...FACTOR – CASE OF SMALL TRANSITIONAL HOTEL SECTOR Tanja Mihalič1 Dimitrios Buhalis2 Received: 12 December 2012 Accepted: 6 March 2013 ABSTRACT: This paper studies the information and communication technology (ICT) in a small hotel sector at a point in time when the transition towards a full market economy is coming to the end and competitiveness and ICT implementation is gaining on importance. Its main purpose is to study a business potential of this new competitive advantage resource and its productivity paradox. A competitive advantage factor model (CAF model) has been proposed and the structural modelling (SEM) has been performed on the case of a small transitional Slovenian hotel sector. The study contributes to knowledge on ICT competiveness and ICT productivity paradox in hotel sector. Further, its results hold practical implications for the strategy for hotels operating in small-sized hotel industries in transitional or ICT developing environments. In more concrete terms, research findings indicate that such hotel sectors need to speed the ICT implementation. ICT as such doesn’t directly increase the firm’s profitability, yet there is an indirect positive impact of factor ICT on a firm’s financial performance that emerges through other competitiveness factors, such as differentiation, qulity or image, which helps firms to stay competitive on the tourism markets. Key words: Information and communication technology (ICT), ICT implementation, competitiveness...
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...operation and functions. This means that, tourists and travellers provide a huge amount of information about their travel experiences. Many organizations use social media as a tool to connect to millions of potential guests. Therefore, this paper will analyse the importance of social media for the hospitality industry. The first paragraph aims to address the use and impact of social media in hospitality. The second part of this paper will focus and give more insight on the impact of social media on travellers’ behaviour and using social media from a customers’ perspective. Thirdly, the kinds of social media in the hospitality industry will be discussed. As last, conclusions will be drawn while taking personal perspective, studies and theory into consideration. Use and impact of social media in the hospitality Hospitality company participation in social media has been shown to be a cost-effective tool for interaction and involvement with potential guests. Social media that is easy accessible, straightforward and appealing enables potential guests to be involved in unique ways. Hotels and hospitality businesses are constantly interacting with guests, and online guests reviews on social media plays a very big part in the hotel industry today. (Kasavana, Nusair, & Teodosic,2010) The rise of websites like Yelp, Trip advisor and Facebook give potential guests the opportunity to look up review written by other guests....
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...Hilton core business: Hilton Group of hotel is one of the renowned names in the lodging industry. With close to 3000 properties and 500,000 rooms in 78 countries, it is among the top most brands in the hospitability sector. It is a brand management company, catering to the needs of millions of travellers around the globe. With about several billion dollars of real estate invested in Hilton brand of hotels, it offers distinct products across a whole range of consumer segments. Being a brand management company, Hilton hotels own many properties and also franchises its brand name to the property owners who chooses to invest with them. While offering its brand, Hilton wishes to create a unique standardized experience for all the customers across the world. At the same time, Hilton offers property owners an immediate recognition, more footfalls, advertisements and other branding benefits so as to have the best guest experience associated with the Hilton Hotel Brand name. Hilton competitive advantage lays on both its size and diversification as it is present in almost all the segments of the industry. Unlike their competitors who are either big but less diversified or are diversified but lack presence in all segments, Hilton brands offer whole gamut of products in all segments. As per my analysis Hilton hotel is mix of both sales oriented and market oriented firm with the belief of putting customer needs first. Their Customer Really Matter initiative and the subsequent OnQ program...
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...Hilton Hotel Corporation The Hilton Hotels Corporation, one of the leading international companies in the hospitality industry started with a humble beginning in 1919, when Conrad Hilton bought the first of what would later become an international chain of hotels and resorts, revered by competition and valued by customers, for the high quality of hospitality and leisure services provided as well as original hotel and travel concepts presented. With an international portfolio of 9 hotel brands that extends to up to 79 different countries worldwide, the Hilton hotel corporation has more than 3,400 hotels spanning the globe and approximately 22 million guests across all nine brands owned by Hilton. The goal Hilton aspires to achieve however is to be the first choice of guests, team members and owners alike, the paramount global hospitality company, which is reflected solidly within the company’s core values which are the drive of the corporation’s team members. H HOSPITALITY I INTEGRITY L LEADERSHIP T TEAMWORK O OWNERSHIP N NOW (Hilton worldwide, 2009) Through creating exceptional guest experiences, Hilton was able to ensure that each customer is made to feel valued. Challenges However, with an increasing number of competitors in an aggressive and quite competitive market, A diverse number of properties in 79 around the world, each with unique cultural norms and traditions and a changing hospitality market, due to the increasing bargaining power customers...
