...One of the most sought-after goals in the world of marketing is a high degree of consumer satisfaction. But in the world of education, satisfaction by itself should not be the criterion for success. If both satisfaction and performance are high, we have cause for celebration. If satisfaction is high and performance is low, as is currently the case in the United States, we have cause for serious alarm. According to Stevenson and Stigler in "The Learning Gap", American parents whose children generally score below Asian children on tests of academic achievement, gave the most positive evaluations when asked about their children's schools and how their children were performing. If the children are doing well, such high levels of satisfaction would be justified. Experiential learning theory draws on the work of many 20th century scholars who have given experience a central role in their theories of human learning and development- notably John Dewey, Kurt Lewin, Jean Piaget, Williams James, Carl Jung, Paulo Freire, Carl Rogers and other- to develop a holistic model of the experiential learning process and a multi- linear model ( Kolb 1984). Maintaining high levels of satisfaction with poor performance creates a huge obstacle to the improvement of education. Before you can solve a problem, you have to admit that you have a problem. Why should children study hard if their parents already express high levels of satisfaction? Why should schools pursue reform with enthusiasm and resolve...
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...INFLUENCING THE SELECTION OF A HIGHER EDUCATION INSTITUTION Mohar bin Yusof Tun Abdul Razak University, Malaysia mohar@unitar.edu.my Siti Nor Bayaah binti Ahmad Tun Abdul Razak University, Malaysia ctnor11@unitar.edu.my Misyer bin Mohamed Tajudin Tun Abdul Razak University, Malaysia misyer64@unitar.edu.my R. Ravindran Tun Abdul Razak University, Malaysia ravindran@unitar.edu.my ABSTRACT The higher education landscape in Malaysia has gone through substantial changes. With improvements in the quality of education and better academic performance at the primary and secondary school level, the demand for tertiary education has increased many fold. The increased public demand for tertiary education and the government’s aspiration to position Malaysia as a regional centre of academic excellence have led to the higher education market becoming monopolistically competitive. The purpose of the research was to examine the expectations on higher education institutions among three groups of respondent i.e. prospective students, parents of prospective students and first year university students, and to identify the factors influencing their preferences in selecting a particular higher education institution. KEY WORDS: Preferences, Higher Education Institutions, Expectations, Higher Education Market, Market Research UNITAR E-JOURNAL Vol. 4, No. 2, June 2008 27 INTRODUCTION Over the span of ten years or so, the higher education landscape in Malaysia has gone...
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...In the novel, “Great Expectations” by Charles Dickens, the main character Philip Pirrip, who is known as “Pip” throughout the novel, has a series of great expectations that he goes through. The title of the novel, as many other great book titles, comes with various meanings that are present in the story. In the novel, Pip’s great expectation consists of receiving a large inheritance. To us now in the 20th century we now an expectation as a strong belief that something will happen or be the case in the future. Therefore there are many different kinds of expectations one could have. Everyone has there own idea of expectations but some of those could include expectations on others, expectations on ourselves, or even expectations on the world....
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...The Direction of Higher Education There is perhaps no greater single event that has had a more significant impact on higher education than the integration of the internet with the higher education delivery system. There are many students that would not have been able to balance school and the completion of their degree if they had not been able to work late into the night performing research and writing papers while avoiding long commutes to a physical campus. As with most other areas of society, progress is forced by necessity. The higher education industry is plagued by increasing costs, policy issues, a lack of graduates prepared for the workforce, viable ways to assess learning, accreditation concerns, assessment validities, a shortage of leadership in institutions of higher education, the death of the “traditional” student, and difficulty recruiting new students. The Issues This paper focuses on the financial and technology issues facing the higher education industry today. The higher education sector faces many of the same challenges that other areas of the economy do; the consumer has evolved, technology has advanced, and there must be funding to address the changes in both areas. Along with changes in the economy, student demographics have changed: more students are part-time, older, and non-residential. Additionally, technology has created a level of service expectations that are a challenge for educational institutions to maintain. Technological innovations...
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...A Report on Marketing Department: Students’ Expectations & Perceptions University of Chittagong Submitted to Submitted By Mr. Md. Akteruzzaman Group: Abacus (4) Associate Professor Session: 2007- 2008 Department of MSIM Department of MSIM University of Chittagong University Of Chittagong ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Date of submission: 4th May, 2013. Group Details ...
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...Tessa Garcia English 90 Romer Kaplan 02/08/15 Freedom through education Education is a potent tool that can change the very essence of a person. It provides a way for a person to break whatever bonds are holding them captive. Education is an empowering force that can break through stereotypes by making a person become dangerous and not allowing themselves to be defined by expectations, even if they are physically or socially imprisoned. What would it feel like to be completely stripped of all rights, like a prisoner? To live with the expectation that you were never going to be anyone special and that there was no point in even trying? Would you still have hope? Would you still want to try to better yourself, or would you let opinions of others mold you into their idea of what is expected? People deal with this in everyday life. The recidivism rate in this country is absurd due in large part to the idea that once you own the moniker “prisoner” that is all you will ever be. There are families that foster the idea of educating oneself as an unnecessary endeavor and perhaps even a lofty aspiration. There are people that fold to such expectations, and then there are those who defy them. Malcom X is an amazing example of a person who breaks the chains of expectations by transforming into a prisoner who pursues his “homemade education.” In “Learning to Read”, Malcom X advances himself in education and becomes an entirely different person. In the “Bard Prison Initiative”, on...
