketing approach a sales associate serves as the representative for the company and goes directly to the customers to deliver the necessary product to them. Many different kinds of business take this approach from painting services to health supplements. This form a business is similar to that of the old traveling salesman who goes from home to home hopefully selling a product that will help sell itself. Typically advertising is not done by this individual but by word of mouth among the friends of the buyers. Many sales people conduct social “mixers” where they have groups of friends gather in a party like setting to show the product. This allows the salesman to create a mob mentality with the sale helping the group sell themselves and maximizing his/her earning potential without using an unreasonable amount of time. In big box stores and retail establishments with brick and mortar locations recruitment is done in- house where people who would like to work with them come to the location or go to the website and submit a resume or a job application in order to get a position there, Sometimes though, in a direct marketing organization there is no brick and mortar location they can go in order to apply. Many...
Words: 5372 - Pages: 22
...choosing the right investments for a particular goal or purpose. When it comes to investing, there is no shortage of investment theories can be applied it to makes the markets tick. Odd Lot Theory is contrarian strategy based of a very simple form of technical analysis which measuring odd lot sales. An odd-lot trade is one of less than 100 shares and only small investors tend to engage in odd-lot transactions How successful an investor or trader following the theory is depends heavily on whether the investor checks the fundamentals of companies that the theory points toward or simply buys blindly. Small investors are not going to be right or wrong all the time, so it is important to distinguish odd lot sales that are occurring from a low-risk tolerance from odd lot sales that are due to bigger problems. Individual investors are more mobile than the big funds and thus can react to severe news faster, so odd lot sales can actually be a precursor to a wider sell-off in a failing stock instead of just a mistake on the part of minor investors. The odd-lot trader is on the correct path as the market is going up that is selling off part of the portfolio in an up market by buy low and sell high. This net selling posture is reflecting by declining odd-lot index, which is purchase-to-sales ratio. However, as the market continues upward, the odd-lot trader suddenly thinks he or she sees an opportunity for a killing in the market and becomes a very strong net buyer. The Efficient Market Hypothesis...
Words: 6513 - Pages: 27
...contract of employment, with or without notice or * You terminate your contract of employment, with or without notice, due to the conduct of your employer. This is known as constructive dismissal. If you are dismissed from your employment, you may, under certain conditions, bring a claim for unfair dismissal against your employer. The unfair dismissals legislation does not actually protect you from dismissal; rather it provides a system of appeal whereby you can question the fairness of your dismissal after it has occurred. You will have to show that you qualify to bring a claim under the legislation - see 'Rules' below. If you do this and your employer accepts that there was a dismissal, it will be for your employer to show that there were fair grounds for the dismissal. Apart from a case involving constructive dismissal, a dismissal is presumed to be unfair unless your employer can show substantial grounds to justify it. Under the legislation you may ask your employer for a written statement of the reasons for your dismissal. Your employer should provide this within 14 days of your request. If you are found to have been unfairly dismissed you may be placed back in your job or, more commonly, you may receive compensation for the loss of earnings caused by the dismissal. Unfair dismissals A dismissal is considered to be automatically unfair if the employee is dismissed for any of the following reasons: * Membership or proposed membership of a trade union or engaging...
Words: 1216 - Pages: 5
...AVON PRODUCTS, INC.: DEVELOPING A GLOBAL PERSPECTIVE INTRODUCTION “When the history of this organization is written,” noted James E. Preston, chairman and chief executive officer of Avon Products, Inc., in February, 1993, “a meeting last June in Florida of 60 managers from around the world may turn out to have been a watershed event. Our four days of brainstorming, debate and discussion brought to an end two years of research and examination of our basic businesses, and launched us on a new way of thinking about and managing those businesses.” Preston was excited about the new direction taking shape at Avon. The past several years had been difficult for the organization. Hostile takeover attempts plagued the firm during the 1980s. Avon sales volume in the United States and international markets showed little or no growth. Profit margins on many products declined due to price discounting by competitors. Turnover rates of sales representatives had increased. The corporate debt was referred to as “staggering” at $1.13 billion or 82.5% of total capital in 1988 (See Appendices A, B, and C). Preston was confident, however, that 1993 would be a year of improvement for the company, both in financial performance and in the progress made “repositioning ourselves as the woman’s company for the Nineties and beyond.” Avon’s research department informed management that corporate problems centered around image and market access. That shaped the agenda of the June, 1992, meeting in Florida:...