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...Foundations of Hotel Mgmt Hotels meets fulfills a wide variety of roles in our society today. For those travelling and vacationers, a hotel is always a home away from home. In the modern world, the manner in which people spend their leisure and vacations has drastically changed (Stutts & Wortman 2006). People always want to utilize their time exploring various tourist destinations in the world. As such, the tourism industry has witnessed an unprecedented growth which in a roundabout way has resulted in tremendous growth in the accommodation and hotel facilities. In this regard, Hotels play a very imperative role in the lodging industry which cannot be underestimated. According to the statistics and facts on the hotel industry by Stutts & Wortman (2006), the global hotel industry was predicted to generate 550 billion U.S dollars in revenue by the year 2016. This critically demonstrates the significant contribution of the lodging industry and the hotels into the GDP of a given country and the globe at large. By definition, lodging industry refers to a group of companies that come up with own, manage and, or operate lodging facilities (Scanlon 2007). Lodging facilities include the motels and hotels which are full serviced. On the other hand, a hotel refers to an establishment that do provide accommodation and catering services to tourists personnel as well as to the local residents in the particular area in which the hotel is located. According Scanlon (2007)...
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...Implementations of technologies for Hilton Hotels Group. Demonstrate critical and evaluative interpretation and application of theoretical IT/ e-business concepts to a current tourism and hospitality market situation in order to build sustainable competitive advantage. I Introduction Accompanying the technological revolution of the 1990s there are many new opportunities and challenges for the tourism and hospitality industries. Since tourism, global industry information is its life-blood and technology has become fundamental to the ability of the industry to operate effectively and competitively. Poon (1993) suggests that the whole system of information technologies is being rapidly diffused throughout the tourism industry and no player will escape information technologies impacts. The report below gives an insight into the importance of application of information technologies and the use of Internet in tourism and hospitality industries. Two given strategic frameworks provide the analysis of the Internet and its impact on these sectors. This paper also aims to show how technological innovations and information systems can be beneficial for the hotel companies, by using the example of Hilton Hotels Group. II IMPORTANCE OF TECHNOLOGY IN TOURISM AND HOSPITALITY SECTORS Market wisdom today suggests that hospitality companies must embrace technology to compete against traditional competitors, as well as entrants that build their businesses with the latest technology. In this changing...
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...Hilton Hotel Corporation The Hilton Hotels Corporation, one of the leading international companies in the hospitality industry started with a humble beginning in 1919, when Conrad Hilton bought the first of what would later become an international chain of hotels and resorts, revered by competition and valued by customers, for the high quality of hospitality and leisure services provided as well as original hotel and travel concepts presented. With an international portfolio of 9 hotel brands that extends to up to 79 different countries worldwide, the Hilton hotel corporation has more than 3,400 hotels spanning the globe and approximately 22 million guests across all nine brands owned by Hilton. The goal Hilton aspires to achieve however is to be the first choice of guests, team members and owners alike, the paramount global hospitality company, which is reflected solidly within the company’s core values which are the drive of the corporation’s team members. H HOSPITALITY I INTEGRITY L LEADERSHIP T TEAMWORK O OWNERSHIP N NOW (Hilton worldwide, 2009) Through creating exceptional guest experiences, Hilton was able to ensure that each customer is made to feel valued. Challenges However, with an increasing number of competitors in an aggressive and quite competitive market, A diverse number of properties in 79 around the world, each with unique cultural norms and traditions and a changing hospitality market, due to the increasing bargaining power customers have gained...
