...IM for Lovelock & Wirtz, Services Marketing 6/e Teaching Notes for Cases - Section 5 45 CASE 6 AUSSIE POOCH MOBILE OVERVIEW After creating a mobile service that washes dogs outside their owners’ homes, a young entrepreneur has successfully franchised the concept. Her firm now has more than 100 franchisees in many parts of Australia, as well as a few in other countries. In early 2002, she and her management team were debating how best to plan future expansion. STUDY QUESTIONS How did Christine Taylor succeed in evolving the local dog-washing service she developed as a teenager into an international franchise business? ________________________________________________________________________ Note: All financial data are in Australian dollars (AUD), whose exchange value in 2003 at the time of the case was USD 0.57 = EUR 0.58 = GBP 0.41. [More recent exchange rates reflect a sharp drop in the value of the U.S. dollar against the Australian dollar, euro (EUR), and pound sterling (GBP). By late 2006, AUD 1.00 = USD 0.76 = EUR 0.60 = GBP 0.40). These changes in exchange rates would not affect decisions by APM on expansion within Australia but could have an impact on the relative attractiveness of future investments in, say, the UK versus the U.S.] 1. © 2004, 2007 Christopher H. Lovelock 2. Compare and contrast the tasks involved in recruiting new customers and recruiting new franchisees. From a franchisee’s perspective, what are the key benefits of belonging...
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...IM for Lovelock & Wirtz, Services Marketing 6/e Teaching Notes for Cases - Section 5 45 CASE 6 AUSSIE POOCH MOBILE OVERVIEW After creating a mobile service that washes dogs outside their owners’ homes, a young entrepreneur has successfully franchised the concept. Her firm now has more than 100 franchisees in many parts of Australia, as well as a few in other countries. In early 2002, she and her management team were debating how best to plan future expansion. STUDY QUESTIONS How did Christine Taylor succeed in evolving the local dog-washing service she developed as a teenager into an international franchise business? ________________________________________________________________________ Note: All financial data are in Australian dollars (AUD), whose exchange value in 2003 at the time of the case was USD 0.57 = EUR 0.58 = GBP 0.41. [More recent exchange rates reflect a sharp drop in the value of the U.S. dollar against the Australian dollar, euro (EUR), and pound sterling (GBP). By late 2006, AUD 1.00 = USD 0.76 = EUR 0.60 = GBP 0.40). These changes in exchange rates would not affect decisions by APM on expansion within Australia but could have an impact on the relative attractiveness of future investments in, say, the UK versus the U.S.] 1. © 2004, 2007 Christopher H. Lovelock 2. Compare and contrast the tasks involved in recruiting new customers and recruiting new franchisees. From a franchisee’s perspective, what are the key benefits of belonging...
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...Katherine Kersey Dec-06-2013 Argument Research Essay English Comp Cruel Games Dogs are human’s best friends. While some people choose to treat dogs with kindness and respect, others are mistreating dogs by using them for their entertainment. Dog fighting is still occurring today. It is big business in many parts of the county. This often happens in areas where there is poverty. Dog fighting is seen as “the quick” money. Some highly organized groups even use a secret dialect called the “Cajon Dictionary” on social network sites to plan fighting events discretely. This cruelty is also most often linked between more crimes including; illegal firearms possession, drug trafficking, gambling, spousal and child abuse, rape, and homicide. Regardless of if you can make money from it or not, dog fighting is a very cruel activity that should never occur anywhere in the world. A dog cannot speak for itself and say, “Stop!” That’s why more people need to be aware of this epidemic and see what is being done to help end it. Ancient Romans pitted dogs against each other in gladiatorial contests, but dogs have also played practical roles in society. Dogs have long been used as hunting companions, defenders of property and protectors of livestock against poachers and wild animals. They play key roles in military and K-9 police units. French bulldogs and Old Boston Bulldogs killed household vermin and therefore made valuable pets. “In England, bulldogs that were crossbred with terriers...
