...Eco Water Inc. 1. How does the Purity II system compare with other alternatives? What are its advantages and limitations relative to customer needs? The Purity II water filter works on the same way like other filter system on the market but it is more reliable because germs and bacteria are not build up and contaminates the water before it is used. Those less expensive purifying systems from the competitors are eliminating harmful minerals but not bacteria and germs. The difference between bottled water and Eco Water’s product is that the water in the bottles does not have the necessary vitamins and minerals, and therefore there are missing key nutrients that are eliminated through their evaporating system such as calcium and phosphate ions. Advantages: * it makes the water taste better than other filter systems and it has been proved through taste tests * the filtered water improves taste of beverages made with the filtered water * it makes food taste better Limitations: * the filter has to be replaced every 2 years * less expensive models in the market are available * installation involves drilling on the sink 2. How much contribution to profit comes from the sale of a Purity II unit and/or filter? * The Purity II system makes for Eco Water $195 contribution sold to customers and $75 contribution sold to retailer * $200/unit production cost * $395 - Sales Price for customers * $275 – Sales Price for retailer ...
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...developed to enable students to respond to the assignment. You may create and / or make all necessary assumptions needed for the completion of this assignment. In this assignment, you, in the role of a risk manager at Simply Green Products, will draft a document that is commonly used in the business world—a memorandum to your boss. Simply Green Products is a $10 million company that produces biodegradable packing materials that orchards use in the Shenandoah Valley to transport their apples, peaches, and pears nationwide. Biodegradable materials are more eco-friendly because they break down into the environment. Such packing materials are marketed under the name “SafePack,” which is heavily advertised in trade journals. Simply Green Products have had the name “SafePack” imprinted on all of their packing material since 2008; however, they never filed for either state or federal trademark protection. With the movement toward more eco-friendly agricultural production, the fact that such packing materials are biodegradable provides a primary marketing advantage over non-biodegradable competitors. The company president, Shep Howard, has recently become aware of several issues that may require referral to the company’s outside counsel. Because you serve as the company’s risk manager, Howard has asked you to leverage your legal and managerial skills to draft a memorandum that addresses one (1) of the two (2) situations described below: An environmental group is...
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...wildlife and other aspects of the natural environment while minimizing the related ecological or sociocultural costs, had emerged as a major component of global tourism and an important focus for academics in the field of tourism studies. Many stakeholders, however, while enthusiastically embracing the concept of ecotourism as defined above, still do not really understand what it means: what activities qualify, who participates, where it occurs, what impact is acceptable, or how it can be optimally managed. A balanced and comprehensive exposure to the growing knowledge base of ecotourism that will assist their ability to place in context, critically evaluate and effectively manage the sector. (Weaver, D. Ecotourism, 2nd edition: ESP Printers, Inc. 2008). Just as tourism has grown and changed, ecotourism also has gone through a kind of metamorphosis. In its early days, ecotourism was seen more as a type of travel and a specific market niche. Today, it is increasingly viewed as a travel concept or philosophy, based upon a set of principles that can, and should, be applied across the widest possible spectrum of the global tourism industry in an effort to make tourism truly sustainable and a positive benefit to the natural and cultural heritage of our planet. In that sense, ecotourism and nature travel should not be viewed as the same thing. A river-rafting through the jungle may be fun, may be interesting and may provide a great family vacation. But only if that trip directly promotes...
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...wildlife and other aspects of the natural environment while minimizing the related ecological or sociocultural costs, had emerged as a major component of global tourism and an important focus for academics in the field of tourism studies. Many stakeholders, however, while enthusiastically embracing the concept of ecotourism as defined above, still do not really understand what it means: what activities qualify, who participates, where it occurs, what impact is acceptable, or how it can be optimally managed. A balanced and comprehensive exposure to the growing knowledge base of ecotourism that will assist their ability to place in context, critically evaluate and effectively manage the sector. (Weaver, D. Ecotourism, 2nd edition: ESP Printers, Inc. 2008). Just as tourism has grown and changed, ecotourism also has gone through a kind of metamorphosis. In its early days, ecotourism was seen more as a type of travel and a specific market niche. Today, it is increasingly viewed as a travel concept or philosophy, based upon a set of principles that can, and should, be applied across the widest possible spectrum of the global tourism industry in an effort to make tourism truly sustainable and a positive benefit to the natural and cultural heritage of our planet. In that sense, ecotourism and nature travel should not be viewed as the same thing. A river-rafting through the jungle may be fun, may be interesting and may provide a great family vacation. But only if that trip directly promotes...
