...enhanced within the complex market offering in terms of technology, prices, in-flight entertainment, customer services, and so on. Hence, this paper is presented to analyze the Porter’s five forces model in the horizon of airline industry. Porter has also given the more enhanced framework of forces by including the sixth force as well, which will subsequently be analyzed according to said industry. Porter’s Six Forces Model Analysis The extension of Porter’s five forces model is actually regarded as Porter’s six forces model. The enhanced stimuli of forces did not gain such popularity as that of its previous model integrating five forces only, because of its less positive acceptance. The model is similar to the five forces model with only difference of sixth force in the framework. Hence, all Porter’s (1980) forces are explained below with their certitude rating in the parameters of airline industry. Force 1: Threats of New Entrants The threat of new firm into the same industry is the force which describes the dependability of new entrants on the entering barriers. These barriers are a kind of great threat to any industry, if they are feasible and flexible because it will increase the number of potential competitors in the industry and on the contrary they can react in diverse manner to the potential entrants to replicate the incumbents’ position. These barriers may exist within economies of scale, distribution channel, cost of entry, government legislation and product...
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... 3.9.1 Study Location 3.9.2 Target Population 3.9.3 Sample Size 3.9.4 Types of Survey 3.9.5 Methods of Analyzing Data 3.9.6 Findings 3. Conclusion and Recommendation 4. Appendix 5. Bibliography 1. Introduction: 1.1 Basic Information: There are some basic differences between young peoples from past and from present era. Especially they have differences in their lifestyle. Our topic is regarding those lifestyle conversions of Bangladeshi young people from different generation. 1.2 Background Information: The generational gap is a term popularized in Western countries during the 1960s referring to differences between people of younger generations and their elders, especially between children and their parents. It might be summarized as the differences in language, for the younger generations developed slang languages(informal way of speaking), like pidgins, instead of using the formal language.it might also be the difference in appearance, or even in technology, for most of the things we carry today are things that weren't present in the past. Although some generational differences have existed throughout history, modern generational gaps have often been attributed to rapid cultural change in the modern and postmodern period, particularly with respect to such matters as musical tastes, fashion, technology and politics. These changes are assumed to have been magnified by the unprecedented size of the...
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...of the advertisement 3 2.0 Market Group 4 3.0 Problem recognition 5 4.0 Neoclassical consumer theory 6 5.0 Application of neoclassical theory of consumer 8 6.0 Conclusion 9 7.0 Work cited 10 Consumer Behavior 1.0 Description of the advertisement The advertising campaign is for an airline company QANTAS that has its base in Australia. It has a picture of a young girl having fun while watching a movie using the toy movie machine. The airline is targeting plane travelers by promising to offer the best flight entertainment. This according to the airline will be able to have them enjoy their journey through entertainment and not be able to realize how long the journey is. The airline promises to offer a travelling experience that will not only be luxurious but also memorable as the customers. The airline promises to provide a total of 1500 channels for the travelers to choose from. This will offer a chance for the travelers to sample from the channels they do have and choose the best that will offer them the generous entertainment (De Mooij, 2001). The picture used...
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...The Quantitative Research about Griffith University Hotel Facilities Course Name: 1002HSL Introduction to Research Student Name: Student ID: Introduction This report is to assess, from the view of professions in event and facilities management, the importance and performance of the existing facilities in city hotels of Griffith University in order to identify the critical factors in better operation and execution of hotels. The rapid development and expansion of hospitality industry has made hotel industry much more competitive than before, thus, how to promote the operation and execution become a significant issue in surviving in fierce competitive business environment. Among those critical issues of success in managing hotels, the service segment is in particular of importance in that it is directly accessed by customers or travellers and they are inclined to rate hotels on those service (Roger, 2011). Therefore, it is quite necessary to elevation how importance of existing facilities towards guests and the current performance of those facilities in the hotels. The Griffith University Hotel, being operating for a relative long period in the service industry, has established its good reputation and occupied a certain part of market shares. While, it still suffers from threads from low priced hotels and other rivals who are continuingly promoting hotel environment and service. In order to maintain the current volume of guests and probably increase it, the...
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...explained in details. Furthermore, these to get the insight on what the researcher want to search and investigate. 1.1 Introduction Food is an essential thing for human to stay alive. For the purpose of living, human will search for food and this occasion has led to travel. Traveling for food has taken an entirely new meaning from what it used to when voyages were undertaken for spice trade, but voyagers still carried dried food, as the local cuisines were looked upon with suspicion (Tannahill, 1988). Tourists have some basic needs, whether they find themselves at home or whether they are travelling; the most basic of which is to eat (Lopez and Sanchez, 2011). Despite the growing of food tourism in the world, Chang and Mak (2012), food consumption studies are predominantly concerned with understanding the determinants of various food-related behavior, most commonly liking, preference, choice and intake. Food consumption is recognized as a complex behavior with cultural, social, psychological, and sensory acceptance factors all playing a role in the decision making process (Koster, 2009). While it is widely discuss on the behavior of tourist towards the food that they consumed, it is also believe that local food also play a big role on showing their behavioral on food consumption. Cohen and Avieli (2004) stressed that local food at a destination could be an use under certain circumstance. This is possible because tourist have to confront with food in their destination they...