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...Executive Summary Commerce Bank has been very successful creating a bank that focuses on their customer, employee and customer service. This success can be contributed to the Commerce focusing on service, whereas their competitors focused on price. Commerce who originally disrupted the banking industry is now facing increased competition due to their success from its competitors who have began to focus more on customer centric service and products. To stay ahead of its competition, Commerce is implementing a new program called, “Retailtainment” that will add additional customer service focus to their consumers. However, this program has faced several issues since implementation that could tarnish the reputation that has grown with their brand. Background Commerce Bank was founded in 1973 by Vernon Hill, with $1.5 million who set out on a mission to build a bank different from its competitors by focusing on organic growth and customer service. Commerce Bank set out to differentiate itself from their competitors by offering extended business hours, friendly service, gifts, and creating an environment where customers are welcome to visit the branch. This transformed Commerce’s environment where consumers receive a retail experience instead of a banking experience. By focusing on deposits, “Commerce was able to grow to $1 billion in deposits after 18 years and surpass that amount in quarters. Commerce expects to ultimately reach $100 billion in deposits and total 1...
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...MB601 People Organization and Society Facilitator: Dr. John Cullen Submission Date: 17th January 2014 Word-count: 5400 Student Name & ID: Danni Zeng 13250034 Declaration I declare that this assignment which I submit in partial fulfillment of the assessment requirements on MB601 is my work, attributes relevant quotes and/or ideas to the respective authors/owners of such quotes/ideas, adheres to the Harvard style of referencing, and has not been submitted as an assignment elsewhere. [pic] Table of Contents Introduction - 2 - The initial consideration of what my vocation should be - 2 - An informed exploration of my vocation involves: - 7 - A critical reevaluation of the vocation I have ideated - 11 - A purposeful plan to help me achieve my vocational plan - 14 - References - 17 - Introduction The aim of this project is to envisage and test my vocation plan. In order to achieve that, in this paper, I will first conduct a close analysis of my vocation decision with reference to my personal profile. Afterwards, a relevant research including literature review and interviews of people who undertake similar professions will be carried out to examine if the vocation meets my expectation. Finally, after considering potential impediments and strengths, a strategic and purposeful plan of helping realizing my vocation will be made. It should be noted that finding one’s vocation could be a lifelong process. The vocation decided in this paper is based on...
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...Leadership styles Leadership styles The person I most admire in business is my mentor, Mrs. X. I believe her leadership style is path-goal theory as she is the biggest advocate for providing all necessary tools and information to all members of the team or group in order to be successful and productive. Mrs. X has been my supervisor in one form or another for about 14 years. During this time, I have learned to appreciate her path-goal theory leadership style and have tried to emulate this style for my own leadership style. “Path-goal theory states that it is the leader’s job to assist followers in attaining their goals and to provide the necessary direction and/or support to ensure that their goals are compatible with the overall objectives of the group or organization” (Robbins & Judge, 2012). Mrs. X holds her employees accountable for all assigned tasks. Before assigning tasks to teams or individuals, she will ensure that all necessary information is available and provides tools for a successful outcome. Mrs. X schedules meetings with all involved people to discuss the current stage of the project or assignment. In addition, she ensures that there are no stumbling blocks for the team or individual and fields all questions. She uses brainstorming as a way to ensure everyone is involved and participates equally in the project. When she is unable to answer a question or provide the necessary tools for the project, Mrs. X will go up the chain to obtain the information...
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...or – Cheaters? We all want to reach our goals and achieve the highest grades possible. To gain success demands practice and hard work – or does it? Because, the American nation are “a nation obsessed by winning“ and doing our best, said in other words getting the most out of the talent we possess it sometimes calls out for a little help. Today several students uses study drugs to enhance their performance when it comes to school assignments and exams. In the blog article “Do ‘Study Drugs’ Breed a Nation of Winners or – Cheaters?” David Sack criticizes the new phenomenon study drugs. He comes up with different opinions about the subject and discusses whether it’s the right or wrong solution for the students aiming for attending the most popular universities after graduating. The phenomenon ‘study drugs’ is a result of “a nation obsessed with winning” (p. 1, l. 1). All parents want the best for their children; so that they are prepared in the best way possible to get the job they wish for when they have finished school. We all know the performance enhancing drug steroid which is used in sports. But it’s not only in sports there is the need of performance enhancing drugs. To be able to stay competitive in school it’s not unusual to use the prescription drug Adderall. The drug is meant as a treatment of persons who have ADHD. But college students take it too as a shortcut to success. But “We tell young people, “Don’t use drugs”, but our beliefs and actions encourage them to win...
