Free Essay

Email Personality

In:

Submitted By TomOros
Words 485
Pages 2
KLA Article: Is Email Hiding Your Personality

Page 1 of 2

Is Email Hiding Your Personality
By Kendra Lee, President, KLA Group

Let's Get Connected

Email is so much easier to use for prospecting than the phone. You can write it at any time day or night. You don't have to worry about being hung up on and you won't catch your client "at a bad time." But it's also easily deleted with no response. When you put yourself into your email, your chances of getting prospects to respond escalate. You stand apart from the other sellers who blend together as Inbox clutter. Sound hard? It doesn't have to be. You know that it's your personality and message that distinguish you on the phone. But, when you write, you have to be really careful that the words you choose let your personality shine through. If your prospect can't feel your personality, you're no different than any other seller trying to get time on his calendar. Here's the story of two sellers I've been working with and their very different email prospecting results: Eric, who follows the email prospecting rules perfectly, and Mae, who breaks the rules and allows her personality to shine.

Eric sells IT maintenance services. He does most of his prospecting via email because he doesn't like to cold call. He has an outstanding value proposition including impressive financial results clients have received in reducing unplanned IT expenditures.

Eric adapts his value proposition to the group he's targeting and follows all the email prospecting best practices. Limits the length to 4-5 sentences Uses only 1 link Includes a tag line in his signature

http://www.klagroup.com/Resources/Articles/EmailPersonality.php

8/26/2011

KLA Article: Is Email Hiding Your Personality

Page 2 of 2

Provides his phone and contact information Includes an offer his prospect can respond to if interested Writes a compelling subject line Eric has utilized best-practices tactics for email, but even quoting impressive financial results and a client testimonial, he only gets replies from 10% of his prospects. Look at how Mae both uses those tactics and then goes beyond the norm to ensure her personality helps her make stronger connections.

Kendra Lee is a top IT Seller, Prospect Attraction Expert and author of the award winning book “Selling Against the Goal” and president of KLA Group. Specializing in the IT industry, KLA Group works with companies to break in and exceed revenue objectives in the Small and Midmarket Business (SMB) segment. Ms. Lee is a frequent speaker at national sales meetings and association events. To find out more about the author, read her latest articles, or to subscribe to her newsletter visit www.klagroup.com or call +1 303.741.6636.
Share this Article Print this Article

© 2010 KLA Group, LLC. All rights reserved

http://www.klagroup.com/Resources/Articles/EmailPersonality.php

8/26/2011

Similar Documents

Free Essay

You Decide 3

...You Decide Scenario: Week 3 Detecting and preventing insider threats is its own discipline, with its own dynamics. If you put these countermeasures in place, you can reduce the threat dramatically. First, you can use an IP packet-filtering router. This type of router permits or denies the packet to either enter or leave the network through the interface on the basis of the protocol, IP address, and the port number. The protocol may be TCP, UDP, HTTP, SMTP, or FTP. The IP address under consideration would be both the source and the destination addresses of the nodes. The port numbers would correspond to the well-know port numbers (Vacca, 2009). Packet filtering lets you control data transfer based on the address the data is, the address the data is going to, and the session and application protocols being used to transfer data. The main advantage of packet filtering is leverage. It allows you to provide, in a single place, particular protections for an entire network. Consider the Telnet service. If you disallow Telnet by turning off the Telnet server on all your hosts, you still have to worry about someone in your organization installing a new machine (or reinstalling an old one) with the Telnet server turned on. On the other hand if Telnet is not allowed by your filtering router, such a new machine would be protected right from the start, regardless of whether or not its Telnet server was actually running. Another advantage of a packet filtering router is that...

Words: 622 - Pages: 3

Premium Essay

The Carpenter's Wife - a Critical Essay

... She wears highly decorative clothing of embroidered silk rather than a more practical linen or wool. Even her purse, an object that only has to carry belongings, is decorated with silk tassels and “perled with latoun” (line 143). The apron she wears at first suggests some sense of practicality, as she does not want to dirty the clothes beneath it, but it is described as “whit as morne milk” (line 128), which shows the opposite: that this is another ornamental object that is as unsoiled as the rest of her clothing. The unstained white of her apron and undergarments give her the outward appearance of purity, while the reader knows that internally she is far from pure. Following the account of Alison's clothing comes a brief personality description. Rather...