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...fast globalisation process, executives have to be in several different places (i.e. countries, even continents) in a very small period of time. Michael Bonsignore, the CEO of Honeywell, explains that travel brings along not only negative factors such as sleep deprivation, time pressure and delays, unavoidable changes in eating habits but it has also advantages (DeFrank et al, 2000:58). “I learn a hell of a lot more doing this than sitting in my office reading historical information… Today we can’t be making decisions based on historical information because things are changing too fast” (DeFrank et al, 2000:58) said Michael Bonsignore. Apart this, travel represents a very important way for executive to learn new business techniques while travelling and even come up with new product ideas. According to a survey (DeFrank et al, 2000:59) taken in 1997, 193 million U.S. executive business travellers transform their business travel into holiday. However, business travel comprises more disadvantages than advantages. One are the most encountered problems are distraction, irritability, illness, tiredness and many others. These factors can lead to an emotional and physical change that severely disrupts an executive’s ability to perform...
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...INTRODUCTION Mayo Clinic is well known for treating international leaders (e.g., the president of the Republic of Equatorial Guinea (Cateora, Gilly, and Graham 640)). Mayo clinic provided care to international patients for nearly a hundred years. It was founded one hundred years ago by a family of physicians named “Mayo.” The Mayo family created an international legacy. They traveled the world to compare notes and surgical approaches and returned with international patients. Mayo Clinic has used word-of-mouth marketing to maintain its global reputation. Its marketing department has existed for only the last fifteen years. Mayo Clinic’s locations are in three metropolitan areas: Rochester, Minnesota; Scottsdale/Phoenix, Arizona; and Jacksonville, Florida (Mayo Clinic’s Website). The strength of Mayo Clinic is that the clinic specializes in hard-to-treat diseases. They are known for innovative and effective treatments for diseases that had gone undiagnosed or under-treated. It is also known for being at the top of most accredited quality standard listings. The value vision of Mayo Clinic is that “the needs of the patient always come first.” Since the year 2000 Mayo Clinic is also known for achieving high quality at lower cost. Moreover, the Mayo Clinic is most famous for developing an integrated patient care practice. A patient will see from two to ten doctors in a single visit, potentially on the same day, reducing the cost of multiple visits and more importantly allowing doctors...
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...aware of the economic ‘phenomenon’ of backpacker tourism and the extent to which it contributes financially to both developed and developing countries. To date, most backpacker research has focussed on reviewing the experiences and choices in travel of the 18-29 year olds who constitute the bulk of the market. Future research should move away from assuming that backpacking is a homogenous phenomenon and should instead review its diverse manifestations, in terms of differences in age, gender, origins, and particular subcultures. Who is a tourist? Who is a backpacker? These two apparently simple questions have been discussed and debated for years by academics. The tourist is a voluntary, temporary traveller, travelling in the expectation of pleasure from the novelty and change experienced on a relatively long and non-recurrent roundtrip. Tourists were sub-classified into four travel roles:organized mass tourists, individual mass tourists, explorers, and drifters. The definition of backpackers included a preference for budget accommodation and emphases on meeting other travellers, flexible itineraries, longer rather than shorter holidays and informal and participatory holidays. Most studies of backpackers have indicated that more than 80% of backpackers are less than 30 years of age. PRIMARY RESEARCH QUESTION * What are the specific needs and requirements of a backpacker in backpacker accommodations? * Environmental setting * Price * Social interaction ...
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...countries and are over 3,000 properties. The mission statement of Hilton Hotel Corporation is “To be the preeminent global hospitality company – the first choice of guests, team members, and owners alike”. Obviously, Hilton’s core business would be the leader in global hospitality company. Hilton works aggressively to gain competitive advantage over other competing hotels so as to retain its global image and reputation and be the first choice of the people travelling around the world for business or leisure. 2. Blackstone’s intention to grow the business and brands globally – After the takeover of Hilton by Blackstone group, the main intention of the group is to invest in Hilton and other brands from around the world which will help them to grow the business for the benefit of stakeholders and eventually become a “premier in global hospitality business”. 3. Enhance the guest experience - Hilton believes in providing experience better than the last time the guest visited them, by taking care of guests’ preferences and what the guest would be expecting out of them. 4. Consistency of Services – Hilton believes that...
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...attribute to the increase in the demand for imitation jewellery include volatile gold prices in the span of an year, disposable incomes, fashion conscious, international exposure, easy to carry, adds the survey. While releasing the ASSOCHAM survey its Secretary General, D S Rawat said, this ruling high price is changing the customer preference from fine jewellery to relatively inexpensive but equally flashy costume jewellery. The imitation jewellery market is about Rs 8,000 crore (growing at the CAGR of 20% y-o-y) in India and expected to touch Rs 15,000 crore by 2015. The best thing about these jewelleries is that they are available in different designs and colours and they are so affordable that one can customize according to the dress worn, said 75% of shopkeepers. According to ASSOCHAM estimates, the price of gold plated jewellery have increased by over 80% in the last one year, similarly, the rates of other gold plated jewellery items have also increased by 45%, but there is no depreciation in the sale of these products. People now-a-days believe that gold plated jewelleries are better to wear in parties, festive ceremonies, and while travelling, opines another shopkeepers. Interestingly, the increase in gold prices has also increased the prices of some artificial jewelleries. However...