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...Resource Links Wounded Warrior Resource Center The Wounded Warrior Resource Center Web site (WWRC) is a Department of Defense Web site which provides wounded Service Members, their families, and caregivers with information they need on military facilities, health care services, and benefits. It supports access to the Wounded Warrior Resource Call Center and trained specialists who are available 24 hours a day, 7 days a week by phone at 1-800-342-9647 or by e-mail at wwrc@militaryonesource.com. Advocacy/Support - Disabled American Veterans* www.dav.org The DAV’s 1.2 million members provide grassroots advocacy and services in communities nationwide. From educating lawmakers and the public about important issues to supporting services and legislation to help disabled veterans — the DAV is there to promote its message of hope to all who have served and sacrificed. Advocacy/Support - National Veterans Foundation* www.nvf.org Our Mission: to serve the crisis management, information and referral needs of all U.S. Veterans and their families through: * Management and operation of the nation’s only toll-free helpline for all veterans and their families. * Public awareness programs that shine a consistent spotlight on the needs of America’s veterans. * Outreach services that provide veterans and families in need with food, clothing, transportation, employment, and other essential resources. Advocacy/Support - Salute Inc.* www.saluteinc.org SALUTE, Inc. is a...
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...of the society. Auxiliaries represent the courage of an individual because they are supposed to protect the society from outside dangers. Finally, workers are compared to the desire that pushes individuals to commit or pursue irrational acts. For Plato, a successful just society is one in which the guardians control or rule using reason, the auxiliaries protect the society’s wealth and territory from outside attacks though their courage; while workers will moderate their desires. Therefore, guardians are considered to be as moral experts that have a philosophical thinking, which means that they have the necessary knowledge to ask the right questions about human life and assess what is best for the society as a whole. They are compared to dogs for their intelligence, loyalty, courage and strength; and they are supposed to educate in Plato’s Society in order to establish justice. They need to establish a good educational system that fulfills the needs of every social class according to its function and abilities, through telling myths and making censorship. They also can not have private families or property, and can be from both...
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...dynamics; more so in the present economic situation of a global recession and downturn across industries as economies around the world are globally connected and interdependent. An organization with performance driven HR planning and development practices distinguish itself from competitors and brings quality & loyal workers who are committed and passionate about the success of their organization. In order to understand the concepts and HRM strategies/practices learned in lectures better, I have chosen the company that has ranked 1st on ‘100 Best Companies to Work For’ list of Fortune (a well-known international business magazine) for 2007, 2008 and 2012. , based in Mountain View, California, Google is the world's most popular search engine. The company started out of a garage in 1998, has generated wealth faster than any company in history and now dominates the worlds’ information industry. Currently, Google has more than 30,000 employees worldwide is not just known for its innovative breakthroughs in the technology industry, but is also known for innovative human resources (HR) policies. Google is an icon of success among Internet companies. A survey conducted by Business Week magazine showed that Google was the most sought after company by college students, MBAs, women, engineers, and diverse individuals. As of 2008, Google receives...
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...The Best of Many Worlds: Human Resources in the Singapore Business Environment A Regional Research Report Prepared By Salman Khan, Carly Rae Jepsen, Psy and Anita Mui S P Jain School of Global Management Global BBA Program, Singapore April 3, 2012 Executive Summary Human Relations: The department or support systems responsible for personnel sourcing and hiring, applicant tracking, skills development and tracking, benefits administration and compliance with associated government regulations. (Entrepreneur.com) The human resources (HR) role is becoming increasingly important in the business world. Human resources includes the combination of traditionally administrative personnel functions with performance management, employee relations, and resource planning. The field draws upon concepts developed in industrial/organizational psychology. In the past, HR personnel did a lot of administrative work. This is changing with the global shift to service-based industries. As the role evolved, HR practitioners wanted to become business partners and actually engage more in the organization’s core business. At present, we see the function of HR going beyond being that of just a business partner to being at the forefront and, in some instances, heading business initiatives (Jones, 2012). We became interested in the field of HR for several reasons. One, it offers an attractive area of employment for business students. Also, it requires a good mix of interpersonal...