Words: 8366 - Pages: 34
...AVON PRODUCTS, INC.: DEVELOPING A GLOBAL PERSPECTIVE INTRODUCTION “When the history of this organization is written,” noted James E. Preston, chairman and chief executive officer of Avon Products, Inc., in February, 1993, “a meeting last June in Florida of 60 managers from around the world may turn out to have been a watershed event. Our four days of brainstorming, debate and discussion brought to an end two years of research and examination of our basic businesses, and launched us on a new way of thinking about and managing those businesses.” Preston was excited about the new direction taking shape at Avon. The past several years had been difficult for the organization. Hostile takeover attempts plagued the firm during the 1980s. Avon sales volume in the United States and international markets showed little or no growth. Profit margins on many products declined due to price discounting by competitors. Turnover rates of sales representatives had increased. The corporate debt was referred to as “staggering” at $1.13 billion or 82.5% of total capital in 1988 (See Appendices A, B, and C). Preston was confident, however, that 1993 would be a year of improvement for the company, both in financial performance and in the progress made “repositioning ourselves as the woman’s company for the Nineties and beyond.” Avon’s research department informed management that corporate problems centered around image and market access. That shaped the agenda of the June, 1992, meeting in Florida: How...
Words: 8358 - Pages: 34
...LIST OF COMPANIES American Express Amway Anand Axis Castrol Deloitte Ernst & Young FINO Godrej Maruti Ingersol Rand Inno Park L&T Madura Marg Group Mercer Metro Cash and Carry Naukri Tata Sons Tata Motors TVS Motors Marico Religare Standard Chartered Sanofi UBI American Express (India) Private Ltd Vision: We work hard every day to make American Express the world’s most respected service brand Slight History – Parent company is an American multinational financial services. Founded in 1850, it is one of the 30 components of the Dow Jones Industrial Average. The company is best known for its credit card, charge card, and traveler'scheque businesses. Amex cards account for approximately 24% of the total dollar volume of credit card transactions in the US, the highest of any card issuer. American Express (India) Private Ltd. offers accounting and financial processes consolidation services to the American Express Company’s businesses. The company was founded in 1994 and is based in Gurgaon, India. American Express (India) Private Ltd. operates as a subsidiary of American Express International Inc. and American Express Limited. Basics Non-Listed, Limited Liability Company Net operating revenues increased 4.01%, (INR 812.33 to INR 844.89 tens of millions) Operating result increased 7.59% (INR 175.98 to INR 189.33 tens of millions) Net Profit Margin (Net Income/Net Sales) from 24.52% to 13.68% Employee 6158 • s Key • People Sanjay Rishi CEO India HR practices –...
Words: 14529 - Pages: 59
...A STUDY ON CONSUMER AWARENESS AND SATISFACTION LEVEL OF SELECTED INDULEKHA PRODUCTS IN CHITTUR TOWN 1. INTRODUCTION 1.1 MARKET: The term market is derived from the Latin word “Marcatus” which means merchandise, trade or a place where business is conducted. The term in the common usage refers to a place where actual buying and selling take place or where buyers and sellers personally meet together to effect purchases and sales. 1.2 MARKETING: “Marketing is the performance of business activities that direct the flow of goods and services from producer to consumer or user”. Generally marketing is understood to mean the sale and purchase of goods and services but it is narrow thinking to understand it so. The term marketing is very wide it does not mean only the sale and purchase of goods and services. It mean entire process of satisfying the needs of consumers it starts with discovery of needs and wants of consumers and it continues till these needs and wants are satisfied. Marketing is the methodology of communicating the value of a product or services to customer for the purpose of selling that product or services. Marketing techniques include choosing target markets through market analysis and market segmentation as well as understanding consumerbehaviour and advertising a product’s value to the customer 2. COSMETIC INDUSTRY IN INDIA Bearing a long glowing heritage of cosmetic and beauty, aesthetic makeup products is being used since olden days and nowadays it...
