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Conceptual Framework of Ecotourism

Ecotourism is defined as a “purposeful travel to natural areas to understand the culture and natural history of the environment, taking care not to alter the integrity of the ecosystem, while producing economic opportunities that make the conservation of natural resources beneficial to local people” (McCormick, 1994). Based on this definition, the conceptual framework was formulated. The operationalization of the framework included an assessment procedure, the ecotourism standards and its corresponding management guidelines. and a communication plan. These tools were guided by the principles presented by Jeffries (1997) on biodiversity and conservation, Kersten (1997) on Community Based Ecotourism and Community Building, Kusler (1991) on Strengthening Resource Conservation through Ecotourism, and McCormick (1994) on how ecotourism can save a rainforest. Furthermore, the experiences gained by Regis et al. (2000) from the Ecotourism project for the two municipalities of Sorsogon reinforced the management guidelines put together based on the Philippine situation.

Characteristics of ecotourism

According to Chesworth (1995), Ecotourism has six characteristics. These are: a) ecotourism involves travel to relatively undisturbed natural areas and/or archeological sites, b) it focuses on learning and the quality of experience, c) it economically benefits the local communities, d) ecotourists seek to view rare species, spectacular landscapes and/or the unusual and exotic, e) ecotourists do not deplete resources but even sustain the environment or help undo damage to the environment, and f) ecotourists appreciate and respect local culture, traditions, etc.

Moreover, Kusler (1991) believes that ecotourism must have a strong “people element”. For example, the travelers should learn about the forest and its people.

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