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... Operations Management A Case Study of a Hotel Teacher Notes by Debra 28 mins McNaughton, B.A., Dip.Ed. Produced by VEA Pty Ltd Commissioning Editor Lisa Tancredi B.A. Executive Producer Simon Garner B.Ed. © Video Education Australasia Pty Ltd 2009 Reproducing these teacher notes You may download and print one copy of these teacher notes from our website for your reference. Further copying or printing must be reported to CAL as per the Copyright Act 1968. Dip.Ed. Suitable for: Business Management To order or inquire please contact VEA: Australia 111A, Mitchell Street, Bendigo, Victoria 3550 FREECALL: 1800 034 282 Phone: (03) 5448 2400 Facsimile: (03) 5448 2408 New Zealand PO BOX 4390, Shortland St., Auckland FREECALL: 0800 486 688 Facsimile: 0800 488 668 E-mail vea@vea.com.au Website www.vea.com.au Operations Management – A Case Study of a Hotel For Teachers: Introduction The provision of accommodation is a highly competitive market. As tourists look for the best possible value for money, hotel operators must ensure that they are providing a quality venue with costeffective services. This program is based on the Mercure Hotel in Hobart and covers the key elements of its operations (the inputs and processes that create the output). The program examines the ways in which the design of its facility, the control of materials, the use of technology and the quality standards all contribute to ensuring the hotel remains productive and competitive. Program...
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...Assignment about the importance of hospitality management in global market Subject: English Submitted by: Miss Christina Lecturer of English department Submitted to: Mithu Ahmed ID NO: 13300016 To All students of kolej gemilang Methodology: (1) Internet (2) Books (3) Shit-paper (4) Myself Hospitality industry is a huge sector of global market in this era. Hospitality industry makes our life more comfortable, more enjoyable, and more flexible. It is also a great helper of world economy. Importance of hospitality management in global market: There are many importance of hospitality management in global market. I write down below in my own opinion. (1) Remove Unemployment (2) Economic aspects (3) Education aspects (4) Safety Life Unemployment (or joblessness) occurs when people are without work and actively seeking work. The unemployment rate is a measure of the prevalence of unemployment and it is calculated as a percentage by dividing the number of unemployed individuals by all individuals currently in the labor force. During periods of recession, an economy usually experiences a relatively high unemployment rate. According to International Labor Organization report, more than 197 million people globally are out of work or 6% of the world's workforces were without a job in 2012. Here Hospitality management...
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...selling? 2. How does the Ritz Carlton create Ladies & Gentlemen in only 7 days? 3. Should McBride change the 7 day countdown? 4. How would you experiment in this kind of business? 1. What is the essence of what the Ritz Carlton is selling? To its customers, The Ritz Carlton is selling Excellence; A quality driven package of unrivalled personal service, attention to detail, anticipation of and taking care of every need, and above all, respect. To treat every customer as a Lady or a Gentleman. When Patrick Mene joined The Ritz-Carlton in 1990 as the Chief Quality Officer, his primary mission was to integrate and prioritize the values and concepts of the Malcolm Baldrige National Quality Award criteria at all the company’s hotels around the world. MBNQA is presented annually by the President of the United States to organizations that demonstrate quality and performance excellence The “Baldrige Criteria for Performance Excellence” are listed as: • Leadership • Strategic planning • Customer and market focus • Measurement, analysis, and knowledge management • Human resource focus • Process management • Business/organizational performance results The Ritz-Carlton applied for and won the award again in 1999, becoming only the second American company to earn the distinction more than once. Leadership: The management of the organisation has a considerable percentage of people who started their careers at the bottom rung, giving them a unique insight and relationship...
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...trips which are deemed to enhance one self’s physical and mental welfare (Future Foundation, 2015). Secondly, technology and its relationship with customized staying experience within the hospitality industry will be explored. In addition, the topic on revenue management will...
