...its traditional focus on personal computers. So now Apple is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser. Recent Developments in APPLE Apple has built an Innovation Factory – one that harnesses creativity in its people, stimulating new ideas, and launching successful, profitable new innovations... Apple leverages its diverse culture, innovation processes, partners and networks to seize the new opportunities in the marketplace and grow its business...exponentially… In 2006, Apple switched the Mac to Intel chips, and combined with sleeker designs and continuous refinements, the Mac has gained market share ever since. In 2001, Apple launched the iPod, one of the most successful consumer electronics products in history. Setting the bar for portable music players, every competing product is measured against the iPod's ease of use and capabilities. In 2007, Apple introduced the iPhone, a combination phone, iPod, Internet appliance and mobile computer. The iPhone transformed the mobile phone industry with its unique user interface In 2010, The iPad was launched and positioned between smartphone and laptop .It was priced between $499 to $829.The computer tablet featured a 9.7 inch LED...
Words: 1553 - Pages: 7
...iEPhone Amanda Garner Grantham University iEPhone Apple is launching a new product called the iEPhone. It is a phone that is put into your ear and it will automatically answer your calls. The iEPhone can be connected to the iPod and the iPad, through Bluetooth, which then translates voice to typed text on these devices. The purpose of the new earpiece phone is the ease of access and the fact that it can be connected with existing Apple products. This new device will not be like other earpiece devices; it will be much more advanced. It will act as a handheld device by allowing the end-user to communicate and let the device know what he/she wants. By the push of a button in the ear, the user can call, text, use GPS, add notes and reminders, play music, etc. With the device being in sync with the iPod, iPad and other Apple computers, all information stored in these devices can be stored in the earpiece as well. The earpiece will come with a charging dock that will charge the earpiece and will keep it charged for up to 4 days, depending on how often the device it used. The targeted groups of customers that Apple will be promoting its new product to is the Baby Boomers, X and Y generations, and the youngest generation, Z. The Baby Boomers will use this product for its ease of use and not having to keep up with it or charge the phone as often. Since this group of people are more reluctant to purchase a cellphone, this new device will alleviate the stress that the older generation...
Words: 504 - Pages: 3
...APPLE’S GREAT FIRST HIT Apple Inc.’s Great First Hit: The iPod Apple Inc.’s Great First Hit: The iPod Apple products and their increasing commercialization on our country will be discussed in the following essay; [Apple Inc.] dates from 1976 and since then, its growth and expansion has been immense. Apple is “considered amongst the largest information technology companies, ranking on the second place, coming behind Samsung Electronics and it’s the third largest mobile phone maker, being topped only by Samsung and Nokia (second and first place, respectively)” (Gartner, 2012). The company was founded on April 1 of 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne, later; the first one will become spokesman and one of the most recognized faces of the company. Their first product was an assembled circuit board without screen nor monitor and was called Apple I. As their founders analyzed other companies’ products and their functionality, another format and reach of Apple products were prototyped, to be sold in a near future. Later on, Steve Jobs was fired. Although with the launch of one of their first Macintosh came a profitable era, called “Apple’s first golden age” for Apple, which reaches from 1989 to 1992 (MacAddict, 1992), its undying competence with Microsoft, their sworn rival, the suit later filed against them, along with a lot of failed products their stock prices and market share were brought to a downward slide. A new CEO (Gil Amelio) was brought in after the...
Words: 784 - Pages: 4
...Case Study: iPod to IPad: innovation and entrepreneurship at Apple Q1)What are the market segments indentified by Apple and their relevance over the years? Apple identified four key segments within the market: -Business, -Creative Professionals, -Education , -High end cosumers In 2000, 75% of the sales were to the traditional business and professional markets. The first ipod was launched in 2001 later followed by a 10 GB version. In 2003, the ITunes Music Store opened. Access to music and downloads became easier. By 2009, the situation had reversed with 60% of sales in the consumer markets of education, students and the broader consumer market. The search for consumer product in 2001 was the cause of this dramatic turn around. Prior to the launch of Ipod, Apple wanted to enter the market for consumer digital devices. They found the market for Digital MP3 players was relatively under developed with no big players involved and significant design flaws in the products on offer. Apple chose music on the move since the market potential was huge and no one had got the right recipe. Price was no barrier to Apple. By tradition the company tended to follow a premium price entry model. They understood that the Key success factors in the market were design, size, capacity, battery life, software and download facility. Apple were looking for creative professionals to satisfy the above criteria and seized the opportunity to hire Fadell who had ideas for a brand new MP3...