Words: 5896 - Pages: 24
...market with a vast retail network of nine labels under its portfolio namely Padini, Padini Authentics, PDI, P&Co, Seed, Vincci, Vincci+, Vincci Accessories, and Miki Kids. The group has grown its retail presence over the years to 48 single brand stores, 26 Padini Concept Stores, 20 Brands Outlets, 155 consignment counters, 15 franchises in the domestic market and over 80 franchises and dealers in the international arena. 5-year net profit CAGR of 24.8%. Padini has a strong track record of revenue and earnings growth. It has a 5-year revenue and net profit CAGR of 18.0% and 24.8% respectively, driven primarily by the aggressive floor space expansion of its high-growth Brands Outlet and Padini Concept stores. In just five years, Padini has almost tripled its floor space to 699,136 sq ft, which a net addition of 129,600 sq in the past year alone. Growing beautifully. With five more stores scheduled to open in early FY14, much of the revenue growth in the interim will come mainly from the gradual maturing of its outlets in new malls, which should then generate a higher per square foot sales. Management has guided that this would be achieved via 1) attracting customer spending by tweaking its store merchandise mix and the perceived value and quality of Padini’s offerings, 2) improving the design to delivery of its products to keep up with the everchanging consumer trends and preferences and 3) continuously refurbishing its existing stores to...
Words: 8277 - Pages: 34
...education is quite different from most of the methods of teaching used at the school and undergraduate course levels. Unlike traditional lecture-based teaching where student participation in the classroom is minimal, the case method is an active learning method, which requires participation and involvement from the student in the classroom. For students who have been exposed only to the traditional teaching methods, this calls for a major change in their approach to learning. This introduction is intended to provide students with some basic information about the case method, and guidelines about what they must do to gain the maximum benefit from the method. We begin by taking a brief look at what case studies are, and how they are used in the classroom. Then we discuss what the student needs to do to prepare for a class, and what she can expect during the case discussion. We also explain how student performance is evaluated in a case study based course. Finally, we describe the benefits a student of management can expect to gain through the use of the case method. WHAT IS A CASE STUDY? There is no universally accepted definition for a case study, and the case method means different things to different people. Consequently, all case studies are not structured similarly, and variations abound in terms of style, structure and approach. Case material ranges from small caselets (a few paragraphs to one-two pages) to short cases (four to six pages) and from 10 to 18 page case studies...
Words: 239776 - Pages: 960
...S w 9B08A016 PY A CRACK IN THE MUG: CAN STARBUCKS MEND IT?1 Michael Herriman, Motohiro Wanikawa, Ryoko Ichinose, Shobhana Darak and Yumana Chaivan wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. O Ivey Management Services prohibits any form of reproduction, storage or transmittal without its written permission. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Management Services, c/o Richard Ivey School of Business, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Version: (A) 2008-10-23 C Copyright © 2008, Ivey Management Services N O T After 20 years of phenomenal expansion, the last six months of 2007 saw Starbucks jolted by a decline in share price of 50 per cent and a decrease in customer visits to its outlets in North America. Its share price was hovering around $19 to $20.2 By mid-2008, it had declined to $18. Its fiscal first-quarter profit in 2007 rose by less than two per cent and in January 2008 it announced the closing of 100 U.S. stores. On July 1, 2008, this...