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...GRAND SULTAN HOTEL……… # Quick View: Our hospitality management and service is dedicated to provide high quality food and service to our clients. We are receptive to our client’s needs and demands and go hand in hand with the trends in food habits and technological advancement. Our motto is to” SATISFY CUSTOMER’s APPETITE IN TRUE SENSE”. # GOAL: * To receive 3 stars affiliation by the year 2014. * To secure the top position in the hotel industry. * To satisfy customers by the best possible means. # Current scenario: * Customers complains on the quality of food * Lack of Variation * Courtesy amongst the hotel staff missing. * Lack in modern culinary equipments. * Dessert section sales not good. * Cleanliness issues. From the above context we can see there is a need of training. # Objectives of training: According to the needs of training the training program is divided into four parts. * Food safety and quality training program. No of participants-4 Time frame- 6 hours per day for 5days * Service quality training program. No of participants-4 Time frame-4 hours per day for 3 days * Culinary variety learning program No of participants-4 Time frame- 4 hours per day for 5 days * Introduction to new technology in kitchen world training program No of participants-4 Time frame-3 hours per day for 3 days # Selection of trainees: Selection of trainees is based on the skills deficiency of some workers and...
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...UTTARA UNIVERSITY UTTARA DHAKA SUBMITTED TO MD. RAJIB SENIOUR LECTURER OF UTTARA UNIVERSITY SUBMITTED BY UNITY 31ST C-UTTARA UNIVERSITY UNITY Members name | Id no | Aklima khatun koly | F21321111126 | Amena sultana adar | F21321111111 | Musratjahan | F21321111119 | Jarin khan | F21321111107 | SUBJECT – IMPORTANCE OF ENGLISG IN TOURISM The history of tourism The tourism industry is fast becoming an important revenue gene rator for Malaysia. It was another record breaking year as Malaysia registered 17.54 million visitors (17,546,863) in 2006, slight ly surpassing the target of 17.5 million. This is an overall increase of 6.8% compared to the previous year. Thototal tourist receipts for 2006 was RM36.2 billion, an increase of about 13% compared to 2005. This is, however, RM1.4billion less than the targeted figure of RM37.6 billion(Tourism Malaysia, 2007). 2007has been designated by the Malaysian governmentas Visit Malaysia Year with the theme“Celebrating 50 Years of nationhood”. The Prime Minister of Malaysia, YAB Dato' SeriAbdullah Haji Ahmad Badawi officially launched the Visit Malaysia Year (VMY) 2007at 8pm on 6 January 2007, during a grand ceremony...
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...specialization. (Hotel Management) Submitted by: Andreyan M. Solanoy Submitted to: Dr. Perlita Esrael (Professor) A SYSTEMATIC REVIEW OF KNOWLEDGE MANAGEMENT RESEARCH IN THE HOSPITALITY AND TOURISM INDUSTRY by Xu Cheng Bachelor of Art Guangdong University of Business Studies 2008 A thesis submitted in partial fulfillment of the requirements for the Master of Science in Hotel Administration William F. Harrah College of Hotel Administration Graduate College University of Nevada, Las Vegas December 201 Assignment in Basic Research Find a sample research article which is related to your field of specialization. (Hotel Management) Submitted by: Ma. Florina Teresa T. Tampos Submitted to: Dr. Perlita Esrael (Professor) Assignment in Basic Research Find a sample research article which is related to your field of specialization. (Hotel Management) Submitted by: Floven P. Laurencio Submitted to: Dr. Perlita Esrael (Professor) ABSTRACT A Systematic Review of Knowledge Management Research in the Hospitality and Tourism Industry by Xu Cheng Dr. Mehmet Erdem, Examination Committee Chair Assistant Professor of Hotel Management ...
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...In the past, knowledge is the most important factor to assist organization in getting success. With the development of information technology, human beings enter the Information-Explosion Era. Besides, organizations meet much more new challenges. Information instead of knowledge, getting more and more important in modern market. The key to survival and building of future dominance is getting much more information than competitors. Managers from its literal meaning are the persons who manage others. Therefore, organizations need good managers to help them coordinate team work and solve problems effectively and efficiently. According to Mintzberg(1973), managers have three roles which are informational roles, interpersonal roles and decisional roles. This essay focuses on Mintzberg’s informational role. The purpose is to identify and discuss the importance of informational role that are required to perform. Experts find that informational role have some relationship with interpersonal role, decisional role. Besides, experts believe that informational role play part in external environment and important for every level of managers. In addition, some experts argue that Mintzberg’s theory have some limitation in some area. Therefore, this essay will discuss several parts of informational roles: what informational roles are, the importance of informational roles, how informational roles affect in different levels management, and the limitation of Mintzberg’s theory among CEOs. Management...
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