Words: 640 - Pages: 3

Premium Essay

Communication and Collaboration Strategy Paper

...To learn about communication and being able to work with other people, you should learn each person’s learning style and personality style. There are three different learning styles: visual learners, auditory learners, and tactile/kinesthetic learners. To better understand each style we will look more closely at each individual sytle. First, lets look at visual learners. Visual learners learn best through seeing. Visual learners learn best by seeing facial expressions and by seeing body language. They also tend to sit in the front of classrooms or meetings to avoid distractions (example: people’s bodies blocking their views). Visual learners do better when they have displays they can see (example: videos, illustrated textbooks, and handouts). Visual learners usually take very detailed notes during lectures or discussions. This way they are able to take in and remember more information. The second type of learning style is auditory learners. Auditory learners learn best through listening. Auditory learners tend to talk things through, listen to lectures, listening to what other people say, and verbal discussions. Because they learn through listening, written information does not help them until it is voiced out loud. They also tend to use a tape recorder during lectures so that they can re-play the tape later and better absorb the information. The third type of learning style is tactile/kinesthetic learners. Tactile/kinesthetic learners learn best through touching, moving...

Words: 490 - Pages: 2

Free Essay

Essay

...Nitin Varodia Email Id: nitin_varodia90@yahoo.co.in Mobile no: +48 729480102 Address: 27, Harijanwas, At & Po: Vadod, Taluko: Olpad, District: Surat-394540 Address in Poland: Al. sebieskiego 114/39, 00-772 Warszawa, Poland |Academics | | | | Examination | School/College | |Board/University |Year |Class | | | |Major Courses | | | | | HSC |Mahadev shashtri school |Accounts, Statistics and |Gujarat State Educational |2007 |First | | | |Economics |Board | | | | SSC |Talad high school, Talad | ---- |Gujarat State Educational |2005 |First | | | | |Board | | | |Sports Profile ...

Words: 324 - Pages: 2

Free Essay

Accidental Tourist

... If he chooses Sarah, he may not be able to have her because of the way that she feels. Although Macon still feels connected to Sarah, he is more compatible with Muriel. Sarah is arguably much more normal than Macon, depending on which definition of normal is used. Sarah is more of a team player than Macon is. Macon keeps to his systems, while Sarah wants them to make decisions together. “What harm would it do to wait it out? You’d be showing some concern. You’d be telling me we’re in this together” (4). Macon replies, “I’ve got a system, Sarah. You know I drive according to a system” (4). She can come off as being over dramatic at times, and somewhat annoying, but that could possibly be because we are used to Macon’s mundane personality. Macon still feels that he might in some way be responsible for his son’s death. Sarah tries to convince him that he is not. She does not support his...

Words: 1037 - Pages: 5

Premium Essay

Public Relations Profession

...Laurie Ewart J3400 Reflection Paper #1 9/18/13 Secondary Research-Chapter 5 As public relations professional, research would be one of the most important aspects of your career. Research should be your first step before launching a new product or marketing plan. If you fail to do the research first, you risk wasting a great deal of time and money on your project. Researching your target marketing is a huge benefit. Secondary research is essentially a summary of data that has already been collected. If you have a question to answer you can easily access the data and analyze it in order to get the answer you are looking for. This is opposed to primary data, which you would have to conduct new research to get the information you need. While secondary research seems to take much less effort, it still had its advantages and disadvantages. One of the main advantages to secondary research is that it is cost and time effective. Since you will not have to conduct the research you would have very little money and time in simply accessing the data from another source. The amount of time you would save by not conducting research you can now spend on analyzing data or any other areas of your plan that it is needed. Another advantage to secondary research is that you have several different sources that you can utilize to find your data. There are many websites that offer this type of information. One of the largest drawbacks of secondary research is that the results are usually...

