...Environmental and Consumer Influences Analysis Nikki Casalena-Pogue PSY322 March 19, 2012 April Ward Environmental and Consumer Influences Analysis People should not be pigeonholed into one or two categories therefore companies have to expand their brands to fit into the lives of consumers. People are unique and so are the preferences of each man and woman. A product, such as laundry detergent, that so many consumers use, the manufacturer has to expand that product to suit the various needs and desires of the consumer. Many factors influence the purchase of a product: psychological factors and social factors. Along with external factors that affect consumer behavior, such as social, ecological, and cultural. Psychological factors are termed by a science dealing with the study of behavior in people (Psychological Factors, 2012). The factors that influence consumer behavior toward laundry detergent purchases are personality and family, among others. The personality of the purchaser determines which type of detergent he or she buys. The consumer can choose from more than 80 different laundry detergent brands in the United States (Laundry Products: Laundry Detergents, 2012), but the consumer typically will choose just one and maintain purchasing that brand. Personality influences why people continue with one brand through consistency. Consistency shows there is generally a recognizable order and regularity to behaviors. Essentially...
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...Environmental and Consumer Influences Analysis Hilary Sievers PSY/322 May 20, 2013 Morgan Cloward Environmental and Consumer Influences Believe it or not, there is a science behind consumer behavior. Specifically in the financial industry, there are various factors within the environment that drive the behavior and psychology of investors. In fact, whether the consumers consciously know it or not, many companies take these factors into significant consideration when planning and executing the marketing strategy for a brand or product. Factors such as motives, perception, attitudes, personality, family, and social class are the mold for psychological considerations in marketing; while external factors, such as social, political, and ecological also have a fundamental impact on consumer decisions as well. In the financial industry, consumers have historically had a tight grip on the direction of the market based on the trends in the environment around them. Psychological Variables The primary motive for investors is easy; to secure the foundation of a financially sound future for either themselves and/or their family likewise. In some situations, affluent investors are also looking to multiply their millions. The abstract of all situations, however, is driven by the human need for financial gain. Or, is it? Maybe the feeling of “need” is realistically a “want”. Let’s consider some of the other psychological factor of investors...
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...Environmental and Consumer Influences Analysis PSY 322 Don Crabtree Environmental and Consumer Influences Analysis A consumer’s product selection, whether it is an item or a service, is influenced by a number of competing factors. All of those factors can make the process easier, or more difficult, depending upon the consumer’s own decision making process. Social, political, psychological, cultural, and legal processes, to name a few, all influence the consumer’s decision making process. In the case of retirement investments, particularly variable annuities, that process is made even more difficult due to the complexity of the investment. Tax consequence must be considered. Inheritance and wealth preservation are affected. Daily living income may be impacted. Those factors, along with a host of others, are why variable annuities are required to be sold through a registered broker-dealer of securities. A typical grievance of many investors is that they feel overwhelmed with advertising techniques and manipulated into make purchases. It is no wonder that they feel this way. Most investors are simply not educated in the myriad of factors that affect an investment product and its performance. When faced with the option of purchasing a variable annuity, those influences become even more difficult to grasp, because any variable annuity is complex hybrid of life insurance and stock investments. A broker must be versed in the attributes of many comparable products...
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...Environmental and Consumer Influences Analysis Name PSY/322 University of Phoenix Consumer influences, and the environment for which they are subject play an enormous part in monetary expenditure. Society to a very large degree is a product of its environment, as we see much of our behavior subject to what is seen as the normality of its geographical population. Even so, our actions do not occur without having made a conscious decision. According to Morse (2009), “Ultimately, we are products of both our environment and our own actions - it's a question of which has more control.” This behavior is directly affected by a large number of elements, and it can be clearly seen from country to country, but also from state to state within a single country. Such elements include societies perceptions, and attitudes, but also an individual’s age, personality, family upbringing, and social class. What a society sees as value ultimately drives its behavior, and its possible to find these elements taking hold in the life of the individual in simple forms. What must society have, and what does society really need? Such questions placed into a survey would bring primary analysis to a marketing team that seeks to sell its product to the population. Only imaginable is the idea that whatever the product; every household should have at least one. Home entertainment, and its seemingly never-ending innovation in product development falls to such a marketing venture. Does...
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...Environmental and Consumer Influences Analysis Environmental and Consumer Influences Analysis Nikki Casalena-Pogue PSY322 March 19, 2012 April Ward Environmental and Consumer Influences Analysis People should not be pigeonholed into one or two categories therefore companies have to expand their brands to fit into the lives of consumers. People are unique and so are the preferences of each man and woman. A product, such as laundry detergent, that so many consumers use, the manufacturer has to expand that product to suit the various needs and desires of the consumer. Many factors influence the purchase of a product: psychological factors and social factors. Along with external factors that affect consumer behavior, such as social, ecological, and cultural. Psychological factors are termed by a science dealing with the study of behavior in people (Psychological Factors, 2012). The factors that influence consumer behavior toward laundry detergent purchases are personality and family, among others. The personality of the purchaser determines which type of detergent he or she buys. The consumer can choose from more than 80 different laundry detergent brands in the United States (Laundry Products: Laundry Detergents, 2012), but the consumer typically will choose just one and maintain purchasing that brand. Personality influences why people continue with one brand through consistency. Consistency shows there is generally a recognizable order and regularity to behaviors. Essentially...