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...Use Judo Strategy if: • You’re a small player facing off against stronger competitors • You’re a large player moving into areas where powerful opponents may already be entrenched. • You have the capabilities(speed, agility, and creativity) to outmaneuver your opponents, no matter what the balance of strength may be. Use Judo Strategy when: • Dealing with the competition is one of your top strategic priorities • Competitors have the advantage of strength and size. • You’re unlikely to win by going head to head. Judo Principles • Movement o Don’t invite attack-“The Puppy Dog Ploy” Keep a low profile and avoid giving away your game Position alongside competitors instead of attacking head on. Don’t moon the giant – unless you want to lose. o Define the competitive space Change the paradigm by redefining standards for the market Segment the market and make focus the key to success Use first-mover advantage to build a market where you choose the rules o Follow Through Fast Stay focused and sequence growth to avoid becoming overextended Make maintaining internal alignment an early priority – before the challenges of growth emerge. Use partnerships to leverage resources beyond your immediate control. • Balance o Grip your opponent Design joint ventures and equity deals to co-opt or deflect the competition. Sell your services to opponent in order to stop them from developing competing capabilities on their own. Partner with (potential)...
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...Harley Davidson's Traditional Targeting and Positioning Strategy I am a motorcycle enthusiast who has been riding since 1997. I’ve always enjoyed my passion for the open road and the feeling of being free. This Harley-Davidson motorcycle provides me with a euphoric experience of “the wind is beneath my wings”. I like enjoy the fundamental aspects of riding quickly but safely. I get consumed in it because you can lose track of time and ride all day and night. The best part about it is, there doesn’t have to be a defined end destination, you can just get on it and go. You have the capability to travel where most cars can’t because of its maneuverability. Harley Davidson’s motorcycles are classic custom bikes that provide the comforts of cruising, sporting, or rugged cycling. This case will briefly describe Harley Davidson's traditional targeting and positioning strategy to attract women customers. Harley-Davidson and motorcycles are usually considered a masculine sport intended for men (Mitchel). However, there are women out there who enjoy the freedom of riding their own Harley. Harley Davidson is fully committed to fostering and growing the women motorcyclist market. Women today represent a large sector of the workforce, enjoy higher incomes than 20 years ago, and possess more disposable income. Furthermore, women are much more empowered than ever before and are encouraged to exercise their freedom of expression and individualism. To fill their psychological needs...
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...Organizational Behavior Analysis LC Lynn Organizational Behavior – BUS 610 Dr. Stephen Garaga May 27, 2013 The organization being analyzed is that of a family-owned campground. The employees consist of college-age students, several mature adults and the owners’ children. The way in which this organization behaves and functions is a direct result of the behavior and personality of the male owner, Marty. Were Marty to stop being directly involved in the day-to-day, customer service aspect of the campground, the business would flourish, the work atmosphere would be less stressful, the employees would be less guarded and the customers would be treated better. As part of the interview process, the potential employee is made to understand that they are expected to be people oriented, have a keen attention to detail and work well with others. Prior to being hired, “prospective employees are…told (explicitly) about the organization’s (i.e., Marty’s) philosophy” (Baack, 2012), specifically that each person who works there, with the noted exceptions of himself, his wife and his children, are of no value and are expendable. This immediately sets the tone and working relationship between himself and the employees. The work atmosphere is generally tense and uncomfortable, the employees cautious and restrained and the customers frequently made to feel unwelcome, due to the owner’s, attitude and treatment of others. The children of the owners deal with their father and...
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...Samsung – Stages of Corporate Citizenship Corporate Social Responsibility (CSR) as part of business strategy has shown increased prominence in contemporary business world. On a daily basis the roles corporations play in society are scrutinized by the media who constantly lookout to report on scandals, corporate misbehavior or, the positive contributions businesses have on society (Crane, 2008). Induced by this, corporations are facing increasing pressure to legitimate their practices and take account of the impact they have on society, which has led to the emergence of what Crane (2008) refers to as a ‘CSR Movement’. The concept of CSR emerged in the 1960/70’s as an American Doctrine that has popularized in recent decades due to the emergence of factors including globalization and the rise of global/transnational corporations (Jenkins, 2005). Attitudes around this concept have also altered from viewing CSR as a philanthropic exercise to a concept/practice necessary for corporate survival. The latter point can be supported by a numerous examples of organizations that have not complied with ethical/socially responsible standards, such as Nike, who faced numerous allegations of unethical conditions at its overseas suppliers in the 1990’s (Zadek, 2004). It is virtually impossible to define CSR due to the every-evolving nature of the concept. Various sources including academics, articles, and websites tackle, and all produce unique definitions of the concept. Crane, Matten...
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