...Introduction Turkey, known officially as the Republic of Turkey, is a Eurasian country and it is located between Western Asia and Southern Europe. Turkey is surrounded by four seas; Mediterranean Sea in the south, Black Sea in the north, Aegean Sea in the west, and Marmara Sea in the north-west. The Bosporus and Dardanelles divide the boundary between East Thrace and Anatolia; they also separate Europe and Asia. Neighbors of Turkey are Bulgaria, Greece, Georgia, Armenia, Azerbaijan, Iran, Iraq, and Syria. According to CIA data (2012), population of Turkey is almost 80 million, 17th highest population of the world. The capital of Turkey is Ankara, and the population of the capital city is 3.8 million. Therefore, the largest city of Turkey is Istanbul, located at between Europe and Asia, with 10.3 million people. According to Bureau of European and Eurasian Affairs, Turkey’s long-term economic prospects are bright. Economy of Turkey grew an average of 6.0% in 2002-2007, and that average is one of the highest sustained growths in the world. On the other hand, Turkey grew only 1.1% in 2008, and -4.7% in 2009 because of the global economic circumstances. However, strong baking system, stable growth, privatizations, and telecommunications sectors helped Turkish economy to raise foreign investment. Turkish economy grew 9% in 2010, and 7.5% in 2011. Turkey and European Union signed an agreement for free movements of goods in 1996, and in October 2005, European Union opened accession...
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...Abstract According to Beynon (2004), electronic business, commonly quoted as “E-business” is the set of all the activities of business by using information and communication technologies. Electronic business methods make corporates deal with their internal and external data processing systems more effectively and flexibly, cooperate more closely with suppliers and partners, and better meet the needs and expectations of their clients. Classified by market relationship, there are there models: business-to-consumer (B2C), business-to-business (B2B), and consumer-to-consumer (C2C). As a small company providing consultancy services in life science, the best sales strategy for Evolution Bioscience is E-business. However, this company does not make full use of its official website and several social media accounts to develop its business. This article describes Evolution Bioscience existing strengths and failing in using digital platforms such as its website and social media accounts first, and then, using SWOT and business models to analyse the company’s internal situation and via analysing the main social media to choose the suitable social media. Finally, according to the business models analysis, a recommendation mainly refers to B2B development is performed. Current situation of Evolution Bioscience EXISTING STRENGTHS As Jukes and Zilling presented in 2012, the most important for a company in E-business age is establish an official website. Evolution Bioscience...
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...Executive Summary Marketing for every industry has an important role in order to deliver their products and services to the right target. Whether traditional marketing or e marketing has a same purpose which is deliver the products and services to the users. Nowadays, the business more prefer to adapt e marketing in order to achieve their customer’s easily also reducing the cost. In this paper, the author will review on how “The Restaurant” will enter the market by using SWOT analysis, Ansoff Matrix and Porter Five analysis as well. Introduction In order to open the new business a company needs to identify and analysis the customer need, target segmentation, opportunities and threat. As all know that information technology has important role in daily life, the information technology also must be using in business industry to assist marketers in building the relationship with the customer’s. Nowadays most of the company will implement the E-Marketing where to guide the business to more focus and driven the marketing strategy using the IT. “The Restaurant” has decided to enter food industry in Malaysia. There are some analyses that need to be doing in order to help in mapping the business strategy. Marketing strategy is important to the companies who are willing to open, expanding or sustaining their business. The strategy will help them to seeing the opportunity in the market also to seeing the threats within the industry. To open a restaurant need a proper strategy...
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...Online marketing is the future of marketing Online marketing, also known as web marketing, internet marketing, or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet (Source: Wikipedia). Online marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media which together creating many advantages for the companies like cost savings and easy to access and monitor the results. Online marketing ties together the creative and technical aspects of the Internet, including Data-driven marketing and social media marketing like Facebook, Twitter and so on. Online marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, mobile advertising. By analyzing advantages as well as thoroughly research about trends and technological advancements of online marketing mentioned above I strongly believe that online marketing will be the future of marketing in the next few years. First of all, advantages of online marketing are that it is much cheaper than traditional one, so the budget planning for a marketing campaign is relatively smaller. Cost of traditional TV commercial will rank from 3,000,000VND to 20,000,000VND/ 10sec on VTV3, and...