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...What is PEST Analysis? A PEST analysis is an analysis of the external macro-environment that affects all firms. P.E.S.T. is an acronym for the Political, Economic, Social, and Technological factors of the external macro-environment. Such external factors usually are beyond the firm's control and sometimes present themselves as threats. For this reason, some say that "pest" is an appropriate term for these factors. However, changes in the external environment also create new opportunities and the letters sometimes are rearranged to construct the more optimistic term of STEP analysis. Many macro-environmental factors are country-specific and a PEST analysis will need to be performed for all countries of interest. The following are examples of some of the factors that might be considered in a PEST analysis. It is very important that an organization considers its environment before beginning the marketing process. In fact, environmental analysis should be continuous and feed all aspects of planning. The organization's marketing environment is made up from: 1. The internal environment e.g. staff (or internal customers), office technology, wages and finance, etc. 2. The micro-environment e.g. our external customers, agents and distributors, suppliers, our competitors, etc. 3. The macro-environment e.g. Political (and legal) forces, Economic forces, Sociocultural forces, and Technological forces. These are known as PEST factors. Political Factors The political arena has...
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...Journal of Consumer Marketing Emerald Article: To buy or not to buy? A social dilemma perspective on green buying Shruti Gupta, Denise T. Ogden Article information: To cite this document: Shruti Gupta, Denise T. Ogden, (2009),"To buy or not to buy? A social dilemma perspective on green buying", Journal of Consumer Marketing, Vol. 26 Iss: 6 pp. 376 - 391 Permanent link to this document: http://dx.doi.org/10.1108/07363760910988201 Downloaded on: 28-05-2012 References: This document contains references to 76 other documents To copy this document: permissions@emeraldinsight.com This document has been downloaded 4703 times. Access to this document was granted through an Emerald subscription provided by INDEPENDENT UNIVERSITY BANGLADESH For Authors: If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service. Information about how to choose which publication to write for and submission guidelines are available for all. Additional help for authors is available for Emerald subscribers. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.com With over forty years' experience, Emerald Group Publishing is a leading independent publisher of global research with impact in business, society, public policy and education. In total, Emerald publishes over 275 journals and more than 130 book series, as well as an extensive range of online products and services. Emerald...
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...advertising and its influence on consumer buying behavior Zain-Ul-Abideen (Corresponding Author) Department of Management Sciences, Abbasia Campus, The Islamia University of Bahawalpur, Punjab, Pakistan. E-mail: zuabideen@gmail.com Salman Saleem Department of Business Administration, Federal Urdu University of Arts, Science & Technology, Islamabad, Pakistan. E-mail: salmankhan302@gmail.com Abstract Advertising is a form of communication intended to convince an audience (viewers, readers or listeners) to purchase or take some action upon products, information, or services etc. This paper investigates the relationship between independent variables which are environmental response and emotional response with attitudinal and behavioral aspect of consumer buying behavior, by tapping the responses of 200 respondents using telecommunication services from Rawalpindi, Islamabad, and Lahore (cities of Pakistan). The major findings of the study demonstrate an overall normal association between the variables but in-depth analysis found that emotional response of consumer purchase behavior is the variable that results into strong association with the consumer buying behavior. It is true that people purchase those brands with which they are emotionally attached. This study reports new evidences in the field of consumer buying behavior of consumers pertaining to the local markets of these cities of Pakistan. Keywords: Environmental response, Emotional response, Consumer buying behavior. 1...
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...BACKGROUND OF THE STUDY Our lifestyle has changed in this fast paced world as compared to few decades ago. Today, more and more people are caught up in an endless cycle of buying and throwing away, seeing consumption as a means of self-fulfillment. Consumption is the reason why anything is produced. Demand towards products is driven by convenience and habit which in returned is hard to change. Over the years majority consumers have realized that their purchasing behaviour has a direct impact on many ecological problems (Laroche, 1996). The growth of organic agriculture is seen as part of the emerging marketing trends where consumers demand to know what benefits a food could deliver before making a purchasing decision, consumers tend to seek for “Natural aspect” of the Food products, as well as their effects on Environment. On the other hand, the healthy issue is becoming one of the prior concerns of consumers in purchasing products, especially when it comes to food. This factor is appeared as the main driving force for consumers to purchase organic food (Yin et al., 2010). According to Jia et al. (2002) food is categorized as “organic” if the product does not contain artificial synthesized fertilizers, pesticides, livestock, growth regulators and poultry feed additives. A variety of agricultural products can be produced organically, including produce, grains, meat, dairy, eggs, and processed food products. "Organic" does not mean "natural." There is no legal definition as...