Words: 1444 - Pages: 6
...in many different forms, evolved into unique styles and altered societal behaviors for both the good and the bad. Developments from the phonograph to the radio and now the IPod have made it extremely easy for listeners to become more engaged in their music. Each new development has led society to listen to music in a different way, thus changing the way we perceive music and the role that it plays in our lives. The advent of the technological era in the 1990’s has created a global marketplace where individuals have access to all different kinds of audio files at any time. With the world becoming more and more commercialized, countless numbers of corporations are now involved in the music and recording industries. The largest of them all is Apple. Known as an innovative corporation, Apple has been controlling the way most people listen and interact with the audio world since its creation of the iPod. After the release date of the IPod, November 10, 2001, listening to your favorite music became easier than ever before. The main goal Apple was shooting for when creating the personal digital device was to create an extremely simple user interface and sleek design many users would appreciate. Many people who were walking around with a Walkman, or seemed uninterested in owning a digital MP3 device now own an IPod. The product line has grown so large that businesses and educational institutions accept it as a useful tool. For example, a college student is now able to simply download...
Words: 1544 - Pages: 7
...Eassy on“A Screen at your Fingertips” Technological thoughts of scientist are changing rapidly all the moments in the era of information technology. It has been proven that there is no end for technological development. A thought for ‘A Screen on Fingertips’ is one of best example of endless attempt. What is Screen at Fingertips? – Made using particular organic light-emitting materials, the interactive thumbnail can display fonts or characters hidden under thumb or fingers on an integrated OLED screen(96 x 64). The proposed display augments the use of a finger by allowing for always-available visual feedback," write the researchers in their paper, NailDisplay: Bringing an Always-Available Visual Display to Fingertips. "What you control is what you see.”The technology, dubbed NailDisplay, has the potential to revolutionize the way we use devices Leading Thinkers or researcher of “Screen on Fingertips” technology: Chao-Huai Su and colleagues of National Taiwan University in Taipei are the leading thinkers of this technology. They are trying to work out how we will use it when it does arrive. So they created a clunky, half-centimetre-thick, 2.5-cm diagonal OLED screen and attached it to a large finger ring so they could give the idea a test drive. Image: Chao-Huai Su et al/National Taiwan University/Academia Sinica) Aim: The aim of the technology is to allow you to see what's on your device's screen even when your thumbs are covering up the display Cases...
Words: 447 - Pages: 2
...history of the company, its products, the company’s profitability and criticisms and challenges the company faces. What is Apple Incorporated? Apple Inc. is an American multinational corporation that designs and manufactures consumer electronics, computer software, and personal computers. Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977, the company was called Apple Computer, Inc. for its first 30 years, but on January 9, 2007 the company removed the word “Computer” in order to reflect the company’s ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers. Apple’s best known hardware products include Macintosh computers, the iPod, the iPhone and the most recent development of all, the iPad. In terms of software Apple boasts the Mac OS X operating system; the iTunes media browser; the ILife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film industry...
Words: 4538 - Pages: 19
...Apple SWOT Analysis Purpose of SWOT analysis The main purpose of the SWOT analysis is to identify the most significant factors that affect a company and its market both internally and externally (Hooley, G. 2004). This analysis provides Apple with quick, executive keys by looking at strength and weaknesses alongside opportunities and threats. It’s designed to help the company’s strategy formulation. The company will be able look at which strengths should be developed and best deployed, which weakness will be the most vulnerable to market change and competitor action and which relevant future strategy for building new strengths will be most profitable in the market. Strengths Apple is a company, which manufactures a variety of products including computers, operational software, mobile phones, portable digital music and related accessories. The brand is well known for high quality products, which help differentiate them from competitors. The company owns one of the top brand names in technology worldwide with 54% of their profits coming from foreign markets (Apple Annual Report, 2006). As highlighted by Everett M. Rogers, customers are always interested in trying the latest and up to date pieces of technology. By understanding customers and knowing how to fulfil their wants, Apple’s products are created with a unique design with hi-tech capabilities, attracting the attention of their target audience. As a result, market share is continually increasing. The company...
