...Kudler eCommerce Solution BSA/310 November 26, 2012 Joseph Rezendes Kudler eCommerce Solution What can keep customers coming would be a Frequent Shoppers Program. This type of program can be easy for customers to use. This type of system can offer discounts, club specials, and free items if they shop at Kudler Fine Foods more times than any other shopper programs. When developing the Frequent Shopper Program there are many things that will go into this. One would be the legal and ethical way to do ???? and the other would be the consideration of security problems that can occur. In order to use ecommerce system the Company needs one server to be .NET framework, one server to be SQL server 2005/2008, the company has to be Windows 2008 with R1 or R2. Ecommerce system is built on Microsoft stack, and to ensure the security on the system the webserver would be on DMZ and the database would be on the trust network. When developing this program customers want to see how Kudler Fine Foods promote their products and how they will cater to those ones that uses and buy the most products from their web sites. [Interesting observation which needs to include encryption.] One way to use this would be in stores and on line. Just think if they order and use the Frequent Shoppers Program they will most likely return to the store to either return items and then buy something else or look on line and then buy at the store. What the customer spends with...
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...discuss recommendations for Kudler Fine Foods SEO. We will first give a description of what SEO is and how it could help Kudler Fine Foods increase their business. Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural,” or up-paid search results. In general, the earlier and more frequently the site appears in the search list, the more visitors it will receive from the search engine’s users. Deciding to hire an SEO it is a big decision that can potentially improve Kudler Fine Foods site and save them time, but at the same time it could also damage the site and reputation. When choosing these sites we will make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to the site. After doing some research we have come up with three different companies that we think would provide Kudler with the best service, and that are also tailored to small businesses. Our first recommendation would be Netmark.com. We selected them because not only are they labeled as the #1 Search Engine Optimization company on the market, they also provide a list of services and one that could possibly take Kudler Fine Foods to new heights with international and mobile services. Our second choice is HigherVisibility. This company made the cut considering that they are #2 on the list of top SEO companies, and the clients they already serve. In order to get Kudler to that level, they will...
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...04-02-2012 Dr. Janelle Elias Kudler Food’s aspires to move the direction of their current business model to the realm of e-commerce. In comparison to other organizations in the same business of providing specility foods, this is a smart business choice that would benefit the company immensely and substantially increase accessibility. Currently Kudler Food’s utilizes a website to bring the quality product they offer to a larger audience. The website currently is actually well constructed, though, the design is very basic. There is much room for improvement. Implementing the attributes of an online store brings added benefits. Some these benefits include: * Allows people to carry out businesses without the barriers of time or distance. One can log on to the Internet at any point of time, be it day or night and purchase or sell anything one desires at a single click of the mouse. * The direct cost-of-sale for an order taken from a web site is lower than through traditional means (retail, paper based), as there is no human interaction during the on-line electronic purchase order process. Also, electronic selling virtually eliminates processing errors, as well as being faster and more convenient for the visitor. * Ecommerce is ideal for niche products. Customers for such products are usually few. But in the vast market place i.e. the Internet, even niche products could generate viable volumes. * Another important benefit of Ecommerce is that it is the cheapest...
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...Kudler Fine Food Website Analysis After viewing the Kudler Fine Foods website, it’s determine the site is very plain and does not process a lot of modern features that you would find from most gourmet food websites. I find the website very ordinary and simple, although people say keep things simple, this website is too simple and lacks imagination for the customer. Just looking at the site at for the first time, I was able to navigate through the entire website in little of no time. The website has very few graphics other than the main logo and some rotating food pictures. It’ determined the website can use more pictures of elegant gourmet foods. There are other companies on the internet that sell products similar to Kudler’s website, and they must use graphics to set Kudler, visually apart from the company's competitors. There’s no means of ecommerce on the website. There is no way to purchase any of the products on line. As a team we will address the design for the Kudler website, specifically: the style and artistic quality used on the website; the navigation of the site; the over-all performance of the site; the marketing strategy; and the web community as a whole. The site does not have no site map, no product listing and most important a search engine within the site; if you are looking for something in particular. Kudler needs to overhaul their website, adding new features that web shoppers are accustomed to. The creation of a product database...
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...Advanced Web Development/WEB 407 Introduction Kudler Fine Foods is a specialty food store offering imported and domestic fare including baked goods, meats & seafood, produce, cheese & dairy, and wine. With three locations in the San Diego metropolitan area (La Jolla, Del Mar and Encinitas), Kudler’s mission is to provide their customers with, “…the finest in selected foodstuffs, wines, and related needs in an unparalleled consumer environment” (Apollo Group Inc. 2009). In an effort to increase customer convenience and business revenue, Kudler Fine Foods wants to sell their products on the internet. By adding both item inventory and online ordering pages to their current site, Kudler Fine Foods can accomplish this goal. There are, however, additional systems necessary on the back-end to make this system possible. According to TheConsumerCollective website (2010), “E-commerce spending continues to outpace analyst’s predictions… spending will reach $259 billion in 2014, and $278.8 billion by 2015” (Suetos, 2010). Over the past few years, customer confidence with online shopping has increased significantly. Customers feel more at ease with purchasing their products from online retailers than they did just years ago. This proposal will demonstrate the major components necessary for Kudler Fine Foods to begin offering their products online. It will discuss the database design, how the scripting language PHP will be set up to provide a “shopping cart” for ease...