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...xxx xxx, xxx, xxx, xxx, University of Phoenix MKT 421, Marketing xxx xxx Overview of Organization Green Home Pest Control Products Inc is an industry leader in providing eco friendly botanical pest control solutions for consumers. Green home believes that non synthetic environmentally safe pesticides promote a cleaner and safer home environment for families with children and pets. Our company creates pest control products that utilize organic compounds that are deadly to insects, but remain harmless to humans, animals, and plants. Green Home offers a wide variety of eco friendly pesticides including general insect repellent, wasp and hornet killer, and in home insect control. Our company has been issued several US and foreign patents, and because of our completely organic non synthetic products, we are able to make safety claims that traditional pesticide producers cannot. Green Home’s patented technology is based on the natural defenses that plants and trees use for their self protection against insects and pathogens – essential oils. After over a decade of research, Green Home had developed revolutionary and proprietary combinations of efficacious insecticidal plant oils that offer viable botanical-based alternatives to conventional pesticides. Description of Product Green Home Inc is expanding into the market of garden fungus control. In comparison to insects, fungus and plant diseases pose an equally large threat to the health of consumer’s...
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...Sugarcane bioethanol in Brazil Meghan Rens 2013952327 7.12.2013 1553 words INTRODUCTION Sugarcane bioethanol is the most successful alternative fuel to date. Unfortunately, only Brazil and its favourable weather conditions, expansive territory, and large unskilled labor can provide the ideal situation needed for the exploitation of this renewable energy. Being the second largest producer in the world and the first net exporter, bioethanol is largely used for domestic consumption in Brazil, as it has replaced 40% of gasoline consumption, which has enabled the country to significantly reduce its dependence on oil. The first major milestone in the development of this alternative energy was the ProAlcool program in 1975, where in response to the oil crisis, the Brazilian government made huge investments to produce ethanol to stop its dependence on imported oil. However, it is only in 2003 that bioethanol really took off when fuel-flex vehicles came to the market. Unfortunately production levels have been stagnating and even decreasing since the 2008 financial crisis as there have been fewer investments, adverse weather conditions and high sugar prices (Walter, 2013). As such, sugarcane bioethanol has made many achievements, but it also faces many challenges. This paper will attempt to give a comprehensive overview of the situation of sugarcane bioethanol in Brazil and consider the prospect potential of this energy in Brazil. In order to elaborate on this topic, this...
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...Sustainability Assessment of Nike Shoes Andrew Derrig Jake Stocker Luke Warren Pearson King Ethan Tinson Ellen Winston For Sustainability Science ENVS 195, Fall 2010, Dr. Saleem H. Ali Introduction and Justification In Greek, Nike means “victory” and since the beginning of the company in 1972, victory has been a term that has represented many things about the Nike brand. The Nike corporation produces athletic shoes, apparel, equipment and accessories that can be found in distributors in over 170 countries worldwide, it sponsors many professional and college level sports teams and has grown to be one of the largest athletic apparel corporations in the world. In the early „70s they started out manufacturing running shoes featuring innovative new technology that increased traction and made the shoe lighter as a whole. (Nike, 2010) Since then the Nike brand has taken off and become more than simply successful, it is infamous though for a few different reasons. The Nike name, generally linked to success and wealth, first got into trouble in the early „90‟s when footage of sweatshop and child labor in their factories was broadcast on international television, smearing their name across the globe. (Beder, 2002) In 1998 cofounder and CEO Phil Knight even recognized that the Nike name and product “has become synonymous with slave wages, forced overtime, and arbitrary abuse.”(Levenson, 2008) Since those dark days however, Nike has made a concerted effort to both improve their reputation...