Words: 3357 - Pages: 14
...for the past 20 years. The introduction of the iPod, a brilliant merger of technology, business, and entertainment, catapulted Apple back into the mainstream. CAPITALIZING ON NEW TRENDS In 2000, Steve Jobs was fixated on developing video editing software for the Macintosh. But then he realized millions of people were using computers and CD burners to make audio CDs and to download digital songs called MP3s from illegal online services like Napster. Jobs was worried that he was looking in the wrong direction and had missed the MP3 bandwagon. Jobs moved fast. He began by purchasing SoundStep from Jeff Robbin, a 28- year-old software engineer and former Apple employee. SoundStep was developing software that simplified the importing and compression of MP3 songs. Robbin and a couple of other programmers began writing code from scratch and developed the first version of iTunes for the Mac in less than four months. This powerful and ingenious database could quickly sort tens of thousands of songs in a multitude of ways and find particular tracks in nanoseconds. Jobs next challenged the team to make iTunes portable. He envisioned a Walkman like player that could hold thousands of songs and be taken anywhere. The idea was to modify iTunes and build a tiny new system for what was basically a miniature computer, along with a user interface that could sort and navigate music files with the same sophistication as iTunes on the Mac. The iPod was born nine months later. Jobs noticed that...
Words: 1425 - Pages: 6
...The Zune Microsoft first introduced this portable media player in 2006, with several new generations of the device to follow. The Zune faced several major challenges: namely, inevitable comparisons to the iPod, which rules the portable media marketplace, and the fact that its software is only available for Windows (so far). In a financial report covering the fiscal quarter ending in December 2008, Microsoft said Zune revenues had decreased by 54%, or $100 million. Learner blames the bust on several factors, including software that was constantly changing and iPod's head start of several years in the market Microsoft killed the Zune once and for all in October of 2011. Former Microsoft Exec: Zune Failed Because The Music Industry Was “Hooked” On Apple http://www.cultofmac.com/166944/former-microsoft-exec-zune-failed-because-the-music-industry-was-hooked-on-apple/#vmVCT6uM2TFgyIxi.99 We all remember the Zune. Microsoft’s failed attempt at an iPod competitor gained about as much traction as Windows Phone 7 has during the last two years. Apple already had its hands around the music industry’s neck with the iPod and iTunes — there was no room for something like the Zune. It wasn’t that the Zune was a bad product, it was just too late to the game. Former Microsoft executive Robbie Bach was in charge of the Zune division, and in a recent interview he acknowledges that Microsoft made a mistake releasing the Zune in the first place. In an interview with Wired’s GeekWire: “If...
Words: 2260 - Pages: 10
...VISION 4.1 THE FUTURE OF ENTERTAINMENT As stated above in 2.1, the report identifies key forms of technology that revolutionised the particular era, it was the invention of said technology that has impacted the technology of today. There was at least one form of technology from every era that has made it’s way into society today and remains a large influence to the entertainment industry. The roles of culture and technology in the future of the entertainment industry, all comes down to the digital world. The future is digital. Every form of media and entertainment in some way or another, is in digital formation from music, film and tv and also gaming. With the entertainment industry becoming digital, it allows for easier distribution and access, as well as social interactivity amongst audiences. The dominant forms will be as stated...
Words: 2016 - Pages: 9
...Strategic Management Strategic Human Resources Management June 18, 2013 Introduction What is strategic management and why is it critical to the success of an organization in meeting its goals and mission? Strategic Management is essential for the success of any business. It is critical for any organization to properly plan and implement that plan that will align the organization’s strategy to key objectives. In a nutshell, strategic management can be defined as the process where an organization performs an analysis on what needs to happen in order to achieve and meet the objectives of the organization (Mello, 2011). In other words, it is the process utilized by top management in order to align the organization to the environment. The process of strategic management includes the organization’s mission statement, an analysis of the environment, the organization’s self-assessment, setting goals and objectives, and setting a strategy (Mello, 2012). Apple Inc. is a great example as to why strategic planning is critical for the success of any organization. Background What started at a family garage by Steve Jobs and Steve Wozniak, is now a multibillion-dollar corporation. Back in the late 70s, Jobs and Wozniak built the very first Apple, a computer circuit board named Apple I. After several months, they sold 200 of them. Shortly after that, Jobs and Wozniak partnered with Mike Markkula, a 33 year old retired millionaire. Together with Markkula as the businessman and Wozniak...