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...Social media marketing tips If you have a business and were to invest in social media marketing, which social network would you chose? Your answer would most likely be “it depends”. In this post I hope I can provide you with a solution. To begin with… What is social media marketing? For those of you who don’t know, social media marketing is a marketing channel which supports businesses by increasing website traffic or awareness; generating electronic word of mouth (eWoM). The inception of social media marketing came just after the rise in popularity of social networking sites (or social media site), therefore creating opportunities for businesses to reach their audiences in a revolutionary way. In 2011, 20% of the global internet traffic came through social networking sites, according to Adi Gaskell in an article posted on Technorati So from all that traffic, which social networking site can give you the most ROI? First we need to find out which is the most popular social media website. What are the top social media websites? At the end of Q1, 2013, eMarketer compiled a study, where it was found that Facebook hosts 51% of internet users on its platform, followed by Google+, Youtube and Twitter. See figure 1.1 below. Figure 1.1 However, that doesn’t mean Facebook is the right choice for you. Each social media platform has a defined purpose, but shares a common goal: to connect people. Therefore it is your challenge as marketers or business people, to find out “who”...
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...Understanding Internet marketing strategies and how to build and secure an online presence will help you brand your Internet identity in the marketplace. eMarketing Overview In business, developing an Internet branding treatment requires significant pre-planning. It’s always wise to review industry marketing standards and current online business trends. Familiarizing yourself with eMarketing principles and promotional techniques will give you a great head start at transferring your marketing plan to an online platform. Cameron has just checked the number of visitors and new e-mail inquiries on her organization's recently created Web site. It's looking good! She gets to work answering as many inquiries as she can before lunch. In a similar organization, Jill is using the Internet to read the latest industry trade publications. She comes across Cameron's Web site. Jill is impressed. She's thought about creating an organizational Web site before, but feels that the market isn't big enough to warrant one right now. Cameron and Jill display very different approaches toward marketing on the Internet. The Internet continues to be the best bet for someone interested in expanding and improving market reach. Many organizations have realized the need to add the Internet into the marketing mix and, as a result, the competition in eMarketing over the last few years has grown...
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... Introduction : What is eMarketing? Very simply put, eMarketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms eMarketing, Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous. eMarketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers. By such a definition, eMarketing encompasses all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity. Why is it important? When implemented correctly, the return on investment (ROI) from eMarketing can far exceed that of traditional marketing strategies. The benefits of eMarketing over traditional marketing: Reach The nature of the internet means businesses now have a truly global reach. While traditional media costs limit this kind of reach to huge multinationals, eMarketing opens up new avenues for smaller businesses, on a much smaller budget, to access potential consumers from all over the world. Scope Internet marketing allows the marketer to reach consumers in a wide range of ways and enables them to offer a wide range of products and services. eMarketing includes, among other things...
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...From the point of view of the contemporary marketing practice framework, companies usually have a one dominant focus, but they also practice other marketing practices. This allows managers to study and develop skills they need in the dominant practice. There are several marketing practices such as transaction marketing, database marketing, emarketing (this term is no longer in use), interactive marketing and network marketing. All of these practices are differs from each other in terms of purpose of exchange, nature of communication, type of contact, duration of exchange, formality of exchange and managerial intent. Transactional marketing The purpose of exchange in transactional marketing is economic transaction; it is not interested in any kind of information or relationships with customers or other firms. The aim is just to sell. The nature of its communication is from firm to mass market – no target markets or segments are defined. Transactional marketing also is not interested in communication “with” customers or with firms. To contact with its consumers firms using Transaction marketing select an arm’s length impersonal type of contact, because an information was not gathered, contact couldn’t be personalised. Face to face contact also is not used because relationships between firm and customers are not interpersonal. The duration of exchange is discrete, but in some cases occurred over time. In this type of marketing the aim is to make the customer to buy at least once...
