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Effective Strategies

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Submitted By phillipjwall
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Effective strategies
MGT312

Effective strategies
Turning around a company that is facing bankruptcy isn't a small feat for any leader. It take a leader with a solid understanding of vision and culture to effectively reverse an organization that is in a death spiral. Alan Mulally has proven that he has the right ingredients as a leader and has proven it with his turnaround of Ford Motor Company during his tenure starting in 2006 and ending in 2014. Mr. Mulally was an accomplished leader that came to Ford in 2006 after completing a tour in Boeing as the Chief Executive Officer of the Boeing Commercial Airplanes("Allen Mulally", 2014).
Setting the stage for success
When Mr. Mulally came to Ford in 2006 the company was on hard times. Ford was reporting losses and was facing bankruptcy. Mr. Mulally quickly identified the main causes of Ford's hardship and devise a corporate strategy that address the four main issue he saw. Mr. Mulally identified that everyone from the leaders to the employees were not working together as one team. In addition Ford was not capitalizing on its intellectual property and deep automotive knowledge and skills. As if this was not enough to cause an organization to fail add to it the fact that Ford was building 97 different cars and trucks and was not turning a profit as a whole.
Mr. Mulally developed a strategy that he dubbed One Ford which he used as a platform to ground his attacks on the issues that were plaguing the Ford company.
Mulally’s One Ford innovation platform consisted of four main points:
1) bring all Ford employees together as a global team;
2) leverage Ford’s unique automotive knowledge and assets;
3) build cars and trucks that people wanted and valued; and
4) arrange the significant financing necessary to pay for it all.
(Forbes, 2014)
This platform was easy to communicate and made it possible for Mr.

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