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...in higher education OTÁVIO JOSÉ DE OLIVEIRA otavio@feb.unesp.br UNESP – São Paulo State University Department of Production Engineering Av. Eng. Luiz Edmundo Carrijo Coube, nº. 14-01 ZIP Code 17033-360, Bauru, SP - Brazil Phone +55 (14) 3103 6122 Fax (14) 3203 6146 EURIANE CRISTINA FERREIRA euricristina@hotmail.com UNESP – São Paulo State University Department of Production Engineering Av. Eng. Luiz Edmundo Carrijo Coube, nº. 14-01 ZIP Code 17033-360, Bauru, SP - Brazil Phone +55 (14) 3103 6122 Fax (14) 3203 6146 POMS 20th Annual Conference Orlando, Florida U.S.A. May 1 to May 4, 2009 ABSTRACT Higher education in developing countries has serious quality problems. In order to change this scenario, it is necessary to invest in quality systems and tools for improvement. The SERVQUAL scale is one of these alternatives. It is used to measure the gap between quality expectations and perceptions in services making it possible to establish action plans. The objective of this paper is to propose an adaptation of the SERVQUAL scale’s generic questionnaire for the higher education service sector and present the main results of its application in students of the production engineering program at São Paulo State University (UNESP) in Brazil. Thirty-eight questionnaires were applied to measure perception in entering students and twenty-eight to measure expectations in graduating students. Key words: SERVQUAL; Quality management; Service management, Higher education. 1. INTRODUCTION...
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...BUSINESS & ACCOUNTING Towards Reducing the Audit Expectation Gap Possible Mission? Teck Heang Lee, Dr. Azham Md. Ali & Shamini Kandasamy 18 ACCOUNTANTS TODAY • February 2008 Towards Reducing the Audit Expectation Gap: Possible Mission? The auditing profession believes that the increase in litigation and criticism against auditors may be due to the audit expectation gap. The audit expectation gap is defined as the difference between what the public expects from an audit and what the audit profession accepts the audit objective to be. The audit expectation gap is critical to the auditing profession because the greater the unfulfilled expectations of the public, the lower the credibility, earning potential and prestige associated with the work of auditors. The objective of this paper is to review and evaluate some of the possible solutions that can be taken to narrow the gap. The study found the proposed solutions in the literature are unlikely to be implemented in view of the practical issues identified. Hence, the proposed solutions are only likely to be effective on theoretical grounds. It is hoped that this paper will provide some insights into proposed solutions which will enable the audit expectation gap to be reduced in a comprehensive and effective manner. E xternal auditing plays an important role in contributing to the effectiveness and efficient functioning of business operations, the capital markets, and the economy by adding...
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...ETHICS AND VALUES IN HIGHER EDUCATION - INDIAN THOUGHT AND CURRENT SCENARIO I. V. SUBBA RAO' and M.V. SHANTARAM' We often quote the Father of our Nation, Mahatma Gandhi whenever we discuss issues related to education in India. Tlie Gandhian philosophy of education emphasises humanization of education through the development of "head, heart and liand". Extending this thought fijxther culiiiinates in to an integral system of education involving wisdom, compassion and service. Yet, another great thinker from our country, Swami Vivekananda, simplified the concept of education as t|ie "manifestation of perfection already in man". In recent times several intellectuals have emphasised the need for redefining ethics. Sinha (1998)'' elaborating the Gandhian thought and Vivekananda's perception states that "Education should aim at balanced growth of the individual and insist on both knowledge and wisdom,.It should train not only the intellect but bring grace and love in to the heart of man and wisdom is gained by constant assimilation of knowledge". Professional ethics has once again been a topic of discussion in several fora. Some of the professions are bound by fairly well defined, though artificial, code of conduct and they are written laws. The professions such as legal and medical, including veterinary are bound by such codes of conduct. But, when it comes to the wide arena of the teaching profession such defined codes of conduct do not exist. Nevertheless, the society...
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...Education is very important, when talking about the evolution of society because the young people are the next generation to lead the society in the future. If the nation wants to do well in the future, it is important that everyone takes responsibility for their education and make sure to do what the country needs. This is some of these values Barack Obama focus on in his speech “Back to school”. He appeals first of all to all the young students, who have a lot of problems and therefore a hard time, when trying to educate. These recipients all have to try, and if they quit, they will let down their country. So there are a lot of expectations to these students, which Obama clearly repeats. Obama’s most important argument in this speech, are all the American values, which he remind the students of. If the country must be able to retain its glory, the students have to preserve the American values, such as the education, and the inclination for learning, so they can educate and make their parents and their country proud. This nationalism is a very important value is; to do what’s best for their country. “You want to be a doctor, or a teacher, or a police officer? You want to be a nurse or an architect, a lawyer or a member of our military? You’re going to need a good education for every single one of those careers” (page 2, line 47). He points out the importance of a good education, if they are going to ensure that their country maintains its glory, and gets a lot of success. Hard...