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...C. D. M., 2015. Environmental Management. [Online] Available at: http://westcoastdm.co.za/about/environmental-management/ Anon., 2015. Internation Organisation for Standardization (ISO). [Online] Available at: http://www.iso.org/iso/home.html B. Hulac & ClimateWire, 2015. Strong Future Forecasts for Renewable Energy. Scientific American, 27 April. Berry, J. K., 2000. GIS Technology in Environmental Management: a Brief History, Trends and Probable Future, Colorado, United States of America: Berry and Associates, Spatial Information Systems, Inc. Hosey, L., 2015. Why Must Architects Lead on Sustainable Design. [Online] Available at: http://www.greenbiz.com/blog/2013/03/19/why-architects-must-lead-sustainable-design Kunzig, R., 2015. A World with 11 Billion People? New Population Projections Shatter Earlier Estimates. [Online] Available at: http://news.nationalgeographic.com/news/2014/09/140918-population-global-united-nations-2100-boom-africa/ United Nations Environment Programme; International Institute for Sustainable Development, 2000. Environment and Trade: A Handbook. Canada: International Institute for Sustainable Development. Young, E., 2001. Global Population to Peak in 2070. Nature, p....
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...earth healthy. There are many reasons for a business to become more environmentally responsible. A healthier workplace, positive public response, reduced waste, and legal and tax advantages (Lorette, 2014) are just a few reasons Superior Rentals, Inc. should "go green.” Environmental responsibility begins with research and continues with the implementation of new methods and ideologies to promote a "green" company and a better world. The proposed methods, contained herein, are financially responsible, and relatively simple to incorporate into Superior Rentals, Inc.'s business plan. When businesses “go green,” the impact on the environment is substantial. Superior Rentals, Inc. can positively affect its local market and the world with environmentally sound practices. Alternatives and Discussion Research indicates the following alternatives for Superior Rentals, Inc., and includes discussion of the effectiveness of each alternative. Using Tablets/Going Paperless Using a tablet in place of a cash register has many benefits. Tablets have more functions than a cash register, and with their average price of less than $400.00 each, tablets are an affordable “green” alternative. Tablets enable Superior Rentals, Inc. to switch to a nearly paperless system of operations. "Rather than asking customers to fill out a paper form that you then have to type into your database, you can have a client fill out an application or...
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...slowly. This new concept supports and promotes the idea for people to be environmentally conscious. The idea is to care for the place where we humans live. Green is now everywhere. When you go to the market to buy groceries you can find that there is sustainable packaging that will integrate to the planet after its use. Now people take their own cloth bags to carry the products that they purchase so they don’t use plastic bags. This has become a fashion as well. To be more environmental friendly, why not use sustainable clothes? Clothes are one of the major necessities that a human may have. People can look fashionable, in style, and support the planet at the same time. The nonprofit Sustainable Technology Education Project (STEP) defines eco-fashions as clothes “that take into account the environment, the health of consumers and the working conditions of people in the fashion industry” (West). Sustainable fashion is designed to be completely environmental friendly. This whole movement complements a larger trend of "ethical fashion," and according to the May 2007 Vogue appears not to be a short-term trend but one that could last multiple seasons (Sustainable Fashion). Environmentally friendly fashion has increased its popularity in the past decade. This idea has entered the market segment and has have quite success since top designers support it. Top designers have been working and experiencing with new ideas that are involved with sustainable fashion. Designers have been...
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...Assignment: TLE *Choose your desired topic to research on the internet Topic #1 Puerto Prinsesa subterranean river #2 Tubataha Reef #3 Coron Island Visit websites associated to the chosen topic & complete information of the following areas: 1.Unique description of the tourist destinations. 2. Government and NGO environmental programs. 3. Role of the public in the reservation of the environmental and heritage sites. Coron Island Coron Island or Calis as the Tagbanuas called it, is the third largest island among the Calamianes group Islands. Coron is a part of the ancestral domain of the Tagbanuas. Meaning, some of the places here in Coron are exclusive and are not open for the public. The Government of the Philippines gave the right to them due to these following reasons: Many Tagbanuas spend their lives protecting and maintaining the beauty of the island, and this Island serves as the burial place of their loved ones. Due to this ancestral right, Tagbanuas are very cautious when it comes in allowing tourists to enter certain places. Coron is one of the best tourist attractions here at the Philippines. Along the Island, you can find white sand beaches, lagoons, and many more attractions. These include Kayangan lake, Barracuda lake, Twin Lagoons, Banol beach, Beach 91, Atuwayan Beach, Maynuno Beach, Skeleton wreck and many more. One of the attractions here is the Siete Pecados Marine Park. It is a cluster of 7 limestone islets in the entrance of the Coron...