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...Genre classifies movies, novels, music and literature of similar style in the same category. Genre acts as a navigation tool to guide the audience and readers to select literature according to their preference. Science fiction is the most relevant genre of the 21st century because it contains a message regarding the advances society is making in the fields of science and technology. It is a genre that has its roots in the 19th century where new inventions made the audience curious about the future and new technology. The elements of the science fiction genre are an alternate setting, alienated characters and scientific technology. An excellent example of this prominent genre, science fiction, is the Hugo and Nebula award winning novel, The Left Hand of Darkness by Ursula K....
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...Can public transport compete with the car 1 IATSS Research, 27 (2), 27-35. Can public transport compete with the private car? August 2003 Linda Steg Department of Psychology, University of Groningen Grote Kruisstraat 2/I, 9712 TS Groningen, The Netherlands e-mail: L.Steg@ppsw.rug.nl, phone: + 31 50 3636482, fax: + 31 50 3636304 Can public transport compete with the car 2 Abstract Public transport is often perceived to be a poor alternative for car use. This paper describes who may be open to use public transport more often, and how people might be persuaded to use it. A computerised questionnaire study was conducted among 1803 Dutch respondents in May 2001. Results revealed that especially fervent car users dislike public transport. For them, the car outperforms public transport not only because of its instrumental function, but also because the car represents cultural and psychological values, e.g. the car is a symbol of freedom and independence, a status symbol and driving is pleasurable. So, for fervent car users, car use is connected with various important values in modern society. Infrequent car users judge less positively about the car and less negatively about public transport. Consequently, they may be open to use public transport more regularly. In contrast, many efforts are needed to stimulate fervent car use to travel by public transport, because in their view, public transport cannot compete with their private car. In this case, policies should be aimed at reducing...
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...Name Institution Date Maroush is one of the most famous hotel and restaurant known for its Lebanese cosines in London. It is located along Edgware Road. The first Maroush restaurant was opened by Marouf and Abouzaki in 1981. The restaurant was started to serve Londoners authentic Lebanese foods when people were beginning to explore world cuisines and other people’s culture through trying out their food. The food is prepared in the traditional Lebanese ways where hospitality, generosity, and sharing are the leading pillars and hallmarks of Lebanese culture. There are excellent varieties of magical tastes that are can be enjoyed anytime Maroush restaurant prides itself in the perfect preparation of food; everything is dazzlingly fresh and exotic, a perfect epitome of the Mediterranean diet which has abundance of fresh food, seafood, vegetables, fruits and starches. Poultry is more often consumed than meat, and when red meat is consumed it is more likely to be lamb. To keep up the quality that they have become accustomed to, Maroush restaurants takes great care in cooking using only natural ingredients. Meat comes from its butchery and cannot take the risk of cooking low quality food. Maroush is part of a chain of up market Lebanese restaurants which own several other restaurants in London. From the first restaurant started in 1981, sixteen more have been established. This includes a more formal dining at Maroush Gardens ,Maroush Vere street...
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...Introduction The cruise-line industry has changed drastically over the past several years. What was once thought of as a luxury to most people, is now affordable and convenient. The industry now focuses on targeting the working middle class, as well as the upper class. One cruise-line in particular, Carnival, has mastered the informal cruise for the mass market. Carnival offers numerous cruises that are inexpensive and exciting. Nevertheless, Carnival operates internationally with shipyards and ports all over the world. Being an international business, Carnival is affected by many global forces, both controllable and uncontrollable. In order to maintain the corporation’s success, Carnival must be aware of all global forces while operating internationally. Global Forces There are many forces that can affect a business. These forces can be economic, social, political, or cultural. Either way, these forces affect an industry’s opportunities, choices, perspectives and even social image. In the cruise industry, there are two major factors that contribute to its growth; the change in the competitive environment and the demand for travel. The competitive advantage of cruise lines are brought by the arrival of ocean “airline” services and the increase of flexible incomes the cruise line industry has to offer. The demand for travel also contributes to the growth of the cruise line industry. Today, people are more willing to travel farther and stay longer. Cruise lines responded...
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...computer accessibility with high internet quality. Powers, T (1992, p. 51) mentions “To meet the needs of business travelers, business centers in hotels offer such services as photocopying and fax machines, desktop publishing software, computer work station, laser printers”. In the case of a computer station, it is a must as business travelers will always have their laptops or electronic devices to work. For this reason, is also expected to have internet access wired and wireless in their rooms. Nevertheless, this technology will not be needed only in public spaces at the hotels such as business centers, but also in their rooms for guest convenience. For instance, due to the current use of virtual meetings with people all over the world time difference might not be an obstacle. For example, if a guest needs to have a video conference from their room really late at night, will require having a very good connection inside the room. Business guests will not...
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