Words: 5324 - Pages: 22
...An Introduction to Franchising Sponsored by: IFA EDUCATIONAL FOUNDATION © 2010 The IFA Educational Foundation. All Rights Reserved. No part of this book may be reproduced or transmitted in any form, by any means (electronic, photocopying, recording or otherwise), without the written permission of the publisher. IFA Educational Foundation, 1501 K Street, NW, Washington, DC 20005, (202) 628-8000, www.franchise.org. An Introduction to Franchising IFA EDUCATIONAL FOUNDATION Sponsored by: By Barbara Beshel CHAPTER 1 1. 2. 3. 4. 5. An Introduction to Franchising What is a franchise? What are common franchise terms? What are the alternatives to franchising? What are the advantages and disadvantages of owning a franchise? What are the legal issues in franchising? WHAT IS A FRANCHISE? A franchise is the agreement or license between two legally independent parties which gives: • a person or group of people (franchisee) the right to market a product or service using the trademark or trade name of another business (franchisor) • the franchisee the right to market a product or service using the operating methods of the franchisor • the franchisee the obligation to pay the franchisor fees for these rights • the franchisor the obligation to provide rights and support to franchisees FRANCHISE AGREEMENT FRANCHISOR FRANCHISEE Owns trademark or trade name Uses trademark or...
Words: 9748 - Pages: 39
...Industry Insight Nutraceuticals February 2008 4th & 5th Floghts, Road No. 1, Banjara Hills, Hyderabad-500034, India Tel: +91-40-23430303-05, Fax: +91-40-23430201, E-mail: info@cygnusindia.com Website: www.cygnusindia.com Disclaimer: All information contained in this report has been obtained from sources believed to be accurate by Cygnus Business Consulting & Research (Cygnus). While reasonable care has been taken in its preparation, Cygnus makes no representation or warranty, express or implied, as to the accuracy, timeliness or completeness of any such information. The information contained herein may be changed without notice. All information should be considered solely as statements of opinion and Cygnus will not be liable for any loss incurred by users from any use of the publication or contents Industry Insight-Nutraceuticals SYNOPSIS Along with the growing healthcare industry in India there is an emerging trend in growing consumerism for ‘Fast Moving Healthcare Goods (FMHG)’; worldwide known as Nutraceuticals, which are by definition, ingredients with human health benefits beyond basic nutrition. In this report, Cygnus has considered nutraceuticals along with functional foods to estimate the total market of nutraceuticals, both for global and Indian market. According to Cygnus estimates, nutraceuticals market in 2007 was INR18.75 billion and expected to grow at 20% CAGR to achieve a market size of INR27 billion in 2009. Global nutraceuticals market is estimated...
Words: 36372 - Pages: 146
...[pic] Bachelor of Arts in International Hospitality Management QMU BH 3213 Strategic Management [pic] China Xiamen Airline Student: Que jia lei Student number:07007923 Lecture: Mr. David Goh Submission date:04-01-2008 Contents Executive summary………………………………………………………..3 1. Introduction……………………………………………………………….4 1.1Xiamen airline company background……………………………………….4 1.2The objective of this project…………………………………………………..4 2. Xiamen airline Vision, Mission and Goals…………………………5 ▪ Vision……………………………………………………………………………5 ▪ Mission…………………………………………………………………………5 ▪ Goals…………………………………………………………………………….5 3. Strategy analysis of Xiamen airline environment…………………6 3.1 PEST analysis……………………………………………………………………….6 3.2 Internal environment………………………………………………………………9 4. SWOT analysis…………………………………………………………….12 5. Porter’s five forces analysis……………………………………………13 5.1 Competitive Rivalry……………………………………………………………….14 5.2Threat of Entry……………………………………………………………………...14 5.3Buyers bargaining power…………………………………………………………15 5.4Suppliers bargaining power……………………………………………………...15 5.5Threat of substitute………………………………………………………………..16 6. Report on the organization products, market and current strategy (Grand Strategy Matrix)……………………………………………………...17 7. Overall recommendation for future...
Words: 3757 - Pages: 16