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...Marketing Plan McBride Financial Services is a regional mortgage lender that will specialize in FHA, and VA loans for people to either buy a home or refinance their current home. The company has its headquarters located in Boise, Idaho and the company is also looking to expand into the areas of Wyoming, Montana, North Dakota and South Dakota. McBride offers a one price for all primary services that include a credit report, mortgage, inspection, and appraisal for a fixed price of $1,500 dollars. The mission of McBride Financial Services is to provide low cost mortgage services using state of the art technology in these five states. In the first six months, McBride wants to break-even financially and become a profitable company within one year. For McBride to succeed with the mission and its company goals, the company will need a successful marketing plan. Research In order for McBride to have a successful marketing plan it will have to start off with a little research into the areas around each section of the business. "Lenski says some clients find their niche first by focusing on the areas in which they already have a strong interest, or by looking at markets that already know about you and your services. Then, look for areas of the marketplace where a gaping need exists that you can fill with your company's services(Donnelly, 2011)." One thing that McBride will have to research into is information on the supply and demand for housing in the locations. Following the...
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...American Intercontinental University Unit 2 Individual Project MGMT 230- Electronic Business September 2, 2012 Abstract Ethical and unethical laws of the internet can be complex. With email scams and blog spam just to name a few are the unethical ways people are falling into the trap of fraud. In truth email and blogs are not bad when the ethical laws are applied; in most cases they can be very helpful to an e-commerce business. . Unit 2 Individual Project Introduction Having your own website can be complicated, with so many scams and frauds in the internet world; it makes it difficult to form a trust with possible customers. A website that follows the ethical laws of the web will have a chance to earn trust and possibly have a productive e- business. Research on Ethics of Online Marketing Spam Email, Page Cloaking, Spam Blogs, Keyword Stuffing and Irrelevant Keywords are just a few unethical marketing techniques used in e-business. Spam Email is a way of advertising to people without having their permission to do so. According to Google page cloaking “refers to the practice of presenting different content or URLs to users and search engines” (Goggle) Goggle has a service called goggle bot a search engine that directs people to places they need to go . Well page cloaking takes advantage of this service. Instead of giving a legit URL to Google BOT it gives it a dummy one, so if you search a child friendly site you might end up with an adult site or a site...
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...Worldwide competition One of the product categories in which global competition has been easy to track in U.S.is automotive sales. The increasing intensity of competition in global markets is a challenge facing companies at all stages of involvement in international markets. As markets open up, and become more integrated, the pace of change accelerates, technology shrinks distances between markets and reduces the scale advantages of large firms, new sources of competition emerge, and competitive pressures mount at all levels of the organization. Also, the threat of competition from companies in countries such as India, China, Malaysia, and Brazil is on the rise, as their own domestic markets are opening up to foreign competition, stimulating greater awareness of international market opportunities and of the need to be internationally competitive. Companies which previously focused on protected domestic markets are entering into markets in other countries, creating new sources of competition, often targeted to price-sensitive market segments. Not only is competition intensifying for all firms regardless of their degree of global market involvement, but the basis for competition is changing. Competition continues to be market-based and ultimately relies on delivering superior value to consumers. However, success in global markets depends on knowledge accumulation and deployment.[1] tiwana. [edit]Evolution to global marketing Global marketing is not a revolutionary shift,...
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...Relationship marketing (5 approaches & basic principles) Relationship Marketing refers to a long-term and mutually beneficial arrangement where both the buyer and seller have an interest in providing a more satisfying exchange. This approach attempts to transcend the simple purchase-exchange process with a customer to make more meaningful and richer contact by providing a more holistic, personalized purchase, and uses the experience to create stronger ties. With the growth of the internet and mobile platforms, Relationship Marketing has continued to evolve and move forward as technology opens more collaborative and social communication channels. A simple example of this would be sending new customers a "Welcome Kit," which might have an incentive to make a second purchase. If 60 days pass and the customer have not made a second purchase, you would follow up with an e-mailed discount. You are using customer behaviour over time to trigger the marketing approach. Relationship Marketing Vs Transactional Marketing Transactional marketing is a business strategy that focuses on “single point of sale” transactions. The emphasis is on maximizing the efficiency and volume of individual sales rather than developing a relationship with buyer. On the other hand relationship marketing is a business strategy that seeks to establish long term relationship with its customers rather than focusing on single transaction, not only does it focus on individual customers but on all the stakeholders...
