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Ecommerce Model: Amazon.Com

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Ecommerce Model: Amazon.com
Amazon has been around for years; 15+ in fact. It’s the world’s largest online retailer. Amazon started as just an online book store but grew exponentially into an unstoppable force for ecommerce! Amazon now sells just about anything you can think of and has dominated the market in many areas.
Amazon survives because it has a viable business model built around a market-changing customer value proposition. It promises that if you’re not satisfied for any reason you can return the product for a complete refund. With their automated tools they make it fairly easy too. I know because I have used it before.
Amazon has a very dynamic business model. They make most of their revenue off product they sell. However they also have a services revenue model through their “Prime” membership which provides use of their Amazon streaming service and free shipping for a yearly fee. They also purchased Audible not too long ago which is a monthly fee to spend credits toward audio books.
Amazon operates in a large market space. Not only do they have a very large B2C component they also resell their product via a B2B proponent. Amazon marketplace or seller central as it’s called; allows for companies to sell their product through Amazon for a standard monthly fee and a percentage of the selling price of the product. By doing this Amazon gets a piece of the companies pie and the company in question gets to use the tools and backing of one of the largest ecommerce company on the planet.
Amazon’s competitors are few yet infinite. I say that because there is no “one” company that does the same thing. There are large online book stores like Barnes and Nobles and there are clothing companies like JC Penney but few companies have the line of stuff Amazon has. The closest competitor might be Walmart.com. However Walmart has a worldwide brick and

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