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...Consumer purchase intention for organic personal care products Hee Yeon Kim and Jae-Eun Chung Department of Consumer Sciences, The Ohio State University, Columbus, Ohio, USA Abstract Purpose – Using the theory of planned behavior (TPB) to examine the effects of consumer values and past experiences on consumer purchase intention of organic personal care products, this study aims to consider further the moderating effect of perceived behavioral control on the attitudeintention relationship. Design/methodology/approach – An online survey was conducted with 207 online panel members, and multiple regression analysis was used to test the relationships among the variables. Findings – The results indicate that environmental consciousness and appearance consciousness positively influence attitude toward buying organic personal care products. The addition of past experiences as a predictor of purchase intention and perceived behavioral control as a moderator of the attitude-purchase intention relationship yielded an improvement on the TPB model. Practical implications – This study suggests that retailers can develop effective marketing strategies emphasizing ecological beauty, product safety, and affordable prices to increase consumers’ intentions to buy organic personal care products. Originality/value – This study provides valuable insight into US consumer behavior regarding organic personal care products by examining the factors that influence consumers’ attitudes toward buying organic...
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...Antecedents of Green Purchasing Behavior among Malaysian Consumers | | Punitha Sinnappan and Azmawani Abd Rahman | | Abstract: The purpose of this study is to examine the factors that influence green purchasing behaviors of Malaysian consumers and observes if the factors affecting green purchasing behavior differ by demographic profile. Respondents in this study were consumers from various age groups, education level, ethnic group, type of occupation and income level. The results shows that the best predictor for green purchasing behavior is environmental attitude followed by perceived environmental responsibility; environmental concern, perceived seriousness of environmental problems, perceived effectiveness of environmental behavior and government’s role. While for demographic variables, only age group is significant in explaining the environmental factors. The result of the research can serve as a guideline for firms to strategize their marketing approaches that caused buying behavior while analyzing the demographic characteristics would give firms better knowledge towards targeting these groups of people. This study also offers practical guidelines to marketers who are planning to target the Malaysian market. The understanding on the changing consumption pattern of Malaysian consumers and the value of attachment, they gave to the environment provides useful insights that are especially pertinent to an improved understanding of green purchasing behavior in the South...
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...PEST analysis is an audit of an organization's environmental infiuences with the purpose of using this information to guide strategic decision-making. The PEST technique involves assessing four sets of factors: Political/legal, Economic, Socio-cultural, and Technological. The assumption is that if the organization is able to audit its current environment and assess potential changes, it will be better placed than its competitors to respond to changes. strategy - introduction to PEST analysis PEST analysis is concerned with the environmental influences on a business. The acronym stands for the Political, Economic, Social and Technological issues that could affect the strategic development of a business. Identifying PEST influences is a useful way of summarising the external environment in which a business operates. However, it must be followed up by consideration of how a business should respond to these influences. The table below lists some possible factors that could indicate important environmental influences for a business under the PEST headings: Political / Legal | Economic | Social | Technological | - Environmental regulation and protection | - Economic growth (overall; by industry sector) | - Income distribution (change in distribution of disposable income; | - Government spending on research | - Taxation (corporate; consumer) | - Monetary policy (interest rates) | - Demographics (age structure of the population; gender; family size and composition;...
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...rketing macro environmental analysis TELSTRA ENVIRONMENTAL ANALYSIS 2014 Jordan Hammond student number: 30126602 Dr Rowan Kennedy MKGGC 1120 Marketing Theory and Practice Faculty of Business and Economics Word count: Due date: March 26th 2014 Table of Contents page no. Executive Summary i 1. Introduction 1 2. Macro-Environmental Analysis 1-7 2.1. Demographic Environment 2 2.2. Economic Environment 3 2.3. Natural Environment 4 2.4. Technological Environment 5 2.5. Political Environment 6 2.6. Cultural Environment 7 3. Conclusion 8 Reference List 9 ~Executive Summary~ The telecommunication business is the fastest growing industry across the globe and in Australia at the present time as everyone in this day and age needs a...
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... | | |Consumer Psychology and Research | Copyright © 2010, 2009, 2008 by University of Phoenix. All rights reserved. Course Description This course focuses on consumer behavior and marketing research. Topics include the cognitive processes underlying consumer choice, descriptive consumer characteristics, and environmental consumer behavior. This course emphasizes the implications of consumer behavior on domestic and global marketing communications. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Bagozzi, R. P., Gurhan-Canli, Z., & Priester, J. R. (2002). The social psychology of consumer behaviour. Philadelphia, PA: Pearson. Schiffman, L. G., & Kanuk, L. L. (2010). Consumer behavior (10th ed.). Upper Saddle...
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...to the website. To begin with, Victim Support deals with marketing aspect of its products and services in the sense that it carries out a survey in which it finds out the services that are most needed by the consumers (Ivy, 2008). The services offered for victims and witnesses are free and confidential. Victim Support gave information, practical help and emotional support to...
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