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...Case Studies – Week 10 Case 1: PHILANTHROPIC TEAM BUILDING The top dozen executives from Adolph Coors and Molson breweries wanted to accelerate their team development to kick off the post-‐merger integration of the two companies. But rather than doing the usual team building in the woods or at a friendly game of golf, the Molson Coors leaders spent a full day helping to build a house for Habitat for Humanity. “We quickly got past the idea of a ropes course or golf outing,” recalls Samuel D. Walker, Molson Coors' chief legal officer. “We really wanted something where we would give back to one of the communities where we do business.” According to Walker, the volunteering experience exceeded everyone's expectations. “We had to unload this truck full of cement roof tiles. We actually had to figure out how to have kind of a bucket line, handing these very heavy...
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...Marketing Plan Green Home Products xxx, xxx, xxx University of Phoenix MKT 421, Marketing xxx xxx Organizational Overview Green Home Pest Control Products, Inc is an industry leader in providing eco friendly botanical pest control solutions for consumers. Eco friendly refers to having no harmful effects on the environment or its inhabitants. Green home believes that non synthetic environmentally safe pesticides promote a cleaner and safer home environment for families with children and pets. Our company creates pest control products that utilize organic compounds that are deadly to insects, but remain harmless to humans, animals, and plants (Safer Pest Control Project, 2010). Synthetic pest control kills more than just problematic insects in the garden. Chemical insecticides may bring harmful negative consequences to humans, animals and non-targeted organisms. Birds can be harmed after eating food that has been treated. Bird’s eggs have been affected by insecticides reducing the population. Insecticides can kill bees and reduce pollination which in turn reduces crop yields. Pesticides kill indiscriminately killing both pests and their natural predators. Once the predators are gone, the populations come back stronger and more pesticides and insecticides are used. This harms the soil, stealing its natural ingredients. These products are harmful if inhaled by humans, and can be harmful to humans and pets on contact. Green Home saw this as unacceptable. We set out...
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...product/service idea for the new venture. Heat Seekers Inc. is about to launch a new innovative product to consumers in various markets called the ESU coat. Consumer needs, taste, disposable income, and preferences are the standard drivers for continued advancements in the 21st Century. Technological advancements create windows of opportunity for an entrepreneur to accommodate the needs of the consumer. A venture “provides a complete overview of the product(s), service(s), and operations of a new innovation” (Hisrich, Peters, & Shepherd, 2010). We have advanced from campfires, wood burning stoves, hot water bottles, heating blankets, and the utilization of natural resources to heat our inhabitance, to now the technological development of solar powered green energy heating sources. Despite the advancements in technology the dilemma associated with personal on the go heated comfort are an under developed niche. The ESU coat gets even better; from a health perspective the ESU coat can also help to aid people who have poor blood circulation in the body. The ESU coat is a great quality product unlike no other currently offered by existing competitors which will sustain constant growth in a global market. It is a solar energized eco friendly coat with a personal temperature gauge control to adjust the degree of heat emitted. It does not require any batteries, plugs, or adaptors. It is insulated, portable, hypo allergenic, flame and water repellant, comes in a variety of colors, and...
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...Introduction Jute is a bio-degradable eco-friendly item. Prior to nineties, jute fabric was used for making low cost carry bags and gunny bags for packing rice, paddy, sugar, dal, cement etc. With the start of Jute diversification, a large market has developed for the jute yarn, jute fabrics and other jute based products. With the market assistance of Ministry of Textile & Jute and Bangladesh Jute Mills Corporation a large production base of small and cottage sector units have come up with a wide variety of products and are sold through exhibitions organized by different agencies. Both Ministry of Textile & Jute and Bangladesh Jute Mills Corporation have their own development schemes to support jute entrepreneurs beginning from imparting “Basic Training Programme”,“Advance Training Programme”, “Advance Training cum Design Dissemination Programme ”,“Technical demonstration” and “Buyer Seller Meet”. They are also assisting the jute entrepreneurs to sell their products through different Trade Fairs/Exhibitions in the country. Ministry of Textile & Jute is also providing marketing assistance to jute entrepreneurs by providing them stalls in the trade fairs/exhibitions in the domestic market as well as in the foreign markets. For creating pollution free environment the Govt. has started discouraging the use of polythene and rexin items. the polythene bags have been totally banned .For eco-friendly character the demand for jute yarn, jute fabrics and other jute items...
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