Words: 568 - Pages: 3

Free Essay

Written Research

...Summary of a Research Article Dasani Smith Psychology, 100 Professor Smith February 5, 2012 Written Summary of a Research Article Early childhood professionals have individual preferences about how they like children to behave (Eddowes, Aldridge, & Culpepper, 1994). Early childhood professionals also play a critical role in helping children accept themselves as unique (Aldridge, 1993). While students preparing to work with young children learn about cognitive, physical, social, and emotional development, they often neglect to study personality development (Aldridge & Cowles, 1990). The study of personality is important because a child's temperament influences the teacher more than the child's intelligence (Lerner & Lerner, 1986). In fact, teachers often give grades and implement classroom management strategies based upon specific children's temperaments (Pullis & Cadwell, 1982). Temperament is the part of the personality with which each child is born. According to Chess and Thomas (1987) temperament refers to individual differences in physiological responsiveness. It includes the characteristic way that an individual responds emotionally to people and objects. Chess and Thomas (1977) found nine temperament categories which they believed were present at birth. These categories include the following: Activity Level. Does the child display mostly active or inactive stress? Rhythm city or Regularity. Is the child predictable or unpredictable regarding sleeping...

Words: 699 - Pages: 3

Free Essay

Friend

...To everybody, friend plays an important part in our life, so topics which involve in friend become more and more common. There is a debate that whether people who have different interests and personalities cannot be friend. From my perspective, I agree that people should make friend with the people who have same interests and personalities. The first reason why I hold this view is that it must be easier for two people to communicate with each other when they have same interests and personalities. On one hand people always focus on what they are interested in, so they will catch all opportunities to understand it, including communication, on the other hand, the chat with tow people who have same interests and personalities can avoid the embarrassment of silent. I will take an example of myself. Once I went out with tow friends, one has the same interests and personalities to me, while the other has diverse interests and personalities from us. From my own feeling, I would like to talk with the former one better. Another aspect can never be ignore is that it is possible for two people with diverse interests and personalities to produce divergence and contradiction. In other words, two people with different interests and personalities may have two ideas to same things, so when they stand in an opposite opinion, their friendship perhaps confront with a big challenge, and this challenge possesses destructiveness. It is really possible to cause their friendship to be end. There...

Words: 384 - Pages: 2

Premium Essay

Persuasive Essay

...Strategies for diverse personalities and learning styles Personalities and learning styles influence how one effectively communicate and collaborates with others. Understanding the characters of various individuals will enhance success of project completions, setting and accomplishing goals, and forming cohesive teams. Identifying learning and personality styles help one to avoid barriers that can hinder one from reaching important deadlines. Understanding diverse learning styles and personalities will allow one to develop strategies that will promote successful relationships and effective exchange of ideas. Communication is paramount in the academic arena. Individuals who discuss various topics must understand one another in order to reach a common understanding. Responding appropriately to questions is necessary to conclude a solution. Group effort is necessary and will require all parties to possess a mutual agreement in decision-making. Personality and learning style assessments are prominent in developing a successful plan for diverse individuals. Strategies to promote effective communication and collaboration for a learner who rely on body movements, lectures, and oral instructions, and quiet settings include assessment instruments, maximizing ones strengths and abilities, eliminating activities that are unfruitful in reaching goals, and developing skills to overcome challenges. According to Carter, Bishop, and Kravits (2007), maximizing learning...

Words: 536 - Pages: 3

Premium Essay

Critical Thinking Chapter 4

...Chapter 4 – Critical Thinking Activity How Long Will You Live? Purpose: To analyze the combined effects of genetic history, personal health habits, socioeconomic status and social and personality characteristics as influences on health and life expectancy. Audience: Explain to a person who has not been studying influences on human development, what you learned by completing this assessment and how you can use information from the class to understand biological and life style choices on life expectancy. Format: Write a short paper 1-2 pages responding to the prompt below. Cite information from your text or another credible source to support the information presented. Use APA formatting, including in-text citations and use of a reference list. Please attach your paper in the DROPBOX provided for this assignment, NOT in the box that says “Comments.” The assignment is worth 10 points. See Rubric on second page for the grading point distribution. Task: After completing the How Long Will You Live assessment (completed in class, or at the end of this document if you were not in class), describe the change in your predicted life expectancy from your beginning life expectancy. What genetic and personal health factors had the most influence on the difference between these figures? What genetic and personal health factors had the least influence? Referring to the information in chapters...

Words: 1701 - Pages: 7

Premium Essay

William Faulkner's As I Lay Dying

...explores the hectic journey of the Bundrens as they seek to bury their mother, and valuable lessons are learned along the way. The origins of their journey lead the family to understand that while each person has a different personality and some personalities cooperate better than others, such a relationship cannot be forced. In this case, death is the catalyst which forces the family to embark on their tumultuous...