Words: 1197 - Pages: 5
..."Computer" dihapus untuk mencerminkan fokus Apple terhadap bidang elektronik konsumen pascapeluncuran iPhone. Apple dikenal akan jajaran produk perangkat lunak diantaranya sistem operasi OS X dan iOS, pemutar musik iTunes, serta peramban web Safari, dan perangkat keras diantaranya komputer meja iMac, komputer jinjing MacBook Pro, pemutar lagu iPod, serta telepon genggam iPhone. a. Visi Ada Apple disetiap meja b. Misi Apel memicu revolusi komputer pribadi pada tahun 1970-an dengan Apple II dan diciptakan kembali komputer pribadi pada tahun 1980 dengan Macintosh . Apple berkomitmen untuk membawa yang terbaik pengalaman komputasi personal kepada siswa , pendidik , profesional kreatif dan konsumen di seluruh dunia melalui hardware yang inovatif , perangkat lunak dan Internet penawaran. c. Manajemen Strategis 1. Pangsa Pasar Yang Dibidik Pasar yang dibidik Apple inc antara lain kalangan pelajar, pekerja, pemerintahan, serta masyarakat internasional. 2. Strategi Pemasaran Strategi pemasaran produk Apple bermacam – macam. Ada yang secara langsung kepada konsumen ( Mac dan ipod ) dan ada pula yang memalui makelar yaitu dengan cara bundling dengan beberapa operator selular ( iphone 3G dan iphone 3GS ). Di sini saya akan menjabarkan mengapa Apple menggandeng operator selular untuk memasarkan...
Words: 1940 - Pages: 8
...SWOT Analysis Apple Strengths Apple is considered a successful company. Due to the good profits of the iPod music player, it was a booster for Apply to bring up a whole new series of products that form up the Apple brand. Apple is one of the established IT brands in the world. They have enthusiastic and loyal customers. In 2011, they came up with iCloud. This enables the users to store their things remotely on a computer and it will automatically synchronize with your iPhone, iPad and other apple products when it is connected to Wi-Fi and is charging. When you change or upgrade to a new iPhone model or product, you can download the contents stored previously on the new gadget. It is also known as the remote storage. iMessaging is made available in 2011 for Apple products. It is a free messaging system from Apple to Apple product using the 3G network. This is a big boost and many said that it is due to the already available Blackberry Messenger. Weaknesses There was a report that the Apple iPod Nano might have a faulty screen. Apple has also commented that the batch of its product has screens that comes to impact would break. Apple replaced all the faulty items. In addition, early iPods had faulty batteries. Thus the customers were offered free battery cases. The music industry has also added pressure on Apple to increase the price of its music download file. Many of those companies make more money from iTunes (the downloadable music files) than the original CD sales...
Words: 1195 - Pages: 5
...was founded by Steve Jobs, Stephen Gary Wozniak (Wozniak), and Ronald Gerald Wayne (Wayne) on April 1, 1976. Working at Jobs's garage they designed a personal computer (PC) that was sold as Apple I. The company was incorporated as Apple Computer, Inc. on January 3, 1977. Thereafter, the company grew by introducing many innovative and commercially successful products such as Apple II (1977) and Apple III (1980). Right from its inception, Apple had been a company committed to building great products using the latest technologies. The strong R&D focus that Jobs and Wozniak insisted on helped Apple to differentiate itself from its competitors. Product Innovation Apple Inc. (Apple) produces such items and services as “iPhone®, iPad®, Mac®, iPod®, Apple TV®, a portfolio of consumer and professional software applications, the iOS and Mac OS®X operating systems, iCloud®, and a variety of accessory, service and support offerings” (Apple, 2014). Apple’s innovation strategy, financials and business plan are described below and evaluated along with the risks involved with the strategies. Innovation Strategy Innovative companies can thrive even in a tough economy. Apple Inc. has seen hard times and good times. Apple has survived as a company because of a renewed commitment to innovation. This commitment to innovation spearheaded by Steve Jobs has caused other companies to analyze how Apple does so well. First, it is important to note that Apple has not been always successful. Even...
Words: 1401 - Pages: 6