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...The Topic: Workplace Culture vs Education Culture. Facts: Vivian is having difficulties coping with her workplace requirements and demands. She strongly believes good grades from her diploma programme will lead her to a successful career. However this is not the case for her and many fresh graduates at the start of their career. Ideas: Workplace culture and education culture relevance to a successful career. Introduction: Culture defines a feature of a person's identity, contributing to how they see themselves and the groups with which they identify. Thus culture is formed through a set of common values, attitudes, beliefs and norms that can be defined by an individual or a group of people; some of which are straightforward and some of which are not [Brown, R, 2004]. An individual understanding of its own and others' cultural identity develops from birth and is shaped by the values and attitudes present at home and in the surrounding community. One’s identity becomes more complicated and fluid through time when people develop loyalty to different groups within the broader society. At the same time, cultures themselves are not stagnant but develop and change as the belief systems and ways of life of different groups adapt under other cultural influences including mass media and popular culture to create new identities. With reference to the problem scenario, Vivian understanding on education values and workplace expectations perspectives are inter-related due to the...
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...Abstract As shown in previous research a relationship between tuition fee and student enrollment exists, this study focusses on this relationship moderated by government aid and career expectations. By manipulating these variables in a questionnaire with vignettes all other variables able to influence this relationship are controlled as much as possible. Results suggest that a variation in both government aid and career expectation influence students’ decision to enroll both for their first study as for a further study after graduation. The effect of career expectations seems to be the most crucial on a student’s enrollment choice. How career expectations, tuition fees and government aid impact student enrollment Education in all its forms is one of the fundamental elements of societies. By educating people a society can function and develop. This is especially the case in western countries in which knowledge, which can be acquired through education is of crucial importance. The need for high educated persons is of great importance for western countries such as member states of the European Union. The importance of higher education is reflected in strategies launched by the European Union (Rodriguez, al, 2010; European Commission, 2010), aiming towards a knowledge economy and becoming more competitive in future years. This vision is also being shared outside the European Union (Yang, 2011). The tuition fees in the Netherlands are rising and...
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...Critical Review of the Article “The changing body of students - A study of the motives, expectations and preparedness of postgraduate marketing students” The fact is that the body of postgraduate marketing students, who decide to study in UK, has become much more different during the last few years. It means that British marketing educators are facing big challenges as well as great opportunities. In order to help the educators keep up with the pace of the change, researches about the postgraduate marketing students have been conducted. According to Liu (2010), the article - “The changing body of students - A study of the motives, expectations and preparedness of postgraduate marketing students” aims at finding out the possible implications for the educators by evaluating the motives, expectations and preparedness of the postgraduate marketing students in UK, and through this, the marketing educators could design their programme better. This paper will try to analyse the article and give a critical review for it. Even facing with the challenges from counterparts such as American universities and Asian domestic universities (Liu, 2010), the trend is that numbers of the postgraduate students in UK including those, who major in marketing, have still increased dramatically. More students choose to take a postgraduate programme in UK, particularly on taught programme (Liu, 2010). Taylor (2002) states that comparing with undergraduates...
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...of Education’s National Center for Education Statistics recorded there were forty nine million students enrolled in 2007 in U.S. schools, and that number was projected to increase to fifty eight million by 2015 (Howard, 2010). Over the past few decades the concern over the disparity between the rising number of students of color in comparison to, teacher of color has grown significantly (Waddell, 2012). According to Waddell (2012) researchers claimed that the demographic disparity between K-12 students and the teaching force not only harms the concept of equity , but that it also causes damaging effects on students’ achievement, particularly students of color. A growing concern about the demographic...
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...Introduction The audit expectation gap has been in existence for decades; it was first introduced during the early 1970’s. Collective evidence has gradually shown the existence of the expectation gap. Researchers, Salehi, Ali, Kandasamy, Ojo, Epstein, Geiger, Pierce, Kilcommins, Humphrey, Adeyemi, Uadiale, Monroe, Woodcliff, Jennings, Porter, Sikka, Hassas-Yeganeh , Khaleghi, Dixon, Woodhead, Frank, Lowe, and Smith, have continued to investigate the existence of the expectation gap and its complications. The audit expectation gap exists when the public user and auditors have different beliefs about what an auditor’s responsibility should be. In the past few years, auditors have been unwillingly placed in the spotlight. The expectation gap has affected and deteriorated accountants’ credibility. The reason to this is that public users have expectations from auditors, for example, Salehi says, “the primary responsibility of an auditor is to verify whether the financial statements exhibit a true and fair view of state of affair of the business and their secondary responsibility is the prevention and detection of errors and frauds” (Salehi 2008, p. 65). These expectations by the public users increase the legal liability and credibility facing the audit profession (Ojo, 2006), and lastly, it lowers their earning potrantion and reputation associated with the work of auditors (Lee, Ali & Kandasamy 2008). Yet, the profession have been trying to decrease the disparity (Epstein and...
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