Words: 797 - Pages: 4

Premium Essay

Communication and Collaboration Strategies for Group Work

...individuals who have different learning styles and personality types. Different personality types do have individual learning styles, so how one communicates with each person will differ. A person who has a verbal/linguistic learning style communicates through language, i.e. listening, reading, writing and speaking. I would communicate with this type of person through presentations, emails, text messaging, and talking on the phone. Someone who learns in this way excels when he/she is actively participating in group discussions. An interpersonal learning style is based on self-awareness, independence and time spent alone. A person who learns in this way would benefit from face-to-face communication, satisfying there need to interact with others. Some people benefit by communicating through faxes and emails. They have a need for independence and learn best on their own. This is evident of someone with and intrapersonal learning style. I would communicate with a person with this learning style through email, faxes, and letters. Since this person would learn more effectively alone, it might be easier for him/her to process information this way. There are also many different personality types to consider when interacting with a group. For example, a thinker is very analytical, thinking outside the box and using abstract thinking to solve problems. When working in a group, it would make sense to assign someone with this personality type the task of creating charts, spreadsheets and...

Words: 527 - Pages: 3

Free Essay

Lkdglsfh

...Theories of Personality Summer of 2013 10 Week Session May 20 - July 30 Instructor: Dr. Marcus Forbes E-Mail: mforbes@jtcc.edu[->0] OR mforbes@bop.gov[->1] Virtual Office Hours: Since I am an adjunct instructor, I have no permanent office. As such, I am always just a phone call or e-mail away. I will have a virtual office hour from 4:00 - 5:00 pm on Tuesdays. Phone: 804-504-7200 x-1143 Course Text (Required): Friedman, H.S., & Schustack, M.W. (2012). Personality (5th ed.). New York: Pearson. Course Description PSY 225, Personality studies the major personality theories and their applications. It includes the study of psychodynamic, behavioral, cognitive and humanistic perspectives. Prerequisite Psy 200, 201, or 202. Course Objectives: Upon successful completion of this course, students will be able to: 1. Describe the theoretical bases and research methods used to study personality. 2. Describe the psychoanalytic and neoanalytic perspectives on personality and discuss the strength and limitations of these theories. 3. Explain the biological approach to understanding personality and provide examples of research studies that illustrate this approach. 4. Discuss how behavioral principles can be applied to personality. 5. Describe the cognitive and social-cognitive perspectives on personality as well as the empirical foundations of these theories. 6. Explain the trait approach to understanding personality and describe...

Words: 2387 - Pages: 10

Premium Essay

Cluster A Case Study Essay

...Cluster A application. Lanzas’ paranoia and distrust for others, alongside his extreme introversion caused by severe anxiety over human interaction would suggest that he would fit into cluster A. Schizoid personality disorder is one of a group of conditions that falls under cluster A and is a pattern of indifference to social relationships and a tendency towards a solitary lifestyle. Lanza displayed a high level of introversion throughout his lifetime, and can be shown through the following. At the age of three, Lanza was referred to special education after he began to exhibit oddly repetitive behaviours and was not able to socialise like most kids. By the fourth grade, Lanza had been diagnosed as suffering from anxiety, obsessive-compulsive...

Words: 976 - Pages: 4

Premium Essay

Leadership Effectiveness

...an effective quality team is challenging to many leaders. With such high regulatory requirements and demands place on such a small department, having an effective leader is crucial to maintaining a strong and capable department. Positive Feedback Again I have chosen to interview my current manager and mentor. Although I have had many positive comments and insights about my mentor, the first area of my interview is one where I feel she could use some feedback and recommendations. Being that our department is a mere twelve people, there are many strong and opinionated personalities. As an effective leader, one needs to be able to address each type of personality individually. Our department is comprised of nurses, analysts and an administrative assistant. All but one person in our department is outspoken and open. Our administrative assistant is very quiet, and reserved. This type of personality is not a problem, unless it is addressed improperly. Although I knew the first question I asked my manager would be a sensitive issue, I was interested to see what her response would be. Do you broadcast positive feedback to departments, teams, and individual employees on a regular basis? This particular question can become such a delicate topic in small departments. The first response I received back was that of a smile. I knew the answer to this question was bringing many thoughts to her mind. She began by stating that she...

Words: 1054 - Pages: 5