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...Chapter 15 - Page 01 - June 2007 The last chapter in our eMarketing 101 series will take a look at the online tourism industry in South Africa in the lead up to the Soccer World Cup. Chapter 15 - A Case Study (2010 : Can the SA Tourism Industry Meet Online Expectations?) With 2010 looming it's not only the construction of the stadiums that's got South Africans in a bit of a spin. The release of the South African Online Travel and Tourism Industry (OTTI) research report that was made available last month has revealed that "...online inefficiencies will hinder the growth needed to elevate this industry to a similar status enjoyed by international counterparts." www.quirk.biz Cape Town Tel: +27 (0)21 462 7353 London Tel: +44 (0)20 7470 8855 Johannesburg Tel: +27 (0)11 704 0780 Chapter 15 - Page 02 - June 2007 The OTTI research was conducted by BlueRiverStone and served to assess websites scored against 120 metrics covering: Locating the website Website content Website functionality Communications Connections Community and Site-wide hygiene elements 100 websites ranging across accommodation, airlines, car rental, game experience and tour operators were assessed and unfortunately the results were disappointing to say the least. For the full report please consult the site. www.quirk.biz Cape Town Tel: +27 (0)21 462 7353 London Tel: +44 (0)20 7470 8855 Johannesburg Tel: +27 (0)11 704 0780 Chapter 15 - Page 03 - June 2007 Online Travel...
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...Chipotle Mexican Grill Inc. I. Analysis of the Problem Chipotle Mexican Grill Inc. has experienced abundant success as the fastest growing restaurant chain in the United States and has dominated a large share of the fast-casual Mexican market. Chipotle was ranked eighth in a list of fastest-growing chains in 2009 and third in 2010 based on increases in U.S. sales during that time period. In order to sustain growth and build on accelerated success, Chipotle Mexican Grill Inc. must implement a variety of strategy over the next five years to account for the new competitive market, new technologies, developments via the Internet and eMarketing, and new segmentation and positioning imperatives. Culinary artist and line cook Steve Ellis established Chipotle Mexican Grill Inc. in 1993 in Denver Colorado after noting the popularity of taquerias and other Tex Mex food items in the San Francisco area (wikipedia.com). In 1998, McDonald’s made an initial minority investment in the corporation and become its largest investor by 2001 (wikipedia.com). The investment from McDonald’s granted Chipotle the opportunity to quickly expand from 16 restaurants in 1998 to 837 locations in 2009 (wikipedia.com, slideshare.net). While Chipotle is one of the fastest growing restaurants in North America, the corporation faces competition from corporations such as Moe’s Southwest Grill, Qdoba Mexican Grill, Rubio’s Fresh Mexican Grill, Panchero’s Mexican Grill, and Baja Fresh (wikipedia.com). In...
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...Signs Expansion Proposal 1 Signs and Design Business Expansion Proposal Signs Expansion Proposal Signs and Design Business Expansion Proposal E-Commerce Solutions The E-Commerce solution I recommend for Howard Signs and Design to leverage is the Intuit Online Payment System and Payment Network (IPN.intuit.com). This benefits the business because it is inexpensive. There are no setup fees, monthly fees or cancellation fees. Each inbound 2 bank transaction has a flat fee rate of fifty cents for payee and is free for all payers. Automatic bank to bank payments are quick, most are next day. Online invoicing is easy and payment requests can be sent directly to email, pay buttons are available for the business Web site and payment links can be put in invoices, emails, anywhere. Also, this same system can provide outbound payments to suppliers and vendors. This centralizes accounts receivables and accounts payable in one system without anyone else needing a payment network account. It is completely integrated with the current accounting system used by Howard Signs and Design providing seamless reconciliation with QuickBooks. The vendor benefits by earning the transaction fee and integrated revenue from QuickBooks business accounting software and Intuit tax return software which this business currently leverages. Web site banner advertising/affiliate marketing for Intuit as well as social media connections with Howard Signs and Design will also benefit the vendor. ...
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