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...Kudler Fine Food Analyzing Prototype Kudler Fine Foods wants to improve the functionality of their current website to be more competitive. Team C has research the challenges of implementing e-commerce functionality. Team C analyzes how to add online shopping cart functionality to Kudler's site and how to optimize the website search engine. In the following paper we will be discussing the following question. Identify basic XHTML tags and attributes used in the prototype; compare how different web browsers display our prototype and what difference did we see in the web browsers and what caused them? Describe how Cascading Style Sheets (CSS) were used to format your web content. Explain how JavaScript® arrays, loops and conditional statements were used in your prototype. Identify professional web development standards we used in the development of your prototype. Then we will explain how metadata might promote this website and identity the process we used to publish, maintain, and redesign the website. Kudler Fine Foods specializes in bakery, pastry products, fresh produce, fresh meat & seafood, condiments and packaged foods and cheese and specialty dairy products. They also specialize in wine and have a wine steward who assists customers in making their selection. Kudler Fine Foods has a local upscale specialty retail store in the San Diego metro area, and has two other locations in California. By having their location in an upscale area, Kudler Fine Foods strategy...
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...Abstract The Kudler Fine Foods is a high-end gourmet food store in San Diego with three different locations; La Jolla, Del Mar and Encinitas. Each store has around 16,000 square feet of retail space, and each store is within a popular metropolitan shopping center (Apollo Group, 2004). The stores are known for possessing the finest high-quality foods; each store is divided into the following departments: Fresh Bakery and Pastries, Fresh Produce, Fresh Meat and Seafood, Cheeses and Special Dairy Products, and Condiments and Packaged Foods (Apollo Group, 2004). Kudler’s upscale specialty food store chain is doing something similar to other grocers, but adding an ingenious twist. As part of the company’s strategic objective to increase loyalty and profitability of consumers, Kudler Fine Foods is planning three objectives; expanding services, implementing a frequent shopper program, and increasing efficiency by reducing costs. Marketing Focus Kudler Fine Foods is a high-end gourmet food store located in San Diego. Kudler Fine Foods has three different locations, La Jolla, Del Mar and Encinitas. Each store has around 16,000 square feet of retail space, and each store is within a popular metropolitan shopping center (Apollo Group, 2004). The stores are known for possessing the finest the high-quality foods; each store is divided into the following departments: Fresh Bakery and Pastries, Fresh Produce, Fresh Meat and Seafood, Cheeses and Special Dairy...
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...Kudler Fine Foods is a foods specialty store located in the greater San Diego area. The business was founded by Kathy Kudler with the intention of providing gourmet style preparation of meals for the everyday consumer. After opening the first store in La Jolla, Kudler has stood up two additional stores and is growing its loyal customer base. The original business plan developed by Kathy Kudler is built around expansion into marketable areas. The intent for the business is not simply focused on physical properties of business growth, but also information and knowledge properties relevant to marketing and customer mobility needs (Kudler Fine Foods, 2011). Since its inception Kudler Fine foods has outsourced its information technology needs through the use of Service Requests and Contracting of solution-oriented professionals. Some of the requests made by Kudler Fine Foods include Internet and ecommerce capabilities, a database for customer resources, a database for inventory tracking, another database for the accounting department, Hardware and software upgrades, and analysis concluding with upgrades of the company network capabilities. Team A is prepared to analyze the business practices of Kudler Fine Foods and assist in a Small to Medium Business (SMB) solution that will propel Kudler Fine Foods into a focused and efficient means of growth through the embrace of new technologies. Problem Definition Kudler Fine Foods currently uses legacy Window based systems in its three...
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...7 Long Term Objectives………………………………………………8 Shot Term Objectives……………………………………………...10 Contingency Plans…………………………………………………10 Critical to Success Factors…………………………………………11 Environmental Scan and Summary………………………………..12 Internal Analysis…………………………………………………...13 External Analysis…………………………………………………..14 Value Chain Analysis……………………………………………...16 SWOT Analysis……………………………………………………20 Resource Based Analysis…………………………………………..21 PEST Analysis……………………………………………………..22 Conclusion…………………………………………………………25 List of Appendixes………………………………………………...26 References…………………………………………………………27 Executive Summary This paper examines the current state of the organization, Kudler Fine Foods (KFF) by considering its background, financial status, operations, original and future vision and mission statements as stated by the owner, Kathy Kudler. It expands upon the owner’s desire to continue growth by creating and suggesting a new vision for the organization that continues to build on the organization’s original set of values and mission. The internal and external environments are examines. A new generic strategy and new grand strategies are presented and supported by long and short term objectives, and contingency plans and critical success factors are identified to mitigate unforeseen issues that may occur. The leadership at KFF wishes for continued growth and expansion and this must be completed in a manner that minimizes risk and keeps the organization ahead of the competition in the markets...
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...Kudler Fine Foods is in the process of looking to upgrade their accounting software to be more efficient and to help manage the stores all together. It is very important for today’s accounting software to be up to date and easy to use. With an upgrade to Kudler Fine foods I feel more automated software to be used on and to recommend it to have different modules for better control and access for each department. I think that the accounting should have several accountants that overlook each other to help prevent stealing or mistakes. With this in program in running the business and the employees will find it more efficient and easier to deal with. Some of the benefits of upgrade the accounting software are to have a system in place that would keep track of inventory and purchases in the store. This system would allow the administrator or accountant to immediately look at what was purchase time and how much. This would help with marketing material and inventory control. Other key benefits would be the use of a hand held scanner that would allow the clerk or store manager to scan an item and see when the last time it was purchase for how much and how many. This would allow seeing trends in shopping and trends in time management. With the hand held scanners the clerk could place and order and any other item that needed to be order sent to the central hub computer were he could go back and look at what the whole sore order. Once he reviewed the order he could place it and it would...
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